Matsuyama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ehime Prefecture, Japan
Is Airbnb profitable in Matsuyama in 2025? Explore comprehensive Airbnb analytics for Matsuyama, Ehime Prefecture, Japan to uncover income potential. This 2025 STR market report for Matsuyama, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Matsuyama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matsuyama Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matsuyama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matsuyama (2025)
Understanding the monthly revenue variations for Airbnb listings in Matsuyama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matsuyama is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matsuyama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,128+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,915 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,002 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $504, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matsuyama
Matsuyama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matsuyama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matsuyama:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matsuyama
Average Daily Rate (ADR) Airbnb Trends in Matsuyama (2025)
Effective short term rental pricing strategy in Matsuyama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matsuyama typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $510+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Matsuyama
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Airbnb Seasonality Analysis & Trends in Matsuyama (2025)
Peak Season (December, February, March)
- Revenue averages $1,783 per month
- Occupancy rates average 53.6%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,598 per month
- Occupancy maintains around 50.4%
- Daily rates hold near $184
Low Season (June, September, October)
- Revenue drops to average $1,261 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $229
Seasonality Insights for Matsuyama
- The Airbnb seasonality in Matsuyama shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matsuyama's highest earning potential, with monthly revenues capable of climbing to $1,808, occupancy reaching a high of 59.3%, and ADRs peaking at $230.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,117, occupancy could drop to 40.5%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matsuyama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matsuyama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matsuyama (2025)
Exploring the top neighborhoods for short-term rentals in Matsuyama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dogo Onsen | Famous hot spring area with historic baths and a vibrant atmosphere. Ideal for visitors seeking relaxation and traditional Japanese experiences. | Dogo Onsen Honkan, Dogo Park, Shiki Memorial Museum, Isaniwa Shrine, Dogo Onsen Arcade |
| Matsuyama Castle | A historic hilltop castle offering stunning views of the city and surrounding areas. Attracts both history buffs and tourists looking for scenic spots. | Matsuyama Castle, Ninomaru Historical Garden, Bansuisou, Matsuyama City Museum of Art, Taisanji Temple |
| Shimanami Kaido | A scenic cycling route connecting Honshu and Shikoku islands, popular with nature lovers and cyclists. Great for adventurous travelers seeking outdoor experiences. | Shimanami Kaido Cycling Route, Omishima Island, Oshima Island, Kosanjima Island, Setouchi Shimanami Park |
| Tamano City | Close proximity to Matsuyama, with beautiful coastal views and a relaxed atmosphere. Perfect for visitors looking to explore nearby seaside areas. | Tamano Park, Akiyoshidai Quasi-National Park, Seto Inland Sea views, local seafood restaurants, historical sites |
| Kamegamori | A quiet rural area that offers a taste of traditional Japanese country life, attracting those seeking peace and tranquility away from urban environments. | Local farms, Nature trails, Traditional Japanese architecture, Small museums, Cultural workshops |
| Matsuyama City Center | The bustling heart of Matsuyama, filled with shopping, dining, and entertainment options. Great for those wanting to experience the urban lifestyle. | Okaido Shopping Street, Matsuyama City Art Museum, Cafe and dining spots, Local markets, Nightlife |
| Saijō | Known for its sake breweries and beautiful rural landscapes, appealing to food enthusiasts and cultural travelers. | Saijo Sake Brewery District, Beautiful rice fields, Historical sites, Local sake tastings, Rural festivals |
| Banshū Hōjō | A picturesque coastal area known for its beaches and seafood, ideal for beach-goers and those wanting to experience marine activities. | Banshū Hōjō Beach, Water sports, Local fish markets, Scenic coastal routes, Fishing experiences |
Understanding Airbnb License Requirements & STR Laws in Matsuyama (2025)
Yes, Matsuyama, Ehime Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matsuyama to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 80% licensed listings)
Top Performing Airbnb Properties in Matsuyama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matsuyamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seto Inland Sea in front of you.A space where you can enjoy the sea and craft beer for up to 10 gues
Entire Place • 2 bedrooms
Live with the sea in a remote island rental villa (24-hour relaxing stay/half price for consecutive
Entire Place • 1 bedroom
A resort Japanese-style rental villa by the sea.A beautiful ninja residence with excitement for both
Entire Place • 5 bedrooms
![[Koju Island] Takahama Port ~ 15 minutes.Table tennis, board games, and a guest house where everyone](https://a0.muscache.com/im/ml/photo_enhancement/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6NjcwNDc5NzY2NDQ1OTM5MjAx/original/b754e777-7ef4-49bf-a3a6-6ea725f58f3c.jpeg?im_w=480&im_format=avif)
[Koju Island] Takahama Port ~ 15 minutes.Table tennis, board games, and a guest house where everyone
Entire Place • 1 bedroom
105 years old hotel and moss garden regeneration, Japanese garden & open air [One set of limited gro
Entire Place • 2 bedrooms
Both adults and children are excited!Beautiful old house full of ninjas.It is right in front of the
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matsuyama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matsuyama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hojo | 1 | $100,457 | 81 | 4.83/5.0 |
| Naomi | 2 | $77,111 | 124 | 4.96/5.0 |
| Yukino | 3 | $71,199 | 98 | 4.81/5.0 |
| Hisa And Chie | 3 | $62,981 | 41 | 4.67/5.0 |
| Shino | 1 | $53,854 | 21 | 4.90/5.0 |
| 子韜Paul | 2 | $50,196 | 246 | 4.91/5.0 |
| Guest House DENCHI | 2 | $41,640 | 346 | 4.83/5.0 |
| Katsuhiro | 1 | $38,328 | 195 | 4.90/5.0 |
| Host #191272936 | 4 | $36,988 | 162 | 4.69/5.0 |
| Hirohisa | 2 | $35,745 | 567 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matsuyama.
Dive Deeper: Advanced Matsuyama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matsuyama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatsuyama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matsuyama
- The Matsuyama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.3% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 20.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Matsuyama, Apartment/Condo properties are the most common (37.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.9% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
Matsuyama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matsuyama
- The dominant room capacity in Matsuyama is 1 bedroom listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.4% of the active Airbnb listings in Matsuyama, indicating a high concentration in these sizes.
Matsuyama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matsuyama
- The most common guest capacity trend in Matsuyama vacation rentals is listings accommodating 8+ guests (30.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Matsuyama STR market, accounting for 42.4% of listings.
- 32.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matsuyama.
- On average, properties in Matsuyama are equipped to host 4.1 guests.
Matsuyama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matsuyama
- The most common availability pattern in Matsuyama falls within the 91-180 days range, representing 42.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 45.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Matsuyama (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 57.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matsuyama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
52 listings
94.5% of total
2 Nights
2 listings
3.6% of total
30+ Nights
1 listings
1.8% of total
Key Insights
- The most prevalent minimum stay requirement in Matsuyama is 1 Night, adopted by 94.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.1%) of the Matsuyama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.5% of Matsuyama hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matsuyama.
Matsuyama Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
29.3% of total
Moderate
22 listings
37.9% of total
Firm
9 listings
15.5% of total
Strict
10 listings
17.2% of total
Cancellation Policy Insights for Matsuyama
- The prevailing Airbnb cancellation policy trend in Matsuyama is Moderate, used by 37.9% of listings.
- There's a relatively balanced mix between guest-friendly (67.2%) and stricter (32.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.9% market standard in Matsuyama.
- Regularly review your cancellation policy against competitors and market demand shifts in Matsuyama.
Matsuyama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matsuyama
- The overall average booking lead time for vacation rentals in Matsuyama is 39 days.
- Guests book furthest in advance for stays during April (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Matsuyama.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Matsuyama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matsuyama (2025)
Amenity Prevalence
Amenity Insights for Matsuyama
- Essential amenities in Matsuyama that guests expect include: Hair dryer, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Smoke alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matsuyama: Hair dryer, Air conditioning, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Refrigerator or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matsuyama to stay competitive.
Matsuyama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matsuyama
- The typical guest profile for Airbnb in Matsuyama consists of predominantly international visitors (70%), with top international origins including South Korea, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 30.2% of guests.
- Key international markets include Japan (30.2%) and South Korea (17.8%).
- Top languages spoken are English (37%) followed by Japanese (22.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from South Korea.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matsuyama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 18 | $3,995 | $199.95 | 71% |
| Minamioguni | 19 | $3,676 | $288.14 | 55% |
| Yufu | 102 | $3,477 | $245.08 | 52% |
| Minamiaso | 14 | $3,174 | $173.84 | 67% |
| Kure | 12 | $2,392 | $234.98 | 32% |
| Hagi | 12 | $2,027 | $162.86 | 49% |
| Hatsukaichi | 62 | $1,892 | $166.63 | 37% |
| Kurashiki | 50 | $1,878 | $176.12 | 44% |
| Mitoyo | 35 | $1,871 | $161.50 | 43% |
| Iyo | 10 | $1,755 | $89.99 | 55% |