Airbnb Market Analytics, Statistics and Data in Yokohama, Kanagawa Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Yokohama? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Yokohama:
How much do Airbnb hosts make on average per month in Yokohama?
The short-term rental market in Yokohama shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,351 per month
- Strong performing properties (top 25%) make $2,290 or more
- Best-in-class properties (top 10%) achieve $3,586+ monthly
- Entry-level properties (bottom 25%) typically earn around $712
Revenue Variations by Month
Occupancy Rates Throughout the Year in Yokohama
The market in Yokohama shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Yokohama
Daily rates in Yokohama vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $84 per night
- Strong performing properties (top 25%) secure $149 or more
- Best-in-class properties (top 10%) pull in $532+ per night
- Entry-level properties (bottom 25%) earn around $47
Daily Rate Variations by Month
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Seasonality patterns in Yokohama
Peak Season (March, April, November)
- Revenue peaks at $2081.21 per month
- Occupancy rates reach 56.68%
- Daily rates average $178.24
Shoulder Season
- Revenue averages $1741.99 per month
- Occupancy maintains 50.79%
- Daily rates hold at $146.67
Low Season (August, July, September)
- Revenue drops to $1223.31 per month
- Occupancy decreases to 42.73%
- Daily rates adjust to $100.66
Is it still profitable to do Airbnb in Yokohama in 2025?
Yes! Yokohama demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $1742 and The market's 173 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Yokohama
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Minato Mirai 21 | A modern urban area that combines business, shopping, and entertainment. It is a prime location for tourists due to its stunning skyline and waterfront views, popular among visitors seeking a vibrant urban experience. | Yokohama Landmark Tower, Cosmo World, Yokohama Museum of Art, Queen's Square Yokohama, Red Brick Warehouse |
| Naka Ward | Known for its rich history and cultural sites, including Chinatown, which is the largest in Japan. It attracts visitors interested in history, food, and cultural experiences. | Yokohama Chinatown, Yamashita Park, Osanbashi Pier, Kanteibyo Temple, Yokohama Maritime Museum |
| Yokohama Bay | A beautiful waterfront area that offers scenic views and maritime experiences. This location is ideal for guests interested in leisure activities and relaxation by the water. | Yokohama Cosmo World, Yokohama Hakkeijima Sea Paradise, Rinko Park, Yokohama Bay Bridge, Sky Garden |
| Sakuragi-cho | A bustling area that is a major transport hub in Yokohama, making it convenient for travelers. It is home to numerous shops, restaurants, and attractions, appealing to both business and leisure travelers. | Anpanman Museum, Pacifico Yokohama, Yamashita Park, Yokohama Red Brick Warehouse, Mitsui Outlet Park Yokohama Bayside |
| Motomachi | Known for its fashionable shopping streets and historical buildings, this area is popular among tourists looking for an upscale experience with boutique shops and cafes. | Motomachi Shopping Street, Yokohama Foreign General Cemetery, Yamate Italian Garden, Yamate 234, Shomyoji Temple |
| Isogo Ward | Offers a quieter, more residential area with easy access to parks and local attractions. It is appealing for families and those seeking a more relaxed stay. | Isogo Park, Honorary Consul of Italy, Yokohama Arena, Yokohama Baseball Stadium, Shiohama Park |
| Kaminoura | A picturesque area with beautiful waterfront views and easy access to natural attractions. It is ideal for guests who enjoy outdoor activities and tranquility. | Kaminoura Park, Yokohama Nature Sanctuary, Futako Tamagawa Rise, Yokohama Zoo, Yokohama Fishing Port |
| Kanazawa Ward | Rich in parks and historical sites, this area is attractive for tourists looking to explore local culture and nature. It's ideal for visitors interested in traditional experiences. | Kanazawa Zoo, Shirayuri Park, Yokohama History Museum, Sankeien Garden, The Museum of Modern Art, Kamakura & Hayama |
Do you need a license for Airbnb in Yokohama?
Yes, Yokohama requires a license for operating an Airbnb. Current market data shows 91% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Yokohama
Private Room for 10 Guests/ 5 Bunkbeds in Naka-Ku
Private Room • N/A
Service Apt 170m2 Center Yokohama
Entire Place • 4 bedrooms
Walking distance to everyone!Near Convenient Store!It can accommodate up to 8 people!
Entire Place • N/A
JS House Yokohama: Good access from the city center!A cottage with a night view of Yokohama (conveni
Entire Place • 2 bedrooms
BY401! Sakuragicho 5!Yokohama, Minato Mirai, Chunghua Street, Red Brick Warehouse, Convenient
Entire Place • 2 bedrooms
![[Single house · Nearest station 5 minutes] You can use 62 ㎡ on the first floor and the second floor](https://a0.muscache.com/im/pictures/039f91ab-5fe4-479c-90d8-2c65559111c8.jpg)
[Single house · Nearest station 5 minutes] You can use 62 ㎡ on the first floor and the second floor
Private Room • 2 bedrooms
Top Performing Professional Hosts in Yokohama
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rio | 6 | $159,409 | 707 | 4.72/5.0 |
| Lucy | 8 | $157,711 | 1248 | 4.70/5.0 |
| Maria Magdalena | 6 | $118,410 | 42 | 4.91/5.0 |
| Nakada | 5 | $110,162 | 132 | 4.68/5.0 |
| Jing | 3 | $99,500 | 629 | 4.55/5.0 |
| 国用 | 4 | $81,715 | 869 | 4.72/5.0 |
| Taku | 3 | $76,720 | 78 | 4.92/5.0 |
| ホテルセントラル | 2 | $74,326 | 121 | 4.33/5.0 |
| 蘭 | 2 | $70,948 | 415 | 4.80/5.0 |
| キーサイド | 2 | $68,292 | 82 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Yokohama
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (54.9%), with apartment & condo and house properties comprising 76.3% of inventory
- Strong specialty sector (23.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays, others segments (4.1% combined)
Room Capacity Distribution
Analysis of 173 properties in Yokohama shows that 1 bedroom properties are most prevalent, making up 41% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.1% of all listings.
Key Insights
- Most common: 1 bedroom (41%)
- Least common: 5+ bedrooms (1.2%)
- Market concentration: 60.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 173 properties in Yokohama reveals that 2 guests properties dominate the market, representing 17.9% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 34.7% of the market.
Key Insights
- Most common capacity: 2 guests (17.9% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 34.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 173 properties in Yokohama, the most common availability pattern is 91-180 days (34.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34.7% of properties).
Key Insights
- Most common availability window: 91-180 days (34.7%)
- Most common booking duration: 181-270 days (34.7%)
- Properties with high availability (180+ days): 49.1%
- Properties with long-term bookings (180+ days): 52.0%
Minimum Stay Distributions
1 Night
120 listings
72.7% of total
2 Nights
12 listings
7.3% of total
3 Nights
17 listings
10.3% of total
4-6 Nights
4 listings
2.4% of total
7-29 Nights
6 listings
3.6% of total
30+ Nights
6 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.0%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 90.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
19 listings
11.7% of total
Moderate
43 listings
26.4% of total
Firm
27 listings
16.6% of total
Strict
74 listings
45.4% of total
Key Insights
- Strict is the preferred policy at 45.4% of listings
- Stricter policies (Firm & Strict) dominate at 62.0% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 11.7% of listings
Recommendations
- The market supports stricter policies, with 62.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Apr, May, averaging 68 days
- Shortest booking windows are in Aug, Dec, Sep, averaging 47 days
- Spring shows the longest average booking window at 68 days, while Fall has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 68 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Yokohama
Every property in Yokohama comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 22.8% of total guests, indicating a moderate local market presence.
- Primary international markets: Japan (35.5%) and China (13.8%)
- English is the top language at 49.8%, followed by Japanese (23.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.5%
Recommendations
- Target marketing campaigns for Yokohama and Seoul markets
- Develop localized content for Japan and China
- Prioritize English and Japanese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Yokohama. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Miyota | 34 | $5,302 | $298.33 | 49% |
| Futtsu | 21 | $5,192 | $430.71 | 35% |
| Hakone | 273 | $4,992 | $296.96 | 55% |
| Karuizawa | 102 | $4,837 | $393.63 | 43% |
| Naganohara | 10 | $4,814 | $371.26 | 50% |
| Atami | 134 | $4,376 | $337.28 | 40% |
| Kamogawa | 27 | $4,324 | $316.14 | 38% |
| Kusatsu | 26 | $4,297 | $355.37 | 37% |
| Fujikawaguchiko | 393 | $4,120 | $242.45 | 56% |
| Tateyama | 30 | $4,108 | $348.95 | 32% |
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