Airbnb Market Analytics, Statistics and Data in Shimoda, Shizuoka Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Shimoda? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Shimoda:
How much do Airbnb hosts make on average per month in Shimoda?
The short-term rental market in Shimoda shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,651 per month
- Strong performing properties (top 25%) make $3,793 or more
- Best-in-class properties (top 10%) achieve $6,699+ monthly
- Entry-level properties (bottom 25%) typically earn around $696
Revenue Variations by Month
Occupancy Rates Throughout the Year in Shimoda
The market in Shimoda shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Shimoda
Daily rates in Shimoda vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $169 per night
- Strong performing properties (top 25%) secure $275 or more
- Best-in-class properties (top 10%) pull in $426+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Shimoda
Peak Season (August, July, June)
- Revenue peaks at $5199.33 per month
- Occupancy rates reach 60.12%
- Daily rates average $254.57
Shoulder Season
- Revenue averages $2853.16 per month
- Occupancy maintains 37.68%
- Daily rates hold at $206.25
Low Season (November, December, January)
- Revenue drops to $1603.47 per month
- Occupancy decreases to 26.07%
- Daily rates adjust to $185.10
Is it still profitable to do Airbnb in Shimoda in 2025?
Yes! Shimoda demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $2853 and The market's 146 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Shimoda
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Shirahama Beach | Famous for its beautiful white sands and stunning coastal scenery. Ideal for tourists looking to enjoy beach activities and relax by the ocean. | Shirahama Beach, Shirahana Shrine, Adventure World, Senjojiki, Shirahama Onsen |
| Shimoda Bay | Offers scenic views and a variety of water activities. Great for travelers interested in boating, fishing, and exploring the coastline. | Shimoda Aquarium, Mikurigaike Park, Koganezaki Park, Shimoda Floating Aquarium, Tsumeki Island |
| Kamo River Area | Known for its picturesque river views and traditional Japanese environment. attracts cultural travelers looking to explore Japanese heritage. | Kamo River, Kamo Church, Hachiman Shrine, Local cafes and shops, Traditional ryokans |
| Perry Road | Historic area with remnants of the Perry Expedition. Reflects Shimoda's rich history and is near local attractions. | Perry Road, Perry Monument, Shimoda Museum, Unique local shops, Scenic river views |
| Kisami Beach | A quieter beach option known for its relaxing atmosphere and surfing opportunities. Perfect for those seeking tranquility close to the sea. | Kisami Beach, Surfing spots, Local seafood restaurants, Beachfront cafes, Light hiking trails |
| Kiyomisaki Park | A beautiful park offering hiking trails, stunning ocean views, and a peaceful escape. Attracts nature lovers and hikers. | Kiyomisaki Park, Hiking trails, Stunning views, Local wildlife, Picnic areas |
| Irozaki Cape | Famous for its breathtaking views and dramatic cliffs. Draws nature enthusiasts and those interested in photography. | Irozaki Cape, Cape Irozaki Lighthouse, Scenic viewpoints, Hiking opportunities, Wildlife sightings |
| Shimoda Onsen Area | A well-known hot spring area that attracts visitors seeking relaxation and healing experiences. Ideal for travelers wanting a traditional Japanese stay. | Shimoda Onsen, Various ryokans, Onsen facilities, Relaxation and wellness centers, Traditional Japanese cuisine |
Do you need a license for Airbnb in Shimoda?
Yes, Shimoda requires a license for operating an Airbnb. Current market data shows 90% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Shimoda
![[Windmill] Hidden villa in harmony with the natural environment (2LDK), with terrace with sea view,](https://a0.muscache.com/im/pictures/miso/Hosting-767069149234553772/original/39f2edcf-a965-47eb-a258-061f2c6bcb90.jpeg)
[Windmill] Hidden villa in harmony with the natural environment (2LDK), with terrace with sea view,
Entire Place • 2 bedrooms
private hot spring pool, sauna, and open-air bath.
Entire Place • 1 bedroom
10 min walk to the beach! Ohama Beach House & BBQ!
Entire Place • 3 bedrooms
Aquaholic Iritahama B Wing
Entire Place • 3 bedrooms
The Ultimate Private Escape, Surrounded by the Sea and the Mountains
Entire Place • 2 bedrooms
[Helmet B] Hidden villa in harmony with the natural environment (1LDK), with terrace with sea view,
Entire Place • 1 bedroom
Top Performing Professional Hosts in Shimoda
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hamabe Oura | 3 | $377,296 | 33 | 4.82/5.0 |
| 優 | 6 | $345,253 | 79 | 4.88/5.0 |
| Aquaholic | 2 | $235,034 | 54 | 4.92/5.0 |
| 伊豆民泊com - 鈴木 | 3 | $147,215 | 380 | 4.78/5.0 |
| ShimodaVacationHomes Billy | 3 | $128,685 | 120 | 4.95/5.0 |
| 春月 令月 | 2 | $125,214 | 853 | 4.98/5.0 |
| Alex | 1 | $122,053 | 35 | 4.89/5.0 |
| Fieldgarage | 1 | $121,390 | 37 | 4.97/5.0 |
| バケーションリゾート | 2 | $120,737 | 56 | 4.83/5.0 |
| Toraya | 4 | $111,651 | 106 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Shimoda
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.1%), with house and boutique & hotels properties comprising 85.6% of inventory
- Strong specialty sector (19.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (4.1% combined)
Room Capacity Distribution
Analysis of 146 properties in Shimoda shows that 1 bedroom properties are most prevalent, making up 37.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.3% of all listings.
Key Insights
- Most common: 1 bedroom (37.7%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 62.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 146 properties in Shimoda reveals that 8+ guests properties dominate the market, representing 25.3% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 45.2% of the market.
Key Insights
- Most common capacity: 8+ guests (25.3% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 45.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 146 properties in Shimoda, the most common availability pattern is 271-366 days (41.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.2% of properties).
Key Insights
- Most common availability window: 271-366 days (41.8%)
- Most common booking duration: 91-180 days (32.2%)
- Properties with high availability (180+ days): 72.6%
- Properties with long-term bookings (180+ days): 28.8%
Minimum Stay Distributions
1 Night
98 listings
73.7% of total
2 Nights
29 listings
21.8% of total
30+ Nights
6 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.5%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 95.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
6 listings
4.2% of total
Super Strict 60 Days
1 listings
0.7% of total
Flexible
7 listings
4.9% of total
Moderate
56 listings
39.2% of total
Firm
27 listings
18.9% of total
Strict
46 listings
32.2% of total
Key Insights
- Moderate is the preferred policy at 39.2% of listings
- The market shows a balanced distribution between guest-friendly (44.1%) and strict (51.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 49 days
- Shortest booking windows are in Mar, Jan, Dec, averaging 30 days
- Summer shows the longest average booking window at 49 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 49 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Dec when lead times are shortest
Popular Airbnb Amenities in Shimoda
Every property in Shimoda comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 45.4% of total guests, indicating a significant local market share.
- Primary international markets: United States (15%) and China (10.6%)
- English is the top language at 48.8%, followed by Japanese (26%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Tokyo Prefecture and Tokyo markets
- Develop localized content for United States and China
- Prioritize English and Japanese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Shimoda. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $5,192 | $430.71 | 35% |
| Hakone | 273 | $4,992 | $296.96 | 55% |
| Atami | 134 | $4,376 | $337.28 | 40% |
| Fujikawaguchiko | 393 | $4,120 | $242.45 | 56% |
| Tateyama | 30 | $4,108 | $348.95 | 32% |
| Miura | 17 | $3,746 | $441.74 | 36% |
| Tsuru | 20 | $3,626 | $225.10 | 58% |
| Kyonan | 11 | $3,569 | $274.88 | 48% |
| Yamanakako | 152 | $3,439 | $333.84 | 41% |
| Oshino | 10 | $3,314 | $500.38 | 33% |
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