Hakone Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kanagawa Prefecture, Japan
Is Airbnb profitable in Hakone in 2025? Explore comprehensive Airbnb analytics for Hakone, Kanagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Hakone, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 269 active listings.
Whether you're considering an Airbnb investment in Hakone, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hakone Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hakone Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hakone (2025)
Understanding the monthly revenue variations for Airbnb listings in Hakone is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hakone is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hakone across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,997+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,940 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,860 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,789, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hakone
Hakone Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hakone STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hakone:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hakone
Average Daily Rate (ADR) Airbnb Trends in Hakone (2025)
Effective short term rental pricing strategy in Hakone involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hakone typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $575+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $345 or more.
- Typical properties (Median) charge around $210 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Hakone
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Airbnb Seasonality Analysis & Trends in Hakone (2025)
Peak Season (April, May, December)
- Revenue averages $6,038 per month
- Occupancy rates average 56.3%
- Daily rates average $291
Shoulder Season
- Revenue averages $5,331 per month
- Occupancy maintains around 56.5%
- Daily rates hold near $281
Low Season (January, February, September)
- Revenue drops to average $4,326 per month
- Occupancy decreases to average 49.4%
- Daily rates adjust to average $281
Seasonality Insights for Hakone
- The Airbnb seasonality in Hakone shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hakone's highest earning potential, with monthly revenues capable of climbing to $6,174, occupancy reaching a high of 64.9%, and ADRs peaking at $332.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,814, occupancy could drop to 47.1%, and ADRs may adjust down to $255.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hakone.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hakone seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hakone (2025)
Exploring the top neighborhoods for short-term rentals in Hakone? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hakone Yumoto | A popular hot spring town known for its scenic views and relaxing onsen. Draws tourists looking to unwind and enjoy nature, making it ideal for Airbnb hosts. | Hakone Yumoto Onsen, Cherry blossoms in spring, Hakone Open-Air Museum, Lake Ashi, Owakudani Valley |
| Lake Ashi | Famous for its stunning lakeside views of Mount Fuji and the variety of outdoor activities. Great for travelers seeking adventure and natural beauty. | Lake Ashi boat cruise, Hakone Shrine, Owakudani volcanic area, Nikko National Park, Scenic viewpoints of Mount Fuji |
| Gora | A resort area known for its gardens, museums, and close proximity to the Hakone Cable Car. Suitable for both families and couples. | Gora Park, Hakone Museum of Art, Gora Great Manyo Garden, Hakone Ropeway, Hakone Botanical Garden of Wetlands |
| Miyanoshita | A historic hot spring area with traditional ryokan and a peaceful ambiance. Attracts tourists interested in authentic Japanese culture. | Miyanoshita Onsen, The Old Miyanoshita Station, Hakone Gotenba Museum, Buddha Statue, Thousand-year-old trees |
| Sengokuhara | Known for its vast fields of pampas grass and beautiful landscapes. Perfect for outdoor enthusiasts and nature lovers. | Sengokuhara Pampas Grass Field, Hakone Venetian Glass Museum, Polish Museum of Art, Owakudani Nature Trails, Giant Scorpion Fish Pond |
| Hakonemachi | A small historic district offering views of the surrounding mountains and close access to cultural sites. Ideal for a peaceful retreat. | Hakone Checkpoint, Old Tokaido Road, Hakone Art Museum, Polish Museum of Art, Suruga Bay |
| Onshi-Hakone Park | A large park area with botanical gardens and walking paths overlooking Lake Ashi. Great for guests seeking outdoor recreation and relaxation. | Onshi-Hakone Park gardens, Walking trails, Lake Ashi views, Cafes and shops, Scenic picnic spots |
| Kiga | A lesser-known area ideal for those wanting tranquility and beautiful natural surroundings. Popular with nature enthusiasts. | Kiga Onsen, Hiking trails, Views of Mount Fuji, Serene lakes, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Hakone (2025)
Yes, Hakone, Kanagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hakone to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 88% licensed listings)
Top Performing Airbnb Properties in Hakone (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hakonebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Panoramic view of the top of Hakone Villa.Natural hot spring barrel sauna/super large accommodation
Entire Place • 6 bedrooms
abode villa GORA Yashiro
Entire Place • 4 bedrooms
Private House/Unique Experience-NEYU Sleep in bath
Entire Place • 4 bedrooms
Near Hakone Yumoto Sta｜2LDK｜Half open-air bath｜BBQ
Entire Place • 2 bedrooms
Max. 16P｜2 private complex 108㎡｜Onsen discount
Entire Place • 6 bedrooms
2F apt with BBQ near Hakone Shrine｜Mt. Fuji view
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hakone (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hakone based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rsv箱根仙石原 | 8 | $1,003,400 | 507 | 4.73/5.0 |
| 祐介 | 13 | $952,890 | 1956 | 4.77/5.0 |
| Guestvilla Hakone | 10 | $803,253 | 1680 | 4.80/5.0 |
| Shinobu | 22 | $626,493 | 2824 | 4.85/5.0 |
| Yui | 5 | $575,400 | 438 | 4.83/5.0 |
| 修 | 5 | $545,361 | 394 | 4.76/5.0 |
| Ichimaru | 6 | $508,671 | 1101 | 4.78/5.0 |
| Hatsu | 1 | $428,769 | 68 | 4.94/5.0 |
| 箱根民泊 | 2 | $391,537 | 150 | 4.83/5.0 |
| Eika | 4 | $336,845 | 1562 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hakone.
Dive Deeper: Advanced Hakone STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hakone. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHakone Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hakone
- The Hakone Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.1% of the 269 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hakone, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- The presence of 16.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.4%) offer potential for unique stay experiences.
Hakone Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hakone
- The dominant room capacity in Hakone is 1 bedroom listings, making up 27.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.9% of the active Airbnb listings in Hakone, indicating a high concentration in these sizes.
- A significant 41.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hakone.
Hakone Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hakone
- The most common guest capacity trend in Hakone vacation rentals is listings accommodating 8+ guests (50.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Hakone STR market, accounting for 60.6% of listings.
- 67.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hakone.
- On average, properties in Hakone are equipped to host 5.9 guests.
Hakone Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hakone
- The most common availability pattern in Hakone falls within the 91-180 days range, representing 40.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 39.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hakone (42%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 62.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hakone Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
245 listings
95% of total
2 Nights
8 listings
3.1% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
4 listings
1.6% of total
Key Insights
- The most prevalent minimum stay requirement in Hakone is 1 Night, adopted by 95% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.1%) of the Hakone Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95% of Hakone hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hakone.
Hakone Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
0.8% of total
Super Strict 30 Days
1 listings
0.4% of total
Refundable
1 listings
0.4% of total
Flexible
20 listings
7.9% of total
Moderate
155 listings
61% of total
Firm
37 listings
14.6% of total
Strict
38 listings
15% of total
Cancellation Policy Insights for Hakone
- The prevailing Airbnb cancellation policy trend in Hakone is Moderate, used by 61% of listings.
- There's a relatively balanced mix between guest-friendly (68.9%) and stricter (29.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61% market standard in Hakone.
- Regularly review your cancellation policy against competitors and market demand shifts in Hakone.
Hakone STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hakone
- The overall average booking lead time for vacation rentals in Hakone is 41 days.
- Guests book furthest in advance for stays during April (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Hakone.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Hakone averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hakone (2025)
Amenity Prevalence
Amenity Insights for Hakone
- Essential amenities in Hakone that guests expect include: Air conditioning, Wifi, Smoke alarm, Hair dryer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Fire extinguisher, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hakone: Air conditioning, Wifi, Smoke alarm, Hair dryer, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Hair dryer, Heating.
- Consider adding popular differentiators like Shampoo or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hakone to stay competitive.
Hakone Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hakone
- The typical guest profile for Airbnb in Hakone consists of predominantly international visitors (84%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 15.6% of guests.
- Key international markets include United States (22.6%) and Japan (15.6%).
- Top languages spoken are English (47.5%) followed by Chinese (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hakone Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Hokota | 15 | $3,676 | $240.16 | 49% |