Airbnb Market Analytics, Statistics and Data in Ito, Shizuoka Prefecture, Japan

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ito? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ito:

Average Daily Rate

$254

Occupancy Rate

38.17%

Annual Revenue

$37,726

Revenue Growth YoY

16.44%

Best Month

August

Worst Month

December

Regulation

High

Active Listings

252

How much do Airbnb hosts make on average per month in Ito?

The short-term rental market in Ito shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,318 per month
Strong performing properties (top 25%) make $5,219 or more
Best-in-class properties (top 10%) achieve $9,593+ monthly
Entry-level properties (bottom 25%) typically earn around $926

Revenue Variations by Month

Occupancy Rates Throughout the Year in Ito

The market in Ito shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 34% occupancy rates
Strong performing properties (top 25%) achieve 56% or higher
Best-in-class properties (top 10%) reach 75%+occupancy
Entry-level properties (bottom 25%) average around 18%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Ito

Daily rates in Ito vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $187 per night
Strong performing properties (top 25%) secure $330 or more
Best-in-class properties (top 10%) pull in $517+ per night
Entry-level properties (bottom 25%) earn around $99

Daily Rate Variations by Month

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Seasonality patterns in Ito

Peak Season (August, June, May)

Revenue peaks at $5626.01 per month
Occupancy rates reach 58.93%
Daily rates average $297.00

Shoulder Season

Revenue averages $3910.17 per month
Occupancy maintains 38.37%
Daily rates hold at $247.59

Low Season (November, January, December)

Revenue drops to $2807.33 per month
Occupancy decreases to 27.73%
Daily rates adjust to $228.16

Is it still profitable to do Airbnb in Ito in 2025?

Yes! Ito demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $3910 and With 252 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Ito

Area	Why Choose This Area	Key Attractions
Ito Onsen	Famous for its hot springs, Ito Onsen attracts visitors seeking relaxation and wellness. The area provides a traditional Japanese experience with ryokans and public baths, making it ideal for tourists.	Ito Onsen Hot Springs, Taniai Bridge, Ito City Ito Marine Town, Senganji Temple, Gyokusenji Temple
Izu Peninsula	Known for its scenic beauty and outdoor activities, the Izu Peninsula is a popular destination for nature lovers. Its coastal area offers stunning views and various water activities, making it perfect for vacation rentals.	Jogasaki Coast, Cape Sada, Izu Shaboten Zoo, Kadowaki Bridge, Izu Granpal Park
Lake Ito	A picturesque lake offering tranquil surroundings and various leisure activities. This location is great for families and travelers looking to unwind by nature.	Lake Ito promenade, Fishing spot, Canoeing activities, Nature walks, Picnic areas
Atami	A neighboring city known for its beaches and hot springs, Atami is a vibrant tourist destination. It attracts a mix of beachgoers and onsen lovers, making it a suitable investment area.	Atami Sun Beach, Atami Castle, Onsen Halls, Atami Plum Garden, Matsukawa River
Ito Seaside Park	A coastal area featuring walking paths and beautiful views of Sagami Bay. The park enhances attraction to families and couples seeking a peaceful getaway.	Seaside walking paths, Children's play area, Picnic spots, Beach access, Viewpoints
Maruyama	A scenic village area surrounded by mountains, catering to those looking for hiking trails and traditional Japanese experiences. Great for nature-focused retreats.	Hiking trails, Scenic viewpoints, Traditional ryokans, Local markets, Cultural experiences
Izukogen	A popular resort area with numerous villas and cottages, great for rural tourism and family vacations due to its natural beauty and outdoor attractions.	Cottage rentals, Nature trails, Local farms, Art galleries, Shopping boutiques
Kawana	A luxury coastal area known for its golf courses and high-end resorts. It attracts affluent tourists, making it suitable for upscale Airbnb listings.	Kawana Hotel Golf Course, Kawana Beach, Fishing and Dining options, Historical sites, Scenic coastal roads

Do you need a license for Airbnb in Ito?

$549.02

Daily Rate

Top Performing Professional Hosts in Ito

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
伊豆民泊com - 鈴木	14	$939,538	926	4.78/5.0
Seiya	20	$852,521	3139	4.81/5.0
淳	17	$627,744	1205	4.25/5.0
ｽﾏｰﾄｽﾃｲ	8	$519,665	410	4.75/5.0
Reception	12	$431,519	76	3.34/5.0
S-Villa	9	$316,515	445	4.36/5.0
伊豆さくらの宿	8	$280,694	248	4.64/5.0
Ikuko And Seiji	2	$252,205	81	4.83/5.0
ドッゴ伊豆	1	$238,050	51	4.96/5.0
栞	1	$228,194	9	4.78/5.0

Additional analytics on vacation rental, real estate, short term rental data in Ito

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (79.4%), with house and boutique & hotels properties comprising 83.7% of inventory
Strong specialty sector (16.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in others segments (2.0% combined)

Room Capacity Distribution

Analysis of 252 properties in Ito shows that 2 bedrooms properties are most prevalent, making up 33.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 58.3% of all listings.

Key Insights

Most common: 2 bedrooms (33.7%)
Least common: 4 bedrooms (9.1%)
Market concentration: 58.3% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 252 properties in Ito reveals that 8+ guests properties dominate the market, representing 44.4% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 61.9% of the market.

Key Insights

Most common capacity: 8+ guests (44.4% of market)
Least common capacity: 2 guests (2% of market)
Average guest capacity: 6.0 guests per property
Market concentration: 61.9% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 252 properties in Ito, the most common availability pattern is 271-366 days (36.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.8% of properties).

Key Insights

Most common availability window: 271-366 days (36.5%)
Most common booking duration: 91-180 days (29.8%)
Properties with high availability (180+ days): 65.5%
Properties with long-term bookings (180+ days): 34.9%

Minimum Stay Distributions

1 Night (97%)

1 Night

223 listings

97% of total

2 Nights (2.6%)

2 Nights

6 listings

2.6% of total

30+ Nights (0.4%)

30+ Nights

1 listings

0.4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 99.6%
Mid-length stays (4-6 nights) represent 0% of listings
Monthly+ stays (0.4%) suggest a stable extended-stay market
High market flexibility with 99.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (7.1%)

Flexible

15 listings

7.1% of total

Moderate (49.1%)

Moderate

104 listings

49.1% of total

Firm (27.8%)

Firm

59 listings

27.8% of total

Strict (16%)

Strict

34 listings

16% of total

Key Insights

Moderate is the preferred policy at 49.1% of listings
The market shows a balanced distribution between guest-friendly (56.2%) and strict (43.8%) policies
Strong market consensus around Moderate policies
Flexible policies are least common at 7.1% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Jan, Feb, averaging 38 days
Shortest booking windows are in Sep, Nov, Mar, averaging 26 days
Winter shows the longest average booking window at 38 days, while Fall has the shortest at 28 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 38 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Sep-Mar when lead times are shortest

Popular Airbnb Amenities in Ito

Every property in Ito comes standard with Air conditioning. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 44% of total guests, indicating a significant local market share.
Primary international markets: China (32.5%) and United States (6.4%)
English is the top language at 36.4%, followed by Japanese (32.3%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.5%

Recommendations

Target marketing campaigns for Tokyo and Yokohama markets
Develop localized content for China and United States
Prioritize English and Japanese language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Ito. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Futtsu	21	$5,192	$430.71	35%
Hakone	273	$4,992	$296.96	55%
Atami	134	$4,376	$337.28	40%
Kamogawa	27	$4,324	$316.14	38%
Fujikawaguchiko	393	$4,120	$242.45	56%
Tateyama	30	$4,108	$348.95	32%
Ichinomiya	92	$3,843	$257.83	38%
Miura	17	$3,746	$441.74	36%
Tsuru	20	$3,626	$225.10	58%
Katsuura	23	$3,590	$265.47	37%

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