Hakuba Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan
Is Airbnb profitable in Hakuba in 2025? Explore comprehensive Airbnb analytics for Hakuba, Nagano Prefecture, Japan to uncover income potential. This 2025 STR market report for Hakuba, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 542 active listings.
Whether you're considering an Airbnb investment in Hakuba, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hakuba Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hakuba Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hakuba (2025)
Understanding the monthly revenue variations for Airbnb listings in Hakuba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hakuba is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hakuba across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,906+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,366 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,007 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,591, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hakuba
Hakuba Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hakuba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hakuba:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hakuba
Average Daily Rate (ADR) Airbnb Trends in Hakuba (2025)
Effective short term rental pricing strategy in Hakuba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hakuba typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $837+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $553 or more.
- Typical properties (Median) charge around $321 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in Hakuba
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Airbnb Seasonality Analysis & Trends in Hakuba (2025)
Peak Season (January, February, March)
- Revenue averages $11,968 per month
- Occupancy rates average 65.3%
- Daily rates average $568
Shoulder Season
- Revenue averages $3,697 per month
- Occupancy maintains around 30.3%
- Daily rates hold near $383
Low Season (June, September, October)
- Revenue drops to average $2,301 per month
- Occupancy decreases to average 22.5%
- Daily rates adjust to average $328
Seasonality Insights for Hakuba
- The Airbnb seasonality in Hakuba shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hakuba's highest earning potential, with monthly revenues capable of climbing to $15,234, occupancy reaching a high of 77.4%, and ADRs peaking at $613.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,635, occupancy could drop to 16.2%, and ADRs may adjust down to $324.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hakuba.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hakuba seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hakuba (2025)
Exploring the top neighborhoods for short-term rentals in Hakuba? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Happo-One | The most popular ski resort in Hakuba, known for its stunning views and excellent slopes. Attracts winter sports enthusiasts all year round, making it ideal for ski season rentals. | Happo-One Ski Resort, Happo Pond, Hakuba Cortina Ski Resort, Hakuba Valley, Restaurants and cafes around Happo, Snow shoeing trails |
| Hakuba Valley | A large area encompassing several ski resorts, perfect for those seeking a range of winter sports activities. Popular among tourists looking for diverse outdoor experiences. | Hakuba 47 Winter Sports Park, Iwatake Ski Resort, Tsugaike Ski Resort, Ski and Snowboard lessons, Snowshoeing and hiking trails, Local onsens |
| Nori Ski Resort | Known for its family-friendly facilities and a great place for beginners, making it an attractive area for families visiting Hakuba in winter. | Nori Ski Resort, Beginner ski lessons, Family-friendly restaurants, Children's snow parks, Local markets, Scenic views from the slopes |
| Hakuba Goryu | Another popular ski area in the region, known for its good snow quality and wide variety of slopes. Ideal for both beginners and experienced skiers. | Hakuba Goryu Ski Resort, Panoramic views, Snowboarding areas, Local eateries, Shuttle services to Hakuba, Onsen experiences |
| Oide Park | A beautiful park area providing facilities for outdoor activities and relaxation. Attracts visitors year-round, making it a good choice for lodging rentals. | Oide Park, Picnic areas, Walking trails, Seasonal floral displays, Local wildlife, Nearby temples |
| Hakuba Village | A charming village atmosphere with local shops, restaurants, and easy access to the ski resorts. Offers a unique cultural experience for visitors. | Local restaurants and cafes, Art galleries, Cultural shops, Traditional ryokans, Festivals and events, Nearby hiking trails |
| Tsugaike Kogen | Offers breathtaking mountain scenery and is ideal for both winter and summer tourism. Popular for its hiking trails in summer and skiing in winter. | Tsugaike Kogen Ski Resort, Lakes and waterfalls, Hiking trails, Mountain biking, Alpine flower viewing, Cable car rides |
| Hakuba Onsen | Known for its hot springs and relaxation facilities. A great choice for tourists looking to unwind after a day of skiing or hiking. | Local hot springs, Spa resorts, Traditional Japanese inns, Zen gardens, Cultural experiences, Relaxing outdoor baths |
Understanding Airbnb License Requirements & STR Laws in Hakuba (2025)
Yes, Hakuba, Nagano Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hakuba to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Hakuba (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hakubabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Alpinarc4: Private Onsen. Spectacular Views.
Entire Place • 4 bedrooms
HIBIKU: A one-of-a-kind inn semi open-air family bath & Finnish Sauna & Snow Peak BBQ Bonfire
Entire Place • 5 bedrooms
Villa Hibiki | 5-bdrm | 5 bath | 10pax | Echoland
Entire Place • 5 bedrooms
Villa Lily | Hakuba White Fox Co
Entire Place • 3 bedrooms
AURORA: Popular brand - HUUM - Authentic wood sauna, BBQ fire on private terrace, all rooms fully ai
Entire Place • 3 bedrooms
Sakura 88- Luxury 280sqm 4BD en-suites, 90sqm deck
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hakuba (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hakuba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jade Group | 24 | $2,182,707 | 322 | 4.89/5.0 |
| Desmond | 32 | $2,050,717 | 558 | 4.87/5.0 |
| Hakuba White Fox Company | 14 | $1,827,597 | 344 | 4.91/5.0 |
| Hakuba Resort Homes | 18 | $1,635,943 | 1108 | 4.92/5.0 |
| Maki | 17 | $1,621,192 | 377 | 4.94/5.0 |
| Jason & Fumiko | 12 | $916,021 | 453 | 4.99/5.0 |
| Darren | 20 | $667,780 | 214 | 4.87/5.0 |
| Yuri | 6 | $505,521 | 53 | 4.99/5.0 |
| Peter And Shiho | 5 | $384,886 | 113 | 4.92/5.0 |
| Nick & Hiro | 12 | $378,146 | 595 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hakuba.
Dive Deeper: Advanced Hakuba STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hakuba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHakuba Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hakuba
- The Hakuba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.9% of the 542 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 28.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hakuba, House properties are the most common (53.3%), reflecting the local real estate landscape.
- Houses represent a significant 53.3% portion, catering likely to families or larger groups.
- The presence of 23.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.6%) offer potential for unique stay experiences.
Hakuba Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hakuba
- The dominant room capacity in Hakuba is 3 bedrooms listings, making up 25.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 49.3% of the active Airbnb listings in Hakuba, indicating a high concentration in these sizes.
- A significant 40.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hakuba.
Hakuba Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hakuba
- The most common guest capacity trend in Hakuba vacation rentals is listings accommodating 8+ guests (25.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Hakuba STR market, accounting for 44.4% of listings.
- 47.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hakuba.
- On average, properties in Hakuba are equipped to host 4.7 guests.
Hakuba Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hakuba
- The most common availability pattern in Hakuba falls within the 271-366 days range, representing 52.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hakuba (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hakuba Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
119 listings
22.1% of total
2 Nights
62 listings
11.5% of total
3 Nights
23 listings
4.3% of total
4-6 Nights
30 listings
5.6% of total
7-29 Nights
2 listings
0.4% of total
30+ Nights
302 listings
56.1% of total
Key Insights
- The most prevalent minimum stay requirement in Hakuba is 30+ Nights, adopted by 56.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (56.1%) caters to monthly stays (30+ nights) in Hakuba, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 56.1% of Hakuba hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 56.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hakuba.
Hakuba Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
27 listings
5.3% of total
Super Strict 30 Days
9 listings
1.8% of total
Super Strict 60 Days
41 listings
8.1% of total
Refundable
12 listings
2.4% of total
Flexible
16 listings
3.2% of total
Moderate
14 listings
2.8% of total
Firm
105 listings
20.8% of total
Strict
281 listings
55.6% of total
Cancellation Policy Insights for Hakuba
- The prevailing Airbnb cancellation policy trend in Hakuba is Strict, used by 55.6% of listings.
- A majority (76.4%) of hosts in Hakuba utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 55.6% market standard in Hakuba.
- With 55.6% using Strict terms, this is a viable option in Hakuba, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hakuba.
Hakuba STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hakuba
- The overall average booking lead time for vacation rentals in Hakuba is 75 days.
- Guests book furthest in advance for stays during January (average 143 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (123 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Hakuba.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 143 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 123 days) to capture early planners.
- Monitor your own booking lead times against these Hakuba averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hakuba (2025)
Amenity Prevalence
Amenity Insights for Hakuba
- Essential amenities in Hakuba that guests expect include: Wifi, Free parking on premises, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, TV, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hakuba: Wifi, Free parking on premises, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Heating, Smoke alarm.
- Consider adding popular differentiators like Washer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hakuba to stay competitive.
Hakuba Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hakuba
- The typical guest profile for Airbnb in Hakuba consists of predominantly international visitors (77%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 23.5% of guests.
- Key international markets include Australia (25.8%) and Japan (23.5%).
- Top languages spoken are English (48.8%) followed by Japanese (17.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hakuba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fujikawaguchiko | 428 | $3,905 | $268.73 | 54% |
| Karuizawa | 114 | $3,901 | $409.25 | 41% |
| Kusatsu | 27 | $3,889 | $371.38 | 38% |
| Shirakawa | 10 | $3,766 | $237.81 | 71% |
| Miyota | 39 | $3,763 | $297.79 | 46% |
| Oshino | 11 | $3,358 | $529.52 | 32% |
| Tsuru | 21 | $3,300 | $231.33 | 55% |
| Naganohara | 13 | $3,268 | $390.01 | 43% |
| Higashiomi | 11 | $3,126 | $222.69 | 45% |
| Hida | 22 | $3,067 | $185.97 | 51% |