Odawara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kanagawa Prefecture, Japan
Is Airbnb profitable in Odawara in 2025? Explore comprehensive Airbnb analytics for Odawara, Kanagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Odawara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Odawara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Odawara Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Odawara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Odawara (2025)
Understanding the monthly revenue variations for Airbnb listings in Odawara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Odawara is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Odawara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,359+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,307 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,288 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $704, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Odawara
Odawara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Odawara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Odawara:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Odawara
Average Daily Rate (ADR) Airbnb Trends in Odawara (2025)
Effective short term rental pricing strategy in Odawara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Odawara typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Odawara
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Airbnb Seasonality Analysis & Trends in Odawara (2025)
Peak Season (April, August, May)
- Revenue averages $2,061 per month
- Occupancy rates average 47.3%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,726 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $119
Low Season (January, February, September)
- Revenue drops to average $1,252 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $116
Seasonality Insights for Odawara
- The Airbnb seasonality in Odawara shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Odawara's highest earning potential, with monthly revenues capable of climbing to $2,195, occupancy reaching a high of 53.0%, and ADRs peaking at $126.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,112, occupancy could drop to 36.0%, and ADRs may adjust down to $108.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Odawara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Odawara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Odawara (2025)
Exploring the top neighborhoods for short-term rentals in Odawara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Odawara Castle | A historic site with impressive architecture and beautiful gardens. Attracts visitors interested in history and culture, making it a prime spot for tourists. | Odawara Castle, Odawara Castle Park, Odawara Art Foundation ENCORES, Shinto shrines, Historic streetscape |
| Hakone | A famous hot spring resort area close to Odawara. Known for beautiful nature, outdoor activities, and views of Mount Fuji, making it a popular destination for relaxation and tourism. | Hakone Open-Air Museum, Lake Ashi, Hakone Shrine, Owakudani Valley, Onsen resorts |
| Enoshima | A scenic island known for its beaches and shrines, located close to Odawara. Popular among tourists for its natural beauty and recreational activities. | Enoshima Sea Candle, Enoshima Shrine, Enoshima Aquarium, Beaches, Cafes and shops |
| Ishibashi | A quaint neighborhood with local shops and traditional Japanese atmosphere. Attracts tourists looking for an authentic experience away from the hustle and bustle. | Ishibashi Shokudo, Local artisan workshops, Traditional houses, Community events, Scenic walks |
| Shin-matsuda | A rapidly developing area with modern amenities and access to local attractions. Offers a blend of urban living with easy access to nature. | Matsuda Green Park, Local eateries, Shopping centers, Cultural festivals, Community parks |
| Sengokuhara | Known for its picturesque landscapes and proximity to many hiking trails. Popular among nature lovers and outdoor enthusiasts. | Sengokuhara Pampas Grass Fields, Hiking trails, Gora Park, Natural hot springs, Scenic views |
| Kamakura | A historic town famous for its Great Buddha statue and temples, located a short train ride from Odawara. A prime destination for both cultural tourism and day trips. | Great Buddha of Kamakura, Hase-dera Temple, Tsurugaoka Hachimangu Shrine, Kamakura beaches, Cafes and boutiques |
| Atami | A resort town known for its hot springs and coastal views. Popular with travelers seeking relaxation and leisure activities by the sea. | Atami Sun Beach, Atami Castle, Hot spring ryokans, Marine attractions, Fireworks festivals |
Understanding Airbnb License Requirements & STR Laws in Odawara (2025)
Yes, Odawara, Kanagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Odawara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 92% licensed listings)
Top Performing Airbnb Properties in Odawara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Odawarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private house stay up to 8!! Ez access to HAKONE
Entire Place • 2 bedrooms
Spacious apartment near Odawara/Long stay/WiFi
Entire Place • 4 bedrooms
Hakone, Odawara Japanese-style two-story villa --- Self-tourist accommodation
Entire Place • 4 bedrooms
Ocean view~10 min by car Odawara & Hakone~5ppl
Entire Place • 2 bedrooms
Private house stay up to 5, Ez access to HAKONE
Entire Place • 1 bedroom
3min to Odawara-sta. Japanese house near Hakone
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Odawara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Odawara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yusuke & Asami | 9 | $185,050 | 1921 | 4.82/5.0 |
| Yuki | 3 | $137,326 | 225 | 4.95/5.0 |
| Hayato | 8 | $126,752 | 242 | 3.05/5.0 |
| Yoshi | 8 | $99,733 | 739 | 4.51/5.0 |
| こころ | 2 | $89,684 | 110 | 4.67/5.0 |
| Shunsuke | 3 | $86,564 | 1325 | 4.76/5.0 |
| 雨 | 5 | $69,345 | 73 | 4.65/5.0 |
| Shoji | 2 | $40,458 | 66 | 4.41/5.0 |
| Masahiro | 1 | $36,883 | 29 | 4.66/5.0 |
| Mayumi | 1 | $31,942 | 39 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Odawara.
Dive Deeper: Advanced Odawara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Odawara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOdawara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Odawara
- The Odawara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Odawara, House properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 47.7% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.6%) offer potential for unique stay experiences.
Odawara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Odawara
- The dominant room capacity in Odawara is 2 bedrooms listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.2% of the active Airbnb listings in Odawara, indicating a high concentration in these sizes.
Odawara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Odawara
- The most common guest capacity trend in Odawara vacation rentals is listings accommodating 8+ guests (24.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Odawara STR market, accounting for 38.4% of listings.
- 46.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Odawara.
- On average, properties in Odawara are equipped to host 4.6 guests.
Odawara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Odawara
- The most common availability pattern in Odawara falls within the 181-270 days range, representing 33.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Odawara (33.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Odawara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
90.5% of total
2 Nights
3 listings
4.8% of total
30+ Nights
3 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Odawara is 1 Night, adopted by 90.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.3%) of the Odawara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.5% of Odawara hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Odawara.
Odawara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
23% of total
Moderate
28 listings
45.9% of total
Firm
5 listings
8.2% of total
Strict
14 listings
23% of total
Cancellation Policy Insights for Odawara
- The prevailing Airbnb cancellation policy trend in Odawara is Moderate, used by 45.9% of listings.
- There's a relatively balanced mix between guest-friendly (68.9%) and stricter (31.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.9% market standard in Odawara.
- Regularly review your cancellation policy against competitors and market demand shifts in Odawara.
Odawara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Odawara
- The overall average booking lead time for vacation rentals in Odawara is 36 days.
- Guests book furthest in advance for stays during April (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (40 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Odawara.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Odawara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Odawara (2025)
Amenity Prevalence
Amenity Insights for Odawara
- Essential amenities in Odawara that guests expect include: Hair dryer, Smoke alarm, Air conditioning, Shampoo, Wifi, Microwave, Refrigerator, Hangers, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Odawara: Hair dryer, Smoke alarm, Air conditioning, Shampoo, Wifi, Microwave, Refrigerator, Hangers, Hot water.
- Prioritize adding missing essentials: Air conditioning, Shampoo, Wifi, Microwave, Refrigerator, Hangers, Hot water.
- Consider adding popular differentiators like Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Odawara to stay competitive.
Odawara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Odawara
- The typical guest profile for Airbnb in Odawara consists of predominantly international visitors (87%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 13.1% of guests.
- Key international markets include United States (15.9%) and Japan (13.1%).
- Top languages spoken are English (45.1%) followed by Chinese (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Odawara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |