Nozawaonsen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan
Is Airbnb profitable in Nozawaonsen in 2025? Explore comprehensive Airbnb analytics for Nozawaonsen, Nagano Prefecture, Japan to uncover income potential. This 2025 STR market report for Nozawaonsen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 108 active listings.
Whether you're considering an Airbnb investment in Nozawaonsen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nozawaonsen Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nozawaonsen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nozawaonsen (2025)
Understanding the monthly revenue variations for Airbnb listings in Nozawaonsen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nozawaonsen is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nozawaonsen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,494+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,077 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,640 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $634, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nozawaonsen
Nozawaonsen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nozawaonsen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nozawaonsen:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nozawaonsen
Average Daily Rate (ADR) Airbnb Trends in Nozawaonsen (2025)
Effective short term rental pricing strategy in Nozawaonsen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nozawaonsen typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $578+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $416 or more.
- Typical properties (Median) charge around $218 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Nozawaonsen
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Airbnb Seasonality Analysis & Trends in Nozawaonsen (2025)
Peak Season (January, February, December)
- Revenue averages $6,377 per month
- Occupancy rates average 65.7%
- Daily rates average $372
Shoulder Season
- Revenue averages $2,182 per month
- Occupancy maintains around 25.1%
- Daily rates hold near $264
Low Season (May, June, September)
- Revenue drops to average $1,182 per month
- Occupancy decreases to average 19.0%
- Daily rates adjust to average $235
Seasonality Insights for Nozawaonsen
- The Airbnb seasonality in Nozawaonsen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nozawaonsen's highest earning potential, with monthly revenues capable of climbing to $8,175, occupancy reaching a high of 77.4%, and ADRs peaking at $381.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $893, occupancy could drop to 15.2%, and ADRs may adjust down to $229.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nozawaonsen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nozawaonsen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nozawaonsen (2025)
Exploring the top neighborhoods for short-term rentals in Nozawaonsen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Higashiyama | Scenic area known for its hot springs and traditional ryokan inns. It attracts visitors looking for a relaxing retreat and cultural experience in the heart of the mountains. | Nozawa Onsen Village, Higashiyama Onsen, Yamabou Resort, Nozawa Onsen Snow Resort, Jiga Pond |
| Chuo | The central area of Nozawaonsen, bustling with local shops and restaurants. Ideal for guests who want to be close to the action and explore local cuisine and culture. | Nozawa Onsen Public Bath, Kumanotak Shrine, Nozawa Onsen Snow Resort, Dining at local izakayas, Shopping for local crafts |
| Nagasaka | Located near the main ski lifts, perfect for winter sports enthusiasts. Attracts visitors during the ski season for easy access to outdoor activities. | Nagasaka Ski Resort, Ski rental shops, Trail access to the slopes, Scenic mountain views, Ski schools |
| Kawazue | A peaceful area with picturesque views, perfect for travelers looking for a quieter stay close to nature. Popular with families and nature lovers. | Hot springs, Nature trails, Local farms, Cherry blossom viewing spots, Picnic areas |
| Yamato | A residential area that provides an authentic experience of local life. Ideal for longer stays and guests wanting to escape the tourist crowds. | Local grocery stores, Community events, Local cafes, Traditional Japanese homes, Cultural experiences |
| Ski Resort Area | Directly adjacent to the ski slopes, this area appeals to winter sports fans and offers ski-in/ski-out accommodation options. | Nozawa Onsen Ski Resort, Ski schools, Mountain restaurants, Ski rentals, Après ski facilities |
| Dake Onsen | A tranquil hot spring area known for its therapeutic waters, appealing to guests seeking wellness and relaxation. | Dake Onsen, Nature walks, Relaxation areas, Local artisan shops, Scenic viewing points |
| Okanoue | A less touristy area with breathtaking views and access to nature, appealing to those looking for a unique and immersive experience. | Hiking trails, Waterfalls, Bird watching, Scenic picnic spots, Cultural landmarks |
Understanding Airbnb License Requirements & STR Laws in Nozawaonsen (2025)
Yes, Nozawaonsen, Nagano Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nozawaonsen to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 80% licensed listings)
Top Performing Airbnb Properties in Nozawaonsen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nozawaonsenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kihachikan South Nozawa Onsen
Entire Place • 3 bedrooms
Sakura - stylish modern 3-room house
Entire Place • 3 bedrooms
Kumanote - Mountain Bear
Entire Place • 3 bedrooms
James House-5bdr Japanese house
Entire Place • 5 bedrooms
5-minute walk to NakaoVilla Ski Resort Private House Rental Nozawa Onsen Village Snow Mountain Resor
Entire Place • 4 bedrooms
Casa38 (Nozawa Onsen Village private home)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nozawaonsen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nozawaonsen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nozawa | 10 | $301,109 | 126 | 3.37/5.0 |
| Chris | 2 | $145,057 | 132 | 4.99/5.0 |
| Mark And Yoshiko | 16 | $143,668 | 280 | 4.85/5.0 |
| Jason | 3 | $139,775 | 55 | 4.94/5.0 |
| Ryotaro | 7 | $129,743 | 45 | 2.06/5.0 |
| Hiromi | 2 | $120,109 | 7 | 2.50/5.0 |
| Robin | 1 | $102,368 | 21 | 5.00/5.0 |
| Stay | 7 | $99,766 | 4 | 0.54/5.0 |
| Gabriel | 8 | $85,692 | 75 | 4.17/5.0 |
| Nozawa Dream | 8 | $79,341 | 119 | 4.30/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nozawaonsen.
Dive Deeper: Advanced Nozawaonsen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nozawaonsen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNozawaonsen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nozawaonsen
- The Nozawaonsen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 47.2% of the 108 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 42.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Nozawaonsen, Apartment/Condo properties are the most common (34.3%), reflecting the local real estate landscape.
- Houses represent a significant 30.6% portion, catering likely to families or larger groups.
- The presence of 30.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Nozawaonsen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nozawaonsen
- The dominant room capacity in Nozawaonsen is 1 bedroom listings, making up 23.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 43.5% of the active Airbnb listings in Nozawaonsen, indicating a high concentration in these sizes.
- A significant 36.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nozawaonsen.
Nozawaonsen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nozawaonsen
- The most common guest capacity trend in Nozawaonsen vacation rentals is listings accommodating 8+ guests (23.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Nozawaonsen STR market, accounting for 37.9% of listings.
- 36.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nozawaonsen.
- On average, properties in Nozawaonsen are equipped to host 4.0 guests.
Nozawaonsen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nozawaonsen
- The most common availability pattern in Nozawaonsen falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Nozawaonsen (37%), reflecting common guest stay durations or potential owner blocking patterns.
Nozawaonsen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
37.5% of total
2 Nights
5 listings
4.8% of total
3 Nights
7 listings
6.7% of total
4-6 Nights
8 listings
7.7% of total
7-29 Nights
5 listings
4.8% of total
30+ Nights
40 listings
38.5% of total
Key Insights
- The most prevalent minimum stay requirement in Nozawaonsen is 30+ Nights, adopted by 38.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.5%) caters to monthly stays (30+ nights) in Nozawaonsen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.5% of Nozawaonsen hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 38.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nozawaonsen.
Nozawaonsen Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
5 listings
5.4% of total
Super Strict 60 Days
12 listings
13% of total
Refundable
8 listings
8.7% of total
Super Strict 30 Days
6 listings
6.5% of total
Flexible
1 listings
1.1% of total
Moderate
13 listings
14.1% of total
Firm
17 listings
18.5% of total
Strict
30 listings
32.6% of total
Cancellation Policy Insights for Nozawaonsen
- The prevailing Airbnb cancellation policy trend in Nozawaonsen is Strict, used by 32.6% of listings.
- A majority (51.1%) of hosts in Nozawaonsen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.6% market standard in Nozawaonsen.
- With 32.6% using Strict terms, this is a viable option in Nozawaonsen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Nozawaonsen.
Nozawaonsen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nozawaonsen
- The overall average booking lead time for vacation rentals in Nozawaonsen is 75 days.
- Guests book furthest in advance for stays during February (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (100 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Nozawaonsen.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Nozawaonsen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nozawaonsen (2025)
Amenity Prevalence
Amenity Insights for Nozawaonsen
- Essential amenities in Nozawaonsen that guests expect include: Wifi, Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Fire extinguisher, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nozawaonsen: Wifi, Heating, Essentials.
- Prioritize adding missing essentials: Heating, Essentials.
- Consider adding popular differentiators like Smoke alarm or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nozawaonsen to stay competitive.
Nozawaonsen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nozawaonsen
- The typical guest profile for Airbnb in Nozawaonsen consists of predominantly international visitors (90%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 9.8% of guests.
- Key international markets include Australia (33.7%) and United States (18.5%).
- Top languages spoken are English (54.5%) followed by Japanese (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nozawaonsen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |