Airbnb Market Analytics, Statistics and Data in Atami, Shizuoka Prefecture, Japan

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Atami? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Atami:

Average Daily Rate

$337

Occupancy Rate

39.74%

Annual Revenue

$52,515

Revenue Growth YoY

43.85%

Best Month

August

Worst Month

January

Regulation

High

Active Listings

134

How much do Airbnb hosts make on average per month in Atami?

The short-term rental market in Atami shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,972 per month
Strong performing properties (top 25%) make $6,566 or more
Best-in-class properties (top 10%) achieve $12,286+ monthly
Entry-level properties (bottom 25%) typically earn around $1,188

Revenue Variations by Month

Occupancy Rates Throughout the Year in Atami

The market in Atami shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 33% occupancy rates
Strong performing properties (top 25%) achieve 57% or higher
Best-in-class properties (top 10%) reach 77%+occupancy
Entry-level properties (bottom 25%) average around 18%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Atami

Daily rates in Atami vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $256 per night
Strong performing properties (top 25%) secure $415 or more
Best-in-class properties (top 10%) pull in $611+ per night
Entry-level properties (bottom 25%) earn around $150

Daily Rate Variations by Month

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Seasonality patterns in Atami

Peak Season (August, March, May)

Revenue peaks at $7169.85 per month
Occupancy rates reach 55.46%
Daily rates average $361.20

Shoulder Season

Revenue averages $5011.12 per month
Occupancy maintains 38.51%
Daily rates hold at $319.95

Low Season (September, December, January)

Revenue drops to $3239.40 per month
Occupancy decreases to 28.95%
Daily rates adjust to $297.28

Is it still profitable to do Airbnb in Atami in 2025?

Yes! Atami demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $5011 and The market's 134 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Atami

Area	Why Choose This Area	Key Attractions
Atami Onsen	Famous hot spring resort area offering a relaxing experience with various ryokans (traditional inns) and access to beautiful ocean views. Popular among tourists seeking wellness and relaxation.	Atami Sun Beach, Hatsushima Island, Atami Castle, Atami Onsen, Kinomiya Shrine, Atami Trick Art Museum
Atami Marine Spa,
Atami City Center	The bustling heart of Atami with shops, restaurants, and nightlife. Great for visitors who want to experience local culture and cuisine.	Atami Shopping Street, Local restaurants, Cozy cafes, Atami Festival, Atami Art Museum
Shinsui Park	A scenic park with beautiful views of the sea, popular for visitors who enjoy nature and outdoor activities. A great location for families and those seeking tranquility.	Shinsui Park, Seaside Walk, Atami Coastline, Sightseeing Boat Tours, Picnic Areas
Ajiro Beach	A charming beach neighborhood known for its relaxed atmosphere and beautiful scenery. Attracts beach goers looking for a quieter experience compared to main tourist spots.	Ajiro Beach, Marine Activities, Ajiro Harbor, Oceanfront Restaurants, Fishing Experiences
Ishibashi Park	A peaceful park area known for its scenic beauty and cultural significance. Offers a relaxing escape from the hustle and bustle of the city.	Ishibashi Park, Art installations, Historical monuments
Atami Castle Hill	A stunning area known for its breathtaking views and historical significance. Ideal for visitors who appreciate history and picturesque landscapes.	Atami Castle, Atami Panoramic Park, Viewpoint of Atami
Ikego Beach	A quiet beachfront area perfect for those seeking a tranquil beach experience away from the crowds. Attracts visitors looking to unwind and relax by the sea.	Ikego Beach, Private beach spots, Local seafood shack, Scenic walks along the shore

Do you need a license for Airbnb in Atami?

$643.58

Daily Rate

Top Performing Professional Hosts in Atami

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
伊豆民泊com - 鈴木	10	$1,136,890	1310	4.83/5.0
Reception	16	$490,957	167	2.64/5.0
John	1	$484,202	23	4.91/5.0
Arai	2	$265,579	98	4.58/5.0
リソル不動産	1	$230,591	18	4.94/5.0
Pqd	2	$224,591	73	4.68/5.0
Atsumi	1	$203,286	15	4.40/5.0
淳	2	$197,793	71	4.79/5.0
Enabler	1	$182,460	165	4.72/5.0
熱海温泉ハウス	4	$178,834	402	4.74/5.0

Additional analytics on vacation rental, real estate, short term rental data in Atami

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (81.3%), with house and boutique & hotels properties comprising 83.5% of inventory
Strong specialty sector (24.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in others, apartment & condo segments (5.2% combined)

Room Capacity Distribution

Analysis of 134 properties in Atami shows that 2 bedrooms properties are most prevalent, making up 28.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 55.2% of all listings.

Key Insights

Most common: 2 bedrooms (28.4%)
Least common: 5+ bedrooms (9.7%)
Market concentration: 55.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 134 properties in Atami reveals that 8+ guests properties dominate the market, representing 57.5% of all listings. The average property accommodates 6.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 70.9% of the market.

Key Insights

Most common capacity: 8+ guests (57.5% of market)
Least common capacity: 3 guests (3% of market)
Average guest capacity: 6.6 guests per property
Market concentration: 70.9% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 134 properties in Atami, the most common availability pattern is 271-366 days (35.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.6% of properties).

Key Insights

Most common availability window: 271-366 days (35.8%)
Most common booking duration: 91-180 days (33.6%)
Properties with high availability (180+ days): 65.7%
Properties with long-term bookings (180+ days): 34.3%

Minimum Stay Distributions

1 Night (97.4%)

1 Night

114 listings

97.4% of total

2 Nights (1.7%)

2 Nights

2 listings

1.7% of total

30+ Nights (0.9%)

30+ Nights

1 listings

0.9% of total

Key Insights

Short stays (1-2 nights) dominate the market at 99.1%
Mid-length stays (4-6 nights) represent 0% of listings
Monthly+ stays (0.9%) suggest a stable extended-stay market
High market flexibility with 99.1% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.8%)

Super Strict 30 Days

1 listings

0.8% of total

Super Strict 60 Days (0.8%)

Super Strict 60 Days

1 listings

0.8% of total

Flexible (5%)

Flexible

6 listings

5% of total

Moderate (30.8%)

Moderate

37 listings

30.8% of total

Firm (33.3%)

Firm

40 listings

33.3% of total

Strict (29.2%)

Strict

35 listings

29.2% of total

Key Insights

Firm is the preferred policy at 33.3% of listings
Stricter policies (Firm & Strict) dominate at 62.5% of the market
Strong market consensus around Firm policies
Super Strict 60 Days policies are least common at 0.8% of listings

Recommendations

The market supports stricter policies, with 62.5% using Firm or Strict terms
Strong market preference for Firm policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Feb, May, Jul, averaging 41 days
Shortest booking windows are in Sep, Mar, Jun, averaging 30 days
Winter shows the longest average booking window at 39 days, while Fall has the shortest at 33 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 39 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Sep-Jun when lead times are shortest

Popular Airbnb Amenities in Atami

Every property in Atami comes standard with Air conditioning. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 52.9% of total guests, indicating a significant local market share.
Primary international markets: United States (11.2%) and China (10.8%)
English is the top language at 39.9%, followed by Japanese (37.8%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.1%

Recommendations

Target marketing campaigns for Tokyo and Yokohama markets
Develop localized content for United States and China
Prioritize English and Japanese language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Atami. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Miyota	34	$5,302	$298.33	49%
Futtsu	21	$5,192	$430.71	35%
Hakone	273	$4,992	$296.96	55%
Karuizawa	102	$4,837	$393.63	43%
Naganohara	10	$4,814	$371.26	50%
Kamogawa	27	$4,324	$316.14	38%
Kusatsu	26	$4,297	$355.37	37%
Fujikawaguchiko	393	$4,120	$242.45	56%
Tateyama	30	$4,108	$348.95	32%
Ichinomiya	92	$3,843	$257.83	38%

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