Yokohama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kanagawa Prefecture, Japan
Is Airbnb profitable in Yokohama in 2025? Explore comprehensive Airbnb analytics for Yokohama, Kanagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Yokohama, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 174 active listings.
Whether you're considering an Airbnb investment in Yokohama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yokohama Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Yokohama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Yokohama (2025)
Understanding the monthly revenue variations for Airbnb listings in Yokohama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yokohama is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yokohama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,431+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,217 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,320 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $650, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yokohama
Yokohama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Yokohama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yokohama:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yokohama
Average Daily Rate (ADR) Airbnb Trends in Yokohama (2025)
Effective short term rental pricing strategy in Yokohama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yokohama typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $522+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Yokohama
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Airbnb Seasonality Analysis & Trends in Yokohama (2025)
Peak Season (April, May, December)
- Revenue averages $1,991 per month
- Occupancy rates average 51.6%
- Daily rates average $154
Shoulder Season
- Revenue averages $1,656 per month
- Occupancy maintains around 52.1%
- Daily rates hold near $139
Low Season (February, September, October)
- Revenue drops to average $1,329 per month
- Occupancy decreases to average 46.6%
- Daily rates adjust to average $149
Seasonality Insights for Yokohama
- The Airbnb seasonality in Yokohama shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Yokohama's highest earning potential, with monthly revenues capable of climbing to $2,104, occupancy reaching a high of 55.6%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,169, occupancy could drop to 43.1%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yokohama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Yokohama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Yokohama (2025)
Exploring the top neighborhoods for short-term rentals in Yokohama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Minato Mirai 21 | Yokohama's futuristic waterfront district filled with shopping, dining, and entertainment options. Ideal for tourists who want to experience Yokohama’s modern skyline and enjoy the sea view. | Yokohama Landmark Tower, Cosmo World amusement park, Red Brick Warehouse, Yokohama Museum of Art, Queen's Square Yokohama |
| Chinatown | The largest Chinatown in Japan, famous for its vibrant streets and numerous restaurants. This area attracts visitors looking to explore food, culture, and unique shopping experiences. | Yamashita Park, Kanteibyo Temple, Chinese New Year celebrations, Ninth Avenue, Chinatown shopping street |
| Sankei-en Garden | A beautiful Japanese garden offering a tranquil escape from the city. Perfect for those looking for relaxation and nature within Yokohama. | Main Hall, Three-Story Pagoda, Tea House, Historic buildings, Seasonal flowers |
| Naha-machi | A lively neighborhood known for its traditional Japanese atmosphere and bustling markets. Great for travelers wanting to experience local culture and food. | Yokohama Stadium, Yokohama Cultural Gymnasium, Bashamichi Street, Takeshima Island, Noge area night life |
| Yokohama Bay | An attractive area with stunning bay views, popular for both tourists and locals. Perfect for hosting guests who want waterfront activities. | Yokohama Marine Tower, Yamashita Park, Yokohama Bay Bridge, Osanbashi Pier, Red Brick Warehouse |
| Motomachi | A fashionable shopping district known for its chic boutiques and cafes. Ideal for visitors who enjoy shopping and experiencing a stylish, urban environment. | Motomachi Shopping Street, Yamate Italian Garden, Chapel Hill, Yokohama Foreign General Cemetery, Stylish cafes and restaurants |
| Kanazawa Hakkei | A scenic coastal area perfect for nature lovers. Great for outdoor activities and beach access, attracting guests looking for an escape into nature. | Kanazawa Beach, Goldfish pond, Hiking trails, Natural scenery, Outdoor sports facilities |
| Shin-Yokohama | An important transportation hub that offers easy access to nearby attractions, making it convenient for travelers. Ideal for business trips and quick getaways. | Shin-Yokohama Ramen Museum, Yokohama Arena, Shin-Yokohama Park, Access to Shinkansen, Nearby day trip destinations |
Understanding Airbnb License Requirements & STR Laws in Yokohama (2025)
Yes, Yokohama, Kanagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yokohama to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 92% licensed listings)
Top Performing Airbnb Properties in Yokohama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yokohamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Room for 10 Guests/ 5 Bunkbeds in Naka-Ku
Private Room • N/A
Service Apt 170m2 Center Yokohama
Entire Place • 4 bedrooms
Walking distance to everyone!Near Convenient Store!It can accommodate up to 8 people!
Entire Place • N/A
Japanese gardens and old houses Large space for large number of people Cosplay reception Training ca
Entire Place • 7 bedrooms
JS House Yokohama: Good access from the city center!A cottage with a night view of Yokohama (conveni
Entire Place • 2 bedrooms
Private Whole House Stay in the Heart of Yokohama
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Yokohama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Yokohama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rio | 6 | $163,024 | 707 | 4.72/5.0 |
| Lucy | 8 | $148,975 | 1248 | 4.70/5.0 |
| Nakada | 5 | $106,132 | 132 | 4.68/5.0 |
| Maria Magdalena | 6 | $98,991 | 42 | 4.91/5.0 |
| Jing | 3 | $89,895 | 629 | 4.55/5.0 |
| Taku | 3 | $78,351 | 78 | 4.92/5.0 |
| 国用 | 4 | $68,951 | 869 | 4.72/5.0 |
| ホテルセントラル | 2 | $67,346 | 121 | 4.33/5.0 |
| 蘭 | 2 | $65,171 | 415 | 4.80/5.0 |
| Michiyo | 2 | $60,189 | 37 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yokohama.
Dive Deeper: Advanced Yokohama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yokohama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYokohama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yokohama
- The Yokohama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.2% of the 174 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Yokohama, Apartment/Condo properties are the most common (42%), reflecting the local real estate landscape.
- Houses represent a significant 34.5% portion, catering likely to families or larger groups.
- The presence of 19.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 4.1%) offer potential for unique stay experiences.
Yokohama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yokohama
- The dominant room capacity in Yokohama is 1 bedroom listings, making up 40.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.9% of the active Airbnb listings in Yokohama, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Yokohama.
Yokohama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yokohama
- The most common guest capacity trend in Yokohama vacation rentals is listings accommodating 2 guests (18.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Yokohama STR market, accounting for 36.2% of listings.
- 24.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yokohama.
- On average, properties in Yokohama are equipped to host 3.2 guests.
Yokohama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yokohama
- The most common availability pattern in Yokohama falls within the 91-180 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Yokohama (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Yokohama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
121 listings
72% of total
2 Nights
9 listings
5.4% of total
3 Nights
15 listings
8.9% of total
4-6 Nights
5 listings
3% of total
7-29 Nights
6 listings
3.6% of total
30+ Nights
12 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Yokohama is 1 Night, adopted by 72% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.4%) of the Yokohama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72% of Yokohama hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yokohama.
Yokohama Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
11.7% of total
Moderate
45 listings
27.8% of total
Firm
27 listings
16.7% of total
Strict
71 listings
43.8% of total
Cancellation Policy Insights for Yokohama
- The prevailing Airbnb cancellation policy trend in Yokohama is Strict, used by 43.8% of listings.
- A majority (60.5%) of hosts in Yokohama utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.8% market standard in Yokohama.
- With 43.8% using Strict terms, this is a viable option in Yokohama, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Yokohama.
Yokohama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Yokohama
- The overall average booking lead time for vacation rentals in Yokohama is 50 days.
- Guests book furthest in advance for stays during April (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (63 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Yokohama.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Yokohama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Yokohama (2025)
Amenity Prevalence
Amenity Insights for Yokohama
- Essential amenities in Yokohama that guests expect include: Air conditioning, Hair dryer, Smoke alarm, Wifi, Essentials, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Hangers, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yokohama: Air conditioning, Hair dryer, Smoke alarm, Wifi, Essentials, Heating.
- Prioritize adding missing essentials: Hair dryer, Smoke alarm, Wifi, Essentials, Heating.
- Consider adding popular differentiators like Shampoo or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yokohama to stay competitive.
Yokohama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Yokohama
- The typical guest profile for Airbnb in Yokohama consists of predominantly international visitors (77%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 22.9% of guests.
- Key international markets include United States (24.7%) and Japan (22.9%).
- Top languages spoken are English (42.5%) followed by Japanese (20.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Yokohama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |