Amami Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kagoshima Prefecture, Japan
Is Airbnb profitable in Amami in 2025? Explore comprehensive Airbnb analytics for Amami, Kagoshima Prefecture, Japan to uncover income potential. This 2025 STR market report for Amami, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Amami, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Amami Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Amami Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Amami (2025)
Understanding the monthly revenue variations for Airbnb listings in Amami is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Amami is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Amami across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,374+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,970 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,829 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $850, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Amami
Amami Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Amami STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Amami:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Amami
Average Daily Rate (ADR) Airbnb Trends in Amami (2025)
Effective short term rental pricing strategy in Amami involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Amami typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Amami
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Airbnb Seasonality Analysis & Trends in Amami (2025)
Peak Season (August, July, September)
- Revenue averages $3,242 per month
- Occupancy rates average 60.0%
- Daily rates average $156
Shoulder Season
- Revenue averages $2,156 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $141
Low Season (January, February, December)
- Revenue drops to average $1,313 per month
- Occupancy decreases to average 36.3%
- Daily rates adjust to average $123
Seasonality Insights for Amami
- The Airbnb seasonality in Amami shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Amami's highest earning potential, with monthly revenues capable of climbing to $3,656, occupancy reaching a high of 62.4%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,233, occupancy could drop to 32.7%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Amami.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Amami seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Amami (2025)
Exploring the top neighborhoods for short-term rentals in Amami? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Naze | Naze is the largest city on Amami Island and serves as a cultural and commercial hub. It offers visitors access to local markets, restaurants, and a vibrant community atmosphere, making it an ideal spot for Airbnb hosting. | Amami Park, Kuroshima Betty's Island, Naze Marine Terminal, Amami Oshima Tropical Flower Park, Naze Seaside Park |
| Kurasaki | Kurasaki is known for its beautiful beaches and stunning natural landscapes. It attracts tourists looking for a relaxing beach getaway, offering wonderful opportunities for outdoor activities such as snorkeling and hiking. | Kurasaki Beach, Yoron Island, Hiking Trails, Diving Spots, Local Seafood Restaurants |
| Setouchi | Setouchi is famous for its tranquil scenery and rich history. It offers a peaceful retreat for visitors interested in traditional Japanese culture and nature, along with beautiful accommodations. | Setouchi Yoron Island, Yoron Folk Village, Scenic Lookout Points, Local Craft Shops, Historical Sites |
| Amami Town | Amami Town offers a blend of local culture and beautiful nature. It is ideal for travelers who want to experience traditional island life and enjoy nature adventures such as kayaking and birdwatching. | Amami Wildlife Conservation Center, Yoshida Beach, Local Festivals, Nature Tours, Cultural Exhibitions |
| Tsunoshima | Tsunoshima is an island known for its stunning coastal views and natural beauty. Its remote location makes it perfect for travelers seeking solitude and picturesque environments for relaxation and exploration. | Tsunoshima Lighthouse, Beautiful Coastlines, Fishing Spots, Walking Trails, Birdwatching Areas |
| Kagoshima Islands | The Kagoshima Islands, including Amami and the surrounding isles, offer diverse ecosystems and unique wildlife. Ideal for eco-tourism and those interested in nature photography and outdoor adventures. | Wildlife Sanctuaries, Diving and Snorkeling Tours, Local Cultural Events, Nature Reserves, Unique Flora and Fauna |
| Oshima | Oshima Island is rich in tradition and culture, with beautiful landscapes. It's a great destination for cultural tourism, nature lovers, and those looking for a quiet getaway. | Oshima Museum, Local Temples, Beach Activities, Hiking Paths, Local Gastronomy |
| Sakiyama | Sakiyama features stunning cliffs and coastal views, attracting tourists seeking dramatic scenery and outdoor activities. It's a great place for photography and exploring nature hikes. | Cliffside Views, Scenic Hiking Trails, Photography Spots, Beaches, Wildlife Watching |
Understanding Airbnb License Requirements & STR Laws in Amami (2025)
Yes, Amami, Kagoshima Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Amami to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 79% licensed listings)
Top Performing Airbnb Properties in Amami (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Amamibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
AZ Hotel Ocean View
Entire Place • 3 bedrooms
ﾋﾞｰﾁﾌﾛﾝﾄstay -Through Time Amami
Entire Place • 4 bedrooms
10-second walk to the sunset, starry sky, and Sakihara beach!(Private rental accommodation with indo
Entire Place • 4 bedrooms
Do you want to take a natural bath?Sleeps 8 (up to 15) Beachside House
Entire Place • 3 bedrooms
Adult gangs overlooking the blue ocean - Maison DE Ale - 4 minutes from the airport✈ ︎
Entire Place • 3 bedrooms
Harbour front JIRAMA Ⅰ - Ocean Front large private accommodation - 12 people possible
Private Room • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Amami (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Amami based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yumika | 7 | $299,157 | 743 | 4.92/5.0 |
| Daiju | 3 | $109,252 | 204 | 4.90/5.0 |
| 伝泊 | 7 | $90,498 | 15 | 1.97/5.0 |
| Host #417642553 | 1 | $83,158 | 2 | 0.00/5.0 |
| 奄美大島 崎原ビーチ | 2 | $79,288 | 159 | 4.90/5.0 |
| Rika | 3 | $78,530 | 129 | 4.96/5.0 |
| Hikaru | 1 | $54,638 | 46 | 4.91/5.0 |
| Erika | 2 | $48,837 | 156 | 4.86/5.0 |
| 白浜 | 1 | $46,508 | 258 | 4.88/5.0 |
| Kawaguchi | 2 | $38,695 | 5 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Amami.
Dive Deeper: Advanced Amami STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Amami. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAmami Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Amami
- The Amami Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Amami, House properties are the most common (70.5%), reflecting the local real estate landscape.
- Houses represent a significant 70.5% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 3.3%) offer potential for unique stay experiences.
Amami Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Amami
- The dominant room capacity in Amami is 2 bedrooms listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.0% of the active Airbnb listings in Amami, indicating a high concentration in these sizes.
- A significant 27.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Amami.
Amami Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Amami
- The most common guest capacity trend in Amami vacation rentals is listings accommodating 8+ guests (36.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Amami STR market, accounting for 49.2% of listings.
- 49.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Amami.
- On average, properties in Amami are equipped to host 5.0 guests.
Amami Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Amami
- The most common availability pattern in Amami falls within the 271-366 days range, representing 36.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Amami (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Amami Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
64.4% of total
2 Nights
16 listings
27.1% of total
4-6 Nights
1 listings
1.7% of total
30+ Nights
4 listings
6.8% of total
Key Insights
- The most prevalent minimum stay requirement in Amami is 1 Night, adopted by 64.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.5%) of the Amami Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.4% of Amami hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Amami.
Amami Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
24% of total
Moderate
15 listings
30% of total
Firm
5 listings
10% of total
Strict
18 listings
36% of total
Cancellation Policy Insights for Amami
- The prevailing Airbnb cancellation policy trend in Amami is Strict, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (54.0%) and stricter (46.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36% market standard in Amami.
- With 36% using Strict terms, this is a viable option in Amami, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Amami.
Amami STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Amami
- The overall average booking lead time for vacation rentals in Amami is 47 days.
- Guests book furthest in advance for stays during July (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Amami.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Amami averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Amami (2025)
Amenity Prevalence
Amenity Insights for Amami
- Essential amenities in Amami that guests expect include: Air conditioning, Wifi, Kitchen, Smoke alarm, Fire extinguisher, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Refrigerator, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Amami: Air conditioning, Wifi, Kitchen, Smoke alarm, Fire extinguisher, Washer.
- Prioritize adding missing essentials: Kitchen, Smoke alarm, Fire extinguisher, Washer.
- Consider adding popular differentiators like Hair dryer or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Amami to stay competitive.
Amami Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Amami
- The typical guest profile for Airbnb in Amami consists of primarily domestic travelers (74%), often arriving from nearby Tokyo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 74.0% of guests.
- Key international markets include Japan (74%) and United States (6.8%).
- Top languages spoken are Japanese (46.3%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tokyo and Osaka.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Amami Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.