Ituporanga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Ituporanga in 2025? Explore comprehensive Airbnb analytics for Ituporanga, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Ituporanga, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in Ituporanga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ituporanga Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ituporanga Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$82
The average rental revenue earned for an occupied room per day in Ituporanga.
Occupancy Rate(?)
22.9%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$8,873
Typical annual income for an Airbnb listing in Ituporanga. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
23.2%
Strong growth (23.2%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Ituporanga.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Ituporanga.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ituporanga (2025)

Understanding the monthly revenue variations for Airbnb listings in Ituporanga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ituporanga is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ituporanga across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,243+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,194 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $709 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $271, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ituporanga

Ituporanga Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ituporanga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ituporanga:

  • Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 21%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ituporanga

Average Daily Rate (ADR) Airbnb Trends in Ituporanga (2025)

Effective short term rental pricing strategy in Ituporanga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ituporanga typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $135+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
  • Typical properties (Median) charge around $75 per night.
  • Entry-level properties (Bottom 25%) earn around $55 per night.

Average Daily Rate (ADR) Trend by Month in Ituporanga

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Airbnb Seasonality Analysis & Trends in Ituporanga (2025)

Peak Season (May, June, April)
  • Revenue averages $1,591 per month
  • Occupancy rates average 26.3%
  • Daily rates average $82
Shoulder Season
  • Revenue averages $784 per month
  • Occupancy maintains around 24.5%
  • Daily rates hold near $82
Low Season (February, October, November)
  • Revenue drops to average $526 per month
  • Occupancy decreases to average 20.6%
  • Daily rates adjust to average $80

Seasonality Insights for Ituporanga

  • The Airbnb seasonality in Ituporanga shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ituporanga's highest earning potential, with monthly revenues capable of climbing to $1,669, occupancy reaching a high of 30.1%, and ADRs peaking at $91.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $441, occupancy could drop to 17.6%, and ADRs may adjust down to $76.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ituporanga.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ituporanga seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ituporanga (2025)

Exploring the top neighborhoods for short-term rentals in Ituporanga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Ituporanga
The central district of Ituporanga is perfect for tourists wanting to be close to amenities, shops, and local attractions. It's a vibrant area that hosts local markets and restaurants.
Museu Municipal de Ituporanga, Parque do Imigrante, Catedral São Miguel, Feira Livre de Ituporanga
Rural Ituporanga
The rural areas around Ituporanga offer beautiful landscapes and a taste of the local culture. Great for tourists looking to escape the city life and enjoy nature activities.
Cachoeira do Salto, Trilhas e passeios a cavalo, Vinícolas locais, Atividades de ecoturismo
São José do Cerrito
A nearby small town that's calm and scenic, attractive for those seeking a peaceful retreat. It offers a more rural ambiance and proximity to hiking trails.
Caminhadas na natureza, Pontos históricos locais, Cultura típica da serra
Ilha do Cardoso
A beautiful island nearby known for its beaches and nature. Perfect for visitors looking for beach activities and water sports in a serene environment.
Praia da Ilha do Cardoso, Atividades náuticas, Ecoturismo e trilhas
Valley of the River Itajaí
This valley boasts stunning views and nature experiences. Ideal for tourism-related rentals focused on hiking and nature.
Parque Nacional da Serra do Itajaí, Cascatas e trilhas, Visitas a fábricas de cerveja artesanais
Cerro Negro
A small mountain town near Ituporanga offering a rural escape and outdoor activities. Attracts visitors interested in hiking and nature exploration.
Trilhas no Alto do Cerro, Eventos culturais anuais, Natureza exuberante
Pouso Redondo
Another tranquil spot near Ituporanga, perfect for relaxing stays with a local community vibe, making it attractive for family vacations.
Praias do Rio do Peixe, Eventos comunitários, Culinária local
Agrolândia
A municipality close to Ituporanga, offering a different cultural experience with local agriculture. Attracts visitors interested in rural tourism and local gastronomy.
Fazendas e plantações, Culinária típica, Eventos rurais

Understanding Airbnb License Requirements & STR Laws in Ituporanga (2025)

While Ituporanga, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ituporanga to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Ituporanga (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ituporangabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Crescent Moon Cabana

Crescent Moon Cabana

Entire Place • 1 bedroom

$28,784
Revenue
33.8%
Occupancy
$152.30
Daily Rate
Cottage dos Encantos

Cottage dos Encantos

Entire Place • 1 bedroom

$27,464
Revenue
49.7%
Occupancy
$119.88
Daily Rate
Cottage - Sítio Raízes

Cottage - Sítio Raízes

Entire Place • 6 bedrooms

$26,853
Revenue
43.8%
Occupancy
$164.46
Daily Rate
Sitio União da Ilha

Sitio União da Ilha

Entire Place • 6 bedrooms

$12,292
Revenue
40.7%
Occupancy
$77.08
Daily Rate
Cabana Beto Cunha - Bubble

Cabana Beto Cunha - Bubble

Entire Place • 1 bedroom

$10,689
Revenue
14.7%
Occupancy
$100.54
Daily Rate
Cabana Encanto.

Cabana Encanto.

Entire Place • 1 bedroom

$9,687
Revenue
25.5%
Occupancy
$60.27
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ituporanga (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ituporanga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Ana Julia2$35,951465.00/5.0
Jorge Luiz1$28,784204.95/5.0
Núbia1$27,464625.00/5.0
Adriane3$19,927534.96/5.0
Francielli3$17,333884.98/5.0
Ulysses1$12,292184.94/5.0
Julia Maria1$10,689154.60/5.0
Eliziani1$9,687324.88/5.0
Elizete1$9,08135.00/5.0
Caroline1$6,27565.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ituporanga.

Dive Deeper: Advanced Ituporanga STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ituporanga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ituporanga Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ituporanga

  • The Ituporanga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ituporanga, House properties are the most common (59.1%), reflecting the local real estate landscape.
  • Houses represent a significant 59.1% portion, catering likely to families or larger groups.

Ituporanga Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ituporanga

  • The dominant room capacity in Ituporanga is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 68.2% of the active Airbnb listings in Ituporanga, indicating a high concentration in these sizes.
  • A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ituporanga.

Ituporanga Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ituporanga

  • The most common guest capacity trend in Ituporanga vacation rentals is listings accommodating 8+ guests (27.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Ituporanga STR market, accounting for 50.0% of listings.
  • 54.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ituporanga.
  • On average, properties in Ituporanga are equipped to host 4.8 guests.

Ituporanga Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ituporanga

  • The most common availability pattern in Ituporanga falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Ituporanga (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ituporanga Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (47.6%)

1 Night

10 listings

47.6% of total

2 Nights (14.3%)

2 Nights

3 listings

14.3% of total

30+ Nights (38.1%)

30+ Nights

8 listings

38.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Ituporanga is 1 Night, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (61.9%) of the Ituporanga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (38.1%) caters to monthly stays (30+ nights) in Ituporanga, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 47.6% of Ituporanga hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 38.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ituporanga.

Ituporanga Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (45%)

Flexible

9 listings

45% of total

Moderate (15%)

Moderate

3 listings

15% of total

Firm (35%)

Firm

7 listings

35% of total

Strict

1 listings

5% of total

Cancellation Policy Insights for Ituporanga

  • The prevailing Airbnb cancellation policy trend in Ituporanga is Flexible, used by 45% of listings.
  • There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 45% market standard in Ituporanga.
  • Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ituporanga.

Ituporanga STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ituporanga

  • The overall average booking lead time for vacation rentals in Ituporanga is 23 days.
  • Guests book furthest in advance for stays during October (average 42 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (33 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Ituporanga.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 33 days) to capture early planners.
  • Monitor your own booking lead times against these Ituporanga averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ituporanga (2025)

Amenity Prevalence

Amenity Insights for Ituporanga

  • Essential amenities in Ituporanga that guests expect include: Wifi, Air conditioning, Kitchen, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ituporanga: Wifi, Air conditioning, Kitchen, Free parking on premises, TV.
  • Prioritize adding missing essentials: Free parking on premises, TV.
  • Consider adding popular differentiators like Refrigerator or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ituporanga to stay competitive.

Ituporanga Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ituporanga

  • The typical guest profile for Airbnb in Ituporanga consists of primarily domestic travelers (100%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 100.0% of guests.
  • Top languages spoken are Portuguese (61.7%) followed by English (24.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Florianópolis and Blumenau.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ituporanga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rancho Queimado133$1,348$144.7032%
Angelina21$1,195$113.1630%
Rio dos Cedros119$1,186$144.0931%
Alfredo Wagner155$1,067$124.9727%
Balneário Camboriú3,791$968$104.4940%
Anitápolis66$954$79.9143%
Guabiruba12$939$65.7040%
Grão-Pará14$897$215.0123%
Antônio Carlos33$845$108.8628%
Massaranduba10$838$95.0834%

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