Osaka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Osaka Prefecture, Japan
Is Airbnb profitable in Osaka in 2025? Explore comprehensive Airbnb analytics for Osaka, Osaka Prefecture, Japan to uncover income potential. This 2025 STR market report for Osaka, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 7,726 active listings.
Whether you're considering an Airbnb investment in Osaka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Osaka Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Osaka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Osaka (2025)
Understanding the monthly revenue variations for Airbnb listings in Osaka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Osaka is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Osaka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,031+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,470 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,456 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $798, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Osaka
Osaka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Osaka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Osaka:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 82% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 62%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Osaka
Average Daily Rate (ADR) Airbnb Trends in Osaka (2025)
Effective short term rental pricing strategy in Osaka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Osaka typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $199+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Osaka
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Airbnb Seasonality Analysis & Trends in Osaka (2025)
Peak Season (December, April, May)
- Revenue averages $2,271 per month
- Occupancy rates average 58.9%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,980 per month
- Occupancy maintains around 57.4%
- Daily rates hold near $108
Low Season (February, August, September)
- Revenue drops to average $1,607 per month
- Occupancy decreases to average 54.9%
- Daily rates adjust to average $103
Seasonality Insights for Osaka
- The Airbnb seasonality in Osaka shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Osaka's highest earning potential, with monthly revenues capable of climbing to $2,397, occupancy reaching a high of 64.8%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,388, occupancy could drop to 49.8%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Osaka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Osaka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Osaka (2025)
Exploring the top neighborhoods for short-term rentals in Osaka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Namba | Namba is a bustling commercial and entertainment district, known for its vibrant nightlife, shopping, and dining. With attractions close by, it draws many tourists seeking a lively experience, making it ideal for Airbnb hosting. | Dotonbori, Shinsaibashi Shopping Arcade, Namba Parks, Tsutenkaku Tower, Namba Yasaka Shrine |
| Umeda | Umeda is Osaka's main business and commercial district, featuring modern skyscrapers and a variety of shopping and dining options. It's a hub for business travelers and tourists, providing easy access to transportation. | Umeda Sky Building, Grand Front Osaka, Hep Five shopping mall, Osaka Station City, Osaka Science Museum |
| Shinsaibashi | Known for its trendy shopping streets, Shinsaibashi is a favorite among tourists looking for fashion and local culture. This area is always bustling with activity, making it a great spot for Airbnb hosts. | Shinsaibashi-suji Shopping Street, Amerikamura, Hozenji Yokocho, Glico Man Sign, National Museum of Art |
| Tennoji | Tennoji combines historical attractions with modern amenities. It attracts a diverse range of visitors, including those interested in culture, history, and shopping, ideal for hosting. | Shitennoji Temple, Tennoji Park, Abeno Harukas, Tsutenkaku, Shopping at Q's Mall |
| Osaka Castle | The area around Osaka Castle is rich in history and beauty, attracting many tourists who want to explore the iconic castle and its lovely surroundings, making it a prime Airbnb location. | Osaka Castle, Nishinomaru Garden, Osaka Castle Park, Osaka Museum of History, Kita no Seki |
| Dotonbori | Dotonbori is a famous entertainment area known for its bright neon lights, street food, and vibrant atmosphere. It is a must-see for tourists, ensuring high demand for accommodations. | Dotonbori Canal, Glico Man Sign, Kushikatsu Daruma, Dotombori Konamon Museum, Zuboraya |
| Kyobashi | Kyobashi stands out for its excellent transportation links and local dining options. It's becoming increasingly popular with visitors seeking an authentic experience of Osaka. | Kyobashi Station, Osaka Business Park, Osaka Castle East Garden, Kita no Seki, Shopping at Lumine |
| Sumiyoshi Taisha | Famous for its ancient shrines and relaxed atmosphere, Sumiyoshi Taisha offers a unique cultural experience away from the city hustle, appealing to tourists wanting tranquility. | Sumiyoshi Taisha Shrine, Sumiyoshi Park, Emperor Nintoku's Tomb, Sakai City Museum, Bicycle Trails around the area |
Understanding Airbnb License Requirements & STR Laws in Osaka (2025)
Yes, Osaka, Osaka Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Osaka to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 88% licensed listings)
Top Performing Airbnb Properties in Osaka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Osakabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![Tea ceremony inn [Semi-open bath with garden] Private parking lot, direct access to Kansai Internati](https://a0.muscache.com/im/pictures/miso/Hosting-664969627638016331/original/675eb97b-8a6f-4780-9aa3-22b5c203f5d8.jpeg?im_w=480&im_format=avif)
Tea ceremony inn [Semi-open bath with garden] Private parking lot, direct access to Kansai Internati
Entire Place • 4 bedrooms
Konjakuso Osaka Dotonbori "Yoriai" Penthouse Stay
Entire Place • 6 bedrooms
Cognac Osaka Shinsaibashi Tarukaisen RooftopSPA
Entire Place • 4 bedrooms
Konjakuso Osaka Tsuruhashi "Kakuju"
Entire Place • 4 bedrooms
Japavista Xenith Premium / 5BDR400㎡
Entire Place • 6 bedrooms
Family-Friendly 200㎡ House Tsutenkaku Tower 22ppl
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Osaka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Osaka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 暁宅 | 106 | $5,021,045 | 7828 | 4.82/5.0 |
| Tadashi | 74 | $3,406,157 | 5598 | 4.80/5.0 |
| Reborn | 55 | $2,410,160 | 2425 | 4.92/5.0 |
| Yuko | 57 | $2,169,786 | 5754 | 4.90/5.0 |
| Jessica | 36 | $1,812,373 | 1857 | 4.87/5.0 |
| Masayuki | 21 | $1,796,290 | 4409 | 4.82/5.0 |
| Matatabi Stay | 33 | $1,754,761 | 4555 | 4.71/5.0 |
| Ted | 10 | $1,672,008 | 704 | 4.91/5.0 |
| 大介 | 35 | $1,360,384 | 1362 | 4.54/5.0 |
| An | 72 | $1,226,437 | 6168 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Osaka.
Dive Deeper: Advanced Osaka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Osaka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOsaka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Osaka
- The Osaka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 7,726 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Osaka, Apartment/Condo properties are the most common (68.1%), reflecting the local real estate landscape.
- Houses represent a significant 25.6% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 0.6%) offer potential for unique stay experiences.
Osaka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Osaka
- The dominant room capacity in Osaka is 1 bedroom listings, making up 55.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.4% of the active Airbnb listings in Osaka, indicating a high concentration in these sizes.
- With over half the market (55.2%) consisting of studios or 1-bedroom units, Osaka is particularly well-suited for individuals or couples.
Osaka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Osaka
- The most common guest capacity trend in Osaka vacation rentals is listings accommodating 8+ guests (23.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Osaka STR market, accounting for 42.8% of listings.
- 39.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Osaka.
- On average, properties in Osaka are equipped to host 4.7 guests.
Osaka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Osaka
- The most common availability pattern in Osaka falls within the 91-180 days range, representing 28.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 43.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 271-366 days range is most frequent in Osaka (29.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 57.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Osaka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1964 listings
27.1% of total
2 Nights
4400 listings
60.7% of total
3 Nights
151 listings
2.1% of total
4-6 Nights
34 listings
0.5% of total
7-29 Nights
21 listings
0.3% of total
30+ Nights
681 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Osaka is 2 Nights, adopted by 60.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.8%) of the Osaka Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 60.7% of Osaka hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Osaka.
Osaka Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0% of total
Flexible
903 listings
12.9% of total
Moderate
2289 listings
32.7% of total
Firm
1576 listings
22.5% of total
Strict
2240 listings
32% of total
Cancellation Policy Insights for Osaka
- The prevailing Airbnb cancellation policy trend in Osaka is Moderate, used by 32.7% of listings.
- A majority (54.5%) of hosts in Osaka utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.7% market standard in Osaka.
- With 32% using Strict terms, this is a viable option in Osaka, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Osaka.
Osaka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Osaka
- The overall average booking lead time for vacation rentals in Osaka is 41 days.
- Guests book furthest in advance for stays during April (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Osaka.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Osaka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Osaka (2025)
Amenity Prevalence
Amenity Insights for Osaka
- Essential amenities in Osaka that guests expect include: Air conditioning, Smoke alarm, Wifi, Hair dryer, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Osaka: Air conditioning, Smoke alarm, Wifi, Hair dryer, Shampoo.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, Hair dryer, Shampoo.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Osaka to stay competitive.
Osaka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Osaka
- The typical guest profile for Airbnb in Osaka consists of predominantly international visitors (93%), with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 7.0% of guests.
- Key international markets include United States (16.1%) and China (11.7%).
- Top languages spoken are English (44.4%) followed by Chinese (16.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Osaka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,182 | $361.67 | 41% |
| Shima | 32 | $3,426 | $228.80 | 47% |
| Awaji | 87 | $3,352 | $266.98 | 41% |
| Kyoto | 3,288 | $3,051 | $179.30 | 58% |
| Sanuki | 28 | $2,629 | $160.42 | 40% |
| Sumoto | 45 | $2,497 | $216.16 | 34% |
| Kuwana | 20 | $2,285 | $153.78 | 56% |
| Nagoya | 457 | $2,217 | $129.78 | 59% |
| Tamba-Sasayama | 11 | $2,210 | $161.67 | 49% |
| Tonosho | 49 | $2,136 | $136.82 | 47% |