Airbnb Market Analytics, Statistics and Data in Niseko, Hokkaido Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Niseko? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Niseko:
How much do Airbnb hosts make on average per month in Niseko?
The short-term rental market in Niseko shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,694 per month
- Strong performing properties (top 25%) make $5,083 or more
- Best-in-class properties (top 10%) achieve $9,284+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,053
Revenue Variations by Month
Occupancy Rates Throughout the Year in Niseko
The market in Niseko shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Niseko
Daily rates in Niseko vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $291 per night
- Strong performing properties (top 25%) secure $578 or more
- Best-in-class properties (top 10%) pull in $835+ per night
- Entry-level properties (bottom 25%) earn around $166
Daily Rate Variations by Month
Get Live Niseko Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Niseko
Peak Season (January, February, December)
- Revenue peaks at $8807.60 per month
- Occupancy rates reach 64.17%
- Daily rates average $629.22
Shoulder Season
- Revenue averages $3954.97 per month
- Occupancy maintains 33.45%
- Daily rates hold at $427.96
Low Season (July, May, June)
- Revenue drops to $1402.11 per month
- Occupancy decreases to 16.77%
- Daily rates adjust to $365.76
Is it still profitable to do Airbnb in Niseko in 2025?
Yes! Niseko demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and strong monthly revenue averaging $3955 and The market's 139 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Niseko
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hirafu | Hirafu is the main hub of Niseko and offers a wide range of accommodations, restaurants, and nightlife options. It's known for its accessibility to ski lifts and stunning mountain views. | Niseko United Ski Area, Hirafu Village, Niseko Adventure Centre, Yotei Mountain, Hirafu Gondola |
| Annupuri | Annupuri is a quieter area known for its family-friendly atmosphere and excellent ski slopes. It's ideal for families and those seeking a more relaxed skiing experience. | Annupuri Ski Area, Yotei National Park, Annupuri Onsen, Shirakaba Ski Resort, Kokutai Shrine |
| Hanazono | Hanazono is renowned for its pristine scenery, excellent powder snow, and a variety of outdoor activities year-round, making it popular among nature enthusiasts and adventure seekers. | Hanazono Ski Resort, Niseko Village Ski Resort, Zipline Park, Hanazono Adventure Park, Husky Park |
| Niseko Village | Niseko Village blends luxury accommodation with beautiful landscapes and a range of activities like golf in summer and skiing in winter, appealing to high-end travelers. | Niseko Village Ski Resort, The Green Leaf Niseko Village, Niseko Golf Course, Niseko Onsen |
| Kiseki | Kiseki offers a tranquil environment away from the hustle of Hirafu, perfect for those looking for peaceful retreat while still being close to major attractions. | Kiseki Resort, Lake Hangetsu, Local eateries, Kiseki Viewing Point |
| Shiribeshi | Shiribeshi region is known for its picturesque landscapes, hot springs, and local cuisine, attracting those interested in culture and relaxation. | Shiribeshi Onsen, Lake Toya, Toya Watume, Sapporo Kokusai |
| Kutchan | Kutchan is a charming town located close to Niseko, offering local experiences and amenities, while still being a short drive from the ski resort areas. | Kutchan Town Centre, Local markets, Kutchan Jinja Shrine, Niseko Panorama Line |
| Makkari | Makkari is known for its scenic countryside and easy access to Niseko ski areas. It's ideal for those wanting to escape the busier tourist spots. | Makkari Onsen, Makkari Mountain Trail, Makkari Village, Local farms |
Do you need a license for Airbnb in Niseko?
Yes, Niseko requires a license for operating an Airbnb. Current market data shows 75% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Niseko
Ukiyo Chalet -Trendy 3BR mountain lodge in Niseko
Entire Place • 3 bedrooms
Casa Bell Chalet •3 Bedroom • 3 Ensuite Bathroom
Entire Place • 3 bedrooms
Niseko Village ski Chalet 4BDR Car Delica Included
Entire Place • 4 bedrooms
Niseko White Villa II best 3LDK
Entire Place • 3 bedrooms
Birchwood, 3BR near Niseko Village
Entire Place • 3 bedrooms
Spacious/3 bd rms/1~6 ppl/Niseko Annupuri/Art Deco
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Niseko
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 345168212 | 19 | $523,562 | 1 | 0.00/5.0 |
| Ian | 13 | $443,830 | 134 | 4.51/5.0 |
| Paul Kaye | 8 | $239,538 | 235 | 4.81/5.0 |
| Elite Havens Japan | 3 | $203,764 | 40 | 3.29/5.0 |
| Matt | 16 | $171,505 | 222 | 4.15/5.0 |
| Dylan | 5 | $169,256 | 42 | 3.82/5.0 |
| H-Two | 4 | $160,505 | 55 | 4.71/5.0 |
| Mari | 4 | $83,540 | 112 | 4.92/5.0 |
| Cam Serge Luxury Houses | 1 | $82,300 | 45 | 4.89/5.0 |
| 6ty6 Vacation Home :ﾐﾁ | 1 | $77,417 | 4 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Niseko
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.8%), with house and boutique & hotels properties comprising 88.5% of inventory
- Strong specialty sector (32.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo segments (0.7% combined)
Room Capacity Distribution
Analysis of 139 properties in Niseko shows that 3 bedrooms properties are most prevalent, making up 33.1% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 54.0% of all listings.
Key Insights
- Most common: 3 bedrooms (33.1%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 54.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 139 properties in Niseko reveals that 8+ guests properties dominate the market, representing 35.3% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 50.4% of the market.
Key Insights
- Most common capacity: 8+ guests (35.3% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 50.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 139 properties in Niseko, the most common availability pattern is 271-366 days (71.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (43.9% of properties).
Key Insights
- Most common availability window: 271-366 days (71.9%)
- Most common booking duration: 31-90 days (43.9%)
- Properties with high availability (180+ days): 97.8%
- Properties with long-term bookings (180+ days): 2.2%
Minimum Stay Distributions
1 Night
63 listings
47.4% of total
2 Nights
17 listings
12.8% of total
3 Nights
17 listings
12.8% of total
4-6 Nights
25 listings
18.8% of total
7-29 Nights
4 listings
3% of total
30+ Nights
7 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.2%
- Mid-length stays (4-6 nights) represent 18.8% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 73.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
16 listings
14.5% of total
Super Strict 30 Days
2 listings
1.8% of total
Refundable
6 listings
5.5% of total
Non-refundable
4 listings
3.6% of total
Moderate
2 listings
1.8% of total
Firm
19 listings
17.3% of total
Strict
61 listings
55.5% of total
Key Insights
- Strict is the preferred policy at 55.5% of listings
- Stricter policies (Firm & Strict) dominate at 72.8% of the market
- Strong market consensus around Strict policies
- Moderate policies are least common at 1.8% of listings
Recommendations
- The market supports stricter policies, with 72.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Nov, Dec, averaging 92 days
- Shortest booking windows are in Aug, Jun, May, averaging 36 days
- Winter shows the longest average booking window at 89 days, while Summer has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 89 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-May when lead times are shortest
Popular Airbnb Amenities in Niseko
Every property in Niseko comes standard with Heating, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 10.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Japan (16.2%) and Singapore (15%)
- English is the top language at 58.7%, followed by Chinese (16.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.7%
Recommendations
- Target marketing campaigns for New York and Los Angeles markets
- Develop localized content for Japan and Singapore
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Niseko. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Noboribetsu | 11 | $3,276 | $174.25 | 58% |
| Rusutsu | 32 | $2,928 | $421.78 | 37% |
| Toyako | 64 | $2,685 | $216.34 | 44% |
| Shiraoi | 32 | $2,501 | $150.57 | 50% |
| Kutchan | 339 | $2,441 | $430.99 | 36% |
| Sapporo | 1,314 | $1,999 | $138.29 | 50% |
| Rankoshi | 21 | $1,808 | $220.54 | 44% |
| Hakodate | 116 | $1,763 | $134.30 | 44% |
| Chitose | 35 | $1,623 | $140.65 | 37% |
| Otaru | 177 | $1,585 | $124.79 | 44% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights