Atami Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shizuoka Prefecture, Japan
Is Airbnb profitable in Atami in 2025? Explore comprehensive Airbnb analytics for Atami, Shizuoka Prefecture, Japan to uncover income potential. This 2025 STR market report for Atami, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 131 active listings.
Whether you're considering an Airbnb investment in Atami, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Atami Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Atami Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Atami (2025)
Understanding the monthly revenue variations for Airbnb listings in Atami is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Atami is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Atami across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,605+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,711 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,670 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,120, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Atami
Atami Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Atami STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Atami:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Atami
Average Daily Rate (ADR) Airbnb Trends in Atami (2025)
Effective short term rental pricing strategy in Atami involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Atami typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $594+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $402 or more.
- Typical properties (Median) charge around $250 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in Atami
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Airbnb Seasonality Analysis & Trends in Atami (2025)
Peak Season (August, May, April)
- Revenue averages $5,804 per month
- Occupancy rates average 41.8%
- Daily rates average $327
Shoulder Season
- Revenue averages $4,086 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $305
Low Season (January, February, October)
- Revenue drops to average $3,275 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $295
Seasonality Insights for Atami
- The Airbnb seasonality in Atami shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Atami's highest earning potential, with monthly revenues capable of climbing to $6,575, occupancy reaching a high of 55.5%, and ADRs peaking at $345.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,001, occupancy could drop to 31.2%, and ADRs may adjust down to $277.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Atami.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Atami seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Atami (2025)
Exploring the top neighborhoods for short-term rentals in Atami? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Atami Bay | Popular for its beautiful seaside views and relaxing hot springs, Atami Bay attracts tourists looking for a beach getaway and a taste of Japan’s famous onsen culture. | Atami Sun Beach, Atami Castle, Atami Onsen, Izusan Shrine, MOA Museum of Art, Atami Hoshino Area Hot Springs |
| Atami Station Area | The central hub of Atami, close to shops, restaurants, and access to local attractions. Ideal for tourists wanting convenience and easy travel to nearby areas. | Atami Station, Heiwa Park, Atami Shopping Street, Atami Fireworks Festival, Kinomiya Shrine |
| Shinsui Park | A scenic area with beautiful gardens and walking paths, perfect for tourists seeking relaxation and nature. Great for families and outdoor enthusiasts. | Shinsui Park, Atami Plum Garden, Atami Marine Spa |
| Ajiro | A quiet seaside village known for its picturesque coastline and tranquil atmosphere. Great for vacationers looking for a peaceful retreat away from the busy city. | Ajiro Beach, Ajiro Onsen, Seaside promenade, Local seafood restaurants |
| Nukui | An area known for its hidden hot spring inns and beautiful coastal views. Perfect for guests looking for a unique and serene onsen experience in nature. | Nukui Hot Springs, Coastal hiking trails, Quiet beaches |
| Izukogen | Famous for its natural beauty and resort atmosphere, this area is appealing to vacationers looking for luxury accommodation and scenic views. | Izu Kogen Tsumagoi Beach, Resort hotels, Local dining and shopping |
| Kawana | Known for its upscale golf courses and gorgeous ocean vistas. Ideal for affluent travelers or those interested in golf and luxury leisure activities. | Kawana Hotel Golf Course, Kawana Beach, Scenic viewpoints |
| Tagonoura | A charming coastal town outskirts, Tagonoura offers quiet beaches and a local fishing culture, making it perfect for travelers seeking authenticity away from the hustle. | Tagonoura Beach, Local fish markets, Traditional inns |
Understanding Airbnb License Requirements & STR Laws in Atami (2025)
Yes, Atami, Shizuoka Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Atami to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 80% licensed listings)
Top Performing Airbnb Properties in Atami (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Atamibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![A stunning luxury villa and hot spring competed by a top designer [Atami Momoyama Gakuen] Capacity 8](https://a0.muscache.com/im/pictures/miso/Hosting-714877805987269209/original/68f6220a-574d-43d2-9075-be2a91a38e4f.jpeg?im_w=480&im_format=avif)
A stunning luxury villa and hot spring competed by a top designer [Atami Momoyama Gakuen] Capacity 8
Entire Place • 4 bedrooms
Geisha House Atami - fireworks view
Entire Place • 4 bedrooms
![[Save up to 50% on consecutive nights] Sauna & Water Bath ｜ Karaoke ｜ BBQ ｜ Ocean View "White House](https://a0.muscache.com/im/pictures/miso/Hosting-53223988/original/179c0018-d1a8-4554-b4d7-6cf6945bd019.jpeg?im_w=480&im_format=avif)
[Save up to 50% on consecutive nights] Sauna & Water Bath ｜ Karaoke ｜ BBQ ｜ Ocean View "White House
Entire Place • 2 bedrooms
Private House with HotSpring, and Ocean View
Entire Place • 5 bedrooms
Hot Sea Coast, Fireworks & BBQ Fun House Cafe
Entire Place • 1 bedroom
![[Sale for sale at the beginning of the new year!]Atami, natural hot springs, BBQ, dome tent, heated](https://a0.muscache.com/im/pictures/3cb2fc3c-b102-4487-af03-3080ec1cf5ee.jpg?im_w=480&im_format=avif)
[Sale for sale at the beginning of the new year!]Atami, natural hot springs, BBQ, dome tent, heated
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Atami (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Atami based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 伊豆民泊com - 鈴木 | 10 | $1,062,112 | 1310 | 4.83/5.0 |
| Reception | 16 | $457,167 | 167 | 2.64/5.0 |
| リソル不動産 | 1 | $230,323 | 18 | 4.94/5.0 |
| Arai | 2 | $226,120 | 98 | 4.58/5.0 |
| John | 1 | $188,815 | 23 | 4.91/5.0 |
| Enabler | 1 | $184,948 | 165 | 4.72/5.0 |
| リソル不動産 | 2 | $182,702 | 145 | 4.59/5.0 |
| Atsumi | 1 | $162,608 | 15 | 4.40/5.0 |
| 熱海温泉ハウス | 4 | $156,920 | 402 | 4.74/5.0 |
| Pqd | 2 | $154,812 | 73 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Atami.
Dive Deeper: Advanced Atami STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Atami. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAtami Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Atami
- The Atami Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 131 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Atami, House properties are the most common (71.8%), reflecting the local real estate landscape.
- Houses represent a significant 71.8% portion, catering likely to families or larger groups.
- The presence of 12.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo (combined 4.6%) offer potential for unique stay experiences.
Atami Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Atami
- The dominant room capacity in Atami is 2 bedrooms listings, making up 29% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.5% of the active Airbnb listings in Atami, indicating a high concentration in these sizes.
- A significant 48.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Atami.
Atami Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Atami
- The most common guest capacity trend in Atami vacation rentals is listings accommodating 8+ guests (58%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Atami STR market, accounting for 70.2% of listings.
- 74.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Atami.
- On average, properties in Atami are equipped to host 6.6 guests.
Atami Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Atami
- The most common availability pattern in Atami falls within the 181-270 days range, representing 34.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Atami (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Atami Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
118 listings
97.5% of total
2 Nights
2 listings
1.7% of total
30+ Nights
1 listings
0.8% of total
Key Insights
- The most prevalent minimum stay requirement in Atami is 1 Night, adopted by 97.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (99.2%) of the Atami Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (0.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 97.5% of Atami hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Atami.
Atami Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.8% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
6 listings
5.1% of total
Moderate
36 listings
30.5% of total
Firm
40 listings
33.9% of total
Strict
34 listings
28.8% of total
Cancellation Policy Insights for Atami
- The prevailing Airbnb cancellation policy trend in Atami is Firm, used by 33.9% of listings.
- A majority (62.7%) of hosts in Atami utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.9% market standard in Atami.
- Regularly review your cancellation policy against competitors and market demand shifts in Atami.
Atami STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Atami
- The overall average booking lead time for vacation rentals in Atami is 31 days.
- Guests book furthest in advance for stays during September (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (38 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Atami.
- Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Atami averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Atami (2025)
Amenity Prevalence
Amenity Insights for Atami
- Essential amenities in Atami that guests expect include: Air conditioning, Smoke alarm, Wifi, Hair dryer, Refrigerator, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Atami: Air conditioning, Smoke alarm, Wifi, Hair dryer, Refrigerator, Shampoo.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Hair dryer, Refrigerator, Shampoo.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Atami to stay competitive.
Atami Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Atami
- The typical guest profile for Airbnb in Atami consists of a mix of domestic (53%) and international guests, often arriving from nearby Tokyo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 52.7% of guests.
- Key international markets include Japan (52.7%) and United States (8.7%).
- Top languages spoken are English (37%) followed by Japanese (33.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Atami Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Hokota | 15 | $3,676 | $240.16 | 49% |