Airbnb Market Analytics, Statistics and Data in Hiroshima, Hiroshima Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hiroshima? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hiroshima:
How much do Airbnb hosts make on average per month in Hiroshima?
The short-term rental market in Hiroshima shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,342 per month
- Strong performing properties (top 25%) make $2,373 or more
- Best-in-class properties (top 10%) achieve $3,675+ monthly
- Entry-level properties (bottom 25%) typically earn around $690
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hiroshima
The market in Hiroshima shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hiroshima
Daily rates in Hiroshima vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $95 per night
- Strong performing properties (top 25%) secure $151 or more
- Best-in-class properties (top 10%) pull in $216+ per night
- Entry-level properties (bottom 25%) earn around $61
Daily Rate Variations by Month
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Seasonality patterns in Hiroshima
Peak Season (May, November, March)
- Revenue peaks at $2163.52 per month
- Occupancy rates reach 60.99%
- Daily rates average $134.33
Shoulder Season
- Revenue averages $1764.04 per month
- Occupancy maintains 46.30%
- Daily rates hold at $117.42
Low Season (September, December, January)
- Revenue drops to $1196.73 per month
- Occupancy decreases to 33.44%
- Daily rates adjust to $101.48
Is it still profitable to do Airbnb in Hiroshima in 2025?
Yes! Hiroshima demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $1764 and As a mature market with 522 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hiroshima
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hiroshima Peace Memorial Park | A significant historical site and UNESCO World Heritage Site, attracting visitors who wish to learn about Hiroshima's history and promote peace. | Atomic Bomb Dome, Hiroshima Peace Memorial Museum, Children's Peace Monument, Hiroshima National Peace Memorial Hall for the Atomic Bomb Victims, Peace Memorial Park's greenery |
| Miyajima Island | Famous for its iconic 'floating' torii gate and natural beauty, it's a popular destination for tourists, particularly for day trips from Hiroshima. | Itsukushima Shrine, Mount Misen, Daisho-in Temple, Miyajima Ropeway, Momijidani Park |
| Hiroshima Castle | A historic landmark and beautiful park area, attracting both history enthusiasts and families for outdoor activities. | Hiroshima Castle (Carp Castle), Ninomaru Historical Garden, Hiroshima Museum of History and Tradition, Sakura trees along the moat |
| Shukkeien Garden | An exquisite traditional Japanese garden located near the city center, offering a serene escape and picturesque scenes, popular for both tourists and locals. | Shukkeien Pond, Tea House, Blossoming cherry trees, Cultural events and exhibitions |
| Okonomimura | A renowned area for Hiroshima-style okonomiyaki, drawing food lovers and culinary tourists eager to experience the local cuisine. | Okonomiyaki restaurants, Cooking classes, Culinary events |
| Hondori Shopping Street | A bustling shopping arcade with a variety of shops and eateries, ideal for tourists looking for shopping and local flavors while enjoying the urban atmosphere. | Local shops, Restaurants, Street food stalls, Cafes, Hiroshima's vibrant city life |
| Nihon Nagashi | A picturesque shopping area known for its traditional wooden buildings and local crafts, appealing for visitors interested in cultural experiences and unique souvenirs. | Craft shops, Traditional Japanese houses, Cultural festivals |
| Anping Canal | A scenic canal area that's perfect for leisurely strolls and exploring local cafes, popular among tourists and locals alike for its charm and beauty. | Canal boat rides, Cafes along the canal, Historical bridges |
Do you need a license for Airbnb in Hiroshima?
Yes, Hiroshima requires a license for operating an Airbnb. Current market data shows 85% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Hiroshima
Apt for 14 Ppl Great Location In a Quiet Area
Entire Place • 3 bedrooms
Apt for 10Ppl Ideal for Big Group in City Center
Entire Place • 2 bedrooms
![[Alphabed Hiroshima Nakamachi # 402] Maisonette Suite Room limited to 1 pair per day Maximum occupan](https://a0.muscache.com/im/pictures/miso/Hosting-36127979/original/6ef92729-ca8b-442a-9765-e9b88aaf0963.jpeg)
[Alphabed Hiroshima Nakamachi # 402] Maisonette Suite Room limited to 1 pair per day Maximum occupan
Entire Place • 4 bedrooms
Spacious 2 level apartment 4BR for 16 PPL
Entire Place • 4 bedrooms
YC44 Graceful 3 BDRM Apt 1.3km from Hiroshima Sta
Entire Place • 3 bedrooms
O101 Fair and Park Walk 5.Available for 15 people.1 Floor rental spacious 150 ㎡
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Hiroshima
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Akira | 89 | $1,152,479 | 2612 | 4.25/5.0 |
| 和 | 19 | $524,217 | 1462 | 4.89/5.0 |
| 猫屋 | 17 | $487,637 | 1763 | 4.90/5.0 |
| たかのばしホテル | 10 | $331,879 | 128 | 4.17/5.0 |
| Hiro And Kei | 33 | $325,733 | 956 | 4.14/5.0 |
| 縁家 | 13 | $303,479 | 830 | 4.90/5.0 |
| 裕喜 | 13 | $299,590 | 1121 | 4.86/5.0 |
| ｻﾞ ﾉｯﾄ 広島 | 22 | $294,701 | 266 | 1.32/5.0 |
| River West | 9 | $259,990 | 170 | 4.26/5.0 |
| 晴 Haru | 10 | $255,938 | 1881 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hiroshima
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.1%), with apartment & condo and boutique & hotels properties comprising 92.3% of inventory
- Strong specialty sector (18.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (0.6% combined)
Room Capacity Distribution
Analysis of 522 properties in Hiroshima shows that 1 bedroom properties are most prevalent, making up 44.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.9% of all listings.
Key Insights
- Most common: 1 bedroom (44.4%)
- Least common: 4 bedrooms (1.7%)
- Market concentration: 56.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 522 properties in Hiroshima reveals that 6 guests properties dominate the market, representing 18% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 35.4% of the market.
Key Insights
- Most common capacity: 6 guests (18% of market)
- Least common capacity: 1 guest (3.1% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 35.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 522 properties in Hiroshima, the most common availability pattern is 271-366 days (32.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.6% of properties).
Key Insights
- Most common availability window: 271-366 days (32.4%)
- Most common booking duration: 91-180 days (26.6%)
- Properties with high availability (180+ days): 59.0%
- Properties with long-term bookings (180+ days): 42.7%
Minimum Stay Distributions
1 Night
445 listings
87.9% of total
2 Nights
40 listings
7.9% of total
3 Nights
9 listings
1.8% of total
4-6 Nights
3 listings
0.6% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
8 listings
1.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.8%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (1.6%) suggest a stable extended-stay market
- High market flexibility with 97.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
1.1% of total
Super Strict 30 Days
3 listings
0.6% of total
Flexible
40 listings
8.5% of total
Moderate
92 listings
19.7% of total
Firm
33 listings
7.1% of total
Strict
295 listings
63% of total
Key Insights
- Strict is the preferred policy at 63.0% of listings
- Stricter policies (Firm & Strict) dominate at 70.1% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- The market supports stricter policies, with 70.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Mar, Nov, averaging 54 days
- Shortest booking windows are in Sep, Dec, Jan, averaging 39 days
- Spring shows the longest average booking window at 53 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Hiroshima
Below is the distribution of amenities across listings in Hiroshima:
Traveler Demographics
Key Insights
- Domestic travelers make up 9.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Australia (22.5%) and Japan (16.3%)
- English is the top language at 58.5%, followed by French (11.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for London and Melbourne markets
- Develop localized content for Australia and Japan
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hiroshima. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Naoshima | 16 | $4,310 | $207.47 | 70% |
| Minamioguni | 18 | $4,201 | $282.57 | 55% |
| Yufu | 103 | $3,434 | $243.74 | 53% |
| Kure | 12 | $2,636 | $231.40 | 36% |
| Izumo | 11 | $2,147 | $163.21 | 38% |
| Hatsukaichi | 62 | $1,929 | $162.91 | 37% |
| Kurashiki | 50 | $1,924 | $185.09 | 44% |
| Mitoyo | 34 | $1,910 | $162.66 | 44% |
| Matsue | 26 | $1,895 | $140.01 | 41% |
| Hagi | 13 | $1,805 | $148.09 | 46% |
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