Airbnb Market Analytics, Statistics and Data in Kutchan, Hokkaido Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kutchan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kutchan:
How much do Airbnb hosts make on average per month in Kutchan?
The short-term rental market in Kutchan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,040 per month
- Strong performing properties (top 25%) make $6,330 or more
- Best-in-class properties (top 10%) achieve $10,249+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,264
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kutchan
The market in Kutchan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kutchan
Daily rates in Kutchan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $367 per night
- Strong performing properties (top 25%) secure $573 or more
- Best-in-class properties (top 10%) pull in $875+ per night
- Entry-level properties (bottom 25%) earn around $209
Daily Rate Variations by Month
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Seasonality patterns in Kutchan
Peak Season (February, January, December)
- Revenue peaks at $10979.96 per month
- Occupancy rates reach 71.13%
- Daily rates average $551.70
Shoulder Season
- Revenue averages $4700.12 per month
- Occupancy maintains 33.97%
- Daily rates hold at $458.81
Low Season (May, June, September)
- Revenue drops to $2413.09 per month
- Occupancy decreases to 15.32%
- Daily rates adjust to $402.65
Is it still profitable to do Airbnb in Kutchan in 2025?
Yes! Kutchan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $4700 and With 339 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kutchan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Niseko Village | A world-renowned ski resort area known for its powder snow and luxurious lodgings. Popular among both winter sports enthusiasts and summer travelers who enjoy hiking and outdoor activities. | Niseko Ski Resort, Niseko Village Golf Course, Annupuri Mountain, Niseko Onsen, Hanazono Ski Resort |
| Kutchan Town Center | The heart of the Kutchan area, offering a variety of shops, restaurants, and services. An ideal base for travelers looking to explore Niseko and its surroundings. | Kutchancho Asahigaoka Ski Area, Kutchan’s many eateries, Local markets, Year-round events and festivals |
| Hanazono | Known for its family-friendly ski area and year-round activities including mountain biking in summer. Appeals to families and outdoor enthusiasts. | Hanazono Ski Resort, Hanazono Adventure Park, Scenic hiking trails, Restaurants and cafes |
| Annupuri | A quieter, less crowded skiing area with stunning views and a relaxed atmosphere. Attracts visitors looking for a more serene experience away from the bustling resorts. | Annupuri Ski Area, Local hot springs, Scenic viewpoints, Annupuri Village |
| Shikotsu-Toya National Park | A beautiful natural area offering stunning landscapes and outdoor activities. Attracts nature lovers and those seeking adventure. | Lake Toya, Mount Shikotsu, Hot springs, Hiking trails, Scenic drives |
| Makkari | A charming rural area that offers a glimpse of traditional Hokkaido life. Favored by travelers looking for tranquility and authenticity. | Local farms, Makkari Village shops, Scenic countryside, Outdoor festivals |
| Kisenuma | A small coastal town nearby offering unique seafood and maritime experiences. Perfect for travelers looking to explore Hokkaido’s coastal culture. | Kisenuma Lagoon, Fresh seafood markets, Coastal hiking trails |
| Rusutsu Resort | Another great ski destination with a variety of summer activities. Popular for families and those looking for fun year-round. | Rusutsu Ski Resort, Amusement park, Golf courses, Summer activities like zip-lining and mountain biking |
Do you need a license for Airbnb in Kutchan?
Yes, Kutchan requires a license for operating an Airbnb. Current market data shows 68% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Kutchan
5BR Holiday Retreat in the heart of Hirafu
Entire Place • 5 bedrooms
5BR Award-winning Niseko Chalet w/ Hot Springs
Entire Place • 5 bedrooms
Spacious 5BR Chalet w/ Hinoki bath
Entire Place • 5 bedrooms
Akiyama - 5 bedroom, Luxury Ski Chalet
Entire Place • 5 bedrooms
Niseko Hirafu No.1 Ski House! Sleeps 10
Entire Place • 4 bedrooms
Gustav's Hideaway by H2 Life
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Kutchan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| H-Two | 33 | $1,619,380 | 308 | 4.22/5.0 |
| Paul Kaye | 33 | $1,246,417 | 788 | 4.72/5.0 |
| Joel | 35 | $954,967 | 331 | 4.42/5.0 |
| Dylan | 26 | $780,421 | 379 | 4.49/5.0 |
| The Luxe Nomad | 3 | $779,610 | 9 | 3.33/5.0 |
| Niseko Central | 51 | $751,252 | 144 | 1.70/5.0 |
| Elite Havens Japan | 16 | $642,553 | 375 | 4.25/5.0 |
| Ashley | 16 | $617,994 | 441 | 4.89/5.0 |
| Yuki Kitayama | 13 | $182,211 | 78 | 3.58/5.0 |
| Åppås Priority | 2 | $176,320 | 17 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kutchan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.6%), with house and apartment & condo properties comprising 81.4% of inventory
- Strong specialty sector (18.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.3% combined)
Room Capacity Distribution
Analysis of 339 properties in Kutchan shows that 3 bedrooms properties are most prevalent, making up 26.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 48.1% of all listings.
Key Insights
- Most common: 3 bedrooms (26.5%)
- Least common: 5+ bedrooms (9.7%)
- Market concentration: 48.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 339 properties in Kutchan reveals that 8+ guests properties dominate the market, representing 30.7% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 5 guests make up 43.7% of the market.
Key Insights
- Most common capacity: 8+ guests (30.7% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 43.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 339 properties in Kutchan, the most common availability pattern is 271-366 days (70.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41% of properties).
Key Insights
- Most common availability window: 271-366 days (70.8%)
- Most common booking duration: 31-90 days (41%)
- Properties with high availability (180+ days): 96.8%
- Properties with long-term bookings (180+ days): 3.5%
Minimum Stay Distributions
1 Night
146 listings
49.3% of total
2 Nights
40 listings
13.5% of total
3 Nights
49 listings
16.6% of total
4-6 Nights
23 listings
7.8% of total
7-29 Nights
14 listings
4.7% of total
30+ Nights
24 listings
8.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.8%
- Mid-length stays (4-6 nights) represent 7.8% of listings
- Monthly+ stays (8.1%) suggest a stable extended-stay market
- High market flexibility with 79.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
50 listings
18.9% of total
Super Strict 60 Days
22 listings
8.3% of total
Non-refundable
56 listings
21.2% of total
Super Strict 30 Days
14 listings
5.3% of total
Flexible
2 listings
0.8% of total
Moderate
2 listings
0.8% of total
Firm
8 listings
3% of total
Strict
110 listings
41.7% of total
Key Insights
- Strict is the preferred policy at 41.7% of listings
- The market shows a balanced distribution between guest-friendly (1.6%) and strict (44.7%) policies
- Strong market consensus around Strict policies
- Moderate policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Nov, Feb, averaging 110 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 31 days
- Winter shows the longest average booking window at 109 days, while Summer has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 109 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Kutchan
Every property in Kutchan comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 7.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: Australia (22.5%) and Singapore (13%)
- English is the top language at 59.3%, followed by Chinese (20.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Seattle and San Francisco markets
- Develop localized content for Australia and Singapore
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kutchan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Noboribetsu | 11 | $3,276 | $174.25 | 58% |
| Rusutsu | 32 | $2,928 | $421.78 | 37% |
| Toyako | 64 | $2,685 | $216.34 | 44% |
| Shiraoi | 32 | $2,501 | $150.57 | 50% |
| Niseko | 139 | $2,150 | $416.75 | 38% |
| Sapporo | 1,314 | $1,999 | $138.29 | 50% |
| Rankoshi | 21 | $1,808 | $220.54 | 44% |
| Hakodate | 116 | $1,763 | $134.30 | 44% |
| Chitose | 35 | $1,623 | $140.65 | 37% |
| Otaru | 177 | $1,585 | $124.79 | 44% |
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