Ibirama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Ibirama in 2025? Explore comprehensive Airbnb analytics for Ibirama, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Ibirama, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Ibirama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ibirama Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ibirama Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$85
The average rental revenue earned for an occupied room per day in Ibirama.
Occupancy Rate(?)
22.5%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$4,576
Typical annual income for an Airbnb listing in Ibirama. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.3%
Slight decrease (-4.3%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Ibirama.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Ibirama.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ibirama (2025)

Understanding the monthly revenue variations for Airbnb listings in Ibirama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ibirama is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ibirama across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,390+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $866 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $452 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $242, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ibirama

Ibirama Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ibirama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ibirama:

  • Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 19%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ibirama

Average Daily Rate (ADR) Airbnb Trends in Ibirama (2025)

Effective short term rental pricing strategy in Ibirama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ibirama typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $141+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
  • Typical properties (Median) charge around $82 per night.
  • Entry-level properties (Bottom 25%) earn around $48 per night.

Average Daily Rate (ADR) Trend by Month in Ibirama

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Airbnb Seasonality Analysis & Trends in Ibirama (2025)

Peak Season (January, December, October)
  • Revenue averages $1,033 per month
  • Occupancy rates average 35.0%
  • Daily rates average $87
Shoulder Season
  • Revenue averages $595 per month
  • Occupancy maintains around 22.3%
  • Daily rates hold near $84
Low Season (February, August, September)
  • Revenue drops to average $395 per month
  • Occupancy decreases to average 15.7%
  • Daily rates adjust to average $81

Seasonality Insights for Ibirama

  • The Airbnb seasonality in Ibirama shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ibirama's highest earning potential, with monthly revenues capable of climbing to $1,296, occupancy reaching a high of 37.1%, and ADRs peaking at $92.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $306, occupancy could drop to 11.2%, and ADRs may adjust down to $80.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ibirama.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ibirama seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ibirama (2025)

Exploring the top neighborhoods for short-term rentals in Ibirama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro
The heart of Ibirama with local shops, cafes, and access to essential services. Ideal for visitors wanting to experience the local culture and lifestyle.
Ibirama Cultural Center, Ibirama Municipal Market, Local restaurants and shops
Parque Ambiental
A beautiful park area perfect for families and nature lovers. Attracts those looking for outdoor activities and relaxation.
Environmental Park trails, Picnic areas, Sightseeing spots
Praça Lino S. Mendes
A lively square that hosts various community events, making it a cultural hub. Great for tourists who want to experience local festivities.
Local events, Food stalls, Cultural exhibitions
Rua 7 de Setembro
A busy street known for its shops and eateries. Convenient for tourists who enjoy dining and shopping.
Shops, Restaurants, Cafes
Bairro Santa Terezinha
A charming neighborhood known for its residential feel and friendly atmosphere. Appeals to those wanting a quieter stay while still close to attractions.
Local parks, Community markets
Rio Itajaí-Açu
The river provides beautiful views and recreational activities such as fishing and walking trails, perfect for adventure seekers.
Fishing spots, Walking trails, Scenic views
Igreja Matriz São Miguel Arcanjo
A historic church that attracts tourists for its architecture and religious significance. Provides a cultural experience.
Architectural tours, Religious events
Caminho dos Açores
A scenic route known for its natural beauty, ideal for nature enthusiasts and photographers. Offers a more rural experience.
Nature walks, Photography spots, Local flora and fauna

Understanding Airbnb License Requirements & STR Laws in Ibirama (2025)

With 19% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Ibirama. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ibirama to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 19% licensed listings)

Top Performing Airbnb Properties in Ibirama (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ibiramabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cabin with hydromassage and mountain views

Cabin with hydromassage and mountain views

Entire Place • 1 bedroom

$16,982
Revenue
45.3%
Occupancy
$99.27
Daily Rate
Morada João de Barro

Morada João de Barro

Entire Place • 3 bedrooms

$11,271
Revenue
29.5%
Occupancy
$125.46
Daily Rate
Barn Estalagem, rustic and exclusive atmosphere!

Barn Estalagem, rustic and exclusive atmosphere!

Entire Place • 2 bedrooms

$8,998
Revenue
27.3%
Occupancy
$101.40
Daily Rate
Casa Grande - Família e Eventos - Pousada Scursel

Casa Grande - Família e Eventos - Pousada Scursel

Private Room • 3 bedrooms

$8,379
Revenue
17.6%
Occupancy
$153.98
Daily Rate
Pousada Arautênsia Ibirama

Pousada Arautênsia Ibirama

Entire Place • 2 bedrooms

$7,514
Revenue
44.0%
Occupancy
$75.92
Daily Rate
Refúgio Vitória: Cabana Privativa no Vale Europeu

Refúgio Vitória: Cabana Privativa no Vale Europeu

Entire Place • 2 bedrooms

$6,643
Revenue
18.9%
Occupancy
$228.38
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ibirama (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ibirama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Pousada6$26,797534.51/5.0
João Ricardo3$16,984365.00/5.0
Luciane1$16,9821025.00/5.0
Ricardo1$8,998115.00/5.0
Host #5358629611$7,5140N/A/5.0
Host #5223889531$6,6430N/A/5.0
Host #5364180491$4,9451N/A/5.0
Ivanor2$3,719175.00/5.0
Fabian2$1,831214.93/5.0
Host #5780379871$1,5490N/A/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ibirama.

Dive Deeper: Advanced Ibirama STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ibirama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ibirama Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ibirama

  • The Ibirama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Ibirama, Outdoor/Unique properties are the most common (33.3%), reflecting the local real estate landscape.
  • Houses represent a significant 28.6% portion, catering likely to families or larger groups.
  • The presence of 23.8% Hotel/Boutique listings indicates integration with traditional hospitality.

Ibirama Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ibirama

  • The dominant room capacity in Ibirama is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 71.4% of the active Airbnb listings in Ibirama, indicating a high concentration in these sizes.
  • A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ibirama.

Ibirama Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ibirama

  • The most common guest capacity trend in Ibirama vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Ibirama STR market, accounting for 47.6% of listings.
  • 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ibirama.
  • On average, properties in Ibirama are equipped to host 4.1 guests.

Ibirama Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ibirama

  • The most common availability pattern in Ibirama falls within the 271-366 days range, representing 95.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Ibirama (52.4%), reflecting common guest stay durations or potential owner blocking patterns.

Ibirama Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.6%)

1 Night

6 listings

28.6% of total

2 Nights (19%)

2 Nights

4 listings

19% of total

30+ Nights (52.4%)

30+ Nights

11 listings

52.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Ibirama is 30+ Nights, adopted by 52.4% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (52.4%) caters to monthly stays (30+ nights) in Ibirama, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 52.4% of Ibirama hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 52.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ibirama.

Ibirama Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (35.3%)

Flexible

6 listings

35.3% of total

Moderate (41.2%)

Moderate

7 listings

41.2% of total

Firm (17.6%)

Firm

3 listings

17.6% of total

Strict (5.9%)

Strict

1 listings

5.9% of total

Cancellation Policy Insights for Ibirama

  • The prevailing Airbnb cancellation policy trend in Ibirama is Moderate, used by 41.2% of listings.
  • The market strongly favors guest-friendly terms, with 76.5% of listings offering Flexible or Moderate policies. This suggests guests in Ibirama may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.2% market standard in Ibirama.
  • Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ibirama.

Ibirama STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ibirama

  • The overall average booking lead time for vacation rentals in Ibirama is 29 days.
  • Guests book furthest in advance for stays during October (average 61 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (33 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Ibirama.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
  • During September, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 33 days) to capture early planners.
  • Monitor your own booking lead times against these Ibirama averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ibirama (2025)

Amenity Prevalence

Amenity Insights for Ibirama

  • Essential amenities in Ibirama that guests expect include: Free parking on premises, TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Air conditioning, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ibirama: Free parking on premises, TV, Wifi.
  • Consider adding popular differentiators like Essentials or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ibirama to stay competitive.

Ibirama Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ibirama

  • The typical guest profile for Airbnb in Ibirama consists of primarily domestic travelers (95%), often arriving from nearby Curitiba, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 94.6% of guests.
  • Key international markets include Brazil (94.6%) and United States (1.8%).
  • Top languages spoken are Portuguese (49.2%) followed by English (27.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Curitiba and Blumenau.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ibirama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rancho Queimado162$1,006$142.1730%
Rio dos Cedros137$981$145.3529%
Balneário Camboriú4,446$963$125.4639%
Angelina27$885$112.0924%
Alfredo Wagner186$873$126.9627%
Anitápolis67$850$87.0140%
Região Geográfica Imediata de Criciúma10$809$92.3238%
Florianópolis15,977$766$103.6441%
Grão-Pará15$750$247.5621%
Canelinha13$729$157.3026%

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