Airbnb Market Analytics, Statistics and Data in Nagasaki, Nagasaki Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nagasaki? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nagasaki:
How much do Airbnb hosts make on average per month in Nagasaki?
The short-term rental market in Nagasaki shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $985 per month
- Strong performing properties (top 25%) make $1,917 or more
- Best-in-class properties (top 10%) achieve $3,212+ monthly
- Entry-level properties (bottom 25%) typically earn around $551
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nagasaki
The market in Nagasaki shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nagasaki
Daily rates in Nagasaki vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $75 per night
- Strong performing properties (top 25%) secure $150 or more
- Best-in-class properties (top 10%) pull in $285+ per night
- Entry-level properties (bottom 25%) earn around $39
Daily Rate Variations by Month
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Seasonality patterns in Nagasaki
Peak Season (August, March, November)
- Revenue peaks at $1898.78 per month
- Occupancy rates reach 58.16%
- Daily rates average $121.26
Shoulder Season
- Revenue averages $1635.55 per month
- Occupancy maintains 44.77%
- Daily rates hold at $116.25
Low Season (October, September, January)
- Revenue drops to $1098.44 per month
- Occupancy decreases to 33.66%
- Daily rates adjust to $112.09
Is it still profitable to do Airbnb in Nagasaki in 2025?
Yes! Nagasaki demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and monthly revenue averaging $1636 and The market's 121 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nagasaki
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Nagasaki City | A historical city with a unique blend of Japanese and Western influences. Known for beautiful scenery, historic sites, and cultural experiences, making it popular with tourists. | Nagasaki Peace Park, Atomic Bomb Museum, Glover Garden, Oura Church, Dutch Slope, Mount Inasa |
| Huis Ten Bosch | A large theme park based on Dutch culture and architecture. It's a popular destination for both domestic and international visitors, providing a unique atmosphere. | Huis Ten Bosch Theme Park, Dutch Windmills, Flower Gardens, Canals and Boat Rides, Attractions and Shows |
| Mount Inasa | Famous for its panoramic night views of Nagasaki. Great for tourists looking for scenic beauty and photo opportunities. | Inasa Sky Road, Observatory, Night View, Cable Car Ride |
| Kunchi Festival Area | Host of Nagasaki's famous Kunchi Festival, attracting cultural enthusiasts seeking local traditions and vibrant activities. | Kunchi Festival, Nagasaki Shinchi Chinatown, Buddhist Temples, Local Cuisine |
| Dejima | Historical island that was once a Dutch trading post. Offers rich history and unique architecture reflecting Western influence in Japan. | Dejima Museum, Historical Buildings, Canal, Cultural Experiences |
| Nagasaki Lantern Festival Area | Known for its vibrant celebrations during the Lantern Festival, attracting tourists interested in festivals and cultural activities. | Lantern Displays, Traditional Performances, Street Food Markets |
| Urakami | A peaceful residential area known for the Urakami Cathedral and beautiful surroundings, appealing to tourists looking for tranquility. | Urakami Cathedral, Peace Park, Parks and Gardens |
| Higashiyamate | A historic hillside area known for its beautiful Western-style architecture and scenic views, appealing to architecture lovers. | Former Foreign Residences, Traditional Gardens, Scenic Overlook |
Do you need a license for Airbnb in Nagasaki?
Yes, Nagasaki requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Nagasaki
![[Pets are allowed] Up to 40 people can stay!A homestay with a former restaurant with ocean views](https://a0.muscache.com/im/pictures/miso/Hosting-920961429586425451/original/485a2b90-674c-4d01-9a71-49e334944f31.jpeg)
[Pets are allowed] Up to 40 people can stay!A homestay with a former restaurant with ocean views
Entire Place • 4 bedrooms
Executive C/with free Wi-Fi & Kitchen/10 ppl
Entire Place • 2 bedrooms
Deluxe F/with free Wi-Fi & Kitchen/10ppl
Entire Place • 2 bedrooms
Executive G/with free Wi-Fi & Kitchen/12ppl
Entire Place • 2 bedrooms
【37㎡】3mins to China Town/Free Wi-Fi/Kitchen/6 ppl
Entire Place • N/A
Superior E/with free Wi-Fi & Kitchen/8ppl
Entire Place • 1 bedroom
Top Performing Professional Hosts in Nagasaki
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Grand Base Urakami | 7 | $361,800 | 29 | 3.22/5.0 |
| Tetsuya | 1 | $154,788 | 19 | 4.79/5.0 |
| Grand Base Nagasaki Nakamachi | 3 | $126,926 | 8 | 3.17/5.0 |
| Haco | 3 | $101,256 | 421 | 4.65/5.0 |
| Hosty | 3 | $88,023 | 39 | 4.61/5.0 |
| 63028409 | 7 | $82,080 | 516 | 4.49/5.0 |
| Tata | 8 | $81,250 | 1767 | 4.75/5.0 |
| Masa | 4 | $79,359 | 6 | 1.08/5.0 |
| Masa | 2 | $70,040 | 5 | 2.30/5.0 |
| Lobby民泊 | 4 | $64,778 | 213 | 4.69/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nagasaki
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62%), with apartment & condo and house properties comprising 78.5% of inventory
- Strong specialty sector (20.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (3.3% combined)
Room Capacity Distribution
Analysis of 121 properties in Nagasaki shows that 1 bedroom properties are most prevalent, making up 61.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.9% of all listings.
Key Insights
- Most common: 1 bedroom (61.2%)
- Least common: 4 bedrooms (1.7%)
- Market concentration: 76.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 121 properties in Nagasaki reveals that 4 guests properties dominate the market, representing 17.4% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 33.9% of the market.
Key Insights
- Most common capacity: 4 guests (17.4% of market)
- Least common capacity: 1 guest (4.1% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 33.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 121 properties in Nagasaki, the most common availability pattern is 181-270 days (33.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.9% of properties).
Key Insights
- Most common availability window: 181-270 days (33.1%)
- Most common booking duration: 91-180 days (33.9%)
- Properties with high availability (180+ days): 62.8%
- Properties with long-term bookings (180+ days): 38.8%
Minimum Stay Distributions
1 Night
104 listings
92% of total
2 Nights
8 listings
7.1% of total
3 Nights
1 listings
0.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.1%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 100.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
39 listings
36.4% of total
Moderate
29 listings
27.1% of total
Firm
17 listings
15.9% of total
Strict
22 listings
20.6% of total
Key Insights
- Flexible is the preferred policy at 36.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.5% of the market
- Firm policies are least common at 15.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jun, averaging 60 days
- Shortest booking windows are in Aug, Nov, Sep, averaging 46 days
- Spring shows the longest average booking window at 57 days, while Fall has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 57 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Nagasaki
Below is the distribution of amenities across listings in Nagasaki:
Traveler Demographics
Key Insights
- Domestic travelers make up 19.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (25%) and South Korea (12.3%)
- English is the top language at 51.7%, followed by Japanese (17.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for Seoul and Tokyo Prefecture markets
- Develop localized content for United States and South Korea
- Prioritize English and Japanese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nagasaki. These nearby markets offer diverse opportunities for property investors and hosts:
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