Airbnb Market Analytics, Statistics and Data in Fukuoka, Fukuoka Prefecture, Japan

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Fukuoka? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Fukuoka:

Average Daily Rate

$120

Occupancy Rate

55.35%

Annual Revenue

$22,643

Revenue Growth YoY

7.45%

Best Month

November

Worst Month

September

Regulation

High

Active Listings

1061

How much do Airbnb hosts make on average per month in Fukuoka?

The short-term rental market in Fukuoka shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,609 per month
Strong performing properties (top 25%) make $2,860 or more
Best-in-class properties (top 10%) achieve $5,006+ monthly
Entry-level properties (bottom 25%) typically earn around $863

Revenue Variations by Month

Occupancy Rates Throughout the Year in Fukuoka

The market in Fukuoka shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 60% occupancy rates
Strong performing properties (top 25%) achieve 82% or higher
Best-in-class properties (top 10%) reach 92%+occupancy
Entry-level properties (bottom 25%) average around 30%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Fukuoka

Daily rates in Fukuoka vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $87 per night
Strong performing properties (top 25%) secure $161 or more
Best-in-class properties (top 10%) pull in $246+ per night
Entry-level properties (bottom 25%) earn around $58

Daily Rate Variations by Month

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Seasonality patterns in Fukuoka

Peak Season (November, December, October)

Revenue peaks at $3040.95 per month
Occupancy rates reach 67.26%
Daily rates average $143.09

Shoulder Season

Revenue averages $2316.80 per month
Occupancy maintains 55.46%
Daily rates hold at $124.69

Low Season (June, February, September)

Revenue drops to $2036.21 per month
Occupancy decreases to 47.52%
Daily rates adjust to $114.42

Is it still profitable to do Airbnb in Fukuoka in 2025?

Yes! Fukuoka demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 55% and solid monthly revenue averaging $2317 and As a mature market with 1061 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Fukuoka

Area	Why Choose This Area	Key Attractions
Tenjin	Fukuoka's bustling retail and entertainment district, Tenjin is known for its shopping, dining, and nightlife. It's a prime spot for tourists and locals alike, making it a great choice for Airbnb hosting.	Tenjin Underground Mall, Solaria Plaza, Tenjin Central Park, Canal City Hakata, Fukuoka City Museum
Hakata	Hakata is the heart of Fukuoka, famous for its history and food culture, especially ramen. Being a transportation hub, it's ideal for visitors looking to explore Fukuoka and beyond.	Hakata Station, Canal City Hakata, Kushida Shrine, Hakata Ramen stalls, Fukuoka Asian Art Museum
Nakasu	Nakasu is renowned for its vibrant nightlife and dining scene, with numerous izakayas and bars. It's a lively area that attracts tourists looking for entertainment after dark.	Nakashima River, Kawabata Traditional Arcade, Nakasu Yatai Stalls, The Canal City, Fukuoka Tower
Ohori Park	A beautiful public park in the city center with a large pond, gardens, and walking paths. It's ideal for visitors who enjoy nature and outdoor activities while still being close to urban attractions.	Ohori Park Japanese Garden, Fukuoka Art Museum, Ohori Park running track, Fukuoka Castle ruins
Momochihama	This area boasts modern architecture and is home to Fukuoka Tower and Seaside Momochi beach. It attracts families and beach lovers looking for relaxation and sea views.	Fukuoka Tower, Seaside Momochi Beach, Marizon, Fukuoka City Museum, Momochi Seaside Park
Kego Park	A popular area known for its green space, parks, and the nearby shopping district. It's a serene retreat for visitors who wish to enjoy a quieter part of the city.	Kego Shrine, Kego Park, Tenjin Central Park, Shops and cafés around Kego
Yakuin	An increasingly popular residential area that offers a mix of local culture, dining, and shopping. It's appealing for visitors looking for a more local experience.	Yakuin Shopping District, Chuo Park, Yakuin's local restaurants, Fukuoka City Zoological Garden
Marinoa City	Home to one of Japan's largest outlet malls and entertainment complexes, Marinoa City is perfect for tourists interested in shopping and leisure activities by the waterfront.	Marinoa City Fukuoka, Fukuoka Tower, Dazaifu Tenmangu Shrine, Kuroda Beach

Do you need a license for Airbnb in Fukuoka?

$419.42

Daily Rate

Top Performing Professional Hosts in Fukuoka

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Hosty	51	$1,378,721	1818	4.09/5.0
Tabisai Hotel	7	$989,094	1292	4.89/5.0
Airstar	20	$802,942	1387	4.35/5.0
Sun	21	$671,741	901	4.72/5.0
Secondary	12	$667,139	1241	4.65/5.0
Hiro & Saaya	28	$628,050	2392	4.39/5.0
Fukuoka	14	$618,235	1771	4.68/5.0
Lemon	11	$525,977	1454	4.73/5.0
Yuki	5	$509,890	492	4.84/5.0
Rakuten STAY	8	$448,190	215	4.57/5.0

Additional analytics on vacation rental, real estate, short term rental data in Fukuoka

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

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Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (71.1%), with apartment & condo and boutique & hotels properties comprising 90.9% of inventory
Strong specialty sector (20.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in outdoor & mobile, others segments (0.8% combined)

Room Capacity Distribution

Analysis of 1,061 properties in Fukuoka shows that 1 bedroom properties are most prevalent, making up 69.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.0% of all listings.

Key Insights

Most common: 1 bedroom (69.1%)
Least common: 5+ bedrooms (0.4%)
Market concentration: 80.0% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 1,061 properties in Fukuoka reveals that 2 guests properties dominate the market, representing 24.5% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.9% of the market.

Key Insights

Most common capacity: 2 guests (24.5% of market)
Least common capacity: 1 guest (2% of market)
Average guest capacity: 3.9 guests per property
Market concentration: 48.9% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 1,061 properties in Fukuoka, the most common availability pattern is 271-366 days (25.1% of properties). For actual bookings, properties most frequently secure bookings for 271-366 days (29.1% of properties).

Key Insights

Most common availability window: 271-366 days (25.1%)
Most common booking duration: 271-366 days (29.1%)
Properties with high availability (180+ days): 47.5%
Properties with long-term bookings (180+ days): 53.6%

Minimum Stay Distributions

1 Night (74.1%)

1 Night

723 listings

74.1% of total

2 Nights (13.7%)

2 Nights

134 listings

13.7% of total

3 Nights (2.9%)

3 Nights

28 listings

2.9% of total

4-6 Nights (1.6%)

4-6 Nights

16 listings

1.6% of total

7-29 Nights (2.3%)

7-29 Nights

22 listings

2.3% of total

30+ Nights (5.4%)

30+ Nights

53 listings

5.4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 87.8%
Mid-length stays (4-6 nights) represent 1.6% of listings
Monthly+ stays (5.4%) suggest a stable extended-stay market
High market flexibility with 90.7% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Non-refundable (0.4%)

Non-refundable

4 listings

0.4% of total

Refundable (0.4%)

Refundable

4 listings

0.4% of total

Super Strict 30 Days (0.4%)

Super Strict 30 Days

4 listings

0.4% of total

Super Strict 60 Days (0.9%)

Super Strict 60 Days

9 listings

0.9% of total

Flexible (13.6%)

Flexible

134 listings

13.6% of total

Moderate (23.3%)

Moderate

229 listings

23.3% of total

Firm (24.6%)

Firm

242 listings

24.6% of total

Strict (36.3%)

Strict

356 listings

36.3% of total

Key Insights

Strict is the preferred policy at 36.3% of listings
Stricter policies (Firm & Strict) dominate at 60.9% of the market
Strong market consensus around Strict policies
Super Strict 30 Days policies are least common at 0.4% of listings

Recommendations

The market supports stricter policies, with 60.9% using Firm or Strict terms
Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Feb, Nov, Mar, averaging 52 days
Shortest booking windows are in Jun, Jan, Sep, averaging 40 days
Spring shows the longest average booking window at 50 days, while Summer has the shortest at 42 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 50 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Jun-Sep when lead times are shortest

Popular Airbnb Amenities in Fukuoka

Below is the distribution of amenities across listings in Fukuoka:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 13.4% of total guests, indicating a mostly international-driven market.
Primary international markets: Japan (20%) and Hong Kong (16.5%)
English is the top language at 44.9%, followed by Chinese (18.2%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%

Recommendations

Target marketing campaigns for Seoul and Taipei markets
Develop localized content for Japan and Hong Kong
Prioritize English and Chinese language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Fukuoka. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Minamioguni	18	$4,201	$282.57	55%
Ukiha	10	$3,763	$249.44	53%
Itoshima	58	$3,756	$209.67	55%
Yufu	103	$3,434	$243.74	53%
Sasebo	24	$3,256	$262.02	40%
Minamiaso	14	$3,135	$162.99	66%
Dazaifu	27	$1,852	$135.82	40%
Hagi	13	$1,805	$148.09	46%
Beppu	168	$1,751	$116.81	50%
Aso	28	$1,720	$132.22	49%

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