Asahikawa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Asahikawa in 2025? Explore comprehensive Airbnb analytics for Asahikawa, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Asahikawa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 138 active listings.
Whether you're considering an Airbnb investment in Asahikawa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Asahikawa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Asahikawa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Asahikawa (2025)
Understanding the monthly revenue variations for Airbnb listings in Asahikawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Asahikawa is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Asahikawa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,463+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,189 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,016 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $458, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Asahikawa
Asahikawa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Asahikawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Asahikawa:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Asahikawa
Average Daily Rate (ADR) Airbnb Trends in Asahikawa (2025)
Effective short term rental pricing strategy in Asahikawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Asahikawa typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Asahikawa
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Airbnb Seasonality Analysis & Trends in Asahikawa (2025)
Peak Season (January, February, July)
- Revenue averages $2,421 per month
- Occupancy rates average 50.9%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,554 per month
- Occupancy maintains around 29.3%
- Daily rates hold near $125
Low Season (March, October, November)
- Revenue drops to average $960 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $112
Seasonality Insights for Asahikawa
- The Airbnb seasonality in Asahikawa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Asahikawa's highest earning potential, with monthly revenues capable of climbing to $2,541, occupancy reaching a high of 53.9%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $839, occupancy could drop to 21.6%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Asahikawa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Asahikawa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Asahikawa (2025)
Exploring the top neighborhoods for short-term rentals in Asahikawa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Asakusa | Known for its historic sites, including Senso-ji Temple, Asakusa offers a blend of traditional culture and modern amenities, making it attractive for tourists seeking authentic Japanese experiences. | Senso-ji Temple, Nakamise Street, Tokyo Skytree, Asakusa Culture and Tourism Center, Sumida River |
| Gunma | Famous for its hot springs and nature, Gunma attracts visitors looking for relaxation and outdoor activities, perfect for families and couples. | Kusatsu Onsen, Mount Haruna, Ikaho Onsen, Jomiin Temple, Shima Onsen |
| Niseko | Renowned worldwide for its ski resorts, Niseko is a prime destination for winter sports enthusiasts and attracts visitors year-round for its beautiful scenery and outdoor activities. | Niseko Ski Resort, Hanazono Ski Resort, Mount Yotei, Niseko Village, Niseko Onsen |
| Biei | Famous for its picturesque rolling hills and flower fields, Biei is popular among photographers and nature lovers, making it a tranquil getaway from urban life. | Blue Pond, Shirogane Falls, Patchwork Road, Biei View Park, Zerubu Hill |
| Furano | Known for its beautiful flower fields and skiing, Furano offers seasonal attractions that draw both summer and winter tourists, ideal for various types of travelers. | Farm Tomita, Furano Ski Resort, Ningle Terrace, Furano Winery, Biei Lavender Fields |
| Sounkyo | Famous for its stunning gorges and hot springs, Sounkyo provides a serene environment for relaxation and adventure outdoor activities like climbing and hiking. | Sounkyo Gorge, Daisetsuzan National Park, Kurodake Ropeway, Onsen resorts, Ginga Waterfall |
| Asahikawa | The second largest city in Hokkaido, Asahikawa is a hub for travelers and offers a unique blend of city life and easy access to natural attractions, appealing to a wide range of visitors. | Asahiyama Zoo, Asahikawa Ramen Village, Daisetsuzan National Park, Snow Crystal Museum, Asahikawa Art Museum |
| Abashiri | Located by the Sea of Okhotsk, Abashiri is known for its natural beauty and winter ice floes, attracting visitors interested in adventurous activities and scenic experiences. | Abashiri Prison Museum, Lake Abashiri, Shiretoko National Park, Okhotsk Ryuhyo Museum, Abashiri Drift Ice |
Understanding Airbnb License Requirements & STR Laws in Asahikawa (2025)
Yes, Asahikawa, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Asahikawa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Asahikawa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Asahikawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Prestige【New buildiing】
Entire Place • 4 bedrooms
Asahiyama Zoo is a 14-minute drive!Family & Group Welcome!16 people! 160 ㎡! 2 houses (1 rental)!4 fr
Entire Place • 4 bedrooms
Renovated house within walking distance from sta.
Entire Place • 2 bedrooms
Good access to Furano and Biei ! Free P for 4 cars
Entire Place • 3 bedrooms
House · Private · 3 bedrooms · Convenience store/supermarket within about 5 minutes' walk
Entire Place • 3 bedrooms
Hammock／Near the zoo！Accessible to Biei and Furano
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Asahikawa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Asahikawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BreakOut | 8 | $359,725 | 408 | 4.67/5.0 |
| Gem | 24 | $230,380 | 2074 | 4.72/5.0 |
| Chisako | 21 | $206,473 | 1289 | 4.71/5.0 |
| Yuki Kitayama | 13 | $204,156 | 373 | 4.14/5.0 |
| Toku | 3 | $183,540 | 280 | 4.91/5.0 |
| Blue | 3 | $163,978 | 47 | 4.66/5.0 |
| Fumito | 5 | $116,136 | 331 | 4.63/5.0 |
| 生活プロデュース | 4 | $96,156 | 92 | 4.59/5.0 |
| Sayuri | 3 | $70,717 | 92 | 3.21/5.0 |
| Misao | 2 | $53,845 | 126 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Asahikawa.
Dive Deeper: Advanced Asahikawa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Asahikawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAsahikawa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Asahikawa
- The Asahikawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.3% of the 138 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Asahikawa, Apartment/Condo properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 29% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.7%) offer potential for unique stay experiences.
Asahikawa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Asahikawa
- The dominant room capacity in Asahikawa is 1 bedroom listings, making up 38.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.0% of the active Airbnb listings in Asahikawa, indicating a high concentration in these sizes.
- A significant 22.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Asahikawa.
Asahikawa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Asahikawa
- The most common guest capacity trend in Asahikawa vacation rentals is listings accommodating 8+ guests (32.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Asahikawa STR market, accounting for 47.8% of listings.
- 52.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Asahikawa.
- On average, properties in Asahikawa are equipped to host 5.0 guests.
Asahikawa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Asahikawa
- The most common availability pattern in Asahikawa falls within the 181-270 days range, representing 42% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Asahikawa (42.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Asahikawa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
119 listings
88.8% of total
2 Nights
4 listings
3% of total
30+ Nights
11 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in Asahikawa is 1 Night, adopted by 88.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.8%) of the Asahikawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 88.8% of Asahikawa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Asahikawa.
Asahikawa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
15 listings
11.6% of total
Super Strict 60 Days
23 listings
17.8% of total
Flexible
7 listings
5.4% of total
Moderate
19 listings
14.7% of total
Firm
13 listings
10.1% of total
Strict
52 listings
40.3% of total
Cancellation Policy Insights for Asahikawa
- The prevailing Airbnb cancellation policy trend in Asahikawa is Strict, used by 40.3% of listings.
- A majority (50.4%) of hosts in Asahikawa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.3% market standard in Asahikawa.
- With 40.3% using Strict terms, this is a viable option in Asahikawa, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Asahikawa.
Asahikawa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Asahikawa
- The overall average booking lead time for vacation rentals in Asahikawa is 39 days.
- Guests book furthest in advance for stays during April (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (50 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Asahikawa.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Asahikawa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Asahikawa (2025)
Amenity Prevalence
Amenity Insights for Asahikawa
- Essential amenities in Asahikawa that guests expect include: Heating, Wifi, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Washer, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Asahikawa: Heating, Wifi, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Heating, Wifi, Kitchen, Smoke alarm.
- Consider adding popular differentiators like TV or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Asahikawa to stay competitive.
Asahikawa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Asahikawa
- The typical guest profile for Airbnb in Asahikawa consists of predominantly international visitors (86%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 14.1% of guests.
- Key international markets include Singapore (17.1%) and Japan (14.1%).
- Top languages spoken are English (44.3%) followed by Chinese (22.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Asahikawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kamifurano | 23 | $3,600 | $230.91 | 52% |
| Noboribetsu | 11 | $3,254 | $169.95 | 59% |
| Furano | 173 | $2,775 | $308.27 | 36% |
| Shiraoi | 32 | $2,437 | $146.81 | 52% |
| Biei | 58 | $2,126 | $178.39 | 43% |
| Sapporo | 1,329 | $2,104 | $137.83 | 52% |
| Pippu | 10 | $2,093 | $160.61 | 48% |
| Nakafurano | 24 | $2,077 | $227.30 | 36% |
| Higashikawa | 17 | $1,872 | $157.87 | 39% |
| Otaru | 175 | $1,698 | $125.35 | 46% |