Airbnb Market Analytics, Statistics and Data in Takayama, Gifu Prefecture, Japan

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Takayama? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Takayama:

Average Daily Rate

$183

Occupancy Rate

53.06%

Annual Revenue

$27,672

Revenue Growth YoY

20.00%

Best Month

October

Worst Month

July

Regulation

High

Active Listings

233

How much do Airbnb hosts make on average per month in Takayama?

The short-term rental market in Takayama shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,057 per month
Strong performing properties (top 25%) make $3,380 or more
Best-in-class properties (top 10%) achieve $5,788+ monthly
Entry-level properties (bottom 25%) typically earn around $1,041

Revenue Variations by Month

Occupancy Rates Throughout the Year in Takayama

The market in Takayama shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 55% occupancy rates
Strong performing properties (top 25%) achieve 76% or higher
Best-in-class properties (top 10%) reach 89%+occupancy
Entry-level properties (bottom 25%) average around 30%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Takayama

Daily rates in Takayama vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $115 per night
Strong performing properties (top 25%) secure $203 or more
Best-in-class properties (top 10%) pull in $339+ per night
Entry-level properties (bottom 25%) earn around $72

Daily Rate Variations by Month

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Seasonality patterns in Takayama

Peak Season (October, November, January)

Revenue peaks at $3793.05 per month
Occupancy rates reach 70.52%
Daily rates average $188.93

Shoulder Season

Revenue averages $2692.63 per month
Occupancy maintains 52.88%
Daily rates hold at $173.45

Low Season (February, June, July)

Revenue drops to $2239.69 per month
Occupancy decreases to 38.60%
Daily rates adjust to $159.87

Is it still profitable to do Airbnb in Takayama in 2025?

Yes! Takayama demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $2693 and With 233 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Takayama

Area	Why Choose This Area	Key Attractions
Sanmachi Suji	A historic district famous for its well-preserved Edo-period buildings and traditional sake breweries, attracting tourists seeking cultural experiences.	Sanmachi Suji Street, Hida Folk Village, Takayama Jinya, Sake breweries, Takayama Festival Float Exhibition Hall
Takayama Old Town	A charming area with wooden houses and narrow lanes dating back to the Edo period, perfect for tourists who enjoy walking and exploring historical sites.	Old Takayama Town, Hida-Takayama Museum of Art, Yatai Kaikan, Takayama Showa-kan Museum, Morning Market
Hida Mountains	Scenic mountain area popular for outdoor activities, providing a serene escape and adventure opportunities for nature lovers and hikers.	Mount Norikura, Shinhotaka Ropeway, Kamikochi, Hiking Trails, Natural Hot Springs
Shirakawa-go	UNESCO World Heritage site known for its traditional gassho-zukuri farmhouses, ideal for visitors interested in heritage and rural Japan.	Shirakawa-go Village, Gassho-zukuri Minkaen, Shirakawa Hachiman Shrine, Historic Farmhouses, Scenic Rice Fields
Hida Takayama Onsen	A relaxing hot spring area with multiple ryokans and resorts, perfect for tourists looking to unwind after a day of sightseeing.	Hida Takayama Onsen, Ryokans, Outdoor baths, Spa facilities, Nature walks
Takayama Festival Grounds	Famous for the Takayama Festival held in spring and autumn, attracting festival-goers and cultural enthusiasts throughout the year.	Takayama Festival, Festival floats, Yatai Kaikan, Cultural displays, Local food vendors
Matsukawa River	A picturesque river area good for leisurely strolls, attracting visitors who enjoy nature and tranquility close to the city center.	Matsukawa River Walking Path, Cherry blossoms in spring, Fishing spots, Riverside parks, Bicycle paths
Hida Beef Farm	Close to the source of the highly prized Hida beef, attracting foodies and culinary travelers looking to indulge in local cuisine.	Hida Beef tasting, Local markets, Cooking classes, Farm tours, Culinary events

Do you need a license for Airbnb in Takayama?

$376.32

Daily Rate

Top Performing Professional Hosts in Takayama

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Wat Resort	9	$597,892	410	4.27/5.0
Iori	7	$528,252	837	4.24/5.0
Chika	9	$309,589	245	4.82/5.0
Niwa No Yado	3	$215,903	397	4.88/5.0
Tomoko	6	$209,230	132	4.26/5.0
Nao	6	$207,028	405	4.80/5.0
Takeshi	4	$176,143	112	4.98/5.0
Sumiya Rakusuitei	2	$166,837	27	5.00/5.0
BEYOND Hotel Takayama	5	$153,270	214	4.77/5.0
Naoko	4	$131,193	1128	4.83/5.0

Additional analytics on vacation rental, real estate, short term rental data in Takayama

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (63.1%), with house and outdoor & mobile properties comprising 66.1% of inventory
Strong specialty sector (34.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in others, unique stays segments (2.2% combined)

Room Capacity Distribution

Analysis of 233 properties in Takayama shows that 1 bedroom properties are most prevalent, making up 45.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.1% of all listings.

Key Insights

Most common: 1 bedroom (45.9%)
Least common: 5+ bedrooms (2.6%)
Market concentration: 69.1% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 233 properties in Takayama reveals that 8+ guests properties dominate the market, representing 19.3% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 33.5% of the market.

Key Insights

Most common capacity: 8+ guests (19.3% of market)
Least common capacity: 1 guest (0.9% of market)
Average guest capacity: 4.2 guests per property
Market concentration: 33.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 233 properties in Takayama, the most common availability pattern is 91-180 days (32.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.6% of properties).

Key Insights

Most common availability window: 91-180 days (32.6%)
Most common booking duration: 181-270 days (32.6%)
Properties with high availability (180+ days): 45.5%
Properties with long-term bookings (180+ days): 54.9%

Minimum Stay Distributions

1 Night (81.6%)

1 Night

182 listings

81.6% of total

2 Nights (13%)

2 Nights

29 listings

13% of total

3 Nights (0.4%)

3 Nights

1 listings

0.4% of total

30+ Nights (4.9%)

30+ Nights

11 listings

4.9% of total

Key Insights

Short stays (1-2 nights) dominate the market at 94.6%
Mid-length stays (4-6 nights) represent 0% of listings
Monthly+ stays (4.9%) suggest a stable extended-stay market
High market flexibility with 95.0% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (3.1%)

Super Strict 60 Days

7 listings

3.1% of total

Super Strict 30 Days (0.4%)

Super Strict 30 Days

1 listings

0.4% of total

Flexible (5.4%)

Flexible

12 listings

5.4% of total

Moderate (48.7%)

Moderate

109 listings

48.7% of total

Firm (25%)

Firm

56 listings

25% of total

Strict (17.4%)

Strict

39 listings

17.4% of total

Key Insights

Moderate is the preferred policy at 48.7% of listings
The market shows a balanced distribution between guest-friendly (54.1%) and strict (42.4%) policies
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 0.4% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Apr, Jun, Oct, averaging 78 days
Shortest booking windows are in Sep, Aug, Dec, averaging 49 days
Spring shows the longest average booking window at 73 days, while Winter has the shortest at 50 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 73 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Sep-Dec when lead times are shortest

Popular Airbnb Amenities in Takayama

Below is the distribution of amenities across listings in Takayama:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 7.3% of total guests, indicating a mostly international-driven market.
Primary international markets: Australia (22.1%) and Japan (15.2%)
English is the top language at 58.4%, followed by Chinese (11.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%

Recommendations

Target marketing campaigns for Paris and London markets
Develop localized content for Australia and Japan
Prioritize English and Chinese language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Takayama. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Miyota	34	$5,302	$298.33	49%
Karuizawa	102	$4,837	$393.63	43%
Naganohara	10	$4,814	$371.26	50%
Kusatsu	26	$4,297	$355.37	37%
Fujikawaguchiko	393	$4,120	$242.45	56%
Tsumagoi	84	$3,669	$301.65	39%
Tsuru	20	$3,626	$225.10	58%
Shirakawa	10	$3,547	$217.79	69%
Yamanakako	152	$3,439	$333.84	41%
Oshino	10	$3,314	$500.38	33%

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