Yuzawa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Niigata Prefecture, Japan
Is Airbnb profitable in Yuzawa in 2025? Explore comprehensive Airbnb analytics for Yuzawa, Niigata Prefecture, Japan to uncover income potential. This 2025 STR market report for Yuzawa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 110 active listings.
Whether you're considering an Airbnb investment in Yuzawa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yuzawa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Yuzawa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Yuzawa (2025)
Understanding the monthly revenue variations for Airbnb listings in Yuzawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yuzawa is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yuzawa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,496+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,477 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $989 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $466, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yuzawa
Yuzawa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Yuzawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yuzawa:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yuzawa
Average Daily Rate (ADR) Airbnb Trends in Yuzawa (2025)
Effective short term rental pricing strategy in Yuzawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yuzawa typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $399+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $251 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Yuzawa
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Airbnb Seasonality Analysis & Trends in Yuzawa (2025)
Peak Season (February, January, December)
- Revenue averages $4,041 per month
- Occupancy rates average 50.1%
- Daily rates average $258
Shoulder Season
- Revenue averages $1,458 per month
- Occupancy maintains around 23.0%
- Daily rates hold near $197
Low Season (May, September, October)
- Revenue drops to average $936 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $199
Seasonality Insights for Yuzawa
- The Airbnb seasonality in Yuzawa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Yuzawa's highest earning potential, with monthly revenues capable of climbing to $4,831, occupancy reaching a high of 61.6%, and ADRs peaking at $275.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $800, occupancy could drop to 15.9%, and ADRs may adjust down to $188.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yuzawa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Yuzawa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Yuzawa (2025)
Exploring the top neighborhoods for short-term rentals in Yuzawa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yuzawa Onsen | Famous hot spring resort area providing a perfect retreat for visitors looking to relax. Ideal for tourists seeking wellness and relaxation experiences, especially during winter ski season. | Yuzawa Nakazato Ski Resort, Naeba Ski Resort, Yuzawa Kogen, Yuzawa Onsen hot springs, Gala Yuzawa Snow Resort, Yuzawa Town History Museum |
| Gala Yuzawa | A premier ski resort known for its direct Shinkansen access. Attracts skiing enthusiasts and families year-round, making it a hot spot for lodging and rentals. | Gala Yuzawa Ski Resort, Shinkansen Bullet Train Station, Yuzawa Onsen, Scenic mountainous views, Winter sports activities, Local dining options |
| Naeba | Renowned for its expansive ski slopes and summer hiking trails. Perfect for outdoor lovers and travelers looking for seasonal adventure. | Naeba Ski Resort, Naeba Prince Hotel, Naeba Ski School, Hiking trails, Hot springs, Naeba Golf Course |
| Yuzawa Town Center | The vibrant center of Yuzawa with local shops, restaurants, and attractions, ideal for travelers who want to experience local culture and cuisine. | Yuzawa Market, Local dining options, Cultural festivals, Shopping areas, Art and craft stores, Nearby riverside parks |
| Tokiwa Ski Area | A smaller but charming ski area perfect for families and those seeking less crowded slopes. Ideal for visitors looking for a relaxed ski experience. | Tokiwa Ski Area, Tranquil slopes, Snowboarding, Rental services, Family-friendly activities, Onsen nearby |
| Higashikubiki | A scenic area with beautiful landscapes and proximity to ski resorts. Great for nature lovers and those seeking a peaceful stay. | Local parks, Nature trails, Scenic views of mountains, Cultural heritage sites, Galleries and museums, Summer foliage activities |
| Yuzawa Kogen | Known for its beautiful views and summer activities, this area offers a different side of Yuzawa, appealing during the off-ski season. Great for nature retreats. | Yuzawa Kogen Ski Resort, Hiking trails, Bicycle rentals, Stunning viewpoints, Nature photography spots, Camping sites |
| Mitsumata | Another access point to the ski resorts, Mitsumata provides quieter options for lodging and is ideal for skiers looking to avoid the crowds. | Mitsumata Ski Resort, Quiet slopes, Ski equipment rentals, Dining options, Convenient access to transport, Scenic winter landscapes |
Understanding Airbnb License Requirements & STR Laws in Yuzawa (2025)
Yes, Yuzawa, Niigata Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yuzawa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 93% licensed listings)
Top Performing Airbnb Properties in Yuzawa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yuzawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Japanese Big House/GALA ski 4min/WiFi/Up to 28ppl
Private Room • 13 bedrooms
1 building in Echigo Yuzawa / 29 people
Entire Place • 8 bedrooms
![[efkairia] Echigo Yuzawa Station 3!/House rental/Accommodates up to 11 people](https://a0.muscache.com/im/pictures/miso/Hosting-878077157830337631/original/effad023-5af1-4421-ba3b-c61de7cc8a43.jpeg?im_w=480&im_format=avif)
[efkairia] Echigo Yuzawa Station 3!/House rental/Accommodates up to 11 people
Entire Place • 5 bedrooms
Hot spring style/ 23 guests / 6mins from Station
Entire Place • 4 bedrooms
![[Hot spring and private sauna with source spring and private sauna] Luxury rental Villa](https://a0.muscache.com/im/pictures/d23986e7-d389-4a0a-bb82-1e2b5bcf65a8.jpg?im_w=480&im_format=avif)
[Hot spring and private sauna with source spring and private sauna] Luxury rental Villa
Entire Place • 3 bedrooms
Ski-In Private Hot Spring Chalet Trax Nunoba
Entire Place • 15 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Yuzawa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Yuzawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 寿光 | 43 | $255,176 | 594 | 3.80/5.0 |
| Ryuta | 9 | $242,631 | 708 | 4.82/5.0 |
| Hikari | 2 | $220,021 | 297 | 4.68/5.0 |
| Gabriel | 3 | $117,486 | 255 | 4.73/5.0 |
| Misato | 1 | $110,148 | 97 | 4.70/5.0 |
| Kosuzu | 1 | $109,423 | 12 | 4.67/5.0 |
| パーパスリゾート | 3 | $104,801 | 118 | 4.62/5.0 |
| Masahiro | 3 | $94,673 | 69 | 4.21/5.0 |
| Mark | 4 | $91,948 | 169 | 4.60/5.0 |
| Dennis | 1 | $67,863 | 103 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yuzawa.
Dive Deeper: Advanced Yuzawa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yuzawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYuzawa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yuzawa
- The Yuzawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.4% of the 110 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Yuzawa, Apartment/Condo properties are the most common (56.4%), reflecting the local real estate landscape.
- Houses represent a significant 25.5% portion, catering likely to families or larger groups.
- The presence of 12.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 5.4%) offer potential for unique stay experiences.
Yuzawa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yuzawa
- The dominant room capacity in Yuzawa is 1 bedroom listings, making up 49.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.9% of the active Airbnb listings in Yuzawa, indicating a high concentration in these sizes.
- A significant 20.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Yuzawa.
Yuzawa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yuzawa
- The most common guest capacity trend in Yuzawa vacation rentals is listings accommodating 4 guests (34.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Yuzawa STR market, accounting for 57.2% of listings.
- 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yuzawa.
- On average, properties in Yuzawa are equipped to host 4.1 guests.
Yuzawa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yuzawa
- The most common availability pattern in Yuzawa falls within the 271-366 days range, representing 65.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Yuzawa (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Yuzawa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
83 listings
78.3% of total
2 Nights
9 listings
8.5% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
13 listings
12.3% of total
Key Insights
- The most prevalent minimum stay requirement in Yuzawa is 1 Night, adopted by 78.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.8%) of the Yuzawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.3%) caters to monthly stays (30+ nights) in Yuzawa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 78.3% of Yuzawa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yuzawa.
Yuzawa Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
22 listings
21.2% of total
Super Strict 60 Days
3 listings
2.9% of total
Super Strict 30 Days
3 listings
2.9% of total
Refundable
15 listings
14.4% of total
Flexible
12 listings
11.5% of total
Moderate
10 listings
9.6% of total
Firm
14 listings
13.5% of total
Strict
25 listings
24% of total
Cancellation Policy Insights for Yuzawa
- The prevailing Airbnb cancellation policy trend in Yuzawa is Strict, used by 24% of listings.
- There's a relatively balanced mix between guest-friendly (21.1%) and stricter (37.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 24% market standard in Yuzawa.
- Regularly review your cancellation policy against competitors and market demand shifts in Yuzawa.
Yuzawa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Yuzawa
- The overall average booking lead time for vacation rentals in Yuzawa is 62 days.
- Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (75 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Yuzawa.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Yuzawa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Yuzawa (2025)
Amenity Prevalence
Amenity Insights for Yuzawa
- Essential amenities in Yuzawa that guests expect include: Smoke alarm, Hair dryer, Shampoo, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Essentials, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yuzawa: Smoke alarm, Hair dryer, Shampoo, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Hair dryer, Shampoo, Wifi.
- Consider adding popular differentiators like Hangers or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yuzawa to stay competitive.
Yuzawa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Yuzawa
- The typical guest profile for Airbnb in Yuzawa consists of a mix of domestic (40%) and international guests, with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 39.9% of guests.
- Key international markets include Japan (39.9%) and Taiwan (21.2%).
- Top languages spoken are English (39%) followed by Japanese (24.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Taiwan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Yuzawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |