Airbnb Market Analytics, Statistics and Data in Shirahama, Wakayama Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Shirahama? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Shirahama:
How much do Airbnb hosts make on average per month in Shirahama?
The short-term rental market in Shirahama shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $953 per month
- Strong performing properties (top 25%) make $2,590 or more
- Best-in-class properties (top 10%) achieve $6,587+ monthly
- Entry-level properties (bottom 25%) typically earn around $383
Revenue Variations by Month
Occupancy Rates Throughout the Year in Shirahama
The market in Shirahama shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 18% occupancy rates
- Strong performing properties (top 25%) achieve 35% or higher
- Best-in-class properties (top 10%) reach 56%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Shirahama
Daily rates in Shirahama vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $135 per night
- Strong performing properties (top 25%) secure $261 or more
- Best-in-class properties (top 10%) pull in $395+ per night
- Entry-level properties (bottom 25%) earn around $85
Daily Rate Variations by Month
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Seasonality patterns in Shirahama
Peak Season (August, June, May)
- Revenue peaks at $3325.16 per month
- Occupancy rates reach 39.37%
- Daily rates average $263.71
Shoulder Season
- Revenue averages $2299.15 per month
- Occupancy maintains 25.22%
- Daily rates hold at $202.59
Low Season (September, December, January)
- Revenue drops to $1502.64 per month
- Occupancy decreases to 18.03%
- Daily rates adjust to $173.06
Is it still profitable to do Airbnb in Shirahama in 2025?
Yes! Shirahama demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 25% and solid monthly revenue averaging $2299 and The market's 182 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Shirahama
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Shirahama Beach | Famous for its beautiful white sand beach and hot springs, Shirahama Beach attracts tourists looking for relaxation and leisure activities. It's a popular destination during summer months and offers various water sports. | Shirahama Beach, Shirahama Onsen, Adventure World, Mifune Ashiyu, Shirahama Energy Land, Senjojiki, Engetsuto Island |
| Shirahama Onsen | Renowned for its natural hot springs, Shirahama Onsen is a key destination for visitors seeking wellness and relaxation. The area offers many ryokans and is close to the beach, making it a prime location for Airbnb hosts. | Shirahama Onsen, Saki-no-Yu, Subtropical Botanical Garden, Shirasaki Beach, Tsubaki Onsen |
| Engetsu Island | This small, picturesque island is connected to Shirahama Beach by a bridge and is known for its beautiful sunsets. It is an ideal location for scenic retreats and romantic getaways, appealing to couples and nature lovers. | Engetsu Island, Sunset Viewpoint, Shirahama Sunset Marina |
| Kushimoto | Located nearby, Kushimoto offers breathtaking coastal views and is known for its marine activities, including diving and snorkeling. It attracts adventure enthusiasts and those interested in nature. | Kushimoto Marine Park, Cape Shionomisaki, Hashigui-iwa Rocks |
| White Beach | A tranquil beach area providing a lesser-known alternative to Shirahama Beach. It's perfect for guests looking for peace, quiet, and natural beauty, appealing to families and couples. | White Beach, Beachfront accommodation, Scenic hiking trails |
| Nanki Shirahama Airport area | Convenient for travelers, the area surrounding the airport has rental properties and accommodations suited for tourists seeking easy mobility to Shirahama attractions and beyond. | Nanki Shirahama Airport, Airport shuttle services, Nearby shops and restaurants |
| Tsubaki Onsen | Another popular hot spring area that attracts visitors seeking therapeutic benefits and a traditional Japanese inn experience. It complements the offerings of Shirahama Onsen. | Tsubaki Onsen, Traditional ryokans, Relaxation spas |
| Adventure World | An amusement park and zoo combined, Adventure World is a hit with families, making it a great location for short-term rentals aimed at providing easy access to family-friendly activities. | Adventure World, Safari Park, Animal experiences |
Do you need a license for Airbnb in Shirahama?
Yes, Shirahama requires a license for operating an Airbnb. Current market data shows 88% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Shirahama
Nanki Shirahama Villa IRIS/ 5LDK 197㎡
Entire Place • 5 bedrooms
Kansai's finest warm Shirahama hot spring 600 million yen ultra luxurious villa entire family best f
Entire Place • 5 bedrooms
Ocean view/Hot Spring/BBQ
Entire Place • 2 bedrooms
10 mins to Shirarahama/Terrace Villa Eon 2FODAYAKA
Entire Place • 3 bedrooms
BBQ/Near Toretore Market/14 people/3 car parking
Entire Place • 4 bedrooms
Outdoor hot spring with bubble house/Shirahama 10min walk/Pool/BBQ (even if it rains)/Private/5LDK
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Shirahama
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 正晴BNB-Masaharu | 16 | $477,423 | 426 | 4.39/5.0 |
| リゾートライフ | 44 | $419,462 | 544 | 4.17/5.0 |
| 千佳子 | 3 | $301,564 | 108 | 4.72/5.0 |
| DaikyoResort | 5 | $290,870 | 754 | 4.58/5.0 |
| Yumiko | 1 | $262,754 | 65 | 4.92/5.0 |
| 心月庵 | 1 | $227,029 | 39 | 4.82/5.0 |
| Chikai | 2 | $177,095 | 149 | 4.80/5.0 |
| Rinmo | 2 | $171,137 | 94 | 4.37/5.0 |
| カズキ | 3 | $153,533 | 230 | 4.67/5.0 |
| ﾂｱｰｽﾞ | 7 | $137,978 | 152 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Shirahama
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.7%), with house and apartment & condo properties comprising 86.8% of inventory
- Untapped potential in others, outdoor & mobile segments (2.2% combined)
Room Capacity Distribution
Analysis of 182 properties in Shirahama shows that 1 bedroom properties are most prevalent, making up 37.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.9% of all listings.
Key Insights
- Most common: 1 bedroom (37.9%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 65.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 182 properties in Shirahama reveals that 8+ guests properties dominate the market, representing 31.9% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 53.3% of the market.
Key Insights
- Most common capacity: 8+ guests (31.9% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 53.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 182 properties in Shirahama, the most common availability pattern is 271-366 days (60.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.5% of properties).
Key Insights
- Most common availability window: 271-366 days (60.4%)
- Most common booking duration: 31-90 days (38.5%)
- Properties with high availability (180+ days): 83.5%
- Properties with long-term bookings (180+ days): 18.1%
Minimum Stay Distributions
1 Night
174 listings
99.4% of total
2 Nights
1 listings
0.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 100.0%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 100.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
26 listings
15.9% of total
Moderate
115 listings
70.1% of total
Firm
12 listings
7.3% of total
Strict
11 listings
6.7% of total
Key Insights
- Moderate is the preferred policy at 70.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 86.0% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 6.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Apr, Feb, averaging 37 days
- Shortest booking windows are in Jan, Dec, Sep, averaging 21 days
- Summer shows the longest average booking window at 36 days, while Fall has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 36 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Sep when lead times are shortest
Popular Airbnb Amenities in Shirahama
Below is the distribution of amenities across listings in Shirahama:
Traveler Demographics
Key Insights
- Domestic travelers make up 51.6% of total guests, indicating a significant local market share.
- Primary international markets: China (16.8%) and Hong Kong (13.8%)
- Japanese is the top language at 38%, followed by English (33.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.8%
Recommendations
- Target marketing campaigns for Osaka and Kyoto markets
- Develop localized content for China and Hong Kong
- Prioritize Japanese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Shirahama. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,388 | $362.01 | 43% |
| Awaji | 86 | $3,451 | $272.70 | 42% |
| Shima | 32 | $3,395 | $232.77 | 45% |
| Sanuki | 28 | $2,908 | $166.30 | 39% |
| Sumoto | 44 | $2,527 | $226.47 | 32% |
| Tonosho | 50 | $2,159 | $163.81 | 48% |
| Shodoshima | 21 | $1,758 | $137.55 | 48% |
| Osaka | 7,875 | $1,671 | $101.92 | 56% |
| Takamatsu | 236 | $1,641 | $117.49 | 50% |
| Nara | 157 | $1,593 | $100.04 | 51% |
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