Airbnb Market Analytics, Statistics and Data in Hakuba, Nagano Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hakuba? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hakuba:
How much do Airbnb hosts make on average per month in Hakuba?
The short-term rental market in Hakuba shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,892 per month
- Strong performing properties (top 25%) make $6,469 or more
- Best-in-class properties (top 10%) achieve $10,705+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,065
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hakuba
The market in Hakuba shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hakuba
Daily rates in Hakuba vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $286 per night
- Strong performing properties (top 25%) secure $491 or more
- Best-in-class properties (top 10%) pull in $749+ per night
- Entry-level properties (bottom 25%) earn around $136
Daily Rate Variations by Month
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Seasonality patterns in Hakuba
Peak Season (January, February, December)
- Revenue peaks at $9739.59 per month
- Occupancy rates reach 69.77%
- Daily rates average $540.48
Shoulder Season
- Revenue averages $4695.67 per month
- Occupancy maintains 34.57%
- Daily rates hold at $371.03
Low Season (May, June, September)
- Revenue drops to $2829.74 per month
- Occupancy decreases to 17.52%
- Daily rates adjust to $329.09
Is it still profitable to do Airbnb in Hakuba in 2025?
Yes! Hakuba demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $4696 and As a mature market with 545 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hakuba
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hakuba Valley | A renowned ski destination attracting winter sports enthusiasts from around the world. The area offers a variety of ski resorts and activities year-round, making it attractive for a diverse range of tourists. | Hakuba Happoone Ski Area, Hakuba 47 Winter Sports Park, Hakuba Iwatake Mountain Resort, Snowshoe tours, Hot springs, Hakuba Olympic Museum |
| Hakuba Village | The heart of the Hakuba area, offering a mix of local culture and amenities. It serves as a central hub for visitors with easy access to ski resorts and restaurants, appealing to families and groups. | Local izakayas, Shopping and dining at Hakuba Happo, Convenience stores, Cultural experiences, Nature trails, Hakuba Eco Trails |
| Goryu Ski Resort | Famous for its excellent skiing conditions and beautiful landscapes. The resort attracts both beginner and expert skiers, and the proximity to Hakuba ensures a steady influx of tourists. | Goryu Ski Resort, Monkeys Park, Scenic chair lifts, Restaurants and cafes, Snowboarding lessons, Winter events and festivals |
| Tsugaike Kogen | Another popular ski area that attracts visitors for both winter sports and summer activities. Known for its family-friendly vibe and stunning views, it appeals to various demographics. | Tsugaike Kogen Ski Resort, Alpine hiking trails, Lakes and outdoor activities, Summer festivals, Scenic vistas, Nature photography spots |
| Lake Aoki | A picturesque lake offering a calm retreat with outdoor activities in summer and stunning views in winter. Great for travelers looking for nature and tranquility away from the crowds. | Boating and fishing, Relaxing picnics, Hiking trails, Photography opportunities, Nature watching, Local wildlife |
| Hakuba Norikura | Known for its scenic beauty and less crowded slopes, it is ideal for those seeking a more relaxed skiing experience. The area attracts visitors looking for peace and nature. | Norikura Ski Resort, Relaxing hot springs, Nature walks, Beautiful valley views, Rural charm, Cultural heritage |
| Happo-One | Famous for hosting international ski competitions and its vibrant nightlife after a long day on the slopes. Popular with both serious winter sports fans and partygoers. | Happo-one Ski Area, Night skiing, Live music venues, Restaurants and bars, Winter sports events, Ski shops |
| Jigatake | A hidden gem known for its quiet slopes and beautiful scenery. Ideal for budget travelers and those seeking a more authentic local experience away from the bustling tourist areas. | Jigatake Ski Resort, Local cafes, Quiet slopes, Seasonal festivals, Snow hiking, Small guesthouses |
Do you need a license for Airbnb in Hakuba?
Yes, Hakuba requires a license for operating an Airbnb. Current market data shows 85% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Hakuba
Alpinarc4: Private Onsen. Spectacular Views.
Entire Place • 4 bedrooms
Villa Hibiki | 5-bdrm | 5 bath | 10pax | Echoland
Entire Place • 5 bedrooms
A Forest View Retreat with Sauna & Hinoki Bath
Entire Place • 3 bedrooms
Villa Lily | Hakuba White Fox Co
Entire Place • 3 bedrooms
Amber D: 3LDK Semi-open Luxury Family Bath Private Snow Peak BBQ View Mountain View
Entire Place • 3 bedrooms
Amber - A Luxury Stay One Rank Up/Semi-Open Luxury Family Bath TYLO Sauna · All rooms are fully air-
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Hakuba
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jade Group | 20 | $1,768,961 | 319 | 3.92/5.0 |
| Desmond | 32 | $1,581,420 | 537 | 4.72/5.0 |
| Hakuba White Fox Company | 14 | $1,422,589 | 342 | 4.56/5.0 |
| Maki | 20 | $1,311,552 | 379 | 4.71/5.0 |
| Hakuba Resort Homes | 16 | $1,197,580 | 1089 | 4.92/5.0 |
| Jason & Fumiko | 12 | $853,029 | 447 | 4.57/5.0 |
| Darren | 20 | $563,547 | 200 | 4.86/5.0 |
| Yuri | 7 | $402,290 | 58 | 4.99/5.0 |
| Peter And Shiho | 5 | $313,463 | 110 | 4.92/5.0 |
| Nick & Hiro | 12 | $287,709 | 590 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hakuba
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.9%), with house and boutique & hotels properties comprising 75.6% of inventory
- Strong specialty sector (33.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.4% combined)
Room Capacity Distribution
Analysis of 545 properties in Hakuba shows that 2 bedrooms properties are most prevalent, making up 25.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 51.4% of all listings.
Key Insights
- Most common: 2 bedrooms (25.9%)
- Least common: 5+ bedrooms (6.8%)
- Market concentration: 51.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 545 properties in Hakuba reveals that 8+ guests properties dominate the market, representing 25.7% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 44.8% of the market.
Key Insights
- Most common capacity: 8+ guests (25.7% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 44.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 545 properties in Hakuba, the most common availability pattern is 271-366 days (61.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.7% of properties).
Key Insights
- Most common availability window: 271-366 days (61.1%)
- Most common booking duration: 31-90 days (38.7%)
- Properties with high availability (180+ days): 91.9%
- Properties with long-term bookings (180+ days): 9.0%
Minimum Stay Distributions
1 Night
154 listings
30.1% of total
2 Nights
73 listings
14.3% of total
3 Nights
102 listings
19.9% of total
4-6 Nights
136 listings
26.6% of total
7-29 Nights
3 listings
0.6% of total
30+ Nights
44 listings
8.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 44.4%
- Mid-length stays (4-6 nights) represent 26.6% of listings
- Monthly+ stays (8.6%) suggest a stable extended-stay market
- High market flexibility with 64.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
24 listings
5% of total
Super Strict 30 Days
7 listings
1.5% of total
Super Strict 60 Days
35 listings
7.3% of total
Refundable
12 listings
2.5% of total
Flexible
16 listings
3.3% of total
Moderate
16 listings
3.3% of total
Firm
95 listings
19.9% of total
Strict
273 listings
57.1% of total
Key Insights
- Strict is the preferred policy at 57.1% of listings
- Stricter policies (Firm & Strict) dominate at 77.0% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.5% of listings
Recommendations
- The market supports stricter policies, with 77.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Feb, averaging 115 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 37 days
- Winter shows the longest average booking window at 115 days, while Summer has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 115 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Hakuba
Below is the distribution of amenities across listings in Hakuba:
Traveler Demographics
Key Insights
- Domestic travelers make up 30.1% of total guests, indicating a moderate local market presence.
- Primary international markets: Australia (28.3%) and United States (17%)
- English is the top language at 52.9%, followed by Japanese (26.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Tokyo and Tokyo Prefecture markets
- Develop localized content for Australia and United States
- Prioritize English and Japanese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hakuba. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Miyota | 34 | $5,302 | $298.33 | 49% |
| Karuizawa | 102 | $4,837 | $393.63 | 43% |
| Naganohara | 10 | $4,814 | $371.26 | 50% |
| Kusatsu | 26 | $4,297 | $355.37 | 37% |
| Fujikawaguchiko | 393 | $4,120 | $242.45 | 56% |
| Tsumagoi | 84 | $3,669 | $301.65 | 39% |
| Tsuru | 20 | $3,626 | $225.10 | 58% |
| Shirakawa | 10 | $3,547 | $217.79 | 69% |
| Yamanakako | 152 | $3,439 | $333.84 | 41% |
| Oshino | 10 | $3,314 | $500.38 | 33% |
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