Top 30 Best Places in Santa Catarina, Brazil to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-06-01

Unlock high-ROI opportunities in Santa Catarina, Brazil‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Santa Catarina, Brazil. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Santa Catarina, Brazil for 2025.

Top Short-Term Rental Markets in Santa Catarina, Brazil

Rank:#1Market:FlorianópolisCountry:BrazilProperties:15,977Monthly Revenue:$765.74Daily Rate (ADR):$103.64Occupancy:41.11%Regulation:Low
Rank:#2Market:BombinhasCountry:BrazilProperties:5,080Monthly Revenue:$666.68Daily Rate (ADR):$113.19Occupancy:36.44%Regulation:Low
Rank:#3Market:Balneário CamboriúCountry:BrazilProperties:4,446Monthly Revenue:$962.52Daily Rate (ADR):$125.46Occupancy:38.84%Regulation:Low
Rank:#4Market:ImbitubaCountry:BrazilProperties:2,516Monthly Revenue:$512.14Daily Rate (ADR):$93.06Occupancy:30.03%Regulation:Low
Rank:#5Market:PalhoçaCountry:BrazilProperties:2,375Monthly Revenue:$444.11Daily Rate (ADR):$89.86Occupancy:32.41%Regulation:Low
Rank:#6Market:ItapemaCountry:BrazilProperties:2,197Monthly Revenue:$677.94Daily Rate (ADR):$126.97Occupancy:35.42%Regulation:Low
Rank:#7Market:GaropabaCountry:BrazilProperties:1,825Monthly Revenue:$666.70Daily Rate (ADR):$107.75Occupancy:33.66%Regulation:Low
Rank:#8Market:Governador Celso RamosCountry:BrazilProperties:1,518Monthly Revenue:$683.65Daily Rate (ADR):$121.78Occupancy:36.16%Regulation:Low
Rank:#9Market:PenhaCountry:BrazilProperties:1,453Monthly Revenue:$641.60Daily Rate (ADR):$90.57Occupancy:34.81%Regulation:Low
Rank:#10Market:BlumenauCountry:BrazilProperties:1,177Monthly Revenue:$290.67Daily Rate (ADR):$63.22Occupancy:31.30%Regulation:Low
Rank:#11Market:UrubiciCountry:BrazilProperties:964Monthly Revenue:$581.29Daily Rate (ADR):$98.43Occupancy:25.64%Regulation:Low
Rank:#12Market:JoinvilleCountry:BrazilProperties:927Monthly Revenue:$289.18Daily Rate (ADR):$40.77Occupancy:38.15%Regulation:Low
Rank:#13Market:São Francisco do SulCountry:BrazilProperties:896Monthly Revenue:$395.08Daily Rate (ADR):$87.29Occupancy:28.37%Regulation:Low
Rank:#14Market:Balneário PiçarrasCountry:BrazilProperties:805Monthly Revenue:$554.67Daily Rate (ADR):$99.15Occupancy:32.17%Regulation:Moderate
Rank:#15Market:ItapoáCountry:BrazilProperties:729Monthly Revenue:$541.33Daily Rate (ADR):$106.59Occupancy:29.99%Regulation:Low
Rank:#16Market:ItajaíCountry:BrazilProperties:642Monthly Revenue:$663.56Daily Rate (ADR):$116.71Occupancy:34.99%Regulation:Low
Rank:#17Market:Barra VelhaCountry:BrazilProperties:641Monthly Revenue:$489.71Daily Rate (ADR):$95.92Occupancy:29.24%Regulation:Low
Rank:#18Market:Porto BeloCountry:BrazilProperties:502Monthly Revenue:$517.32Daily Rate (ADR):$103.75Occupancy:32.99%Regulation:Low
Rank:#19Market:LagunaCountry:BrazilProperties:499Monthly Revenue:$361.33Daily Rate (ADR):$76.13Occupancy:26.76%Regulation:Low
Rank:#20Market:NavegantesCountry:BrazilProperties:439Monthly Revenue:$443.62Daily Rate (ADR):$76.35Occupancy:33.97%Regulation:Low
Rank:#21Market:São JoséCountry:BrazilProperties:428Monthly Revenue:$309.67Daily Rate (ADR):$40.97Occupancy:38.56%Regulation:Low
Rank:#22Market:PomerodeCountry:BrazilProperties:369Monthly Revenue:$521.09Daily Rate (ADR):$58.97Occupancy:35.03%Regulation:Low
Rank:#23Market:Passo de TorresCountry:BrazilProperties:274Monthly Revenue:$316.57Daily Rate (ADR):$61.18Occupancy:30.91%Regulation:Low
Rank:#24Market:Praia GrandeCountry:BrazilProperties:249Monthly Revenue:$513.01Daily Rate (ADR):$87.13Occupancy:25.72%Regulation:Low
Rank:#25Market:ChapecóCountry:BrazilProperties:241Monthly Revenue:$234.66Daily Rate (ADR):$30.13Occupancy:37.60%Regulation:Low
Rank:#26Market:Balneário GaivotaCountry:BrazilProperties:239Monthly Revenue:$264.86Daily Rate (ADR):$55.77Occupancy:28.42%Regulation:Moderate
Rank:#27Market:Jaraguá do SulCountry:BrazilProperties:212Monthly Revenue:$362.22Daily Rate (ADR):$38.69Occupancy:42.21%Regulation:Low
Rank:#28Market:Alfredo WagnerCountry:BrazilProperties:186Monthly Revenue:$872.87Daily Rate (ADR):$126.96Occupancy:26.80%Regulation:Low
Rank:#29Market:CamboriúCountry:BrazilProperties:183Monthly Revenue:$392.06Daily Rate (ADR):$84.53Occupancy:29.63%Regulation:Moderate
Rank:#30Market:Rancho QueimadoCountry:BrazilProperties:162Monthly Revenue:$1006.43Daily Rate (ADR):$142.17Occupancy:29.75%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

Maximize Your Airbnb Income in this market

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights