Hokuto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yamanashi Prefecture, Japan
Is Airbnb profitable in Hokuto in 2025? Explore comprehensive Airbnb analytics for Hokuto, Yamanashi Prefecture, Japan to uncover income potential. This 2025 STR market report for Hokuto, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Hokuto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hokuto Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hokuto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hokuto (2025)
Understanding the monthly revenue variations for Airbnb listings in Hokuto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hokuto is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hokuto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,468+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,990 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,292 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $962, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hokuto
Hokuto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hokuto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hokuto:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hokuto
Average Daily Rate (ADR) Airbnb Trends in Hokuto (2025)
Effective short term rental pricing strategy in Hokuto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hokuto typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $407+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $306 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Hokuto
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Airbnb Seasonality Analysis & Trends in Hokuto (2025)
Peak Season (August, July, March)
- Revenue averages $4,122 per month
- Occupancy rates average 55.7%
- Daily rates average $222
Shoulder Season
- Revenue averages $3,415 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $228
Low Season (September, October, November)
- Revenue drops to average $2,537 per month
- Occupancy decreases to average 40.5%
- Daily rates adjust to average $206
Seasonality Insights for Hokuto
- The Airbnb seasonality in Hokuto shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hokuto's highest earning potential, with monthly revenues capable of climbing to $4,932, occupancy reaching a high of 66.7%, and ADRs peaking at $271.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,064, occupancy could drop to 33.7%, and ADRs may adjust down to $201.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hokuto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hokuto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hokuto (2025)
Exploring the top neighborhoods for short-term rentals in Hokuto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kiyosato | Famous for its stunning views of the Japanese Alps and lush nature. Popular among tourists for its refreshing climate and beautiful scenery, Kiyosato offers outdoor activities and a peaceful retreat. | Fujikyu Highland, Kiyosato Museum of Photographic Arts, Yatsugatake Natural and Culture Park, Kiyosato's Makiba Park, Local farm experiences |
| Hokuto City Center | The urban hub of Hokuto, combining convenience with access to local culture. It's ideal for guests who wish to experience the local lifestyle while being close to restaurants and shops. | Hokuto City Historical Museum, Local dining establishments, Shingen no Sato, Mizuno Art Museum, Nearby vineyards and orchards |
| Takeda Shrine | A historical site enriching visitors with Japan’s feudal history. It's a serene location that attracts history buffs and culture enthusiasts. | Takeda Shrine, Takeda Castle ruins, Scenic walking paths, Local festivals |
| Katsunuma | Renowned for its vineyards and wine production, making it attractive for wine lovers and tourists looking for culinary experiences. | Katsunuma Winery, Burgundy Wine Road, Vineyard tours, Wine tasting events |
| Nirasaki | Known for its beautiful scenery and outdoor activities including hiking and sightseeing, appealing to nature enthusiasts and adventure seekers. | Minami Alps National Park, Hiking trails, Gourmet experiences, Local fruit picking |
| Shosenkyo | Famous for its stunning gorge and picturesque landscapes, a favorite spot for tourists interested in natural beauty and outdoor activities. | Shosenkyo Gorge, Rock formations, Walking trails, Scenic views |
| Yamanashi Gakuin University Area | A vibrant area surrounding the university that attracts students and young professionals, perfect for budget-friendly accommodations or cultural exchanges. | University campus events, Local cafes and shops, Cultural festivals, Regular community gatherings |
| Kiyosato Highland | A peaceful mountain area offering air purification and nature activities, appealing to visitors seeking tranquility and wellness retreats. | Hiking routes, Scenic viewpoints, Nature therapy experiences, Local artisan crafts |
Understanding Airbnb License Requirements & STR Laws in Hokuto (2025)
Yes, Hokuto, Yamanashi Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hokuto to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Hokuto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hokutobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A house with a hearth surrounded by Mt. Fuji and Yatsugatake.A 10-seater bath with steam sauna for e
Entire Place • 5 bedrooms
![[BBQ Pet Large Group Karaoke Entire House] Suite Villa Kiyorimori Terrace Miun [20% off for consecut](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6Nzg2NjE4NjU4NzQwMDE1NTMw/original/338afa44-68c6-4fc8-91b3-fcf84ffbcca2.jpeg?im_w=480&im_format=avif)
[BBQ Pet Large Group Karaoke Entire House] Suite Villa Kiyorimori Terrace Miun [20% off for consecut
Entire Place • 6 bedrooms
Sauna cottage open-air bath BBQ View of Mt. Fuji at the foot of Mt. Yatsugatake Nanzan, close to Kiy
Entire Place • 4 bedrooms
Relax in a luxurious chalet with a garden of 1000 tsubo in the nature of UNESCO Eco Park
Entire Place • 3 bedrooms
It is a quiet forest lodge with a wood stove, bonfire pit, and BBQ grill at the southern foot of Yat
Entire Place • 2 bedrooms
Yatsugatake Hand-cut Canadian-Style 19” log house
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hokuto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hokuto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michiyo | 3 | $108,041 | 19 | 4.88/5.0 |
| Hirotake | 1 | $103,416 | 152 | 4.82/5.0 |
| リソル | 1 | $87,605 | 3 | 4.33/5.0 |
| Isami | 1 | $69,399 | 98 | 4.87/5.0 |
| アルプスシャレー | 1 | $69,339 | 28 | 4.93/5.0 |
| Koichi | 1 | $59,423 | 164 | 4.94/5.0 |
| Klingen Baum | 1 | $56,303 | 123 | 4.95/5.0 |
| Hajime | 2 | $54,685 | 203 | 4.82/5.0 |
| Keisuke | 1 | $52,564 | 29 | 4.21/5.0 |
| 八ヶ岳ｺﾃｰｼﾞ | 2 | $49,940 | 46 | 4.47/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hokuto.
Dive Deeper: Advanced Hokuto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hokuto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHokuto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hokuto
- The Hokuto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.2% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 25.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hokuto, House properties are the most common (64.1%), reflecting the local real estate landscape.
- Houses represent a significant 64.1% portion, catering likely to families or larger groups.
- The presence of 17.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Hokuto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hokuto
- The dominant room capacity in Hokuto is 2 bedrooms listings, making up 25.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 46.1% of the active Airbnb listings in Hokuto, indicating a high concentration in these sizes.
- A significant 41.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hokuto.
Hokuto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hokuto
- The most common guest capacity trend in Hokuto vacation rentals is listings accommodating 8+ guests (28.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Hokuto STR market, accounting for 46.1% of listings.
- 51.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hokuto.
- On average, properties in Hokuto are equipped to host 5.0 guests.
Hokuto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hokuto
- The most common availability pattern in Hokuto falls within the 181-270 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hokuto (41%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hokuto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
86.1% of total
2 Nights
2 listings
5.6% of total
3 Nights
1 listings
2.8% of total
30+ Nights
2 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Hokuto is 1 Night, adopted by 86.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.7%) of the Hokuto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 86.1% of Hokuto hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hokuto.
Hokuto Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
18.4% of total
Moderate
14 listings
36.8% of total
Firm
10 listings
26.3% of total
Strict
7 listings
18.4% of total
Cancellation Policy Insights for Hokuto
- The prevailing Airbnb cancellation policy trend in Hokuto is Moderate, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (55.2%) and stricter (44.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.8% market standard in Hokuto.
- Regularly review your cancellation policy against competitors and market demand shifts in Hokuto.
Hokuto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hokuto
- The overall average booking lead time for vacation rentals in Hokuto is 35 days.
- Guests book furthest in advance for stays during May (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Hokuto.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Hokuto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hokuto (2025)
Amenity Prevalence
Amenity Insights for Hokuto
- Essential amenities in Hokuto that guests expect include: Free parking on premises, Heating, Essentials, Smoke alarm, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Hair dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hokuto: Free parking on premises, Heating, Essentials, Smoke alarm, Shampoo.
- Prioritize adding missing essentials: Heating, Essentials, Smoke alarm, Shampoo.
- Consider adding popular differentiators like Fire extinguisher or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hokuto to stay competitive.
Hokuto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hokuto
- The typical guest profile for Airbnb in Hokuto consists of primarily domestic travelers (73%), often arriving from nearby Tokyo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 73.2% of guests.
- Key international markets include Japan (73.2%) and United States (4.2%).
- Top languages spoken are Japanese (44.8%) followed by English (35.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tokyo and Yokohama.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hokuto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |