Tsumagoi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gunma Prefecture, Japan
Is Airbnb profitable in Tsumagoi in 2025? Explore comprehensive Airbnb analytics for Tsumagoi, Gunma Prefecture, Japan to uncover income potential. This 2025 STR market report for Tsumagoi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 83 active listings.
Whether you're considering an Airbnb investment in Tsumagoi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tsumagoi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tsumagoi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tsumagoi (2025)
Understanding the monthly revenue variations for Airbnb listings in Tsumagoi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tsumagoi is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tsumagoi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,999+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,528 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,177 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,615, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tsumagoi
Tsumagoi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tsumagoi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tsumagoi:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tsumagoi
Average Daily Rate (ADR) Airbnb Trends in Tsumagoi (2025)
Effective short term rental pricing strategy in Tsumagoi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tsumagoi typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $451+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $332 or more.
- Typical properties (Median) charge around $257 per night.
- Entry-level properties (Bottom 25%) earn around $194 per night.
Average Daily Rate (ADR) Trend by Month in Tsumagoi
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Airbnb Seasonality Analysis & Trends in Tsumagoi (2025)
Peak Season (August, May, April)
- Revenue averages $5,475 per month
- Occupancy rates average 44.2%
- Daily rates average $289
Shoulder Season
- Revenue averages $4,112 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $288
Low Season (March, October, November)
- Revenue drops to average $3,237 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $278
Seasonality Insights for Tsumagoi
- The Airbnb seasonality in Tsumagoi shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tsumagoi's highest earning potential, with monthly revenues capable of climbing to $5,761, occupancy reaching a high of 56.9%, and ADRs peaking at $302.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,020, occupancy could drop to 26.2%, and ADRs may adjust down to $271.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tsumagoi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tsumagoi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tsumagoi (2025)
Exploring the top neighborhoods for short-term rentals in Tsumagoi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kusatsu Onsen | Famous hot spring resort known for its high quality sulfuric waters and traditional ryokan accommodations. Attracts tourists looking for relaxation and authentic Japanese culture. | Kusatsu Onsen Yubatake, Sainokawara Park, Kusatsu Ski Resort, Kusatsu Nature Recreation Park, Norn Minakami Ski Resort |
| Shima Onsen | A historic hot spring area known for its tranquil environment and beautiful scenery. Ideal for visitors seeking peace, nature, and rejuvenation. | Shima Onsen Komodo Shrine, Shima River, Ikaho Green Bokujo, Yuzawa Ski Resort, Gumma Prefectural Museum of History |
| Mount Shirane | An active volcano surrounded by stunning landscapes, perfect for hiking and nature activities. Attracts adventure seekers and nature lovers. | Mount Shirane hiking trails, Onioshidashi Park, Shirane Onsen, Lake Shirane, Mizunoike Park |
| Manza Onsen | Known for its beautiful landscapes and quality hot spring resorts, making it a popular destination for relaxation and rejuvenation. | Manza Onsen Ski Resort, Manza Plateau, Mount Nishinotakamine, Manza Hot Spring, Manza Golf Club |
| Tsumagoi | A rural area famous for its rich agricultural resources and outdoor activities, drawing visitors looking for a break from city life. | Tsumagoi Green Park, Tsumagoi Farm, Tsumagoi Village Museum, Tsumagoi Hot Spring, Gakuentoshi Park |
| Sugadaira | A popular resort area for skiing in winter and hiking in summer, appealing to both winter sports enthusiasts and nature lovers. | Sugadaira Ski Resort, Sugadaira Highland, Shiozawa Onsen, Utsukushigahara Open-air Museum, Ogakubo Park |
| Kagurazaka | A quaint and historical area with many traditional inns and a scenic riverside, appealing to visitors seeking history and culture. | Kagurazaka Street, Kagurazaka Shrine, Local tea houses, Historic ryokan, Scenic riverside paths |
| Onioshidashi | A unique volcanic landscape that provides stunning views and geological wonders, attracting nature enthusiasts and photographers. | Onioshidashi Park, Kusatsu-Shirane National Park, Volcanic rock formations, Viewing platforms, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Tsumagoi (2025)
Yes, Tsumagoi, Gunma Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tsumagoi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 78% licensed listings)
Top Performing Airbnb Properties in Tsumagoi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tsumagoibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kita-Karuizawa Mori Villa NO5 Mountain Villa Rally | BBQ in a rental villa with a gymnasium | Free W
Entire Place • 6 bedrooms
【ファンディーナ細原】Kitakaruizawa luxury private villa
Entire Place • 1 bedroom
Luxury entire villa with natural hot springs and high pressure oxygen rooms.Up to 6 rooms can be use
Entire Place • 6 bedrooms
Rock Forest Kita-Karuizawa [BBQ at the heart of the forest and the source on the rock bathing hot sp
Entire Place • 2 bedrooms
Largest villa wz the private natural hot springs!
Entire Place • 3 bedrooms
【Fandina藤原】Kitakaruizawa luxury private villa
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tsumagoi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tsumagoi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 森の | 13 | $366,816 | 37 | 2.16/5.0 |
| Pqd | 2 | $306,912 | 306 | 4.48/5.0 |
| ﾌﾟﾘﾝｽﾗﾝﾄﾞ | 6 | $269,505 | 553 | 4.76/5.0 |
| The Guest House Japan Resort | 2 | $238,680 | 243 | 4.91/5.0 |
| Francisco | 4 | $197,959 | 446 | 4.95/5.0 |
| Breeze Villa | 1 | $159,617 | 72 | 4.89/5.0 |
| 海外在住.Ko | 5 | $157,327 | 199 | 4.59/5.0 |
| ロックフォレスト | 1 | $156,830 | 128 | 4.87/5.0 |
| Chiaki | 3 | $148,119 | 246 | 4.88/5.0 |
| 花湖 | 2 | $118,538 | 117 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tsumagoi.
Dive Deeper: Advanced Tsumagoi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tsumagoi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTsumagoi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tsumagoi
- The Tsumagoi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94% of the 83 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tsumagoi, House properties are the most common (75.9%), reflecting the local real estate landscape.
- Houses represent a significant 75.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 6.0%) offer potential for unique stay experiences.
Tsumagoi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tsumagoi
- The dominant room capacity in Tsumagoi is 2 bedrooms listings, making up 42.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 71.1% of the active Airbnb listings in Tsumagoi, indicating a high concentration in these sizes.
- A significant 34.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tsumagoi.
Tsumagoi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tsumagoi
- The most common guest capacity trend in Tsumagoi vacation rentals is listings accommodating 8+ guests (39.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Tsumagoi STR market, accounting for 57.9% of listings.
- 57.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tsumagoi.
- On average, properties in Tsumagoi are equipped to host 6.0 guests.
Tsumagoi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tsumagoi
- The most common availability pattern in Tsumagoi falls within the 271-366 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tsumagoi (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tsumagoi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
74.7% of total
2 Nights
8 listings
10.7% of total
4-6 Nights
1 listings
1.3% of total
30+ Nights
10 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Tsumagoi is 1 Night, adopted by 74.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.4%) of the Tsumagoi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Tsumagoi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 74.7% of Tsumagoi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tsumagoi.
Tsumagoi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
5.7% of total
Moderate
26 listings
37.1% of total
Firm
26 listings
37.1% of total
Strict
14 listings
20% of total
Cancellation Policy Insights for Tsumagoi
- The prevailing Airbnb cancellation policy trend in Tsumagoi is Moderate, used by 37.1% of listings.
- A majority (57.1%) of hosts in Tsumagoi utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.1% market standard in Tsumagoi.
- Regularly review your cancellation policy against competitors and market demand shifts in Tsumagoi.
Tsumagoi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tsumagoi
- The overall average booking lead time for vacation rentals in Tsumagoi is 28 days.
- Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (40 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Tsumagoi.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Tsumagoi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tsumagoi (2025)
Amenity Prevalence
Amenity Insights for Tsumagoi
- Essential amenities in Tsumagoi that guests expect include: Free parking on premises, Hair dryer, Smoke alarm, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tsumagoi: Free parking on premises, Hair dryer, Smoke alarm, Hot water, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Hair dryer, Smoke alarm, Hot water, Kitchen.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tsumagoi to stay competitive.
Tsumagoi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tsumagoi
- The typical guest profile for Airbnb in Tsumagoi consists of primarily domestic travelers (79%), often arriving from nearby Tokyo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 79.1% of guests.
- Key international markets include Japan (79.1%) and China (3.6%).
- Top languages spoken are Japanese (50%) followed by English (28.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tokyo and Yokohama.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tsumagoi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |