Airbnb Market Analytics, Statistics and Data in Furano, Hokkaido Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Furano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Furano:
How much do Airbnb hosts make on average per month in Furano?
The short-term rental market in Furano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,440 per month
- Strong performing properties (top 25%) make $5,459 or more
- Best-in-class properties (top 10%) achieve $8,366+ monthly
- Entry-level properties (bottom 25%) typically earn around $977
Revenue Variations by Month
Occupancy Rates Throughout the Year in Furano
The market in Furano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Furano
Daily rates in Furano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $272 per night
- Strong performing properties (top 25%) secure $412 or more
- Best-in-class properties (top 10%) pull in $557+ per night
- Entry-level properties (bottom 25%) earn around $149
Daily Rate Variations by Month
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Seasonality patterns in Furano
Peak Season (February, January, July)
- Revenue peaks at $6293.02 per month
- Occupancy rates reach 57.45%
- Daily rates average $372.88
Shoulder Season
- Revenue averages $3656.44 per month
- Occupancy maintains 35.03%
- Daily rates hold at $309.32
Low Season (September, October, November)
- Revenue drops to $1974.96 per month
- Occupancy decreases to 20.62%
- Daily rates adjust to $275.56
Is it still profitable to do Airbnb in Furano in 2025?
Yes! Furano demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $3656 and The market's 187 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Furano
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Naka-Furano | A picturesque rural area known for its stunning flower fields and beautiful landscapes. It offers a tranquil setting that attracts visitors looking for a peaceful retreat. | Farm Tomita, Shikisai no Oka, Furano Cheese Factory, Furano Wine Factory, Biei, Blue Pond |
| Furano Ski Resort | A popular destination in winter for skiing and snowboarding, attracting tourists from all over. This area is perfect for those looking to enjoy winter sports and activities. | Furano Ski Resort, Prince Snow Resort Furano, Furano Ropeway, Kanayama Forest Park, Furano Karate Dojo |
| Biei | Famed for its rolling hills and vibrant flower fields. It’s especially popular during the summer and offers breathtaking sceneries for photography enthusiasts. | Blue Pond, Shirogane Blue Pond, Zerubu Hill, Biei's flower fields, Biei Fridge |
| Sikogawa Onsen | Known for its hot springs, it attracts visitors looking for wellness and relaxation. It provides a serene environment and is appealing all year round. | Shikogawa Onsen hot springs, Sikogawa Shrine, Nature hiking trails, Biking paths |
| Kita Furano | A charming town that provides both nature and cultural experiences. Ideal for travelers looking for local activities and beautiful landscapes. | Kita Furano Berry Farm, Skiing in winter, Lavender fields in summer, Canoeing on rivers |
| Furano City Centre | The heart of Furano with easy access to shops, restaurants, and amenities. Attracts both tourists and business travelers. | Furano City Hall, Furano Art Museum, Local restaurants, Shopping centres, Music festivals |
| Farm Tomita | Iconic for its lavender fields and flower gardens, attracting many visitors every summer. A great spot for family-friendly activities. | Farm Tomita fields, Lavender picking, Café with lavender specialties, Souvenir shops |
| Ningle Terrace | A quaint shopping area made of wooden chalets in the forest, known for its artisan shops and a cozy atmosphere. Great for unique gifts and experiences. | Local crafts shops, Forest trails, Café with local delicacies, Natural beauty |
Do you need a license for Airbnb in Furano?
Yes, Furano requires a license for operating an Airbnb. Current market data shows 81% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Furano
The Villa Furano【Wide nature】
Entire Place • 5 bedrooms
The Landmark【Renovated hotel in nature】
Entire Place • 4 bedrooms
Furano Sky Blue
Entire Place • 4 bedrooms
Apres
Entire Place • 3 bedrooms
Winter冬 · Jstylestay Furano Kitanomine 6BRS Villa
Entire Place • 6 bedrooms
Motomachi, past meets present
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Furano
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| All About Furano | 51 | $1,436,487 | 474 | 4.05/5.0 |
| Yuki Kitayama | 29 | $1,134,284 | 588 | 4.54/5.0 |
| BreakOut | 12 | $779,005 | 325 | 4.70/5.0 |
| BieiLife | 3 | $194,531 | 33 | 4.74/5.0 |
| Jstyle STAY | 4 | $172,132 | 178 | 4.77/5.0 |
| Blue | 2 | $171,741 | 69 | 4.89/5.0 |
| H-Two | 5 | $162,992 | 89 | 3.87/5.0 |
| Simon | 7 | $131,183 | 32 | 2.77/5.0 |
| Brick House | 4 | $131,128 | 158 | 3.67/5.0 |
| Eugenia | 2 | $126,845 | 60 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Furano
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.8%), with house and apartment & condo properties comprising 94.7% of inventory
- Untapped potential in outdoor & mobile, others segments (5.4% combined)
Room Capacity Distribution
Analysis of 187 properties in Furano shows that 2 bedrooms properties are most prevalent, making up 35.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 57.2% of all listings.
Key Insights
- Most common: 2 bedrooms (35.8%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 57.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 187 properties in Furano reveals that 4 guests properties dominate the market, representing 23.5% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 46.5% of the market.
Key Insights
- Most common capacity: 4 guests (23.5% of market)
- Least common capacity: 7 guests (3.2% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 46.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 187 properties in Furano, the most common availability pattern is 271-366 days (52.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.6% of properties).
Key Insights
- Most common availability window: 271-366 days (52.9%)
- Most common booking duration: 31-90 days (32.6%)
- Properties with high availability (180+ days): 78.6%
- Properties with long-term bookings (180+ days): 22.5%
Minimum Stay Distributions
1 Night
84 listings
47.5% of total
2 Nights
26 listings
14.7% of total
3 Nights
11 listings
6.2% of total
4-6 Nights
44 listings
24.9% of total
7-29 Nights
4 listings
2.3% of total
30+ Nights
8 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.2%
- Mid-length stays (4-6 nights) represent 24.9% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 68.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
3 listings
1.9% of total
Super Strict 30 Days
33 listings
20.5% of total
Super Strict 60 Days
7 listings
4.3% of total
Non-refundable
1 listings
0.6% of total
Flexible
3 listings
1.9% of total
Moderate
4 listings
2.5% of total
Firm
25 listings
15.5% of total
Strict
85 listings
52.8% of total
Key Insights
- Strict is the preferred policy at 52.8% of listings
- Stricter policies (Firm & Strict) dominate at 68.3% of the market
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.6% of listings
Recommendations
- The market supports stricter policies, with 68.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Dec, averaging 103 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 36 days
- Winter shows the longest average booking window at 103 days, while Summer has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 103 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Furano
Below is the distribution of amenities across listings in Furano:
Traveler Demographics
Key Insights
- Domestic travelers make up 12.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Hong Kong (20.2%) and Japan (19.6%)
- English is the top language at 51%, followed by Chinese (28.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Taipei and Bangkok markets
- Develop localized content for Hong Kong and Japan
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Furano. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kamifurano | 21 | $3,973 | $234.14 | 50% |
| Noboribetsu | 11 | $3,276 | $174.25 | 58% |
| Shiraoi | 32 | $2,501 | $150.57 | 50% |
| Nakafurano | 26 | $2,208 | $237.01 | 33% |
| Biei | 59 | $2,114 | $185.92 | 41% |
| Sapporo | 1,314 | $1,999 | $138.29 | 50% |
| Higashikawa | 17 | $1,946 | $152.49 | 40% |
| Pippu | 10 | $1,640 | $162.36 | 40% |
| Chitose | 35 | $1,623 | $140.65 | 37% |
| Otaru | 177 | $1,585 | $124.79 | 44% |
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