Airbnb Market Analytics, Statistics and Data in Yuzawa, Niigata Prefecture, Japan

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Yuzawa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Yuzawa:

Average Daily Rate

$181

Occupancy Rate

25.78%

Annual Revenue

$16,067

Revenue Growth YoY

-11.79%

Best Month

February

Worst Month

May

Regulation

High

Active Listings

111

How much do Airbnb hosts make on average per month in Yuzawa?

The short-term rental market in Yuzawa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $825 per month
Strong performing properties (top 25%) make $2,071 or more
Best-in-class properties (top 10%) achieve $4,274+ monthly
Entry-level properties (bottom 25%) typically earn around $365

Revenue Variations by Month

Occupancy Rates Throughout the Year in Yuzawa

The market in Yuzawa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 20% occupancy rates
Strong performing properties (top 25%) achieve 40% or higher
Best-in-class properties (top 10%) reach 59%+occupancy
Entry-level properties (bottom 25%) average around 11%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Yuzawa

Daily rates in Yuzawa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $132 per night
Strong performing properties (top 25%) secure $221 or more
Best-in-class properties (top 10%) pull in $380+ per night
Entry-level properties (bottom 25%) earn around $78

Daily Rate Variations by Month

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Seasonality patterns in Yuzawa

Peak Season (February, January, December)

Revenue peaks at $4238.65 per month
Occupancy rates reach 60.50%
Daily rates average $260.00

Shoulder Season

Revenue averages $1872.46 per month
Occupancy maintains 27.60%
Daily rates hold at $196.15

Low Season (September, October, May)

Revenue drops to $900.94 per month
Occupancy decreases to 15.94%
Daily rates adjust to $165.65

Is it still profitable to do Airbnb in Yuzawa in 2025?

Yes! Yuzawa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 28% and solid monthly revenue averaging $1872 and The market's 111 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Yuzawa

Area	Why Choose This Area	Key Attractions
Yuzawa Onsen	Famous for its hot springs and ski resorts, Yuzawa Onsen is a prime location for tourists seeking relaxation and outdoor winter activities. Its proximity to Naeba Ski Resort makes it a year-round destination.	Naeba Ski Resort, Yuzawa Kogen Ski Resort, Yuzawa Onsen hot springs, Mitsumata Ski Resort, GALA Yuzawa Snow Resort, Yuzawa Park
Yuzawa Town Center	The bustling town center offers a mix of shopping, dining, and easy access to transportation hubs, making it appealing for both tourists and business travelers.	Yuzawa Town Tourist Information Center, Local shops and eateries, Yuzawa Station, Seasonal festivals, Aquatic park
Naeba	Known for its skiing and summer activities, Naeba attracts tourists year-round, offering a vibrant atmosphere, restaurants, and a range of accommodation options.	Grandeco Snow Resort, Naeba Ski Resort, Naeba Prince Hotel, Summer activities such as hiking and cycling, Dining options
Kagura	Kagura Ski Resort is famous for its powder snow and family-friendly atmosphere, making it ideal for families looking for winter sports and relaxation.	Kagura Ski Resort, Kagura Area, Yuzawa Kogen Ski Resort, Diverse ski trails, Snowshoeing opportunities
Iwappara	A scenic area with a smaller ski resort, Iwappara offers a more laid-back ski experience and is great for beginners and families.	Iwappara Ski Resort, Scenic views, Snowboarding events, Affordable skiing options, Tranquil atmosphere
Minami Uonuma	This area is known for its beautiful nature and rice fields, attracting visitors seeking a rural escape and traditional Japanese experiences.	Local farms and rice terraces, Scenic nature walks, Cultural experiences, Traditional ryokan stays, Local food festivals
Shiozawa	Shiozawa is a nearby town known for its hot springs and beautiful scenery, providing a quieter alternative to Yuzawa while still offering access to ski resorts.	Shiozawa Onsen, Local temples and shrines, Breathtaking landscapes, Hot spring resorts, Seasonal festivals
Ski Resorts Shuttle Areas	Areas served by ski shuttles provide convenient access to multiple ski resorts, attracting skiers and snowboarders looking for variety and ease of travel.	Bus stops for ski resorts, Close proximity to major resorts, Rental shops nearby, Dining options, Winter sports events

Do you need a license for Airbnb in Yuzawa?

$842.33

Daily Rate

Top Performing Professional Hosts in Yuzawa

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Ryuta	9	$232,409	708	4.82/5.0
寿光	43	$220,396	594	3.80/5.0
Hikari	2	$204,230	297	4.68/5.0
Kosuzu	1	$131,427	12	4.67/5.0
Masahiro	3	$124,371	69	4.21/5.0
Gabriel	3	$121,039	255	4.73/5.0
Misato	1	$104,058	97	4.70/5.0
パーパスリゾート	3	$75,207	118	4.62/5.0
Dennis	1	$63,225	103	4.78/5.0
Mark	4	$60,714	169	4.60/5.0

Additional analytics on vacation rental, real estate, short term rental data in Yuzawa

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (65.8%), with apartment & condo and house properties comprising 81.1% of inventory
Strong specialty sector (18.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in unique stays, outdoor & mobile segments (5.4% combined)

Room Capacity Distribution

Analysis of 111 properties in Yuzawa shows that 1 bedroom properties are most prevalent, making up 48.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 5+ bedrooms together representing 60.4% of all listings.

Key Insights

Most common: 1 bedroom (48.6%)
Least common: 3 bedrooms (3.6%)
Market concentration: 60.4% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 111 properties in Yuzawa reveals that 4 guests properties dominate the market, representing 34.2% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 57.7% of the market.

Key Insights

Most common capacity: 4 guests (34.2% of market)
Least common capacity: 2 guests (1.8% of market)
Average guest capacity: 4.1 guests per property
Market concentration: 57.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 111 properties in Yuzawa, the most common availability pattern is 271-366 days (71.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.9% of properties).

Key Insights

Most common availability window: 271-366 days (71.2%)
Most common booking duration: 31-90 days (36.9%)
Properties with high availability (180+ days): 90.1%
Properties with long-term bookings (180+ days): 9.9%

Minimum Stay Distributions

1 Night (80.2%)

1 Night

85 listings

80.2% of total

2 Nights (12.3%)

2 Nights

13 listings

12.3% of total

3 Nights (1.9%)

3 Nights

2 listings

1.9% of total

7-29 Nights (0.9%)

7-29 Nights

1 listings

0.9% of total

30+ Nights (4.7%)

30+ Nights

5 listings

4.7% of total

Key Insights

Short stays (1-2 nights) dominate the market at 92.5%
Mid-length stays (4-6 nights) represent 0% of listings
Monthly+ stays (4.7%) suggest a stable extended-stay market
High market flexibility with 94.4% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Non-refundable (21.2%)

Non-refundable

22 listings

21.2% of total

Super Strict 60 Days (2.9%)

Super Strict 60 Days

3 listings

2.9% of total

Refundable (14.4%)

Refundable

15 listings

14.4% of total

Super Strict 30 Days (2.9%)

Super Strict 30 Days

3 listings

2.9% of total

Flexible (11.5%)

Flexible

12 listings

11.5% of total

Moderate (9.6%)

Moderate

10 listings

9.6% of total

Firm (13.5%)

Firm

14 listings

13.5% of total

Strict (24%)

Strict

25 listings

24% of total

Key Insights

Strict is the preferred policy at 24.0% of listings
The market shows a balanced distribution between guest-friendly (21.1%) and strict (37.5%) policies
Strong market consensus around Strict policies
Super Strict 30 Days policies are least common at 2.9% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jan, Feb, averaging 83 days
Shortest booking windows are in Jun, Sep, Oct, averaging 30 days
Winter shows the longest average booking window at 70 days, while Fall has the shortest at 36 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 70 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Jun-Oct when lead times are shortest

Popular Airbnb Amenities in Yuzawa

Below is the distribution of amenities across listings in Yuzawa:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 42.8% of total guests, indicating a significant local market share.
Primary international markets: Taiwan (23.1%) and China (8.3%)
English is the top language at 43.2%, followed by Japanese (29.8%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%

Recommendations

Target marketing campaigns for Taipei and Tokyo Prefecture markets
Develop localized content for Taiwan and China
Prioritize English and Japanese language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Yuzawa. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Miyota	34	$5,302	$298.33	49%
Futtsu	21	$5,192	$430.71	35%
Hakone	273	$4,992	$296.96	55%
Karuizawa	102	$4,837	$393.63	43%
Naganohara	10	$4,814	$371.26	50%
Atami	134	$4,376	$337.28	40%
Kusatsu	26	$4,297	$355.37	37%
Fujikawaguchiko	393	$4,120	$242.45	56%
Miura	17	$3,746	$441.74	36%
Tsumagoi	84	$3,669	$301.65	39%

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