Biei Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Biei in 2025? Explore comprehensive Airbnb analytics for Biei, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Biei, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 58 active listings.

Whether you're considering an Airbnb investment in Biei, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Biei Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Biei Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$178
The average rental revenue earned for an occupied room per day in Biei.
Occupancy Rate(?)
43.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$25,514
Typical annual income for an Airbnb listing in Biei. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
105.5%
Strong growth (105.5%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Biei.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Biei.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
58
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Biei (2025)

Understanding the monthly revenue variations for Airbnb listings in Biei is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Biei is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Biei across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,099+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,681 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,748 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $703, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Biei

Biei Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Biei STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Biei:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Biei

Average Daily Rate (ADR) Airbnb Trends in Biei (2025)

Effective short term rental pricing strategy in Biei involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Biei typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
  • Typical properties (Median) charge around $142 per night.
  • Entry-level properties (Bottom 25%) earn around $70 per night.

Average Daily Rate (ADR) Trend by Month in Biei

Get Live Biei Market Intelligence 👇

Discover Biei Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Biei (2025)

Peak Season (January, February, July)
  • Revenue averages $4,282 per month
  • Occupancy rates average 59.4%
  • Daily rates average $197
Shoulder Season
  • Revenue averages $2,963 per month
  • Occupancy maintains around 37.9%
  • Daily rates hold near $176
Low Season (September, October, November)
  • Revenue drops to average $2,480 per month
  • Occupancy decreases to average 43.1%
  • Daily rates adjust to average $162

Seasonality Insights for Biei

  • The Airbnb seasonality in Biei shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Biei's highest earning potential, with monthly revenues capable of climbing to $4,951, occupancy reaching a high of 64.4%, and ADRs peaking at $208.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,242, occupancy could drop to 32.0%, and ADRs may adjust down to $158.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Biei.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Biei seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Biei (2025)

Exploring the top neighborhoods for short-term rentals in Biei? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Biei Town Center
The heart of Biei with easy access to shops and restaurants. Ideal for guests looking for convenience and local experiences.
Biei Blue Pond, Shirogane Falls, Biei's Patchwork Road, Biei Art Museum, Biei Marsh
Patchwork Road
Famous for picturesque landscapes and rolling hills, ideal for nature lovers and photographers. This area attracts tourists for its scenic beauty.
Scenic lookout points, Lavender fields (in season), Biei Farm, Blue Pond, Historic wooden houses
Shirogane
Known for its stunning nature and hot springs, Shirogane is perfect for guests seeking relaxation and outdoor adventures.
Shirogane Blue Pond, Shirogane Onsen, Shirogane Waterfall, Daisetsuzan National Park, Wildlife viewing
Hokusei Hill
Famous for its panoramic views of the surrounding landscape, a great spot for photography and enjoyment of the outdoors.
Hokusei Hill Farm, Kamikawa Shirogane Ski Resort, View of the Daisetsuzan Mountains, Observation decks, Cyclical flower fields
Kamifurano
A nearby town known for its beautiful flower fields, popular with families and couples seeking a romantic getaway.
Farm Tomita, Flower fields in summer, Lavender fields, Furano Cheese Factory, Ningle Terrace
Blue Pond Area
Famous for its striking blue water, the area attracts many visitors, especially photographers and nature enthusiasts.
Blue Pond, Biei Forest, Shirogane Onsen, Scenic trails, Wildlife spotting
Zerubunetamae Park
A lesser-known park offering beautiful landscapes and a tranquil atmosphere, suitable for peaceful retreats.
Walking trails, Picnic areas, Viewpoints, Local wildlife, Nature observation
Takushin
A rural area known for its farms and quiet lifestyle, appealing to those looking to escape the city and enjoy a peaceful stay.
Local farms, Scenic countryside, Cultural experiences, Art installations, Wildflower fields

Understanding Airbnb License Requirements & STR Laws in Biei (2025)

Yes, Biei, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Biei to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 93% licensed listings)

Top Performing Airbnb Properties in Biei (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bieibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Private Villa Rera (Wind) nestled in the beautiful hills of Biei

Private Villa Rera (Wind) nestled in the beautiful hills of Biei

Entire Place • 3 bedrooms

$341,194
Revenue
62.8%
Occupancy
$1360.63
Daily Rate
[Villa Shion] An entire private rental villa where you can enjoy the beautiful view near Biei Sanai

[Villa Shion] An entire private rental villa where you can enjoy the beautiful view near Biei Sanai

Entire Place • 3 bedrooms

$91,440
Revenue
62.3%
Occupancy
$501.43
Daily Rate
EZ’s House

EZ’s House

Entire Place • 2 bedrooms

$90,302
Revenue
92.8%
Occupancy
$255.19
Daily Rate
Domo + Mori House Biei Forest

Domo + Mori House Biei Forest

Entire Place • 2 bedrooms

$82,950
Revenue
87.7%
Occupancy
$247.63
Daily Rate
A luxurious inn with a monotone tone/About a 9-minute walk from the station/There is a BBQ (with reg

A luxurious inn with a monotone tone/About a 9-minute walk from the station/There is a BBQ (with reg

Entire Place • 2 bedrooms

$78,312
Revenue
77.4%
Occupancy
$315.60
Daily Rate
Biei central villa-Green garden

Biei central villa-Green garden

Entire Place • 3 bedrooms

$60,017
Revenue
70.4%
Occupancy
$211.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Biei (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Biei based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
美瑛ヴィラ瑠辺蘂ヒル2$390,268112.50/5.0
Yuki Kitayama15$242,9625294.69/5.0
VillaShion1$91,44084.75/5.0
Eason1$90,302584.95/5.0
Meiken1$82,950255.00/5.0
美瑛1$78,31245.00/5.0
Chikarano4$76,4536844.81/5.0
Miki1$60,017334.94/5.0
佩瑩2$56,712334.79/5.0
Masayoshi1$41,318474.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Biei.

Dive Deeper: Advanced Biei STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Biei. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Biei Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Biei

  • The Biei Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.8% of the 58 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 32.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Biei, House properties are the most common (55.2%), reflecting the local real estate landscape.
  • Houses represent a significant 55.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 3.4%) offer potential for unique stay experiences.

Biei Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Biei

  • The dominant room capacity in Biei is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 63.8% of the active Airbnb listings in Biei, indicating a high concentration in these sizes.

Biei Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Biei

  • The most common guest capacity trend in Biei vacation rentals is listings accommodating 6 guests (25.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Biei STR market, accounting for 44.9% of listings.
  • 46.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Biei.
  • On average, properties in Biei are equipped to host 4.2 guests.

Biei Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Biei

  • The most common availability pattern in Biei falls within the 271-366 days range, representing 51.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Biei (25.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Biei Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (96.5%)

1 Night

55 listings

96.5% of total

30+ Nights (3.5%)

30+ Nights

2 listings

3.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Biei is 1 Night, adopted by 96.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (96.5%) of the Biei Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 96.5% of Biei hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Biei.

Biei Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (14.5%)

Super Strict 60 Days

8 listings

14.5% of total

Super Strict 30 Days (27.3%)

Super Strict 30 Days

15 listings

27.3% of total

Flexible

2 listings

3.6% of total

Moderate (20%)

Moderate

11 listings

20% of total

Firm (16.4%)

Firm

9 listings

16.4% of total

Strict (18.2%)

Strict

10 listings

18.2% of total

Cancellation Policy Insights for Biei

  • The prevailing Airbnb cancellation policy trend in Biei is Super Strict 30 Days, used by 27.3% of listings.
  • There's a relatively balanced mix between guest-friendly (23.6%) and stricter (34.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 30 Days policy to align with the 27.3% market standard in Biei.
  • Regularly review your cancellation policy against competitors and market demand shifts in Biei.

Biei STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Biei

  • The overall average booking lead time for vacation rentals in Biei is 40 days.
  • Guests book furthest in advance for stays during February (average 56 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 34 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (53 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Biei.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 53 days) to capture early planners.
  • Monitor your own booking lead times against these Biei averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Biei (2025)

Amenity Prevalence

Amenity Insights for Biei

  • Essential amenities in Biei that guests expect include: Free parking on premises, Hair dryer, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Smoke alarm, Air conditioning are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Biei: Free parking on premises, Hair dryer, Heating.
  • Prioritize adding missing essentials: Hair dryer, Heating.
  • Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Biei to stay competitive.

Biei Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Biei

  • The typical guest profile for Airbnb in Biei consists of predominantly international visitors (87%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
  • Domestic travelers account for 13.1% of guests.
  • Key international markets include Singapore (14.6%) and Japan (13.1%).
  • Top languages spoken are English (43.6%) followed by Chinese (21.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Japan.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Biei Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kamifurano23$3,600$230.9152%
Noboribetsu11$3,254$169.9559%
Furano173$2,775$308.2736%
Shiraoi32$2,437$146.8152%
Sapporo1,329$2,104$137.8352%
Pippu10$2,093$160.6148%
Nakafurano24$2,077$227.3036%
Higashikawa17$1,872$157.8739%
Otaru175$1,698$125.3546%
Chitose35$1,625$133.8840%

Maximize Your Airbnb Income in Biei

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights