Airbnb Market Analytics, Statistics and Data in Asahikawa, Hokkaido Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Asahikawa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Asahikawa:
How much do Airbnb hosts make on average per month in Asahikawa?
The short-term rental market in Asahikawa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $950 per month
- Strong performing properties (top 25%) make $2,120 or more
- Best-in-class properties (top 10%) achieve $3,416+ monthly
- Entry-level properties (bottom 25%) typically earn around $441
Revenue Variations by Month
Occupancy Rates Throughout the Year in Asahikawa
The market in Asahikawa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Asahikawa
Daily rates in Asahikawa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $111 per night
- Strong performing properties (top 25%) secure $151 or more
- Best-in-class properties (top 10%) pull in $209+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
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Seasonality patterns in Asahikawa
Peak Season (July, January, August)
- Revenue peaks at $2274.54 per month
- Occupancy rates reach 52.69%
- Daily rates average $142.37
Shoulder Season
- Revenue averages $1582.12 per month
- Occupancy maintains 31.96%
- Daily rates hold at $123.86
Low Season (September, October, November)
- Revenue drops to $916.78 per month
- Occupancy decreases to 21.63%
- Daily rates adjust to $112.94
Is it still profitable to do Airbnb in Asahikawa in 2025?
Yes! Asahikawa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $1582 and The market's 137 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Asahikawa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Asahikawa City Center | The bustling center of Asahikawa, known for its restaurants, shops, and cultural attractions. It is a prime location for tourists seeking convenience and vibrant city life. | Asahikawa Ramen Village, Asahikawa Winter Festival, Asahikawa City Museum, Tokiwa Park, Asahikawa Zoo |
| Daisetsuzan National Park | A stunning national park that attracts nature lovers and outdoor enthusiasts. Ideal for Airbnb hosting due to its scenic beauty and outdoor activities. | Daisetsuzan Mountain Range, Hiking trails, Kamikawa Onsen, Sounkyo Gorge, Lake Shikaribetsu |
| Biei | Known for its picturesque landscapes and flower fields, Biei is a tranquil destination that appeals to couples and families. Great for romantic getaways and nature retreats. | Shirogane Blue Pond, Flower fields, Daisaku Higashi Park, Biei Hills, Blue Pond |
| Furano | Famous for its lavender fields and winter skiing, Furano attracts tourists year-round. Offers unique experiences in both summer and winter seasons. | Furano Ski Resort, Farm Tomita, Ningle Terrace, Furano Cheese Factory, Biei River |
| Nagai City | Rich in history and culture, Nagai offers traditional experiences and is popular during cherry blossom season. A lesser-known gem that's gaining popularity among travelers. | Nagai Botanical Garden, Nagai City Museum, Emperor Meiji's Palace, Cherry blossoms in spring |
| Kamikawa | A gateway town to Daisetsuzan National Park, Kamikawa attracts adventure seekers and nature tourists. Key for hosting those looking to explore the great outdoors. | Kamikawa Onsen, Kamikawa Shrine, Mount Asahi views, Hiking trails |
| Sounkyo Gorge | A scenic gorge famous for its hot springs and hiking trails, attracting visitors who enjoy nature and relaxation. An ideal spot for an Airbnb retreat. | Sounkyo Onsen, Gorge walking trails, Waterfalls, Cable car rides |
| Yubari | Famous for its melons and coal mining history, Yubari offers unique local experiences. It attracts tourists interested in local culture and history. | Yubari Melon, Yubari Cinema Museum, Historic coal mine sites, Yubari Ski Resort |
Do you need a license for Airbnb in Asahikawa?
Yes, Asahikawa requires a license for operating an Airbnb. Current market data shows 90% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Asahikawa
The Prestige【New buildiing】
Entire Place • 4 bedrooms
Good access to Furano and Biei ! Free P for 4 cars
Entire Place • 3 bedrooms
Asahiyama Zoo is a 14-minute drive!Family & Group Welcome!16 people! 160 ㎡! 2 houses (1 rental)!4 fr
Entire Place • 4 bedrooms
Renovated house within walking distance from sta.
Entire Place • 2 bedrooms
Hammock／Near the zoo！Accessible to Biei and Furano
Entire Place • 2 bedrooms
ASTRAL【2min from Asahikawa sta】
Entire Place • 1 bedroom
Top Performing Professional Hosts in Asahikawa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BreakOut | 8 | $370,012 | 408 | 4.67/5.0 |
| Chisako | 21 | $228,183 | 1289 | 4.71/5.0 |
| Gem | 24 | $206,341 | 2074 | 4.72/5.0 |
| Yuki Kitayama | 13 | $194,319 | 373 | 4.14/5.0 |
| Toku | 3 | $183,621 | 280 | 4.91/5.0 |
| Blue | 3 | $171,961 | 47 | 4.66/5.0 |
| Fumito | 5 | $101,681 | 331 | 4.63/5.0 |
| 生活プロデュース | 4 | $85,746 | 92 | 4.59/5.0 |
| Sayuri | 3 | $78,954 | 92 | 3.21/5.0 |
| 守 | 5 | $51,685 | 17 | 2.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Asahikawa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.6%), with apartment & condo and house properties comprising 92.0% of inventory
- Untapped potential in others segments (0.7% combined)
Room Capacity Distribution
Analysis of 137 properties in Asahikawa shows that 1 bedroom properties are most prevalent, making up 38% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.5% of all listings.
Key Insights
- Most common: 1 bedroom (38%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 63.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 137 properties in Asahikawa reveals that 8+ guests properties dominate the market, representing 32.8% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 3 guests make up 48.2% of the market.
Key Insights
- Most common capacity: 8+ guests (32.8% of market)
- Least common capacity: 1 guest (2.9% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 48.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 137 properties in Asahikawa, the most common availability pattern is 271-366 days (43.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.8% of properties).
Key Insights
- Most common availability window: 271-366 days (43.8%)
- Most common booking duration: 31-90 days (35.8%)
- Properties with high availability (180+ days): 78.8%
- Properties with long-term bookings (180+ days): 21.9%
Minimum Stay Distributions
1 Night
120 listings
90.9% of total
2 Nights
8 listings
6.1% of total
30+ Nights
4 listings
3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 97.0%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (3%) suggest a stable extended-stay market
- High market flexibility with 97.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
23 listings
17.8% of total
Super Strict 30 Days
15 listings
11.6% of total
Flexible
7 listings
5.4% of total
Moderate
19 listings
14.7% of total
Firm
13 listings
10.1% of total
Strict
52 listings
40.3% of total
Key Insights
- Strict is the preferred policy at 40.3% of listings
- The market shows a balanced distribution between guest-friendly (20.1%) and strict (50.4%) policies
- Strong market consensus around Strict policies
- Flexible policies are least common at 5.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Apr, Jan, averaging 58 days
- Shortest booking windows are in Nov, Oct, Sep, averaging 34 days
- Winter shows the longest average booking window at 52 days, while Fall has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 52 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Sep when lead times are shortest
Popular Airbnb Amenities in Asahikawa
Below is the distribution of amenities across listings in Asahikawa:
Traveler Demographics
Key Insights
- Domestic travelers make up 16.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Japan (26.6%) and Taiwan (16.6%)
- English is the top language at 50.4%, followed by Chinese (25.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Seoul and Taipei markets
- Develop localized content for Japan and Taiwan
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Asahikawa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kamifurano | 21 | $3,973 | $234.14 | 50% |
| Noboribetsu | 11 | $3,276 | $174.25 | 58% |
| Furano | 187 | $2,574 | $299.25 | 36% |
| Shiraoi | 32 | $2,501 | $150.57 | 50% |
| Nakafurano | 26 | $2,208 | $237.01 | 33% |
| Biei | 59 | $2,114 | $185.92 | 41% |
| Sapporo | 1,314 | $1,999 | $138.29 | 50% |
| Higashikawa | 17 | $1,946 | $152.49 | 40% |
| Pippu | 10 | $1,640 | $162.37 | 40% |
| Chitose | 35 | $1,623 | $140.65 | 37% |
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