Shimoda Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shizuoka Prefecture, Japan
Is Airbnb profitable in Shimoda in 2025? Explore comprehensive Airbnb analytics for Shimoda, Shizuoka Prefecture, Japan to uncover income potential. This 2025 STR market report for Shimoda, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 135 active listings.
Whether you're considering an Airbnb investment in Shimoda, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shimoda Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shimoda Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shimoda (2025)
Understanding the monthly revenue variations for Airbnb listings in Shimoda is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shimoda is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shimoda across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,261+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,586 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,616 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $679, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shimoda
Shimoda Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shimoda STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shimoda:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shimoda
Average Daily Rate (ADR) Airbnb Trends in Shimoda (2025)
Effective short term rental pricing strategy in Shimoda involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shimoda typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $414+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $275 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Shimoda
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Airbnb Seasonality Analysis & Trends in Shimoda (2025)
Peak Season (August, July, May)
- Revenue averages $4,079 per month
- Occupancy rates average 49.7%
- Daily rates average $229
Shoulder Season
- Revenue averages $2,306 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $200
Low Season (January, February, December)
- Revenue drops to average $1,669 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $193
Seasonality Insights for Shimoda
- The Airbnb seasonality in Shimoda shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shimoda's highest earning potential, with monthly revenues capable of climbing to $5,101, occupancy reaching a high of 60.1%, and ADRs peaking at $252.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,662, occupancy could drop to 27.6%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shimoda.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shimoda seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shimoda (2025)
Exploring the top neighborhoods for short-term rentals in Shimoda? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shimizu Beach | Famous for its stunning coastline and clear blue waters. Ideal for beach lovers and water sports enthusiasts, with easy access to beautiful natural landscapes. | Shimizu Beach, Shimoda Aquarium, Hirizo Beach, Tsumekizaki Beach, Ryuuguu Island |
| Uehara | A peaceful area featuring unique scenery and traditional Japanese culture. Great for guests looking to relax and explore historical sites and local nature. | Uehara Shrine, Kawazuzakura, hot springs, historical temples, scenic hiking trails |
| Shimoda Castle | A historic site with beautiful gardens and a castle museum. Attracts history buffs and families with educational interests. | Shimoda Castle, Aloha Garden, Hanjuku Beach, Shimoda Park, Hinoe Castle Festival |
| Nishiizu | Known for its breathtaking views of the Japanese coastline and nature trails. Perfect for tourists interested in hiking and photography. | Nishiizu Emerald Beach, Cape Irozaki, Hiking trails, Irozaki Lighthouse, natural hot springs |
| Tatadohama Beach | Popular beach destination known for its clear waters and surf culture. A favorite among surfers and beachgoers looking to enjoy the sun. | Tatadohama Beach, surf schools, beach bars, Kayaking tours, scenic viewpoints |
| Izukyu Shimoda Station | Convenient transport hub that provides easy access to various attractions. Ideal for tourists looking to explore the surrounding areas of Shimoda. | Izukyu Shimoda Station, shopping centers, local restaurants, cultural exhibits, transport to nearby beaches |
| Sousaki | Serene region with excellent views of the ocean and nearby islands. A quiet getaway for guests who prefer tranquility and nature. | Sousaki Beach, Fukujyu-an Garden, local fishing villages, ocean-view dining, nature photography opportunities |
| Hirahama Beach | Family-friendly beach known for its gentle waves and sandy shores. Suited for families traveling with children and looking for a relaxing vacation spot. | Hirahama Beach, children's playgrounds, park areas, sandy shores, picnic spots |
Understanding Airbnb License Requirements & STR Laws in Shimoda (2025)
Yes, Shimoda, Shizuoka Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shimoda to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 94% licensed listings)
Top Performing Airbnb Properties in Shimoda (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shimodabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Aquaholic Iritahama B Wing
Entire Place • 3 bedrooms
Aquaholic Iritahama A Wing
Entire Place • 3 bedrooms
![[Windmill] Hidden villa in harmony with the natural environment (2LDK), with terrace with sea view,](https://a0.muscache.com/im/pictures/miso/Hosting-767069149234553772/original/39f2edcf-a965-47eb-a258-061f2c6bcb90.jpeg?im_w=480&im_format=avif)
[Windmill] Hidden villa in harmony with the natural environment (2LDK), with terrace with sea view,
Entire Place • 2 bedrooms
private hot spring pool, sauna, and open-air bath.
Entire Place • 1 bedroom
The Ultimate Private Escape, Surrounded by the Sea and the Mountains
Entire Place • 2 bedrooms
![[Helmet A] Secluded rental villa (1LDK) in harmony with the natural environment, with a terrace with](https://a0.muscache.com/im/pictures/miso/Hosting-766384058868372485/original/d5ac5f0f-71df-4a2f-a932-558cfc46f783.jpeg?im_w=480&im_format=avif)
[Helmet A] Secluded rental villa (1LDK) in harmony with the natural environment, with a terrace with
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shimoda (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shimoda based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hamabe Oura | 3 | $291,874 | 33 | 4.82/5.0 |
| 優 | 6 | $258,160 | 79 | 4.88/5.0 |
| Aquaholic | 2 | $229,087 | 54 | 4.92/5.0 |
| 伊豆民泊com - 鈴木 | 3 | $137,215 | 380 | 4.78/5.0 |
| 春月 令月 | 2 | $124,843 | 853 | 4.98/5.0 |
| ShimodaVacationHomes Billy | 3 | $121,691 | 120 | 4.95/5.0 |
| バケーションリゾート | 2 | $113,376 | 56 | 4.83/5.0 |
| Toraya | 4 | $98,709 | 106 | 4.87/5.0 |
| Fieldgarage | 1 | $96,316 | 37 | 4.97/5.0 |
| Mitsuko | 1 | $80,348 | 46 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shimoda.
Dive Deeper: Advanced Shimoda STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shimoda. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShimoda Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shimoda
- The Shimoda Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.1% of the 135 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 26.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Shimoda, House properties are the most common (68.1%), reflecting the local real estate landscape.
- Houses represent a significant 68.1% portion, catering likely to families or larger groups.
- The presence of 16.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.4%) offer potential for unique stay experiences.
Shimoda Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shimoda
- The dominant room capacity in Shimoda is 1 bedroom listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.8% of the active Airbnb listings in Shimoda, indicating a high concentration in these sizes.
- A significant 25.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shimoda.
Shimoda Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shimoda
- The most common guest capacity trend in Shimoda vacation rentals is listings accommodating 8+ guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Shimoda STR market, accounting for 48.2% of listings.
- 50.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shimoda.
- On average, properties in Shimoda are equipped to host 4.6 guests.
Shimoda Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shimoda
- The most common availability pattern in Shimoda falls within the 271-366 days range, representing 39.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shimoda (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shimoda Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
96 listings
73.3% of total
2 Nights
23 listings
17.6% of total
30+ Nights
12 listings
9.2% of total
Key Insights
- The most prevalent minimum stay requirement in Shimoda is 1 Night, adopted by 73.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.9%) of the Shimoda Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 73.3% of Shimoda hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shimoda.
Shimoda Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
4.5% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
5 listings
3.8% of total
Moderate
52 listings
39.1% of total
Firm
27 listings
20.3% of total
Strict
42 listings
31.6% of total
Cancellation Policy Insights for Shimoda
- The prevailing Airbnb cancellation policy trend in Shimoda is Moderate, used by 39.1% of listings.
- A majority (51.9%) of hosts in Shimoda utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.1% market standard in Shimoda.
- With 31.6% using Strict terms, this is a viable option in Shimoda, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Shimoda.
Shimoda STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shimoda
- The overall average booking lead time for vacation rentals in Shimoda is 36 days.
- Guests book furthest in advance for stays during July (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Shimoda.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Shimoda averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shimoda (2025)
Amenity Prevalence
Amenity Insights for Shimoda
- Essential amenities in Shimoda that guests expect include: Air conditioning, Hair dryer, Shampoo, Wifi, Essentials, Fire extinguisher, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hangers, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shimoda: Air conditioning, Hair dryer, Shampoo, Wifi, Essentials, Fire extinguisher, Heating.
- Prioritize adding missing essentials: Hair dryer, Shampoo, Wifi, Essentials, Fire extinguisher, Heating.
- Consider adding popular differentiators like Smoke alarm or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shimoda to stay competitive.
Shimoda Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shimoda
- The typical guest profile for Airbnb in Shimoda consists of a mix of domestic (44%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 44.4% of guests.
- Key international markets include Japan (44.4%) and United States (12.4%).
- Top languages spoken are English (41.9%) followed by Japanese (20.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shimoda Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Tateyama | 29 | $3,571 | $329.03 | 31% |
| Yamanakako | 145 | $3,511 | $339.30 | 42% |
| Tsuru | 20 | $3,500 | $217.84 | 57% |
| Oshino | 10 | $3,366 | $518.54 | 32% |
| Hayama | 35 | $3,149 | $352.86 | 36% |