Rio Rufino Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Rio Rufino in 2025? Explore comprehensive Airbnb analytics for Rio Rufino, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Rio Rufino, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Rio Rufino, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rio Rufino Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rio Rufino Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rio Rufino (2025)
Understanding the monthly revenue variations for Airbnb listings in Rio Rufino is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rio Rufino is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rio Rufino across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,045+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,099 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $479 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $224, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rio Rufino
Rio Rufino Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rio Rufino STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rio Rufino:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rio Rufino
Average Daily Rate (ADR) Airbnb Trends in Rio Rufino (2025)
Effective short term rental pricing strategy in Rio Rufino involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rio Rufino typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Rio Rufino
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Airbnb Seasonality Analysis & Trends in Rio Rufino (2025)
Peak Season (June, May, July)
- Revenue averages $1,273 per month
- Occupancy rates average 30.1%
- Daily rates average $90
Shoulder Season
- Revenue averages $797 per month
- Occupancy maintains around 26.6%
- Daily rates hold near $88
Low Season (February, September, November)
- Revenue drops to average $529 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $87
Seasonality Insights for Rio Rufino
- The Airbnb seasonality in Rio Rufino shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rio Rufino's highest earning potential, with monthly revenues capable of climbing to $1,363, occupancy reaching a high of 38.5%, and ADRs peaking at $91.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $497, occupancy could drop to 18.6%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rio Rufino.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rio Rufino seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rio Rufino (2025)
Exploring the top neighborhoods for short-term rentals in Rio Rufino? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Rio Rufino | The heart of the city with access to local shops, restaurants, and cultural sites. Ideal for guests looking for convenience and a true feel of local life. | Museu de Rio Rufino, Praça Central, Igreja Matriz, Feira Municipal, Parque Natural |
| Serra do Rio Rufino | A beautiful natural area known for its stunning mountain views and outdoor activities. Perfect for nature lovers and those looking for adventure. | Caminhadas na Serra, Mirante do Rio Rufino, áreas para camping, pontos de pesca, trilhas |
| Vila Bicuíba | A charming village atmosphere with friendly locals and a community-oriented vibe. Great for guests seeking a peaceful retreat from the urban hustle. | Feira de Artesanato, Praça da Vila Bicuíba, caminhadas nas redondezas, eventos comunitários |
| Caminho dos Anjos | A scenic route popular among tourists and pilgrims, offering unique lodging opportunities for those on spiritual journeys. | Roteiro de Pilgrimage, Capela dos Anjos, pontos de vista panorâmicos, caminhadas guiadas |
| Colônia de Férias | A popular holiday colony for weekend getaways, offering leisure options and community activities. Ideal for families and relaxation. | lagoa para natação, áreas de piquenique, passeios de barco, espaços de eventos |
| Cascavel | A small town known for its agricultural landscape, appealing to visitors looking for rural experiences and connecting with nature. | feiras agrícolas, celebrações culturais, atividades ao ar livre, gastronomia local |
| Lagoa do Pereira | A picturesque lake area popular for fishing and outdoor activities, attracting visitors seeking tranquility and nature. | pesca na lagoa, caminhadas, pic-nics, eventos de esportes aquáticos |
| Fazenda Rio Rufino | Farm stays offer a unique experience in agriculture and rural lifestyle, perfect for those wanting to experience farm life and local traditions. | atividades na fazenda, gastronomia rural, trilhas de caminhada |
Understanding Airbnb License Requirements & STR Laws in Rio Rufino (2025)
While Rio Rufino, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rio Rufino to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rio Rufino (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rio Rufinobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Arandú
Entire Place • 2 bedrooms
Descanso na Serra/Familiar Comfort/Large garden
Entire Place • 3 bedrooms
Vivenda das Araucárias 01: Fireplace and Bath
Entire Place • 2 bedrooms
Casa de Campo Completa / Cabanas Monte Sierra
Entire Place • 3 bedrooms
Pousada Caminho do Lago
Entire Place • 3 bedrooms
Descanso na Serra/Family comfort
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rio Rufino (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rio Rufino based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cristiane | 3 | $44,133 | 152 | 5.00/5.0 |
| Andressa | 1 | $38,579 | 25 | 4.80/5.0 |
| Alessandra De Bona Sartor | 1 | $21,736 | 46 | 4.98/5.0 |
| Alcides | 4 | $21,328 | 48 | 4.97/5.0 |
| Mayara | 1 | $18,246 | 6 | 5.00/5.0 |
| Jodinéia | 1 | $15,188 | 28 | 5.00/5.0 |
| Vera | 4 | $11,077 | 43 | 4.84/5.0 |
| Cris | 2 | $8,010 | 68 | 4.96/5.0 |
| Roberta Muniz | 1 | $6,609 | 12 | 4.83/5.0 |
| Marcio E Akemi | 1 | $5,421 | 67 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rio Rufino.
Dive Deeper: Advanced Rio Rufino STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rio Rufino. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRio Rufino Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rio Rufino
- The Rio Rufino Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rio Rufino, House properties are the most common (48.3%), reflecting the local real estate landscape.
- Houses represent a significant 48.3% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Rio Rufino Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rio Rufino
- The dominant room capacity in Rio Rufino is 2 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.0% of the active Airbnb listings in Rio Rufino, indicating a high concentration in these sizes.
- A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rio Rufino.
Rio Rufino Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rio Rufino
- The most common guest capacity trend in Rio Rufino vacation rentals is listings accommodating 8+ guests (20.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Rio Rufino STR market, accounting for 41.4% of listings.
- 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rio Rufino.
- On average, properties in Rio Rufino are equipped to host 4.8 guests.
Rio Rufino Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rio Rufino
- The most common availability pattern in Rio Rufino falls within the 271-366 days range, representing 62.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rio Rufino (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rio Rufino Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
42.9% of total
2 Nights
9 listings
32.1% of total
30+ Nights
7 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Rio Rufino is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Rio Rufino Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25%) caters to monthly stays (30+ nights) in Rio Rufino, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Rio Rufino hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rio Rufino.
Rio Rufino Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
18.5% of total
Moderate
5 listings
18.5% of total
Firm
7 listings
25.9% of total
Strict
10 listings
37% of total
Cancellation Policy Insights for Rio Rufino
- The prevailing Airbnb cancellation policy trend in Rio Rufino is Strict, used by 37% of listings.
- A majority (62.9%) of hosts in Rio Rufino utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37% market standard in Rio Rufino.
- With 37% using Strict terms, this is a viable option in Rio Rufino, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rio Rufino.
Rio Rufino STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rio Rufino
- The overall average booking lead time for vacation rentals in Rio Rufino is 21 days.
- Guests book furthest in advance for stays during July (average 33 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (24 days avg.) sees the longest lead times, while Fall (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Rio Rufino.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 33 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Rio Rufino averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rio Rufino (2025)
Amenity Prevalence
Amenity Insights for Rio Rufino
- Essential amenities in Rio Rufino that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Dishes and silverware, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rio Rufino: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like TV or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rio Rufino to stay competitive.
Rio Rufino Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rio Rufino
- The typical guest profile for Airbnb in Rio Rufino consists of primarily domestic travelers (96%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.5% of guests.
- Key international markets include Brazil (95.5%) and Santa Catarina (1.3%).
- Top languages spoken are Portuguese (50.8%) followed by English (25%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and State of Santa Catarina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rio Rufino Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 133 | $1,348 | $144.70 | 32% |
| Angelina | 21 | $1,195 | $113.16 | 30% |
| Rio dos Cedros | 119 | $1,186 | $144.09 | 31% |
| Alfredo Wagner | 155 | $1,067 | $124.97 | 27% |
| Balneário Camboriú | 3,791 | $968 | $104.49 | 40% |
| Anitápolis | 66 | $954 | $79.91 | 43% |
| Guabiruba | 12 | $939 | $65.70 | 40% |
| Grão-Pará | 14 | $897 | $215.01 | 23% |
| Antônio Carlos | 33 | $845 | $108.86 | 28% |
| Massaranduba | 10 | $838 | $95.08 | 34% |