Top 30 Best Places in Santa Catarina, Brazil to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-08-01

Unlock high-ROI opportunities in Santa Catarina, Brazil‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Santa Catarina, Brazil. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Santa Catarina, Brazil for 2025.

Top Short-Term Rental Markets in Santa Catarina, Brazil

Rank:#1Market:FlorianópolisCountry:BrazilProperties:17,562Monthly Revenue:$767.92Daily Rate (ADR):$100.28Occupancy:43.21%Regulation:Low
Rank:#2Market:BombinhasCountry:BrazilProperties:5,203Monthly Revenue:$701.79Daily Rate (ADR):$107.41Occupancy:40.27%Regulation:Low
Rank:#3Market:Balneário CamboriúCountry:BrazilProperties:4,766Monthly Revenue:$949.69Daily Rate (ADR):$114.80Occupancy:39.84%Regulation:Low
Rank:#4Market:ImbitubaCountry:BrazilProperties:2,593Monthly Revenue:$516.24Daily Rate (ADR):$89.40Occupancy:31.56%Regulation:Low
Rank:#5Market:PalhoçaCountry:BrazilProperties:2,510Monthly Revenue:$447.76Daily Rate (ADR):$84.98Occupancy:34.25%Regulation:Low
Rank:#6Market:ItapemaCountry:BrazilProperties:2,322Monthly Revenue:$689.41Daily Rate (ADR):$114.80Occupancy:38.64%Regulation:Low
Rank:#7Market:GaropabaCountry:BrazilProperties:1,960Monthly Revenue:$665.52Daily Rate (ADR):$104.73Occupancy:35.62%Regulation:Low
Rank:#8Market:Governador Celso RamosCountry:BrazilProperties:1,686Monthly Revenue:$676.52Daily Rate (ADR):$118.17Occupancy:38.36%Regulation:Low
Rank:#9Market:PenhaCountry:BrazilProperties:1,493Monthly Revenue:$643.61Daily Rate (ADR):$84.69Occupancy:35.62%Regulation:Low
Rank:#10Market:BlumenauCountry:BrazilProperties:1,172Monthly Revenue:$299.84Daily Rate (ADR):$62.25Occupancy:31.94%Regulation:Low
Rank:#11Market:São Francisco do SulCountry:BrazilProperties:969Monthly Revenue:$391.93Daily Rate (ADR):$81.57Occupancy:30.46%Regulation:Low
Rank:#12Market:Balneário PiçarrasCountry:BrazilProperties:965Monthly Revenue:$533.53Daily Rate (ADR):$93.14Occupancy:33.15%Regulation:Low
Rank:#13Market:UrubiciCountry:BrazilProperties:944Monthly Revenue:$624.60Daily Rate (ADR):$95.46Occupancy:26.14%Regulation:Low
Rank:#14Market:JoinvilleCountry:BrazilProperties:912Monthly Revenue:$323.78Daily Rate (ADR):$41.45Occupancy:37.87%Regulation:Low
Rank:#15Market:ItapoáCountry:BrazilProperties:783Monthly Revenue:$523.77Daily Rate (ADR):$100.26Occupancy:31.00%Regulation:Low
Rank:#16Market:Barra VelhaCountry:BrazilProperties:705Monthly Revenue:$478.19Daily Rate (ADR):$90.38Occupancy:30.27%Regulation:Low
Rank:#17Market:ItajaíCountry:BrazilProperties:701Monthly Revenue:$632.97Daily Rate (ADR):$102.66Occupancy:35.82%Regulation:Low
Rank:#18Market:Porto BeloCountry:BrazilProperties:537Monthly Revenue:$507.70Daily Rate (ADR):$92.55Occupancy:34.63%Regulation:Low
Rank:#19Market:NavegantesCountry:BrazilProperties:528Monthly Revenue:$404.47Daily Rate (ADR):$70.00Occupancy:34.69%Regulation:Low
Rank:#20Market:LagunaCountry:BrazilProperties:516Monthly Revenue:$364.37Daily Rate (ADR):$76.08Occupancy:27.58%Regulation:Low
Rank:#21Market:São JoséCountry:BrazilProperties:476Monthly Revenue:$313.17Daily Rate (ADR):$39.68Occupancy:40.99%Regulation:Low
Rank:#22Market:PomerodeCountry:BrazilProperties:388Monthly Revenue:$527.69Daily Rate (ADR):$60.36Occupancy:34.39%Regulation:Low
Rank:#23Market:Passo de TorresCountry:BrazilProperties:334Monthly Revenue:$295.19Daily Rate (ADR):$65.18Occupancy:31.80%Regulation:Low
Rank:#24Market:Balneário GaivotaCountry:BrazilProperties:282Monthly Revenue:$260.64Daily Rate (ADR):$57.43Occupancy:30.06%Regulation:Low
Rank:#25Market:Praia GrandeCountry:BrazilProperties:266Monthly Revenue:$502.45Daily Rate (ADR):$83.86Occupancy:25.59%Regulation:Low
Rank:#26Market:ChapecóCountry:BrazilProperties:242Monthly Revenue:$259.12Daily Rate (ADR):$31.28Occupancy:38.02%Regulation:Low
Rank:#27Market:Jaraguá do SulCountry:BrazilProperties:225Monthly Revenue:$361.90Daily Rate (ADR):$38.55Occupancy:41.49%Regulation:Low
Rank:#28Market:CamboriúCountry:BrazilProperties:204Monthly Revenue:$366.19Daily Rate (ADR):$71.69Occupancy:30.45%Regulation:Low
Rank:#29Market:Alfredo WagnerCountry:BrazilProperties:179Monthly Revenue:$927.82Daily Rate (ADR):$122.37Occupancy:27.11%Regulation:Low
Rank:#30Market:Balneário Arroio do SilvaCountry:BrazilProperties:173Monthly Revenue:$268.17Daily Rate (ADR):$58.88Occupancy:30.67%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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