Hiroshima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hiroshima Prefecture, Japan
Is Airbnb profitable in Hiroshima in 2025? Explore comprehensive Airbnb analytics for Hiroshima, Hiroshima Prefecture, Japan to uncover income potential. This 2025 STR market report for Hiroshima, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 571 active listings.
Whether you're considering an Airbnb investment in Hiroshima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hiroshima Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hiroshima Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hiroshima (2025)
Understanding the monthly revenue variations for Airbnb listings in Hiroshima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hiroshima is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hiroshima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,453+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,301 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,306 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $698, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hiroshima
Hiroshima Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hiroshima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hiroshima:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hiroshima
Average Daily Rate (ADR) Airbnb Trends in Hiroshima (2025)
Effective short term rental pricing strategy in Hiroshima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hiroshima typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Hiroshima
Get Live Hiroshima Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Hiroshima (2025)
Peak Season (April, May, March)
- Revenue averages $2,275 per month
- Occupancy rates average 51.1%
- Daily rates average $144
Shoulder Season
- Revenue averages $1,618 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $115
Low Season (January, February, June)
- Revenue drops to average $1,175 per month
- Occupancy decreases to average 39.1%
- Daily rates adjust to average $107
Seasonality Insights for Hiroshima
- The Airbnb seasonality in Hiroshima shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hiroshima's highest earning potential, with monthly revenues capable of climbing to $2,408, occupancy reaching a high of 53.8%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,118, occupancy could drop to 34.2%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hiroshima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hiroshima seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hiroshima (2025)
Exploring the top neighborhoods for short-term rentals in Hiroshima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Okonomimura | Famous for its numerous okonomiyaki restaurants, this area attracts food lovers and tourists looking to experience Hiroshima's culinary culture. It's a vibrant place with a casual dining atmosphere. | Hiroshima Peace Memorial Park, Okonomimura, Shukkeien Garden, Hiroshima Castle, Hiroshima Museum of Art |
| Hiroshima Peace Memorial Park | A UNESCO World Heritage site, this area is significant for its historical importance, attracting visitors from around the world. It's a tranquil and thought-provoking space ideal for those interested in history. | Hiroshima Peace Memorial Museum, Atomic Bomb Dome, Children's Peace Monument, Peace Flame |
| Hiroshima Station | A central transit hub, this area is ideal for business travelers and tourists wanting easy access to local and regional transport. It offers a variety of accommodation options and amenities. | Hiroshima Station, Hiroshima City Festival, Shinshoji Temple, Shopping centers |
| Shukkeien Garden | Known for its beautiful landscaped gardens and serene atmosphere, this area attracts tourists seeking relaxation and a taste of nature within the urban environment. | Shukkeien Garden, Hiroshima Museum of Art, Hiroshima Prefectural Art Museum, Saijo Inari Shrine |
| Cultural District/Naka Ward | This area is bustling with art galleries, theaters, and cultural institutions, popular with tourists and locals who appreciate the arts and entertainment. | Hiroshima City Theater, Hiroshima Red Cross Hospital, Hiroshima Prefectural Art Museum, Local cafes and shops |
| Mitaki-dera Temple | A scenic temple area that offers a peaceful retreat from the city, attracting visitors interested in spirituality and natural beauty. | Mitaki-dera Temple, Walking trails, Scenic views of the city |
| Yamate-cho | A historical district with a mix of modern and traditional Japanese architecture, this area is attractive for those looking for a unique neighborhood atmosphere with local charm. | Yamate Historic District, Local shops and restaurants, Scenic walks |
| Motomachi | A waterfront area known for its picturesque views of the Seto Inland Sea, offering a relaxing experience with opportunities for sightseeing and local dining. | Seto Inland Sea views, Motomachi Shopping Street, Marine activities, Local seafood restaurants |
Understanding Airbnb License Requirements & STR Laws in Hiroshima (2025)
Yes, Hiroshima, Hiroshima Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hiroshima to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Hiroshima (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hiroshimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
ST91 Spacious 150㎡ 4BDRM Apt! 800m to Peace Park
Entire Place • 4 bedrooms
![[Alphabed Hiroshima Nakamachi # 402] Maisonette Suite Room limited to 1 pair per day Maximum occupan](https://a0.muscache.com/im/pictures/miso/Hosting-36127979/original/6ef92729-ca8b-442a-9765-e9b88aaf0963.jpeg?im_w=480&im_format=avif)
[Alphabed Hiroshima Nakamachi # 402] Maisonette Suite Room limited to 1 pair per day Maximum occupan
Entire Place • 4 bedrooms
Spacious 2 level apartment 4BR for 16 PPL
Entire Place • 4 bedrooms
【NAGI Hiroshima】5 minutes walk from the station
Private Room • 1 bedroom
Renovated Small Hotel - Hondori shopping arcade
Entire Place • 4 bedrooms
10-minute walk from Hiroshima station, for a different kind of stay! No extra charge for up to 4 peo
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hiroshima (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hiroshima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Akira | 91 | $1,357,528 | 2625 | 4.67/5.0 |
| 和 | 19 | $569,444 | 1528 | 4.89/5.0 |
| 猫屋 | 17 | $465,462 | 1804 | 4.90/5.0 |
| Hiro And Kei | 34 | $343,421 | 1017 | 4.70/5.0 |
| ｻﾞ ﾉｯﾄ 広島 | 22 | $316,108 | 270 | 4.80/5.0 |
| 裕喜 | 13 | $290,384 | 1127 | 4.86/5.0 |
| 庄司 Shoji | 5 | $273,883 | 1372 | 4.86/5.0 |
| 晴 Haru | 10 | $272,889 | 1911 | 4.92/5.0 |
| 縁家 | 15 | $263,622 | 881 | 4.88/5.0 |
| たかのばしホテル | 10 | $254,431 | 149 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hiroshima.
Dive Deeper: Advanced Hiroshima STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hiroshima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHiroshima Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hiroshima
- The Hiroshima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.7% of the 571 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hiroshima, Apartment/Condo properties are the most common (76%), reflecting the local real estate landscape.
- The presence of 15.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.5%) offer potential for unique stay experiences.
Hiroshima Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hiroshima
- The dominant room capacity in Hiroshima is 1 bedroom listings, making up 42.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.2% of the active Airbnb listings in Hiroshima, indicating a high concentration in these sizes.
Hiroshima Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hiroshima
- The most common guest capacity trend in Hiroshima vacation rentals is listings accommodating 6 guests (18.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Hiroshima STR market, accounting for 36.9% of listings.
- 40.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hiroshima.
- On average, properties in Hiroshima are equipped to host 4.4 guests.
Hiroshima Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hiroshima
- The most common availability pattern in Hiroshima falls within the 181-270 days range, representing 33.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hiroshima (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hiroshima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
491 listings
86.1% of total
2 Nights
38 listings
6.7% of total
3 Nights
4 listings
0.7% of total
4-6 Nights
3 listings
0.5% of total
7-29 Nights
2 listings
0.4% of total
30+ Nights
32 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Hiroshima is 1 Night, adopted by 86.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.8%) of the Hiroshima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 86.1% of Hiroshima hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hiroshima.
Hiroshima Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
0.4% of total
Super Strict 60 Days
5 listings
0.9% of total
Super Strict 30 Days
3 listings
0.6% of total
Flexible
51 listings
9.7% of total
Moderate
105 listings
19.9% of total
Firm
45 listings
8.5% of total
Strict
316 listings
60% of total
Cancellation Policy Insights for Hiroshima
- The prevailing Airbnb cancellation policy trend in Hiroshima is Strict, used by 60% of listings.
- A majority (68.5%) of hosts in Hiroshima utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 60% market standard in Hiroshima.
- With 60% using Strict terms, this is a viable option in Hiroshima, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hiroshima.
Hiroshima STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hiroshima
- The overall average booking lead time for vacation rentals in Hiroshima is 42 days.
- Guests book furthest in advance for stays during April (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Hiroshima.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Hiroshima averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hiroshima (2025)
Amenity Prevalence
Amenity Insights for Hiroshima
- Essential amenities in Hiroshima that guests expect include: Air conditioning, Wifi, Hair dryer, Shampoo, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Refrigerator, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hiroshima: Air conditioning, Wifi, Hair dryer, Shampoo, Essentials.
- Prioritize adding missing essentials: Air conditioning, Wifi, Hair dryer, Shampoo, Essentials.
- Consider adding popular differentiators like Smoke alarm or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hiroshima to stay competitive.
Hiroshima Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hiroshima
- The typical guest profile for Airbnb in Hiroshima consists of predominantly international visitors (91%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 8.8% of guests.
- Key international markets include United States (22.7%) and Australia (12.9%).
- Top languages spoken are English (48.7%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hiroshima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 18 | $4,311 | $206.23 | 71% |
| Minamioguni | 20 | $3,495 | $289.16 | 55% |
| Yufu | 125 | $3,226 | $254.48 | 48% |
| Kurashiki | 59 | $1,877 | $189.99 | 44% |
| Matsue | 27 | $1,856 | $147.26 | 41% |
| Hagi | 14 | $1,841 | $148.04 | 46% |
| Hatsukaichi | 67 | $1,818 | $171.65 | 37% |
| Mitoyo | 43 | $1,690 | $165.38 | 41% |
| Kure | 15 | $1,652 | $205.28 | 28% |
| Beppu | 189 | $1,627 | $133.47 | 47% |