Airbnb Market Analytics, Statistics and Data in Laguna, Santa Catarina, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Laguna? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Laguna:
How much do Airbnb hosts make on average per month in Laguna?
The short-term rental market in Laguna shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $433 per month
- Strong performing properties (top 25%) make $934 or more
- Best-in-class properties (top 10%) achieve $1,598+ monthly
- Entry-level properties (bottom 25%) typically earn around $187
Revenue Variations by Month
Occupancy Rates Throughout the Year in Laguna
The market in Laguna shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 38% or higher
- Best-in-class properties (top 10%) reach 55%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Laguna
Daily rates in Laguna vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $61 per night
- Strong performing properties (top 25%) secure $93 or more
- Best-in-class properties (top 10%) pull in $145+ per night
- Entry-level properties (bottom 25%) earn around $42
Daily Rate Variations by Month
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Seasonality patterns in Laguna
Peak Season (January, February, March)
- Revenue peaks at $1113.20 per month
- Occupancy rates reach 41.64%
- Daily rates average $86.40
Shoulder Season
- Revenue averages $688.68 per month
- Occupancy maintains 26.49%
- Daily rates hold at $78.14
Low Season (July, August, September)
- Revenue drops to $376.45 per month
- Occupancy decreases to 16.72%
- Daily rates adjust to $70.11
Is it still profitable to do Airbnb in Laguna in 2025?
Yes! Laguna demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 26% and monthly revenue averaging $689 and With 478 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Laguna
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Joaquina Beach | Famous for its stunning white sand beaches and great surf conditions. Ideal for families and surfers alike, attracting tourists all year round. | Joaquina Beach, Dunes of Joaquina, Surfing competitions, Laguna's Historic Center |
| Praia do Solidão | A more tranquil and scenic beach area, perfect for those seeking a peaceful getaway. Popular for its beautiful landscapes and nature walks. | Solidão Beach, Natural Reserve, Fishing community, Hiking trails |
| Praia da Galheta | Known for its natural beauty and as a nudist beach, attracting a unique crowd. It's secluded and offers a relaxed atmosphere for visitors. | Galheta Beach, Natural surroundings, Hiking paths, Surf spots |
| Laguna Historic Center | Rich in history and architecture, this area offers charm and character. It attracts culture enthusiasts and tourists interested in Laguna's heritage. | Convent of Our Lady of Conceição, Laguna's House, Historical museums, Cultural events |
| Praia do Mar Grosso | A lively beach area with many amenities and attractions, favored by both locals and tourists. Great for beach sports and social activities. | Mar Grosso Beach, Beach bars and restaurants, Surf schools, Boardwalk |
| Santa Marta | A picturesque fishing village known for its authentic atmosphere. It's an emerging destination for those seeking local experiences and natural beauty. | Santa Marta Beach, Local seafood restaurants, Fishing village charm, Scenic views |
| Praia do Cardoso | A large beach with calm waters, ideal for families and safe for children. It offers a variety of beach activities and accommodations. | Cardoso Beach, Water sports, Beachside camping, Family-friendly environment |
| Praia da Barra | A less crowded beach known for its tranquility and beauty. Perfect for nature lovers and those looking to escape the hustle and bustle. | Barra Beach, Walking trails, Nature reserves, Fishing spots |
Do you need a license for Airbnb in Laguna?
We recommend checking directly with Laguna's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Laguna
House with pool and lagoon inside the land
Entire Place • 7 bedrooms
Sítio - up to 35 people - Cachoeiras Privativas
Entire Place • 11 bedrooms
The white and blue house of Tereza
Entire Place • 6 bedrooms
Heart of Stone Chalet with a view
Entire Place • 1 bedroom
Chalet Dois Amores com Vista
Entire Place • 1 bedroom
House for family to enjoy in Itapirubá
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Laguna
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Quartum | 10 | $88,321 | 120 | 4.22/5.0 |
| Ana Beatriz | 3 | $59,104 | 53 | 4.98/5.0 |
| Michelle | 3 | $50,112 | 102 | 4.95/5.0 |
| Nany | 1 | $36,710 | 16 | 5.00/5.0 |
| Camila | 3 | $33,847 | 433 | 4.92/5.0 |
| Renata | 1 | $33,704 | 21 | 4.81/5.0 |
| Fernanda | 1 | $27,943 | 3 | 5.00/5.0 |
| Apartlaguna | 7 | $26,340 | 52 | 3.05/5.0 |
| Milene | 2 | $26,312 | 43 | 4.77/5.0 |
| Paula | 3 | $26,012 | 222 | 4.80/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Laguna
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95%), with house and apartment & condo properties comprising 92.3% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (7.7% combined)
Room Capacity Distribution
Analysis of 478 properties in Laguna shows that 2 bedrooms properties are most prevalent, making up 35.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 63.0% of all listings.
Key Insights
- Most common: 2 bedrooms (35.8%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 63.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 478 properties in Laguna reveals that 6 guests properties dominate the market, representing 25.9% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 47.3% of the market.
Key Insights
- Most common capacity: 6 guests (25.9% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 47.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 478 properties in Laguna, the most common availability pattern is 271-366 days (79.9% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (39.7% of properties).
Key Insights
- Most common availability window: 271-366 days (79.9%)
- Most common booking duration: 1-30 days (39.7%)
- Properties with high availability (180+ days): 96.4%
- Properties with long-term bookings (180+ days): 4.4%
Minimum Stay Distributions
1 Night
98 listings
22.4% of total
2 Nights
179 listings
40.9% of total
3 Nights
61 listings
13.9% of total
4-6 Nights
48 listings
11% of total
7-29 Nights
8 listings
1.8% of total
30+ Nights
44 listings
10% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.3%
- Mid-length stays (4-6 nights) represent 11% of listings
- Monthly+ stays (10%) suggest a stable extended-stay market
- High market flexibility with 77.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
75 listings
20.1% of total
Moderate
76 listings
20.4% of total
Firm
82 listings
22% of total
Strict
140 listings
37.5% of total
Key Insights
- Strict is the preferred policy at 37.5% of listings
- The market shows a balanced distribution between guest-friendly (40.5%) and strict (59.5%) policies
- Flexible policies are least common at 20.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 49 days
- Shortest booking windows are in Jun, Sep, Aug, averaging 20 days
- Winter shows the longest average booking window at 49 days, while Summer has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Laguna
Below is the distribution of amenities across listings in Laguna:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.7% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (1%) and Uruguay (0.9%)
- Portuguese is the top language at 49.6%, followed by English (26.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Porto Alegre and Rio Grande do Sul markets
- Develop localized content for Argentina and Uruguay
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Laguna. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 138 | $1,372 | $143.10 | 33% |
| Angelina | 22 | $1,264 | $115.03 | 31% |
| Alfredo Wagner | 156 | $1,074 | $123.61 | 28% |
| Região Geográfica Imediata de Tubarão | 10 | $1,034 | $125.98 | 25% |
| Guabiruba | 12 | $1,010 | $67.20 | 39% |
| Anitápolis | 66 | $1,004 | $81.25 | 43% |
| Bom Retiro | 77 | $885 | $121.47 | 24% |
| Ituporanga | 22 | $855 | $81.82 | 24% |
| Antônio Carlos | 35 | $836 | $108.21 | 28% |
| Aurora | 10 | $815 | $87.64 | 25% |
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