Takayama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gifu Prefecture, Japan
Is Airbnb profitable in Takayama in 2025? Explore comprehensive Airbnb analytics for Takayama, Gifu Prefecture, Japan to uncover income potential. This 2025 STR market report for Takayama, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 230 active listings.
Whether you're considering an Airbnb investment in Takayama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Takayama Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Takayama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Takayama (2025)
Understanding the monthly revenue variations for Airbnb listings in Takayama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Takayama is typically October, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Takayama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,713+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,369 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,098 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,059, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Takayama
Takayama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Takayama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Takayama:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Takayama
Average Daily Rate (ADR) Airbnb Trends in Takayama (2025)
Effective short term rental pricing strategy in Takayama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Takayama typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $335+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Takayama
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Airbnb Seasonality Analysis & Trends in Takayama (2025)
Peak Season (October, November, January)
- Revenue averages $3,133 per month
- Occupancy rates average 62.5%
- Daily rates average $168
Shoulder Season
- Revenue averages $2,698 per month
- Occupancy maintains around 53.6%
- Daily rates hold near $160
Low Season (March, June, September)
- Revenue drops to average $2,230 per month
- Occupancy decreases to average 44.4%
- Daily rates adjust to average $153
Seasonality Insights for Takayama
- The Airbnb seasonality in Takayama shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Takayama's highest earning potential, with monthly revenues capable of climbing to $3,405, occupancy reaching a high of 68.5%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,189, occupancy could drop to 38.6%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Takayama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Takayama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Takayama (2025)
Exploring the top neighborhoods for short-term rentals in Takayama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sanmachi Suji | Historical district with traditional wooden houses and a charming atmosphere, attracting tourists who wish to experience Takayama's rich culture and history. | Hida Folk Village, Takayama Jinya, Takayama Festival Floats Exhibition Hall, Yatai Kaikan, Miyagawa Morning Market |
| Hida Takayama Onsen | Spa area known for its relaxing hot springs and beautiful natural scenery, drawing visitors looking for wellness and tranquility. | Hida Takayama Onsen, Sakurayama Nikkokan, Sakurayama Park, Takayama City Museum of History and Art, Kappa Bridge |
| Takayama City Center | The bustling area near the main train station offers great access to shops, restaurants, and local attractions, ideal for short-term rentals. | Takayama Train Station, Takayama Festival (April and October), Taisanji Temple, Higashiyama Walking Course, Local Sake Breweries |
| Shinhotaka Onsen | Stunning mountain resort area with beautiful views and outdoor activities, popular with nature lovers and adventure seekers. | Shinhotaka Ropeway, Hotaka Mountain Range, Outdoor activities (hiking, skiing), Shinhotaka Onsen |
| Gokayama | A UNESCO World Heritage site known for its historic gassho-zukuri farmhouses in a mountain setting, perfect for those interested in traditional Japanese architecture and culture. | Gokayama Ainokura Village, Suganuma Village, Gokayama Folklore Museum, Traditional soba restaurants |
| Kamikochi | A beautiful highland area in the Northern Japan Alps, renowned for its stunning landscapes, hiking trails, and pristine nature, appealing to outdoor enthusiasts. | Kamikochi Nature Trail, Kappa Bridge, Mount Hotaka, Taisho Pond, Myojindani Valley |
| Okuhida Hot Springs | Known for a variety of onsen (hot springs) and scenic mountain views, it's a great spot for guests seeking relaxation and natural beauty. | Okuhida Onsens, Kuzuryu Shrine, Walking trails, Scenic viewpoints |
| Hida Furukawa | A quaint and picturesque town near Takayama, preserving traditional buildings and a slower pace, attracts visitors looking for an authentic experience. | Hida Furukawa Festival, Old Town area, Hida Furukawa Matsuri, Local craft shops, Scenic riverside paths |
Understanding Airbnb License Requirements & STR Laws in Takayama (2025)
Yes, Takayama, Gifu Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Takayama to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 92% licensed listings)
Top Performing Airbnb Properties in Takayama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Takayamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
IORI SHIROYAMA【City View & luxury space】
Entire Place • 2 bedrooms
IORI MIYAGAWA 【The river view & Japanese Modern】
Entire Place • 2 bedrooms
IORI OJINMACHI【Luxurious Traditional Townhouse】
Entire Place • 3 bedrooms
Spend time in an architect's villa in the forest./Luxury entire house/Up to 5 people [Sumiyamui Hous
Entire Place • 1 bedroom
![[1 day 1 group limited to 4 people the same amount] Miyagawa Along Ichinomiya Townhouse rental stay](https://a0.muscache.com/im/pictures/miso/Hosting-669160985219374061/original/e5c33fe2-a095-4cef-b314-679b727ba011.jpeg?im_w=480&im_format=avif)
[1 day 1 group limited to 4 people the same amount] Miyagawa Along Ichinomiya Townhouse rental stay
Entire Place • 4 bedrooms
![[Same price for 1 group per day limited to 6 people] Old private house one private stay ~ Wat resort](https://a0.muscache.com/im/pictures/miso/Hosting-45405262/original/f0f9dd36-2c24-411d-acba-c500be7ef961.jpeg?im_w=480&im_format=avif)
[Same price for 1 group per day limited to 6 people] Old private house one private stay ~ Wat resort
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Takayama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Takayama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Iori | 7 | $605,691 | 837 | 4.24/5.0 |
| Wat Resort | 9 | $564,327 | 410 | 4.27/5.0 |
| Chika | 9 | $321,749 | 245 | 4.82/5.0 |
| Niwa No Yado | 3 | $221,131 | 397 | 4.88/5.0 |
| Tomoko | 6 | $213,012 | 132 | 4.26/5.0 |
| Takeshi | 4 | $199,752 | 112 | 4.98/5.0 |
| Nao | 6 | $193,728 | 405 | 4.80/5.0 |
| BEYOND Hotel Takayama | 5 | $172,792 | 214 | 4.77/5.0 |
| Sumiya Rakusuitei | 2 | $164,248 | 27 | 5.00/5.0 |
| Takuro | 5 | $129,441 | 438 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Takayama.
Dive Deeper: Advanced Takayama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Takayama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTakayama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Takayama
- The Takayama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63% of the 230 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Takayama, House properties are the most common (48.7%), reflecting the local real estate landscape.
- Houses represent a significant 48.7% portion, catering likely to families or larger groups.
- The presence of 16.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 1.7%) offer potential for unique stay experiences.
Takayama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Takayama
- The dominant room capacity in Takayama is 1 bedroom listings, making up 46.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.5% of the active Airbnb listings in Takayama, indicating a high concentration in these sizes.
Takayama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Takayama
- The most common guest capacity trend in Takayama vacation rentals is listings accommodating 8+ guests (19.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Takayama STR market, accounting for 33.0% of listings.
- 38.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Takayama.
- On average, properties in Takayama are equipped to host 4.2 guests.
Takayama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Takayama
- The most common availability pattern in Takayama falls within the 91-180 days range, representing 33% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 44.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Takayama (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Takayama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
180 listings
80.7% of total
2 Nights
21 listings
9.4% of total
30+ Nights
22 listings
9.9% of total
Key Insights
- The most prevalent minimum stay requirement in Takayama is 1 Night, adopted by 80.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.1%) of the Takayama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80.7% of Takayama hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Takayama.
Takayama Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
3.2% of total
Super Strict 30 Days
1 listings
0.5% of total
Flexible
11 listings
5% of total
Moderate
109 listings
49.1% of total
Firm
55 listings
24.8% of total
Strict
39 listings
17.6% of total
Cancellation Policy Insights for Takayama
- The prevailing Airbnb cancellation policy trend in Takayama is Moderate, used by 49.1% of listings.
- There's a relatively balanced mix between guest-friendly (54.1%) and stricter (42.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 49.1% market standard in Takayama.
- Regularly review your cancellation policy against competitors and market demand shifts in Takayama.
Takayama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Takayama
- The overall average booking lead time for vacation rentals in Takayama is 57 days.
- Guests book furthest in advance for stays during April (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (68 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Takayama.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Takayama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Takayama (2025)
Amenity Prevalence
Amenity Insights for Takayama
- Essential amenities in Takayama that guests expect include: Wifi, Smoke alarm, Heating, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hair dryer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Takayama: Wifi, Smoke alarm, Heating, Shampoo.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Shampoo.
- Consider adding popular differentiators like Air conditioning or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Takayama to stay competitive.
Takayama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Takayama
- The typical guest profile for Airbnb in Takayama consists of predominantly international visitors (93%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 6.6% of guests.
- Key international markets include United States (16.7%) and Australia (10.6%).
- Top languages spoken are English (46.9%) followed by Chinese (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Takayama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Yamanakako | 145 | $3,511 | $339.30 | 42% |
| Tsuru | 20 | $3,500 | $217.84 | 57% |
| Hakuba | 519 | $3,380 | $392.03 | 37% |
| Oshino | 10 | $3,366 | $518.54 | 32% |