Fujisawa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kanagawa Prefecture, Japan
Is Airbnb profitable in Fujisawa in 2025? Explore comprehensive Airbnb analytics for Fujisawa, Kanagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Fujisawa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 139 active listings.
Whether you're considering an Airbnb investment in Fujisawa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fujisawa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fujisawa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fujisawa (2025)
Understanding the monthly revenue variations for Airbnb listings in Fujisawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fujisawa is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fujisawa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,387+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,808 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,580 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $752, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fujisawa
Fujisawa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fujisawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fujisawa:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fujisawa
Average Daily Rate (ADR) Airbnb Trends in Fujisawa (2025)
Effective short term rental pricing strategy in Fujisawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fujisawa typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $357+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Fujisawa
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Airbnb Seasonality Analysis & Trends in Fujisawa (2025)
Peak Season (August, July, April)
- Revenue averages $2,732 per month
- Occupancy rates average 55.9%
- Daily rates average $184
Shoulder Season
- Revenue averages $2,118 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $153
Low Season (January, February, September)
- Revenue drops to average $1,631 per month
- Occupancy decreases to average 42.6%
- Daily rates adjust to average $147
Seasonality Insights for Fujisawa
- The Airbnb seasonality in Fujisawa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fujisawa's highest earning potential, with monthly revenues capable of climbing to $2,931, occupancy reaching a high of 59.1%, and ADRs peaking at $192.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,491, occupancy could drop to 40.7%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fujisawa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fujisawa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fujisawa (2025)
Exploring the top neighborhoods for short-term rentals in Fujisawa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yuigahama | Popular beach area known for its beautiful coastline and surf culture. Attracts tourists looking for a seaside experience with cafes, restaurants, and beach activities. | Yuigahama Beach, Zaimokuza Beach, Hase-dera Temple, Kamakura Hiking Trails, Great Buddha of Kamakura |
| Kamakura | Historical town renowned for its temples and shrines, offering a cultural experience. A favorite for visitors interested in Japanese history and nature. | Hase-dera Temple, Kamakura Great Buddha, Tsurugaoka Hachimangu Shrine, Komachi Street, Enoshima Island |
| Shonan Beach | Vibrant beach area with a mix of leisure and local culture, it’s perfect for families and young people wanting a lively atmosphere. | Shonan Beach, Enoshima Island, Shonan Monorail, Local surf shops, Cafes and beach bars |
| Fujisawa Station | Convenient access point with restaurants and shopping. Great for travelers needing easy transport links to Tokyo and surrounding areas. | Fujisawa Station, Shopping malls, Local eateries, Cultural festivals, Kugenuma Beach |
| Enoshima | Island known for its natural beauty and recreational activities. Great for tourists looking for outdoor activities and scenic views. | Enoshima Shrine, Enoshima Sea Candle, Enoshima Aquarium, Sand Beach, Resort facilities |
| Oiso | Less crowded beach town with a mix of nature and relaxation. Ideal for families and those seeking a quieter stay. | Oiso Long Beach, Oiso Shiroyama Park, Local seafood, Beachfront hotels, Cultural sites |
| Chigasaki | Known for its surf culture and laid-back atmosphere, attracting younger crowds and surfers. | Chigasaki Beach, Southern Beach, Local surf schools, Chigasaki Shopping Street, Cafes and bars |
| Samukawa | A quieter locale with exploration opportunities to the nearby mountains and natural attractions, ideal for nature lovers. | Samukawa Shrine, Mount Samukawa, Nature trails, Local farms, Peaceful parks |
Understanding Airbnb License Requirements & STR Laws in Fujisawa (2025)
Yes, Fujisawa, Kanagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fujisawa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 89% licensed listings)
Top Performing Airbnb Properties in Fujisawa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fujisawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1 minute walk from Katase Enoshima Station in front of Enoshima
Entire Place • 4 bedrooms
![[On the island of Enoshima] Rooftop BBQ, large projector, architect hosted Japanese modern building](https://a0.muscache.com/im/ml/photo_enhancement/pictures/miso/Hosting-926624699682886308/original/049e1b29-a080-400c-90ec-fa4d39a57e50.jpeg?im_w=480&im_format=avif)
[On the island of Enoshima] Rooftop BBQ, large projector, architect hosted Japanese modern building
Entire Place • 1 bedroom
Private villa on Enoshima island / 江の島の島内にある貸切の一軒家
Entire Place • 1 bedroom
![[Accommodates up to 8 people] Entire building in Takasaka | 5 minutes on foot from the station | Rec](https://a0.muscache.com/im/pictures/airflow/Hosting-1065827198724000153/original/cd2282a1-2d2f-464d-b55c-481355af3c5f.jpg?im_w=480&im_format=avif)
[Accommodates up to 8 people] Entire building in Takasaka | 5 minutes on foot from the station | Rec
Entire Place • 4 bedrooms
![[Building-wide rental] Up to 54 people/5500 yen per person ~/Near the sea!For training and group tri](https://a0.muscache.com/im/pictures/airflow/Hosting-640085463970030567/original/f19ead79-da52-471f-bdf7-0291577d4937.jpg?im_w=480&im_format=avif)
[Building-wide rental] Up to 54 people/5500 yen per person ~/Near the sea!For training and group tri
Entire Place • 17 bedrooms
![[Can accommodate up to 10 people] Entire house with sauna on the island of Enoshima](https://a0.muscache.com/im/ml/photo_enhancement/pictures/miso/Hosting-777778204194406019/original/1c98ff24-59b2-4f32-8a6b-e95551ca48b2.jpeg?im_w=480&im_format=avif)
[Can accommodate up to 10 people] Entire house with sauna on the island of Enoshima
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fujisawa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fujisawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Taito | 11 | $165,748 | 958 | 4.57/5.0 |
| 丹枫 | 7 | $153,909 | 321 | 4.82/5.0 |
| Host #269881353 | 6 | $153,178 | 439 | 4.74/5.0 |
| 株式会社 | 1 | $147,587 | 216 | 4.90/5.0 |
| Teru | 10 | $129,267 | 197 | 4.58/5.0 |
| Takuya | 6 | $113,020 | 443 | 4.70/5.0 |
| Pqd | 4 | $113,006 | 326 | 4.53/5.0 |
| Wakaba | 4 | $107,440 | 325 | 3.57/5.0 |
| 弥五郎 Yagoro | 2 | $106,765 | 199 | 4.83/5.0 |
| Ted | 1 | $100,859 | 121 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fujisawa.
Dive Deeper: Advanced Fujisawa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fujisawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFujisawa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fujisawa
- The Fujisawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.3% of the 139 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 24.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Fujisawa, Apartment/Condo properties are the most common (41.7%), reflecting the local real estate landscape.
- Houses represent a significant 33.1% portion, catering likely to families or larger groups.
- The presence of 21.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 3.6%) offer potential for unique stay experiences.
Fujisawa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fujisawa
- The dominant room capacity in Fujisawa is 1 bedroom listings, making up 54% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.9% of the active Airbnb listings in Fujisawa, indicating a high concentration in these sizes.
- With over half the market (54%) consisting of studios or 1-bedroom units, Fujisawa is particularly well-suited for individuals or couples.
Fujisawa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fujisawa
- The most common guest capacity trend in Fujisawa vacation rentals is listings accommodating 2 guests (19.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Fujisawa STR market, accounting for 37.4% of listings.
- 37.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fujisawa.
- On average, properties in Fujisawa are equipped to host 4.2 guests.
Fujisawa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fujisawa
- The most common availability pattern in Fujisawa falls within the 91-180 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Fujisawa (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 51.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fujisawa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
118 listings
86.1% of total
2 Nights
10 listings
7.3% of total
4-6 Nights
1 listings
0.7% of total
30+ Nights
8 listings
5.8% of total
Key Insights
- The most prevalent minimum stay requirement in Fujisawa is 1 Night, adopted by 86.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.4%) of the Fujisawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 86.1% of Fujisawa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fujisawa.
Fujisawa Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.8% of total
Flexible
28 listings
21.4% of total
Moderate
36 listings
27.5% of total
Firm
29 listings
22.1% of total
Strict
37 listings
28.2% of total
Cancellation Policy Insights for Fujisawa
- The prevailing Airbnb cancellation policy trend in Fujisawa is Strict, used by 28.2% of listings.
- A majority (50.3%) of hosts in Fujisawa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.2% market standard in Fujisawa.
- Regularly review your cancellation policy against competitors and market demand shifts in Fujisawa.
Fujisawa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fujisawa
- The overall average booking lead time for vacation rentals in Fujisawa is 33 days.
- Guests book furthest in advance for stays during June (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (38 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Fujisawa.
- Target marketing efforts for the Summer season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Fujisawa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fujisawa (2025)
Amenity Prevalence
Amenity Insights for Fujisawa
- Essential amenities in Fujisawa that guests expect include: Air conditioning, Smoke alarm, Hair dryer, Shampoo, Wifi, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fujisawa: Air conditioning, Smoke alarm, Hair dryer, Shampoo, Wifi, Essentials.
- Prioritize adding missing essentials: Smoke alarm, Hair dryer, Shampoo, Wifi, Essentials.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fujisawa to stay competitive.
Fujisawa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fujisawa
- The typical guest profile for Airbnb in Fujisawa consists of predominantly international visitors (73%), with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 27.5% of guests.
- Key international markets include Japan (27.5%) and China (20.7%).
- Top languages spoken are English (39.2%) followed by Chinese (20.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fujisawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |