Kutchan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Kutchan in 2025? Explore comprehensive Airbnb analytics for Kutchan, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Kutchan, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 313 active listings.
Whether you're considering an Airbnb investment in Kutchan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kutchan Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kutchan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kutchan (2025)
Understanding the monthly revenue variations for Airbnb listings in Kutchan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kutchan is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kutchan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,406+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,274 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,735 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,574, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kutchan
Kutchan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kutchan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kutchan:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kutchan
Average Daily Rate (ADR) Airbnb Trends in Kutchan (2025)
Effective short term rental pricing strategy in Kutchan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kutchan typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $864+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $570 or more.
- Typical properties (Median) charge around $370 per night.
- Entry-level properties (Bottom 25%) earn around $215 per night.
Average Daily Rate (ADR) Trend by Month in Kutchan
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Airbnb Seasonality Analysis & Trends in Kutchan (2025)
Peak Season (January, February, December)
- Revenue averages $11,036 per month
- Occupancy rates average 65.8%
- Daily rates average $534
Shoulder Season
- Revenue averages $3,769 per month
- Occupancy maintains around 29.8%
- Daily rates hold near $431
Low Season (May, June, September)
- Revenue drops to average $2,440 per month
- Occupancy decreases to average 19.4%
- Daily rates adjust to average $427
Seasonality Insights for Kutchan
- The Airbnb seasonality in Kutchan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kutchan's highest earning potential, with monthly revenues capable of climbing to $13,619, occupancy reaching a high of 75.5%, and ADRs peaking at $551.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,334, occupancy could drop to 15.3%, and ADRs may adjust down to $409.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kutchan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kutchan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kutchan (2025)
Exploring the top neighborhoods for short-term rentals in Kutchan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Niseko | World-renowned ski destination attracting winter sports enthusiasts and luxury travelers. Known for its powder snow and extensive ski resorts, making it a prime area for vacation rentals year-round. | Niseko Ski Resort, Annupuri, Grand Hirafu, Niseko Village, Niseko Onsen, Lake Toysai |
| Hanazono | Emerging resort area that offers skiing in winter and mountain activities in summer. Its development has attracted attention for both leisure and investment opportunities. | Hanazono Ski Area, Hanazono Resort, Local farms, Scenic hiking trails, Gondola rides |
| Kutchan Town Centre | The central hub that offers easy access to transportation, dining, and local culture. Ideal for travelers seeking convenience to access nearby ski resorts and attractions. | Kutchan Station, Local markets, Restaurants and cafes, Niseko railway line, Cultural festivals |
| Moiwa Mountain | Less crowded skiing experience with an intimate and cozy atmosphere, appealing to those seeking a more tranquil winter getaway. | Moiwa Ski Resort, Scenic viewpoints, Quiet hiking trails, Rural charm |
| Kirishima | Known for its beautiful landscapes and hot springs, which attract nature enthusiasts and tourists looking for relaxation and wellness retreats. | Kirishima National Park, Kirishima Onsen, Mythical hiking trails, Nature views |
| Shiribetsu River | Offers stunning natural surroundings with opportunities for outdoor activities such as rafting and fishing. Great for those looking for adventure tourism. | Shiribetsu River activities, Outdoor campsites, Nature photography spots |
| Soga | A picturesque area surrounded by mountains and lush nature, popular for stays that focus on relaxation and nature experiences, appealing to eco-tourism. | Traditional farm stays, Countryside views, Nature walks, Local food markets |
| Makkari | Small town known for its beautiful landscapes and outdoor recreation, providing a quieter alternative for travelers who want to explore the beauty of Hokkaido. | Scenic lookout points, Hiking trails, Local farms, Cultural experiences |
Understanding Airbnb License Requirements & STR Laws in Kutchan (2025)
Yes, Kutchan, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kutchan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Kutchan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kutchanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5BR Award-winning Niseko Chalet w/ Hot Springs
Entire Place • 5 bedrooms
5BR Holiday Retreat in the heart of Hirafu
Entire Place • 5 bedrooms
Luxury villa in Niseko Hanazono (w/ van in Winter)
Entire Place • 4 bedrooms
Niseko Hirafu No.1 Ski House! Sleeps 10
Entire Place • 4 bedrooms
Akiyama - 5 bedroom, Luxury Ski Chalet
Entire Place • 5 bedrooms
FC Farnest Niseko【12 minutes to ski resort】
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kutchan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kutchan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| H-Two | 31 | $1,695,054 | 308 | 4.49/5.0 |
| Paul Kaye | 32 | $1,495,117 | 784 | 4.72/5.0 |
| Joel | 35 | $1,046,163 | 319 | 4.42/5.0 |
| The Luxe Nomad | 3 | $717,235 | 9 | 3.33/5.0 |
| Dylan | 24 | $714,901 | 345 | 4.47/5.0 |
| Niseko Central | 57 | $705,495 | 148 | 1.60/5.0 |
| Ashley | 11 | $514,168 | 321 | 4.90/5.0 |
| Elite Havens Japan | 15 | $495,094 | 373 | 4.54/5.0 |
| Åppås Priority | 2 | $258,527 | 17 | 5.00/5.0 |
| Yuki Kitayama | 13 | $220,470 | 78 | 3.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kutchan.
Dive Deeper: Advanced Kutchan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kutchan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKutchan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kutchan
- The Kutchan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.4% of the 313 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kutchan, House properties are the most common (55.3%), reflecting the local real estate landscape.
- Houses represent a significant 55.3% portion, catering likely to families or larger groups.
- The presence of 12.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.9%) offer potential for unique stay experiences.
Kutchan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kutchan
- The dominant room capacity in Kutchan is 3 bedrooms listings, making up 26.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 47.3% of the active Airbnb listings in Kutchan, indicating a high concentration in these sizes.
- A significant 55.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kutchan.
Kutchan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kutchan
- The most common guest capacity trend in Kutchan vacation rentals is listings accommodating 8+ guests (32.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Kutchan STR market, accounting for 45.1% of listings.
- 55.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kutchan.
- On average, properties in Kutchan are equipped to host 5.4 guests.
Kutchan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kutchan
- The most common availability pattern in Kutchan falls within the 271-366 days range, representing 64.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kutchan (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kutchan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
99 listings
33% of total
2 Nights
29 listings
9.7% of total
3 Nights
34 listings
11.3% of total
4-6 Nights
22 listings
7.3% of total
30+ Nights
116 listings
38.7% of total
Key Insights
- The most prevalent minimum stay requirement in Kutchan is 30+ Nights, adopted by 38.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.7%) caters to monthly stays (30+ nights) in Kutchan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.7% of Kutchan hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 38.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kutchan.
Kutchan Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
45 listings
18.9% of total
Super Strict 30 Days
13 listings
5.5% of total
Super Strict 60 Days
22 listings
9.2% of total
Non-refundable
54 listings
22.7% of total
Flexible
2 listings
0.8% of total
Moderate
1 listings
0.4% of total
Firm
8 listings
3.4% of total
Strict
93 listings
39.1% of total
Cancellation Policy Insights for Kutchan
- The prevailing Airbnb cancellation policy trend in Kutchan is Strict, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (1.2%) and stricter (42.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.1% market standard in Kutchan.
- With 39.1% using Strict terms, this is a viable option in Kutchan, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kutchan.
Kutchan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kutchan
- The overall average booking lead time for vacation rentals in Kutchan is 94 days.
- Guests book furthest in advance for stays during February (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (117 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (94 days) as a baseline for your pricing and availability strategy in Kutchan.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 117 days) to capture early planners.
- Monitor your own booking lead times against these Kutchan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kutchan (2025)
Amenity Prevalence
Amenity Insights for Kutchan
- Essential amenities in Kutchan that guests expect include: Wifi, Heating, Washer, Smoke alarm, Kitchen, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kutchan: Wifi, Heating, Washer, Smoke alarm, Kitchen, Hair dryer.
- Prioritize adding missing essentials: Heating, Washer, Smoke alarm, Kitchen, Hair dryer.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kutchan to stay competitive.
Kutchan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kutchan
- The typical guest profile for Airbnb in Kutchan consists of predominantly international visitors (94%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 6.1% of guests.
- Key international markets include United States (34.8%) and Australia (16.7%).
- Top languages spoken are English (53%) followed by Chinese (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kutchan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Noboribetsu | 11 | $3,254 | $169.95 | 59% |
| Rusutsu | 32 | $3,177 | $444.75 | 35% |
| Niseko | 137 | $3,146 | $429.53 | 41% |
| Toyako | 60 | $2,942 | $229.16 | 45% |
| Shiraoi | 32 | $2,437 | $146.81 | 52% |
| Rankoshi | 19 | $2,330 | $249.62 | 43% |
| Sapporo | 1,329 | $2,104 | $137.83 | 52% |
| Makkari | 16 | $1,734 | $142.67 | 57% |
| Otaru | 175 | $1,698 | $125.35 | 46% |
| Hakodate | 115 | $1,694 | $137.68 | 43% |