Airbnb Market Analytics, Statistics and Data in Nozawaonsen, Nagano Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nozawaonsen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nozawaonsen:
How much do Airbnb hosts make on average per month in Nozawaonsen?
The short-term rental market in Nozawaonsen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,441 per month
- Strong performing properties (top 25%) make $3,845 or more
- Best-in-class properties (top 10%) achieve $6,554+ monthly
- Entry-level properties (bottom 25%) typically earn around $610
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nozawaonsen
The market in Nozawaonsen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 60%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nozawaonsen
Daily rates in Nozawaonsen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $218 per night
- Strong performing properties (top 25%) secure $378 or more
- Best-in-class properties (top 10%) pull in $549+ per night
- Entry-level properties (bottom 25%) earn around $105
Daily Rate Variations by Month
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Seasonality patterns in Nozawaonsen
Peak Season (January, February, December)
- Revenue peaks at $5902.38 per month
- Occupancy rates reach 73.24%
- Daily rates average $381.50
Shoulder Season
- Revenue averages $2735.47 per month
- Occupancy maintains 32.04%
- Daily rates hold at $267.08
Low Season (May, September, June)
- Revenue drops to $938.55 per month
- Occupancy decreases to 15.16%
- Daily rates adjust to $231.33
Is it still profitable to do Airbnb in Nozawaonsen in 2025?
Yes! Nozawaonsen demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and strong monthly revenue averaging $2735 and The market's 114 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nozawaonsen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Nagano Onsen Town Center | The heart of Nozawaonsen, with traditional charm and proximity to local shops and restaurants. Ideal for visitors wanting to experience authentic Japanese culture and relaxation in onsen baths. | Nozawa Onsen, Higashiyama Onsen, Nozawa Onsen Snow Resort, Nozawa Onsen Village, Local Soba restaurants |
| Nozawa Onsen Ski Resort Area | A premier skiing destination in Japan, offering access to some of the best slopes and winter sports activities. Perfect for winter tourists and enthusiasts. | Nozawa Onsen Ski Resort, Nagano Prefectural Museum of Art, Yamabiko Mountain, Snow Monkey Park, Local ski shops and rentals |
| Shinden | A peaceful area known for its ryokans and hot spring baths, attracting guests looking for tranquility and wellness retreats. | Shinden Onsen, Kita-Onsen, Mountain hiking trails, Traditional Japanese inns, Hot spring experiences |
| Hinoemata | Famous for its nature and stunning landscapes, this area attracts hikers and nature lovers during all seasons, offering a different experience from the ski resort. | Hinoemata Village, Hiking trails, Local flora and fauna, Seasonal foliage, Outdoor adventure sports |
| Oshidori | A charming residential area with a mix of traditional and modern Japanese homes, perfect for a relaxed atmosphere while still being close to amenities. | Local parks, Community centers, Shopping streets, Cultural events, Traditional markets |
| Yamabiko | Known for its breathtaking views and outdoor activities, including hiking and biking in the summer and skiing in the winter, attracting adventure seekers. | Yamabiko Trail, Scenic viewpoints, Mountain biking paths, Winter sports activities, Seasonal festivals |
| Kawaba | A cozy village close to Nozawaonsen that offers a quieter atmosphere, ideal for families and those looking to escape the busyness of tourist spots. | Lake Kawaba, Local farms and produce, Cultural workshops, Scenic boat rides, Nature walks |
| Ushikubo | A small area with great accessibility to ski slopes and onsen, making it an appealing spot for tourists looking for convenience and comfort. | Ushikubo Onsen, Convenient transport links, Local dining options, Ski shuttle services, Outdoor relaxation spots |
Do you need a license for Airbnb in Nozawaonsen?
Yes, Nozawaonsen requires a license for operating an Airbnb. Current market data shows 80% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Nozawaonsen
Kumanote - Mountain Bear
Entire Place • 3 bedrooms
Kihachikan South Nozawa Onsen
Entire Place • 3 bedrooms
Modern 3 bedroom ski chalet with nice views.
Entire Place • 3 bedrooms
Casa38 (Nozawa Onsen Village private home)
Entire Place • 3 bedrooms
Kalik House: Japanese style home in NozawaOnsen
Entire Place • 2 bedrooms
Kumanote - Bear Den
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Nozawaonsen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mark And Yoshiko | 18 | $196,718 | 290 | 4.84/5.0 |
| Nozawa | 10 | $182,529 | 126 | 3.37/5.0 |
| Jason | 5 | $133,796 | 74 | 3.95/5.0 |
| Chris | 2 | $121,996 | 132 | 4.99/5.0 |
| Stay | 7 | $120,910 | 4 | 0.54/5.0 |
| Gabriel | 6 | $93,159 | 62 | 4.01/5.0 |
| Hiromi | 2 | $84,163 | 7 | 2.50/5.0 |
| Ryotaro | 7 | $71,624 | 45 | 2.06/5.0 |
| Nozawa Dream | 7 | $69,638 | 116 | 4.20/5.0 |
| Robin | 1 | $68,003 | 21 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nozawaonsen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (46.5%), with apartment & condo and boutique & hotels properties comprising 65.8% of inventory
- Strong specialty sector (36.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (4.4% combined)
Room Capacity Distribution
Analysis of 114 properties in Nozawaonsen shows that 1 bedroom properties are most prevalent, making up 22.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 42.1% of all listings.
Key Insights
- Most common: 1 bedroom (22.8%)
- Least common: 4 bedrooms (5.3%)
- Market concentration: 42.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 114 properties in Nozawaonsen reveals that 8+ guests properties dominate the market, representing 21.1% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 36.0% of the market.
Key Insights
- Most common capacity: 8+ guests (21.1% of market)
- Least common capacity: 7 guests (4.4% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 36.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 114 properties in Nozawaonsen, the most common availability pattern is 271-366 days (72.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.4% of properties).
Key Insights
- Most common availability window: 271-366 days (72.8%)
- Most common booking duration: 31-90 days (40.4%)
- Properties with high availability (180+ days): 100.0%
- Properties with long-term bookings (180+ days): 0.0%
Minimum Stay Distributions
1 Night
44 listings
40.4% of total
2 Nights
13 listings
11.9% of total
3 Nights
19 listings
17.4% of total
4-6 Nights
9 listings
8.3% of total
7-29 Nights
20 listings
18.3% of total
30+ Nights
4 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.3%
- Mid-length stays (4-6 nights) represent 8.3% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 69.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
13 listings
13.4% of total
Refundable
8 listings
8.2% of total
Super Strict 30 Days
6 listings
6.2% of total
Non-refundable
5 listings
5.2% of total
Flexible
1 listings
1% of total
Moderate
14 listings
14.4% of total
Firm
15 listings
15.5% of total
Strict
35 listings
36.1% of total
Key Insights
- Strict is the preferred policy at 36.1% of listings
- The market shows a balanced distribution between guest-friendly (15.4%) and strict (51.6%) policies
- Strong market consensus around Strict policies
- Flexible policies are least common at 1.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Mar, averaging 100 days
- Shortest booking windows are in Oct, Sep, Jun, averaging 28 days
- Winter shows the longest average booking window at 98 days, while Summer has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 98 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jun when lead times are shortest
Popular Airbnb Amenities in Nozawaonsen
Every property in Nozawaonsen comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 13.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (23.5%) and Japan (16.5%)
- English is the top language at 58.6%, followed by Japanese (16.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.1%
Recommendations
- Target marketing campaigns for Brisbane and New York markets
- Develop localized content for United States and Japan
- Prioritize English and Japanese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nozawaonsen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Miyota | 34 | $5,302 | $298.33 | 49% |
| Futtsu | 21 | $5,192 | $430.71 | 35% |
| Hakone | 273 | $4,992 | $296.96 | 55% |
| Karuizawa | 102 | $4,837 | $393.63 | 43% |
| Naganohara | 10 | $4,814 | $371.26 | 50% |
| Atami | 134 | $4,376 | $337.28 | 40% |
| Kusatsu | 26 | $4,297 | $355.37 | 37% |
| Fujikawaguchiko | 393 | $4,120 | $242.45 | 56% |
| Miura | 17 | $3,746 | $441.74 | 36% |
| Tsumagoi | 84 | $3,669 | $301.65 | 39% |
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