Airbnb Market Analytics, Statistics and Data in Isumi, Chiba Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Isumi? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Isumi:
How much do Airbnb hosts make on average per month in Isumi?
The short-term rental market in Isumi shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,106 per month
- Strong performing properties (top 25%) make $5,570 or more
- Best-in-class properties (top 10%) achieve $11,398+ monthly
- Entry-level properties (bottom 25%) typically earn around $876
Revenue Variations by Month
Occupancy Rates Throughout the Year in Isumi
The market in Isumi shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Isumi
Daily rates in Isumi vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $195 per night
- Strong performing properties (top 25%) secure $401 or more
- Best-in-class properties (top 10%) pull in $592+ per night
- Entry-level properties (bottom 25%) earn around $106
Daily Rate Variations by Month
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Seasonality patterns in Isumi
Peak Season (August, March, May)
- Revenue peaks at $5673.96 per month
- Occupancy rates reach 51.10%
- Daily rates average $291.36
Shoulder Season
- Revenue averages $4203.25 per month
- Occupancy maintains 34.11%
- Daily rates hold at $273.82
Low Season (November, December, January)
- Revenue drops to $2857.55 per month
- Occupancy decreases to 22.57%
- Daily rates adjust to $250.60
Is it still profitable to do Airbnb in Isumi in 2025?
Yes! Isumi demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $4203 and With 95 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Isumi
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Isumi Beach | A popular destination for beach lovers and surfers, Isumi Beach offers beautiful scenery and plenty of water activities. Its proximity to the ocean makes it ideal for vacation rentals. | Isumi Beach, Surfing and water sports, Isumi Fishing Port, Beautiful coastal trails, Lighthouse at Cape Sabaku |
| Tansuigun District | Known for its tranquil countryside and traditional Japanese landscapes, the Tansuigun district is attractive for those looking to escape the urban hustle. Ideal for rural tourism. | Historical temples, Local rice farms, Nature walks, Cultural events, Countryside accommodations |
| Otaxura | A quaint town known for its scenic beauty and traditional inns, Otaxura appeals to travelers wanting an authentic Japanese experience, especially during cherry blossom season. | Cherry blossom viewing spots, Traditional ryokans, Local festivals, Nature parks, Pottery workshops |
| Isumi City Center | The city center offers a mix of modern amenities and local shops, making it a convenient location for guests who want access to services and culture. | Local shopping streets, Restaurants and cafes, Cultural centers, Public parks, Local markets |
| Katsuura | A nearby town known for its beautiful coastline and hot springs, Katsuura is perfect for those seeking relaxation and wellness experiences. | Katsuura Onsen (hot springs), Beaches, Local seafood, Scenic coastal routes, Fishing spots |
| Ohara | Famous for its beautiful beaches and zen temples, Ohara attracts tourists looking for spiritual retreats and beach relaxation. | Zen temples, Ohara beach, Cultural experiences, Nature trails, Local arts |
| Kisarazu | A city that serves as a gateway to Boso Peninsula, known for its scenic views over Tokyo Bay, it is convenient for tourists and business travelers alike. | Tokyo Bay views, Shopping malls, Cultural museums, Marinas, Scenic parks |
| Matsudo | A suburban area with strong transport connections to greater Tokyo, Matsudo is ideal for those seeking a blend of urban and suburban experiences. | Local parks, Transport links to Tokyo, Shopping venues, Cafes and eateries, Cultural sites |
Do you need a license for Airbnb in Isumi?
Yes, Isumi requires a license for operating an Airbnb. Current market data shows 88% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Isumi
DAICHI ISUMI, less than a villa camp where you can feel close to nature
Entire Place • 3 bedrooms
2025 New Year's Sauna Free Offer!Luxury time in HOKULLANIelua!January February only
Entire Place • 3 bedrooms
Taito Coastal Retreat, Lux Villa, 26H Stay
Entire Place • 3 bedrooms
2022 № 1 Accommodation! Direct access to the️ beach!️ Winter OK! Heated BBQ with️ roof!️ Karaoke!️ C
Entire Place • 4 bedrooms
【Hokulani by the sea】Modern Villa with Pool + BBQ
Entire Place • 3 bedrooms
1棟貸切900坪！露天風呂.サウナ.焚き火 トランポリン、BBQ、5寝室 20人宿泊可！朝食付！
Private Room • 5 bedrooms
Top Performing Professional Hosts in Isumi
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| HOKULANI By The Sea | 2 | $405,446 | 338 | 4.92/5.0 |
| 竜 | 1 | $275,907 | 10 | 4.80/5.0 |
| My Land | 3 | $244,564 | 275 | 4.85/5.0 |
| Laguna | 6 | $234,348 | 982 | 4.87/5.0 |
| Yoji | 12 | $210,943 | 131 | 4.12/5.0 |
| Go | 3 | $205,106 | 321 | 4.97/5.0 |
| Satoshi | 1 | $166,630 | 71 | 4.93/5.0 |
| Ryosuke | 1 | $151,076 | 308 | 4.93/5.0 |
| Mami | 3 | $146,306 | 142 | 4.80/5.0 |
| 131117116 | 1 | $138,522 | 303 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Isumi
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.4%), with house and outdoor & mobile properties comprising 92.7% of inventory
- Strong specialty sector (35.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, unique stays, apartment & condo segments (7.4% combined)
Room Capacity Distribution
Analysis of 95 properties in Isumi shows that 3 bedrooms properties are most prevalent, making up 29.5% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 54.7% of all listings.
Key Insights
- Most common: 3 bedrooms (29.5%)
- Least common: 5+ bedrooms (6.3%)
- Market concentration: 54.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 95 properties in Isumi reveals that 8+ guests properties dominate the market, representing 44.2% of all listings. The average property accommodates 6.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 61.1% of the market.
Key Insights
- Most common capacity: 8+ guests (44.2% of market)
- Least common capacity: 2 guests (1.1% of market)
- Average guest capacity: 6.1 guests per property
- Market concentration: 61.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 95 properties in Isumi, the most common availability pattern is 271-366 days (41.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.3% of properties).
Key Insights
- Most common availability window: 271-366 days (41.1%)
- Most common booking duration: 91-180 days (26.3%)
- Properties with high availability (180+ days): 69.5%
- Properties with long-term bookings (180+ days): 32.6%
Minimum Stay Distributions
1 Night
90 listings
97.8% of total
2 Nights
1 listings
1.1% of total
4-6 Nights
1 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 98.9%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 98.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
3.5% of total
Flexible
6 listings
7% of total
Moderate
25 listings
29.1% of total
Firm
20 listings
23.3% of total
Strict
32 listings
37.2% of total
Key Insights
- Strict is the preferred policy at 37.2% of listings
- Stricter policies (Firm & Strict) dominate at 60.5% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 3.5% of listings
Recommendations
- The market supports stricter policies, with 60.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 36 days
- Shortest booking windows are in Mar, Dec, Oct, averaging 25 days
- Summer shows the longest average booking window at 36 days, while Fall has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 36 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Oct when lead times are shortest
Popular Airbnb Amenities in Isumi
Below is the distribution of amenities across listings in Isumi:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.3%) and Canada (1%)
- Japanese is the top language at 61.6%, followed by English (29.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.9%
Recommendations
- Target marketing campaigns for Tokyo and Yokohama markets
- Develop localized content for United States and Canada
- Prioritize Japanese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Isumi. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $5,192 | $430.71 | 35% |
| Hakone | 273 | $4,992 | $296.96 | 55% |
| Atami | 134 | $4,376 | $337.28 | 40% |
| Kamogawa | 27 | $4,324 | $316.14 | 38% |
| Tateyama | 30 | $4,108 | $348.95 | 32% |
| Ichinomiya | 92 | $3,843 | $257.83 | 38% |
| Miura | 17 | $3,746 | $441.74 | 36% |
| Hokota | 15 | $3,602 | $238.57 | 49% |
| Kashima | 19 | $3,601 | $215.98 | 42% |
| Katsuura | 23 | $3,590 | $265.47 | 37% |
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