Airbnb Market Analytics, Statistics and Data in Kumamoto, Kumamoto Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kumamoto? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kumamoto:
How much do Airbnb hosts make on average per month in Kumamoto?
The short-term rental market in Kumamoto shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,043 per month
- Strong performing properties (top 25%) make $1,732 or more
- Best-in-class properties (top 10%) achieve $2,681+ monthly
- Entry-level properties (bottom 25%) typically earn around $618
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kumamoto
The market in Kumamoto shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 57% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 33%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kumamoto
Daily rates in Kumamoto vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $58 per night
- Strong performing properties (top 25%) secure $90 or more
- Best-in-class properties (top 10%) pull in $160+ per night
- Entry-level properties (bottom 25%) earn around $41
Daily Rate Variations by Month
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Seasonality patterns in Kumamoto
Peak Season (November, March, October)
- Revenue peaks at $1613.31 per month
- Occupancy rates reach 64.32%
- Daily rates average $90.65
Shoulder Season
- Revenue averages $1390.11 per month
- Occupancy maintains 54.09%
- Daily rates hold at $83.60
Low Season (July, September, January)
- Revenue drops to $1181.57 per month
- Occupancy decreases to 42.25%
- Daily rates adjust to $71.51
Is it still profitable to do Airbnb in Kumamoto in 2025?
Yes! Kumamoto demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 54% and monthly revenue averaging $1390 and With 220 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kumamoto
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kumamoto Castle | A historic and iconic landmark representing the rich culture and history of Kumamoto. Highly popular among tourists for its impressive architecture and beautiful surrounding gardens. | Kumamoto Castle, Suizenji Jojuen Garden, Kumamoto Prefectural Museum of Art, Shimada Museum of Arts, Kumamoto Contemporary Art Museum |
| Shirahama Beach | Famous for its beautiful white sandy beach and relaxing atmosphere, it's a great location for tourists seeking leisure and ocean activities. | Shirahama Beach, Adventure World, Engetsu Island, Shirahama Marine Park, Shirahama Onsen |
| Kikuchi Valley | Renowned for its natural beauty, hiking trails, and scenic rivers, this area attracts nature lovers and those looking for outdoor adventures. | Kikuchi Valley, Kikuchi Onsen, Kikuchi River, Hiking trails, Shiraito Falls |
| Aso | An area famous for its live volcano, natural scenery, and hot springs, attracting visitors interested in nature, hiking, and relaxation. | Aso Volcano, Aso Farm Land, Kusasenrigahama, Daisan Keikoku Park, Aso Shrine |
| Yatsushiro | A coastal city known for its historical significance and access to beautiful ocean views, ideal for cultural and nature-focused tourism. | Yatsushiro Castle, Yatsushiro Seaside Park, Yatsushiro Museum of History and Folklore, Sakura-jima Island |
| Tamana | Known for its relaxing hot springs and beautiful countryside, it attracts tourists looking for wellness retreats and rural experiences. | Tamana Onsen, Tamana Historical Museum, Shinshiro Shrine, Local farms and countryside |
| Hitoyoshi | A quaint town with a rich history, famous for its hot springs and river cruises, appealing to tourists seeking a serene getaway. | Hitoyoshi Castle, Kuma River, Kushimizu Onsen, JA Hitoyoshi market |
| Kumamoto City Center | The vibrant heart of Kumamoto, filled with shops, restaurants, and nightlife, ideal for travelers who want to be in the middle of the action. | Kumamoto City Plaza, Shinshigai Shotengai, Kumamoto Station, Local cuisine and izakayas |
Do you need a license for Airbnb in Kumamoto?
Yes, Kumamoto requires a license for operating an Airbnb. Current market data shows 90% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Kumamoto
Private sauna with view of Mt. Aso and the Shirakawa River for 1 group per day
Entire Place • 4 bedrooms
Comfortable house near the Kumamoto sta.Kumamoto Station
Entire Place • 4 bedrooms
8 min. walk from Kumamoto sta,Japanese style villa
Entire Place • 3 bedrooms
2-Story House/ near City Center & Castle
Entire Place • 3 bedrooms
Close to Kumamoto castle, Sumitsugu House-Atelier
Entire Place • 4 bedrooms
Kumamoto Farm Stay Whole House near Airport
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Kumamoto
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ken BandS | 67 | $567,341 | 1487 | 3.83/5.0 |
| Owners.Inn | 22 | $413,523 | 1412 | 4.69/5.0 |
| Your Room | 15 | $389,010 | 1586 | 4.80/5.0 |
| Team Life Is Journey | 7 | $159,258 | 2449 | 4.79/5.0 |
| Estlife | 14 | $157,095 | 1007 | 4.50/5.0 |
| Yoon | 1 | $111,410 | 113 | 4.96/5.0 |
| 料理谷邸 葛籠〜つづら〜 | 7 | $105,611 | 111 | 4.82/5.0 |
| Bear'S Book | 1 | $71,994 | 186 | 4.82/5.0 |
| Sakuramachi | 4 | $70,952 | 233 | 4.70/5.0 |
| Taichi | 1 | $70,921 | 46 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kumamoto
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80%), with apartment & condo and house properties comprising 93.2% of inventory
- Untapped potential in boutique & hotels segments (1.4% combined)
Room Capacity Distribution
Analysis of 220 properties in Kumamoto shows that 1 bedroom properties are most prevalent, making up 57.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.7% of all listings.
Key Insights
- Most common: 1 bedroom (57.3%)
- Least common: 4 bedrooms (1.8%)
- Market concentration: 77.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 220 properties in Kumamoto reveals that 3 guests properties dominate the market, representing 20.5% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 3 guests and 4 guests make up 38.2% of the market.
Key Insights
- Most common capacity: 3 guests (20.5% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 38.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 220 properties in Kumamoto, the most common availability pattern is 91-180 days (39.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (39.1% of properties).
Key Insights
- Most common availability window: 91-180 days (39.1%)
- Most common booking duration: 181-270 days (39.1%)
- Properties with high availability (180+ days): 44.5%
- Properties with long-term bookings (180+ days): 56.8%
Minimum Stay Distributions
1 Night
115 listings
54.2% of total
2 Nights
40 listings
18.9% of total
3 Nights
7 listings
3.3% of total
4-6 Nights
2 listings
0.9% of total
30+ Nights
48 listings
22.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.1%
- Mid-length stays (4-6 nights) represent 0.9% of listings
- Monthly+ stays (22.6%) suggest a stable extended-stay market
- High market flexibility with 76.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
26 listings
12.8% of total
Moderate
137 listings
67.5% of total
Firm
8 listings
3.9% of total
Strict
32 listings
15.8% of total
Key Insights
- Moderate is the preferred policy at 67.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.3% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 3.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, Apr, averaging 51 days
- Shortest booking windows are in Oct, Dec, Sep, averaging 38 days
- Spring shows the longest average booking window at 50 days, while Fall has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 50 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Kumamoto
Every property in Kumamoto comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 18.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Hong Kong (25.1%) and Taiwan (18%)
- English is the top language at 46.8%, followed by Chinese (25.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Taipei and Seoul markets
- Develop localized content for Hong Kong and Taiwan
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kumamoto. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Minamioguni | 18 | $4,201 | $282.57 | 55% |
| Ukiha | 10 | $3,763 | $249.44 | 53% |
| Itoshima | 58 | $3,756 | $209.67 | 55% |
| Yufu | 103 | $3,434 | $243.74 | 53% |
| Sasebo | 24 | $3,256 | $262.02 | 40% |
| Minamiaso | 14 | $3,135 | $162.99 | 66% |
| Fukuoka | 1,061 | $1,887 | $119.67 | 55% |
| Dazaifu | 27 | $1,852 | $135.82 | 40% |
| Beppu | 168 | $1,751 | $116.81 | 50% |
| Nichinan | 11 | $1,739 | $205.77 | 40% |
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