Ito Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shizuoka Prefecture, Japan
Is Airbnb profitable in Ito in 2025? Explore comprehensive Airbnb analytics for Ito, Shizuoka Prefecture, Japan to uncover income potential. This 2025 STR market report for Ito, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 298 active listings.
Whether you're considering an Airbnb investment in Ito, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ito Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ito Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ito (2025)
Understanding the monthly revenue variations for Airbnb listings in Ito is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ito is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ito across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,258+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,116 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,915 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $894, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ito
Ito Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ito STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ito:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ito
Average Daily Rate (ADR) Airbnb Trends in Ito (2025)
Effective short term rental pricing strategy in Ito involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ito typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $567+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $353 or more.
- Typical properties (Median) charge around $200 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Ito
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Airbnb Seasonality Analysis & Trends in Ito (2025)
Peak Season (August, March, May)
- Revenue averages $4,201 per month
- Occupancy rates average 45.3%
- Daily rates average $283
Shoulder Season
- Revenue averages $2,934 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $270
Low Season (June, October, November)
- Revenue drops to average $2,197 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $242
Seasonality Insights for Ito
- The Airbnb seasonality in Ito shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ito's highest earning potential, with monthly revenues capable of climbing to $5,455, occupancy reaching a high of 58.9%, and ADRs peaking at $318.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,917, occupancy could drop to 26.9%, and ADRs may adjust down to $241.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ito.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ito seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ito (2025)
Exploring the top neighborhoods for short-term rentals in Ito? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ito Hot Springs | Famous for its relaxing hot springs and beautiful coastal views. Ideal for travelers looking for wellness and relaxation, making it a prime spot for Airbnb hosts. | Ito Onsen, Lovers' Cape, Sengokuhara, Ito Marine Town, Mikuriya Shrine |
| Izu Peninsula | A stunning area known for its natural beauty, beaches, and hiking trails. Perfect for adventure seekers and nature lovers, attracting both tourists and families. | Izu Granpal Park, Shuzenji Onsen, Mount Omuro, Jogasaki Coast, Atagawa Tropical & Alligator Garden |
| Kawana | A luxurious and serene area known for its beautiful golf course and scenic ocean views. Attracts golf enthusiasts and tourists seeking a tranquil getaway. | Kawana Hotel, Kawana Golf Club, Kawana Beach, Izu Teddy Bear Museum, Kawana Cape |
| Atami | A vibrant city known for its seaside resort atmosphere, hot springs, and numerous entertainment options. Atami is popular among tourists year-round. | Atami Sun Beach, Atami Castle, MOA Museum of Art, Atami Onsen, Izusan Jinja Shrine |
| Lake Ikeda | A picturesque lake area great for outdoor activities such as fishing and bird watching. Attracts wildlife enthusiasts and families. | Lake Ikeda, Izu Animal Kingdom, Yugatake Farm, Ikeda Castle Ruins |
| The Seven Waterfalls of Amagi | A natural wonder that attracts hiking enthusiasts and nature lovers. It's a perfect spot for tourists looking for adventure and scenic beauty. | Amagiri Falls, Mizukagami Falls, Jigen Falls, Iwao Falls, Senbon Falls |
| Omiya Beach | A less crowded beach known for its clear waters and relaxation opportunities. Popular among families and couples looking for a peaceful retreat. | Omiya Beach, Omiya Marine House, Snorkeling spots, Surfing opportunities, Beachfront cafes |
| Nihondaira | A historical area known for its cultural significance and panoramic views. Attracts tourists interested in history and scenic nature. | Nihondaira Zoo, Nihondaira Ropeway, Kunozan Toshogu Shrine, Nihondaira Outlook, Shizuoka Prefectural Museum of Art |
Understanding Airbnb License Requirements & STR Laws in Ito (2025)
Yes, Ito, Shizuoka Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ito to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Ito (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Itobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[With natural hot springs] A modern villa where you can feel the four seasons, a relaxing space nest](https://a0.muscache.com/im/pictures/miso/Hosting-861122012622678043/original/95066756-313a-4bdd-b735-fbe314dd61e0.jpeg?im_w=480&im_format=avif)
[With natural hot springs] A modern villa where you can feel the four seasons, a relaxing space nest
Entire Place • 5 bedrooms
Adult Playground: Hot Spring, Sauna, Games & BBQ!
Entire Place • 4 bedrooms
Hot spring BBQ golf whole house rental capacity 10 people Suite Villa Izu Ichibi Lake [20% off for c
Entire Place • 3 bedrooms
Stay for multiple nights and get an early discount - Let's party at Mori no Himitsu HQ!Up to 24 peop
Entire Place • 8 bedrooms
"Floating Villa Izu" with hot spring overlooking Mt. Izu and the sea
Entire Place • 2 bedrooms
Hot spring pool, large covered BBQ area, hot spring, large bath, open-air bath, karaoke, banquet hal
Entire Place • 18 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ito (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ito based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Seiya | 20 | $672,836 | 3063 | 4.83/5.0 |
| 伊豆民泊com - 鈴木 | 13 | $590,646 | 609 | 4.80/5.0 |
| S-Villa | 8 | $424,593 | 436 | 4.39/5.0 |
| 淳 | 18 | $358,230 | 1101 | 4.55/5.0 |
| ｽﾏｰﾄｽﾃｲ | 10 | $330,156 | 417 | 4.76/5.0 |
| Reception | 17 | $316,898 | 100 | 4.42/5.0 |
| Ikuko And Seiji | 2 | $217,000 | 81 | 4.83/5.0 |
| 株式会社エンゼルホテルズ | 15 | $211,805 | 7 | 4.67/5.0 |
| 伊豆Coco | 11 | $175,926 | 4 | N/A/5.0 |
| 栞 | 1 | $160,237 | 9 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ito.
Dive Deeper: Advanced Ito STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ito. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ito
- The Ito Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 298 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ito, House properties are the most common (68.8%), reflecting the local real estate landscape.
- Houses represent a significant 68.8% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.7%) offer potential for unique stay experiences.
Ito Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ito
- The dominant room capacity in Ito is 2 bedrooms listings, making up 29.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.3% of the active Airbnb listings in Ito, indicating a high concentration in these sizes.
- A significant 44.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ito.
Ito Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ito
- The most common guest capacity trend in Ito vacation rentals is listings accommodating 8+ guests (45%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ito STR market, accounting for 59.8% of listings.
- 66.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ito.
- On average, properties in Ito are equipped to host 5.9 guests.
Ito Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ito
- The most common availability pattern in Ito falls within the 271-366 days range, representing 51.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ito (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ito Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
285 listings
96.9% of total
2 Nights
6 listings
2% of total
30+ Nights
3 listings
1% of total
Key Insights
- The most prevalent minimum stay requirement in Ito is 1 Night, adopted by 96.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.9%) of the Ito Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96.9% of Ito hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ito.
Ito Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
0.7% of total
Non-refundable
1 listings
0.4% of total
Flexible
19 listings
7% of total
Moderate
120 listings
44% of total
Firm
73 listings
26.7% of total
Strict
58 listings
21.2% of total
Cancellation Policy Insights for Ito
- The prevailing Airbnb cancellation policy trend in Ito is Moderate, used by 44% of listings.
- There's a relatively balanced mix between guest-friendly (51.0%) and stricter (47.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44% market standard in Ito.
- Regularly review your cancellation policy against competitors and market demand shifts in Ito.
Ito STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ito
- The overall average booking lead time for vacation rentals in Ito is 30 days.
- Guests book furthest in advance for stays during December (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Ito.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Ito averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ito (2025)
Amenity Prevalence
Amenity Insights for Ito
- Essential amenities in Ito that guests expect include: Air conditioning, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ito: Air conditioning, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ito to stay competitive.
Ito Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ito
- The typical guest profile for Airbnb in Ito consists of a mix of domestic (45%) and international guests, with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 44.7% of guests.
- Key international markets include Japan (44.7%) and China (25.3%).
- Top languages spoken are English (33.3%) followed by Japanese (29.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ito Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hakone | 306 | $4,230 | $314.00 | 51% |
| Futtsu | 29 | $4,091 | $393.45 | 39% |
| Kamogawa | 32 | $3,975 | $310.10 | 41% |
| Fujikawaguchiko | 428 | $3,905 | $268.73 | 54% |
| Kyonan | 14 | $3,444 | $430.70 | 40% |
| Oshino | 11 | $3,358 | $529.52 | 32% |
| Tsuru | 21 | $3,300 | $231.33 | 55% |
| Ichinomiya | 103 | $2,990 | $263.96 | 36% |
| Miura | 22 | $2,912 | $443.23 | 32% |
| Fujiyoshida | 147 | $2,887 | $194.29 | 59% |