Shirahama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wakayama Prefecture, Japan
Is Airbnb profitable in Shirahama in 2025? Explore comprehensive Airbnb analytics for Shirahama, Wakayama Prefecture, Japan to uncover income potential. This 2025 STR market report for Shirahama, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 180 active listings.
Whether you're considering an Airbnb investment in Shirahama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shirahama Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shirahama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shirahama (2025)
Understanding the monthly revenue variations for Airbnb listings in Shirahama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shirahama is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shirahama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,424+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,228 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $911 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $394, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shirahama
Shirahama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shirahama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shirahama:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shirahama
Average Daily Rate (ADR) Airbnb Trends in Shirahama (2025)
Effective short term rental pricing strategy in Shirahama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shirahama typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $386+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Shirahama
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Airbnb Seasonality Analysis & Trends in Shirahama (2025)
Peak Season (August, May, June)
- Revenue averages $2,918 per month
- Occupancy rates average 28.1%
- Daily rates average $232
Shoulder Season
- Revenue averages $1,933 per month
- Occupancy maintains around 25.5%
- Daily rates hold near $196
Low Season (January, February, October)
- Revenue drops to average $1,339 per month
- Occupancy decreases to average 22.4%
- Daily rates adjust to average $180
Seasonality Insights for Shirahama
- The Airbnb seasonality in Shirahama shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shirahama's highest earning potential, with monthly revenues capable of climbing to $3,204, occupancy reaching a high of 39.4%, and ADRs peaking at $264.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,231, occupancy could drop to 18.0%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shirahama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shirahama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shirahama (2025)
Exploring the top neighborhoods for short-term rentals in Shirahama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shirahama Beach | Shirahama Beach is famous for its beautiful white sands and clear waters, making it a prime destination for beachgoers and vacationers. It attracts tourists looking for a relaxing experience by the sea. | Shirahama Beach, Shirahama Onsen, Engetsu Island, Shirahama Adventure World, Senjojiki |
| Toretore Market | Toretore Market is a bustling seafood market where visitors can taste fresh local seafood and experience the local culture. It's a hotspot for food lovers and those looking for unique souvenirs. | Toretore Market, Local seafood stalls, Shopping for local crafts, Food tasting events |
| Shirahama Onsen | This area is renowned for its hot springs and ryokans, attracting visitors seeking relaxation and wellness. It's popular among travelers looking for a traditional Japanese experience. | Shirahama Onsen, Various Onsen ryokan, Sand onsen, Shirahama Chikyu no Sato |
| Engetsu Island | Engetsu Island is a picturesque landmark known for its striking rock formations and stunning sunset views, perfect for photography and nature enthusiasts. | Engetsu Island, Shirahama Sunset, Beach walks around the island |
| Shirakamiko | Shirakamiko is a quieter area with beautiful nature and scenic spots, ideal for guests looking for peace and tranquility away from busier tourist spots. | Walking trails, Scenic viewpoints, Nature parks |
| Kushimoto | Just south of Shirahama, Kushimoto offers beautiful coastal scenery, snorkeling, and the famous Kushimoto Marine Park, drawing nature lovers and adventurers. | Kushimoto Marine Park, Marine sports, Kushimoto coastline |
| Adventure World | As an amusement park, Adventure World attracts families and thrill-seekers with its variety of attractions including zoo experiences and rides, making it a popular choice for family vacations. | Adventure World theme park, Wild animal experiences, Entertainment shows |
| Shirahama Town | The central town area offers shopping, dining, and cultural experiences, making it a convenient location for guests who want the amenities of a town while being close to attractions. | Local shops, Restaurants, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Shirahama (2025)
Yes, Shirahama, Wakayama Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shirahama to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 89% licensed listings)
Top Performing Airbnb Properties in Shirahama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shirahamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nanki Shirahama Villa IRIS/ 5LDK 197㎡
Entire Place • 5 bedrooms
Kansai's finest warm Shirahama hot spring 600 million yen ultra luxurious villa entire family best f
Entire Place • 5 bedrooms
Ocean view/Hot Spring/BBQ
Entire Place • 2 bedrooms
10 mins to Shirarahama/Terrace Villa Eon 2FODAYAKA
Entire Place • 3 bedrooms
BBQ/Near Toretore Market/14 people/3 car parking
Entire Place • 4 bedrooms
115 square meters 4LDK BBQ is available even on rainy days Ley garden resort Free parking for 5 cars
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shirahama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shirahama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| リゾートライフ | 44 | $376,430 | 544 | 4.17/5.0 |
| 正晴BNB-Masaharu | 16 | $350,326 | 426 | 4.39/5.0 |
| DaikyoResort | 5 | $285,333 | 754 | 4.58/5.0 |
| 千佳子 | 3 | $251,670 | 108 | 4.72/5.0 |
| Yumiko | 1 | $219,271 | 65 | 4.92/5.0 |
| 心月庵 | 1 | $199,857 | 39 | 4.82/5.0 |
| Chikai | 2 | $172,175 | 149 | 4.80/5.0 |
| カズキ | 3 | $152,152 | 230 | 4.67/5.0 |
| ﾂｱｰｽﾞ | 7 | $128,702 | 152 | 4.74/5.0 |
| Rinmo | 2 | $119,525 | 94 | 4.37/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shirahama.
Dive Deeper: Advanced Shirahama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shirahama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShirahama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shirahama
- The Shirahama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.6% of the 180 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shirahama, House properties are the most common (43.9%), reflecting the local real estate landscape.
- Houses represent a significant 43.9% portion, catering likely to families or larger groups.
- The presence of 10.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.2%) offer potential for unique stay experiences.
Shirahama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shirahama
- The dominant room capacity in Shirahama is 1 bedroom listings, making up 37.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.6% of the active Airbnb listings in Shirahama, indicating a high concentration in these sizes.
- A significant 24.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shirahama.
Shirahama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shirahama
- The most common guest capacity trend in Shirahama vacation rentals is listings accommodating 8+ guests (32.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Shirahama STR market, accounting for 53.9% of listings.
- 46.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shirahama.
- On average, properties in Shirahama are equipped to host 5.0 guests.
Shirahama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shirahama
- The most common availability pattern in Shirahama falls within the 271-366 days range, representing 58.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shirahama (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shirahama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
174 listings
99.4% of total
2 Nights
1 listings
0.6% of total
Key Insights
- The most prevalent minimum stay requirement in Shirahama is 1 Night, adopted by 99.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Shirahama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 99.4% of Shirahama hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shirahama.
Shirahama Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
14.8% of total
Moderate
115 listings
71% of total
Firm
12 listings
7.4% of total
Strict
11 listings
6.8% of total
Cancellation Policy Insights for Shirahama
- The prevailing Airbnb cancellation policy trend in Shirahama is Moderate, used by 71% of listings.
- The market strongly favors guest-friendly terms, with 85.8% of listings offering Flexible or Moderate policies. This suggests guests in Shirahama may expect booking flexibility.
- Strict cancellation policies are quite rare (6.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 71% market standard in Shirahama.
- Using a Strict policy might deter some guests, as only 6.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shirahama.
Shirahama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shirahama
- The overall average booking lead time for vacation rentals in Shirahama is 24 days.
- Guests book furthest in advance for stays during June (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (36 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Shirahama.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Shirahama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shirahama (2025)
Amenity Prevalence
Amenity Insights for Shirahama
- Essential amenities in Shirahama that guests expect include: Air conditioning, Essentials, Smoke alarm, Hair dryer, Shampoo, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shirahama: Air conditioning, Essentials, Smoke alarm, Hair dryer, Shampoo, Wifi.
- Prioritize adding missing essentials: Air conditioning, Essentials, Smoke alarm, Hair dryer, Shampoo, Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shirahama to stay competitive.
Shirahama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shirahama
- The typical guest profile for Airbnb in Shirahama consists of a mix of domestic (49%) and international guests, with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 49.1% of guests.
- Key international markets include Japan (49.1%) and China (15.4%).
- Top languages spoken are Japanese (33.4%) followed by English (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shirahama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,182 | $361.67 | 41% |
| Shima | 32 | $3,426 | $228.80 | 47% |
| Awaji | 87 | $3,352 | $266.98 | 41% |
| Sanuki | 28 | $2,629 | $160.42 | 40% |
| Sumoto | 45 | $2,497 | $216.16 | 34% |
| Tonosho | 49 | $2,136 | $136.82 | 47% |
| Shodoshima | 20 | $1,774 | $140.61 | 47% |
| Osaka | 7,726 | $1,686 | $104.06 | 56% |
| Takamatsu | 234 | $1,582 | $110.42 | 51% |
| Nara | 159 | $1,550 | $100.65 | 50% |