Jaguaruna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Jaguaruna in 2025? Explore comprehensive Airbnb analytics for Jaguaruna, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Jaguaruna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 108 active listings.
Whether you're considering an Airbnb investment in Jaguaruna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jaguaruna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jaguaruna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jaguaruna (2025)
Understanding the monthly revenue variations for Airbnb listings in Jaguaruna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jaguaruna is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jaguaruna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,578+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $848 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $444 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $186, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jaguaruna
Jaguaruna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jaguaruna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jaguaruna:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jaguaruna
Average Daily Rate (ADR) Airbnb Trends in Jaguaruna (2025)
Effective short term rental pricing strategy in Jaguaruna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jaguaruna typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $133+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $70 or more.
- Typical properties (Median) charge around $48 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Jaguaruna
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Airbnb Seasonality Analysis & Trends in Jaguaruna (2025)
Peak Season (January, April, May)
- Revenue averages $1,022 per month
- Occupancy rates average 31.9%
- Daily rates average $69
Shoulder Season
- Revenue averages $613 per month
- Occupancy maintains around 26.7%
- Daily rates hold near $68
Low Season (July, August, October)
- Revenue drops to average $374 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $66
Seasonality Insights for Jaguaruna
- The Airbnb seasonality in Jaguaruna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jaguaruna's highest earning potential, with monthly revenues capable of climbing to $1,205, occupancy reaching a high of 51.3%, and ADRs peaking at $75.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $351, occupancy could drop to 12.0%, and ADRs may adjust down to $65.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jaguaruna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jaguaruna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jaguaruna (2025)
Exploring the top neighborhoods for short-term rentals in Jaguaruna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia de Jaguaruna | A beautiful beach destination known for its natural scenery and relaxing atmosphere. It attracts families and tourists looking for a seaside retreat with various water activities. | |
| Centro de Jaguaruna | The central area of the city, providing access to local shops, restaurants, and cultural sites. It is convenient for travelers looking to explore the local life. | |
| Praia do Camacho | A more secluded beach option that offers tranquility and natural beauty. Ideal for visitors seeking a peaceful getaway away from the tourist crowds. | |
| Igreja Matriz de Jaguaruna | A historical church that attracts visitors interested in local culture and architecture. It serves as a cultural landmark in the community. | |
| Praia do Morro | Known for its scenic landscapes and ideal surfing conditions, making it attractive for sports enthusiasts and beach lovers alike. | |
| Fazenda do Rio | A picturesque area known for its farm stays and ecotourism opportunities. Perfect for those who appreciate nature and rural tourism. | |
| Parque Natural Municipal de Jaguaruna | A municipal park that offers trails and environmental preservation. Great for outdoor enthusiasts and those looking to explore the local flora and fauna. | |
| Câmara Municipal de Jaguaruna | The municipal chamber is a center for local governance and community activities. It reflects the political and civic engagement of the community. |
Understanding Airbnb License Requirements & STR Laws in Jaguaruna (2025)
While Jaguaruna, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jaguaruna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jaguaruna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jaguarunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Beach Chalet (seaside with a bathtub)
Entire Place • 1 bedroom
Lagoon-front hydromassage chalet
Entire Place • 1 bedroom
Chalé Céu Azul - Jaguaruna
Entire Place • 1 bedroom
HOUSE SEASIDE, large, cozy, for 15 people
Entire Place • 6 bedrooms
Waterfront Loft by the Sea
Entire Place • 1 bedroom
Sartor's Beach House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jaguaruna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jaguaruna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Welliton | 2 | $37,629 | 33 | 4.90/5.0 |
| Jaíne | 1 | $29,595 | 49 | 4.98/5.0 |
| Adriana | 3 | $21,504 | 59 | 3.23/5.0 |
| Thaina | 1 | $20,428 | 19 | 4.95/5.0 |
| Filipe | 1 | $18,007 | 36 | 4.69/5.0 |
| Monica | 1 | $17,592 | 48 | 5.00/5.0 |
| Mariana | 1 | $15,916 | 7 | 4.71/5.0 |
| Daniel | 2 | $13,288 | 13 | 2.50/5.0 |
| Juliano | 2 | $12,814 | 66 | 4.90/5.0 |
| Daniel | 3 | $12,173 | 30 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jaguaruna.
Dive Deeper: Advanced Jaguaruna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jaguaruna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJaguaruna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jaguaruna
- The Jaguaruna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.1% of the 108 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jaguaruna, House properties are the most common (71.3%), reflecting the local real estate landscape.
- Houses represent a significant 71.3% portion, catering likely to families or larger groups.
Jaguaruna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jaguaruna
- The dominant room capacity in Jaguaruna is 2 bedrooms listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.4% of the active Airbnb listings in Jaguaruna, indicating a high concentration in these sizes.
- A significant 28.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jaguaruna.
Jaguaruna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jaguaruna
- The most common guest capacity trend in Jaguaruna vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Jaguaruna STR market, accounting for 49.1% of listings.
- 45.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jaguaruna.
- On average, properties in Jaguaruna are equipped to host 5.4 guests.
Jaguaruna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jaguaruna
- The most common availability pattern in Jaguaruna falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jaguaruna (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jaguaruna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
24.8% of total
2 Nights
29 listings
27.6% of total
3 Nights
12 listings
11.4% of total
4-6 Nights
11 listings
10.5% of total
7-29 Nights
1 listings
1% of total
30+ Nights
26 listings
24.8% of total
Key Insights
- The most prevalent minimum stay requirement in Jaguaruna is 2 Nights, adopted by 27.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.8%) caters to monthly stays (30+ nights) in Jaguaruna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.6% of Jaguaruna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jaguaruna.
Jaguaruna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
30% of total
Moderate
19 listings
27.1% of total
Firm
9 listings
12.9% of total
Strict
21 listings
30% of total
Cancellation Policy Insights for Jaguaruna
- The prevailing Airbnb cancellation policy trend in Jaguaruna is Flexible, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (42.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30% market standard in Jaguaruna.
- Regularly review your cancellation policy against competitors and market demand shifts in Jaguaruna.
Jaguaruna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jaguaruna
- The overall average booking lead time for vacation rentals in Jaguaruna is 45 days.
- Guests book furthest in advance for stays during September (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (59 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Jaguaruna.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Jaguaruna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jaguaruna (2025)
Amenity Prevalence
Amenity Insights for Jaguaruna
- Essential amenities in Jaguaruna that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jaguaruna: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jaguaruna to stay competitive.
Jaguaruna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jaguaruna
- The typical guest profile for Airbnb in Jaguaruna consists of primarily domestic travelers (95%), often arriving from nearby Rio Grande do Sul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.6% of guests.
- Key international markets include Brazil (94.6%) and Argentina (2.3%).
- Top languages spoken are Portuguese (51.4%) followed by English (25.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio Grande do Sul and Porto Alegre.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jaguaruna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 133 | $1,348 | $144.70 | 32% |
| Angelina | 21 | $1,195 | $113.16 | 30% |
| Alfredo Wagner | 155 | $1,067 | $124.97 | 27% |
| Anitápolis | 66 | $954 | $79.91 | 43% |
| Guabiruba | 12 | $939 | $65.70 | 40% |
| Grão-Pará | 14 | $897 | $215.01 | 23% |
| Antônio Carlos | 33 | $845 | $108.86 | 28% |
| Bom Retiro | 77 | $838 | $122.26 | 23% |
| Região Geográfica Imediata de Criciúma | 10 | $830 | $79.26 | 38% |
| Canelinha | 12 | $825 | $150.73 | 28% |