Nagasaki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagasaki Prefecture, Japan
Is Airbnb profitable in Nagasaki in 2025? Explore comprehensive Airbnb analytics for Nagasaki, Nagasaki Prefecture, Japan to uncover income potential. This 2025 STR market report for Nagasaki, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 119 active listings.
Whether you're considering an Airbnb investment in Nagasaki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nagasaki Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nagasaki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nagasaki (2025)
Understanding the monthly revenue variations for Airbnb listings in Nagasaki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nagasaki is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nagasaki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,050+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,827 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $941 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $542, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nagasaki
Nagasaki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nagasaki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nagasaki:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nagasaki
Average Daily Rate (ADR) Airbnb Trends in Nagasaki (2025)
Effective short term rental pricing strategy in Nagasaki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nagasaki typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Nagasaki
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Airbnb Seasonality Analysis & Trends in Nagasaki (2025)
Peak Season (August, November, May)
- Revenue averages $1,776 per month
- Occupancy rates average 50.7%
- Daily rates average $113
Shoulder Season
- Revenue averages $1,528 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $110
Low Season (January, March, September)
- Revenue drops to average $1,198 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $104
Seasonality Insights for Nagasaki
- The Airbnb seasonality in Nagasaki shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nagasaki's highest earning potential, with monthly revenues capable of climbing to $1,857, occupancy reaching a high of 57.2%, and ADRs peaking at $117.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,099, occupancy could drop to 33.4%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nagasaki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nagasaki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nagasaki (2025)
Exploring the top neighborhoods for short-term rentals in Nagasaki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nagasaki City | The capital of Nagasaki Prefecture, rich in history and culture. A popular destination for tourists exploring Japan's unique heritage, especially the preserved sites from the time of international trade and Christian history. | Nagasaki Peace Park, Atomic Bomb Museum, Oura Church, Glover Garden, Dejima, Mount Inasa |
| Huis Ten Bosch | A Dutch-themed amusement park that attracts many visitors for its beautiful gardens, unique architecture, and cultural events. Great for travelers looking for a family-friendly and enjoyable experience. | Huis Ten Bosch Theme Park, Flower Road, The Night Illumination, Food Festivals, Canal Rides |
| Unzen | Famous for its hot springs and stunning volcanic scenery, Unzen is perfect for those looking for a relaxing getaway amid nature. It appeals to both domestic and international tourists seeking wellness experiences. | Unzen Onsen, Unzen Jigoku (Hell), Unzen National Park, Nita Pass, Hiking Trails |
| Shimabara | Known for its historical sites and beautiful landscape adjacent to Mount Unzen, Shimabara offers cultural experiences and nature tours. It attracts those interested in history and outdoor activities. | Shimabara Castle, Nabekanmuriyama, Kawachi Onsen, Shimeisou Temple, Pear Farm |
| Kujukushima | An area known for its breathtaking views of the Kujukushima islands, which is great for boat cruises and nature observance. A fantastic spot for tourists seeking scenic beauty and tranquility. | Kujukushima Pearl Sea Resort, Boat Tours, Kujukushima Aquarium, Kujukushima Observation Tower |
| Sasebo | A port city known for its American military presence and various international influences, Sasebo is famous for its food and recreational activities, attracting a diverse group of travelers. | Sasebo Jo (Castle), Huis Ten Bosch, Sasebo Burger, Kujukushima Aquarium, Sea Activities |
| Goto Islands | A hidden gem consisting of numerous islands known for their beautiful beaches and rich biodiversity, appealing to adventurous travelers and those seeking lesser-known destinations. | Fukue Island, Naru Island, Tsunoshima Beach, Goto Kankou Marina, Snorkeling and Diving Spots |
| Isahaya | A city that serves as a gateway to the surrounding natural areas, Isahaya is known for its historic sites and offers a more tranquil experience away from the bustling tourist spots. | Isahaya Park, Isahaya Bay, Historic Ruins, Local Shrines and Temples |
Understanding Airbnb License Requirements & STR Laws in Nagasaki (2025)
Yes, Nagasaki, Nagasaki Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nagasaki to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 75% licensed listings)
Top Performing Airbnb Properties in Nagasaki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nagasakibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Pets are allowed] Up to 40 people can stay!A homestay with a former restaurant with ocean views](https://a0.muscache.com/im/pictures/miso/Hosting-920961429586425451/original/485a2b90-674c-4d01-9a71-49e334944f31.jpeg?im_w=480&im_format=avif)
[Pets are allowed] Up to 40 people can stay!A homestay with a former restaurant with ocean views
Entire Place • 4 bedrooms
Executive G/with free Wi-Fi & Kitchen/12ppl
Entire Place • 2 bedrooms
Executive C/with free Wi-Fi & Kitchen/10 ppl
Entire Place • 2 bedrooms
【37㎡】3mins to China Town/Free Wi-Fi/Kitchen/6 ppl
Entire Place • N/A
Deluxe F/with free Wi-Fi & Kitchen/10ppl
Entire Place • 2 bedrooms
Superia D/with free Wi-Fi & Kitchen/8ppl
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nagasaki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nagasaki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Grand Base Urakami | 7 | $293,400 | 29 | 3.22/5.0 |
| Tetsuya | 1 | $163,757 | 19 | 4.79/5.0 |
| Grand Base Nagasaki Nakamachi | 3 | $106,802 | 8 | 3.17/5.0 |
| Haco | 3 | $100,523 | 421 | 4.65/5.0 |
| Host #63028409 | 7 | $82,701 | 516 | 4.49/5.0 |
| Tata | 8 | $80,077 | 1767 | 4.75/5.0 |
| Hosty | 3 | $75,781 | 39 | 4.61/5.0 |
| Masa | 4 | $73,839 | 5 | 0.83/5.0 |
| Masa | 4 | $68,235 | 6 | 1.08/5.0 |
| Lobby民泊 | 4 | $64,175 | 213 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nagasaki.
Dive Deeper: Advanced Nagasaki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nagasaki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNagasaki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nagasaki
- The Nagasaki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.3% of the 119 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 26.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Nagasaki, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 21% portion, catering likely to families or larger groups.
- The presence of 18.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 3.3%) offer potential for unique stay experiences.
Nagasaki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nagasaki
- The dominant room capacity in Nagasaki is 1 bedroom listings, making up 62.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Nagasaki, indicating a high concentration in these sizes.
- With over half the market (62.2%) consisting of studios or 1-bedroom units, Nagasaki is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Nagasaki.
Nagasaki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nagasaki
- The most common guest capacity trend in Nagasaki vacation rentals is listings accommodating 4 guests (17.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Nagasaki STR market, accounting for 32.7% of listings.
- 33.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nagasaki.
- On average, properties in Nagasaki are equipped to host 4.0 guests.
Nagasaki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nagasaki
- The most common availability pattern in Nagasaki falls within the 181-270 days range, representing 36.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nagasaki (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nagasaki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
109 listings
92.4% of total
2 Nights
8 listings
6.8% of total
3 Nights
1 listings
0.8% of total
Key Insights
- The most prevalent minimum stay requirement in Nagasaki is 1 Night, adopted by 92.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (99.2%) of the Nagasaki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 92.4% of Nagasaki hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nagasaki.
Nagasaki Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
39 listings
37.1% of total
Moderate
28 listings
26.7% of total
Firm
17 listings
16.2% of total
Strict
21 listings
20% of total
Cancellation Policy Insights for Nagasaki
- The prevailing Airbnb cancellation policy trend in Nagasaki is Flexible, used by 37.1% of listings.
- There's a relatively balanced mix between guest-friendly (63.8%) and stricter (36.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.1% market standard in Nagasaki.
- Regularly review your cancellation policy against competitors and market demand shifts in Nagasaki.
Nagasaki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nagasaki
- The overall average booking lead time for vacation rentals in Nagasaki is 48 days.
- Guests book furthest in advance for stays during May (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Nagasaki.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Nagasaki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nagasaki (2025)
Amenity Prevalence
Amenity Insights for Nagasaki
- Essential amenities in Nagasaki that guests expect include: Air conditioning, Hair dryer, Shampoo, Wifi, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nagasaki: Air conditioning, Hair dryer, Shampoo, Wifi, Essentials.
- Prioritize adding missing essentials: Air conditioning, Hair dryer, Shampoo, Wifi, Essentials.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nagasaki to stay competitive.
Nagasaki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nagasaki
- The typical guest profile for Airbnb in Nagasaki consists of predominantly international visitors (81%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 18.8% of guests.
- Key international markets include Japan (18.8%) and United States (13.2%).
- Top languages spoken are English (41.6%) followed by Japanese (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nagasaki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ukiha | 10 | $3,797 | $249.05 | 51% |
| Itoshima | 56 | $3,546 | $211.24 | 57% |
| Sasebo | 24 | $2,965 | $262.52 | 38% |
| Fukuoka | 1,024 | $1,924 | $122.51 | 56% |
| Dazaifu | 27 | $1,761 | $136.11 | 40% |
| Kirishima | 26 | $1,615 | $143.99 | 41% |
| Kamiamakusa | 21 | $1,604 | $157.33 | 40% |
| Iki | 14 | $1,596 | $152.75 | 29% |
| Kasuga | 21 | $1,497 | $75.45 | 67% |
| Goto | 22 | $1,474 | $218.05 | 33% |