Yokosuka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kanagawa Prefecture, Japan
Is Airbnb profitable in Yokosuka in 2025? Explore comprehensive Airbnb analytics for Yokosuka, Kanagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Yokosuka, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Yokosuka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yokosuka Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Yokosuka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Yokosuka (2025)
Understanding the monthly revenue variations for Airbnb listings in Yokosuka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yokosuka is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yokosuka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,086+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,706 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,076 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $466, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yokosuka
Yokosuka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Yokosuka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yokosuka:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yokosuka
Average Daily Rate (ADR) Airbnb Trends in Yokosuka (2025)
Effective short term rental pricing strategy in Yokosuka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yokosuka typically peaks in November and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $419+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $238 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Yokosuka
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Airbnb Seasonality Analysis & Trends in Yokosuka (2025)
Peak Season (July, August, May)
- Revenue averages $3,287 per month
- Occupancy rates average 42.4%
- Daily rates average $173
Shoulder Season
- Revenue averages $2,527 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $187
Low Season (February, October, November)
- Revenue drops to average $1,747 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $191
Seasonality Insights for Yokosuka
- The Airbnb seasonality in Yokosuka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Yokosuka's highest earning potential, with monthly revenues capable of climbing to $3,440, occupancy reaching a high of 45.2%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,486, occupancy could drop to 28.8%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yokosuka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Yokosuka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Yokosuka (2025)
Exploring the top neighborhoods for short-term rentals in Yokosuka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yokosuka City Center | The bustling heart of Yokosuka, close to shopping, dining, and the train station. A favorite for business travelers and tourists seeking easy access to attractions. | Yokosuka Navy Base, Chuo Park, Yokosuka Museum of Art, Bingoya Matsuura Shrine, Yokosuka Movie Theater |
| Mikasa Park | A scenic waterfront park offering beautiful views of Yokosuka's harbor and the iconic battleship Mikasa. Perfect for families and tourists looking for outdoor activities. | Mikasa Battleship, Mikasa Park, Yokosuka Art Museum, Sailor's Club, Shelling Mountain |
| Kurihama | Home to the scenic Kurihama Flower Park and the famous Kurihama beach. Offers a relaxing atmosphere and is ideal for nature lovers and beachgoers. | Kurihama Flower Park, Kurihama Beach, Yokosuka Flower Park, Pine Tree Park, Sunshine Aquarium |
| Vera Cruz | A local favorite neighborhood with a mix of Japanese culture and international influence, especially from the U.S. Navy presence. Great for Airbnb hosts looking to cater to diverse guests. | Yokosuka Harbor, Vera Cruz Beach, Yokosuka's international community, Local eateries, Waterfront parks |
| Shioiri | A peaceful residential area close to the water, ideal for families and longer stays. Offers a local experience with proximity to parks and local cuisine. | Shioiri Park, Kojima Memorial Church, Local markets, Yokosuka Central Shopping Street |
| Kannonzaki | Famous for the Kannonzaki Lighthouse and the surrounding natural beauty. Attracts visitors looking for both history and beautiful coastal views. | Kannonzaki Lighthouse, Kannonzaki Park, Coastline trails, Beach access, Nearby historical sites |
| Yokosuka District | A district known for its military history, offering unique experiences related to Japan's naval culture, making it popular among military families and tourists. | Yokosuka Naval Museum, Local military history walks, Parks with historical significance, Cultural festivals, Local artisan shops |
| Hayama | Just a short distance from Yokosuka, Hayama offers beautiful beaches and a laid-back atmosphere. Ideal for those looking to escape the city. | Hayama Beach, Morito Shrine, Hayama Marina, Local fish markets, Beautiful seaside cafes |
Understanding Airbnb License Requirements & STR Laws in Yokosuka (2025)
Yes, Yokosuka, Kanagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yokosuka to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 93% licensed listings)
Top Performing Airbnb Properties in Yokosuka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yokosukabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Up 9 people・Beach・Pool・BBQ・Pet・Bicycle・CI-14&CO-12
Entire Place • 2 bedrooms
GLOCE Hayama Ocean View Large Villa｜Small pets OK
Entire Place • 4 bedrooms
Yokosuka Sky Grey: Beachfront base in front of Yokosuka ocean where you can store your car
Entire Place • 2 bedrooms
Tiny, but comfy rooms on the beach with ocean view
Entire Place • 3 bedrooms
Ocean Terrace Minami Hayama (Pet Friendly) Open Blowing & Spacious Deck Ocean View House
Entire Place • 1 bedroom
Minami-Hayama Dag @ Zee: The best ocean view with Mt.Fuji!Refreshing Cottage in Hayama
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Yokosuka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Yokosuka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michiyo | 6 | $271,371 | 37 | 4.13/5.0 |
| 由紀子 | 1 | $181,941 | 57 | 4.70/5.0 |
| Shinohara | 4 | $103,969 | 137 | 3.59/5.0 |
| Gloce | 1 | $101,209 | 37 | 4.73/5.0 |
| Gen | 1 | $49,499 | 141 | 4.80/5.0 |
| 裕太郎 | 1 | $44,532 | 21 | 4.71/5.0 |
| Taka | 1 | $29,275 | 12 | 4.83/5.0 |
| 篤史 | 1 | $29,072 | 5 | 4.40/5.0 |
| 稚奈 | 2 | $21,949 | 72 | 4.57/5.0 |
| Koryu | 1 | $16,971 | 93 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yokosuka.
Dive Deeper: Advanced Yokosuka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yokosuka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYokosuka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yokosuka
- The Yokosuka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Yokosuka, House properties are the most common (85%), reflecting the local real estate landscape.
- Houses represent a significant 85% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 7.5%) offer potential for unique stay experiences.
Yokosuka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yokosuka
- The dominant room capacity in Yokosuka is 1 bedroom listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.5% of the active Airbnb listings in Yokosuka, indicating a high concentration in these sizes.
- A significant 22.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Yokosuka.
Yokosuka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yokosuka
- The most common guest capacity trend in Yokosuka vacation rentals is listings accommodating 8+ guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Yokosuka STR market, accounting for 45.0% of listings.
- 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yokosuka.
- On average, properties in Yokosuka are equipped to host 4.3 guests.
Yokosuka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yokosuka
- The most common availability pattern in Yokosuka falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Yokosuka (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Yokosuka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
71.1% of total
2 Nights
3 listings
7.9% of total
3 Nights
6 listings
15.8% of total
4-6 Nights
1 listings
2.6% of total
7-29 Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Yokosuka is 1 Night, adopted by 71.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the Yokosuka Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.1% of Yokosuka hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yokosuka.
Yokosuka Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
11 listings
29.7% of total
Firm
2 listings
5.4% of total
Strict
24 listings
64.9% of total
Cancellation Policy Insights for Yokosuka
- The prevailing Airbnb cancellation policy trend in Yokosuka is Strict, used by 64.9% of listings.
- A majority (70.3%) of hosts in Yokosuka utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 64.9% market standard in Yokosuka.
- With 64.9% using Strict terms, this is a viable option in Yokosuka, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Yokosuka.
Yokosuka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Yokosuka
- The overall average booking lead time for vacation rentals in Yokosuka is 36 days.
- Guests book furthest in advance for stays during May (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (57 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Yokosuka.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Yokosuka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Yokosuka (2025)
Amenity Prevalence
Amenity Insights for Yokosuka
- Essential amenities in Yokosuka that guests expect include: Shampoo, Wifi, Air conditioning, Smoke alarm, Hair dryer, Refrigerator, Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yokosuka: Shampoo, Wifi, Air conditioning, Smoke alarm, Hair dryer, Refrigerator, Heating, Essentials.
- Prioritize adding missing essentials: Smoke alarm, Hair dryer, Refrigerator, Heating, Essentials.
- Consider adding popular differentiators like Dishes and silverware or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yokosuka to stay competitive.
Yokosuka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Yokosuka
- The typical guest profile for Airbnb in Yokosuka consists of a mix of domestic (50%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 49.6% of guests.
- Key international markets include Japan (49.6%) and United States (20.1%).
- Top languages spoken are English (36%) followed by Japanese (32.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Yokosuka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |