Itapoá Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Itapoá in 2025? Explore comprehensive Airbnb analytics for Itapoá, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Itapoá, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 631 active listings.
Whether you're considering an Airbnb investment in Itapoá, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Itapoá Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Itapoá Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Itapoá (2025)
Understanding the monthly revenue variations for Airbnb listings in Itapoá is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Itapoá is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Itapoá across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,041+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,197 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $607 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $284, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Itapoá
Itapoá Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Itapoá STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Itapoá:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Itapoá
Average Daily Rate (ADR) Airbnb Trends in Itapoá (2025)
Effective short term rental pricing strategy in Itapoá involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Itapoá typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $184+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Itapoá
Get Live Itapoá Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Itapoá (2025)
Peak Season (January, December, April)
- Revenue averages $1,526 per month
- Occupancy rates average 40.3%
- Daily rates average $113
Shoulder Season
- Revenue averages $797 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $102
Low Season (June, July, September)
- Revenue drops to average $554 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $101
Seasonality Insights for Itapoá
- The Airbnb seasonality in Itapoá shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Itapoá's highest earning potential, with monthly revenues capable of climbing to $2,037, occupancy reaching a high of 53.4%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $546, occupancy could drop to 19.0%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Itapoá.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Itapoá seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Itapoá (2025)
Exploring the top neighborhoods for short-term rentals in Itapoá? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia Itapoá | A popular beach destination attracting families and tourists looking for sun and relaxation, ideal for summer vacations. | Praia Itapoá Beach, Itapoá Boardwalk, Water sports activities, Markets and seafood restaurants, Nature trails |
| Centro Itapoá | The central area offers convenient access to shops, restaurants, and local attractions, making it attractive for short-term rentals. | Local markets, Restaurants and cafes, Cultural events, Art galleries, Accessibility to public transport |
| Praia do Cardoso | Known for its tranquil beaches and natural beauty, this area is perfect for those seeking peaceful retreats in nature. | Cardoso Beach, Nature reserves, Kayaking spots, Fishing opportunities, Beachfront dining |
| Praia de Ubatuba | A beach area known for its vibrant atmosphere and fun activities, attracting younger crowds and surfers. | Ubatuba Beach, Surf schools, Beach parties, Local bars, Water sports |
| Ponta do Sul | Offers stunning views and a relaxing environment, ideal for families and couples looking for a getaway. | Ponta do Sul Beach, Hiking trails, Fishing spots, Parks, Observation points |
| Praia do Gravatá | Less crowded and perfect for those looking to escape the hustle; ideal for nature lovers and tranquility seekers. | Gravatá Beach, Wildlife watching, Nature trails, Camping, Picnic areas |
| Praia do Santinho | A serene beach that attracts visitors seeking a quieter and more relaxed experience, along with beautiful sceneries. | Santinho Beach, Breathtaking sunsets, Beachfront accommodations, Sand dunes, Meditation spots |
| Vilarejo | The little village feel attracts those who want a more authentic experience with local culture and community. | Local shops, Community events, Cultural heritage sites, Traditional food, Friendly locals |
Understanding Airbnb License Requirements & STR Laws in Itapoá (2025)
While Itapoá, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Itapoá to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Itapoá (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Itapoábased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa pé na areia Condomínio Cancun Beach itapoá/SC
Entire Place • 5 bedrooms
Excellent seaside house in a gated community.
Entire Place • 5 bedrooms
Casa de Praia Marinho Itapoá
Entire Place • 6 bedrooms
🏖 Amazing Beachfront house 6 bedroom, gated condo
Entire Place • 6 bedrooms
CHALÉ-1 “foot in sand” in Itapoá SC
Entire Place • 1 bedroom
House with swimming pool facing the sea
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Itapoá (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Itapoá based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| André Luiz | 8 | $78,430 | 193 | 4.91/5.0 |
| Patrícia | 3 | $56,610 | 63 | 4.85/5.0 |
| Josi | 3 | $55,489 | 105 | 4.86/5.0 |
| Marina | 1 | $55,370 | 3 | 5.00/5.0 |
| Sayonara | 1 | $49,065 | 31 | 4.97/5.0 |
| Anete | 2 | $47,538 | 34 | 4.99/5.0 |
| Adriel | 2 | $47,497 | 9 | 4.42/5.0 |
| Lucas | 6 | $43,028 | 236 | 4.97/5.0 |
| Host #164880710 | 1 | $42,452 | 0 | 0.00/5.0 |
| Jéssica | 3 | $39,721 | 64 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Itapoá.
Dive Deeper: Advanced Itapoá STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Itapoá. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsItapoá Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Itapoá
- The Itapoá Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 631 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Itapoá, House properties are the most common (75.1%), reflecting the local real estate landscape.
- Houses represent a significant 75.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 2.1%) offer potential for unique stay experiences.
Itapoá Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Itapoá
- The dominant room capacity in Itapoá is 3 bedrooms listings, making up 38.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 72.6% of the active Airbnb listings in Itapoá, indicating a high concentration in these sizes.
- A significant 56.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Itapoá.
Itapoá Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Itapoá
- The most common guest capacity trend in Itapoá vacation rentals is listings accommodating 8+ guests (58.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Itapoá STR market, accounting for 77.6% of listings.
- 83.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Itapoá.
- On average, properties in Itapoá are equipped to host 6.8 guests.
Itapoá Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Itapoá
- The most common availability pattern in Itapoá falls within the 271-366 days range, representing 74.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Itapoá (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Itapoá Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
102 listings
16.7% of total
2 Nights
168 listings
27.6% of total
3 Nights
71 listings
11.7% of total
4-6 Nights
70 listings
11.5% of total
7-29 Nights
11 listings
1.8% of total
30+ Nights
187 listings
30.7% of total
Key Insights
- The most prevalent minimum stay requirement in Itapoá is 30+ Nights, adopted by 30.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.7%) caters to monthly stays (30+ nights) in Itapoá, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.7% of Itapoá hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Itapoá.
Itapoá Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
79 listings
17.3% of total
Moderate
106 listings
23.2% of total
Firm
95 listings
20.8% of total
Strict
176 listings
38.6% of total
Cancellation Policy Insights for Itapoá
- The prevailing Airbnb cancellation policy trend in Itapoá is Strict, used by 38.6% of listings.
- A majority (59.4%) of hosts in Itapoá utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.6% market standard in Itapoá.
- With 38.6% using Strict terms, this is a viable option in Itapoá, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Itapoá.
Itapoá STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Itapoá
- The overall average booking lead time for vacation rentals in Itapoá is 51 days.
- Guests book furthest in advance for stays during December (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (52 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Itapoá.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Itapoá averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Itapoá (2025)
Amenity Prevalence
Amenity Insights for Itapoá
- Essential amenities in Itapoá that guests expect include: Kitchen, TV, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like BBQ grill, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Itapoá: Kitchen, TV, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Kitchen, TV, Free parking on premises, Wifi.
- Consider adding popular differentiators like BBQ grill or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Itapoá to stay competitive.
Itapoá Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Itapoá
- The typical guest profile for Airbnb in Itapoá consists of primarily domestic travelers (98%), often arriving from nearby Curitiba, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.7% of guests.
- Key international markets include Brazil (97.7%) and United States (0.5%).
- Top languages spoken are Portuguese (61.6%) followed by English (21.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Curitiba and Paraná.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Itapoá Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 133 | $1,348 | $144.70 | 32% |
| Campo Magro | 22 | $1,271 | $113.91 | 36% |
| Angelina | 21 | $1,195 | $113.16 | 30% |
| Rio dos Cedros | 119 | $1,186 | $144.09 | 31% |
| Quatro Barras | 28 | $1,126 | $133.23 | 30% |
| Balsa Nova | 51 | $1,073 | $117.55 | 29% |
| Alfredo Wagner | 155 | $1,067 | $124.97 | 27% |
| Almirante Tamandaré | 18 | $988 | $86.95 | 43% |
| Balneário Camboriú | 3,791 | $968 | $104.49 | 40% |
| Anitápolis | 66 | $954 | $79.91 | 43% |