Laguna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Laguna in 2025? Explore comprehensive Airbnb analytics for Laguna, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Laguna, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 462 active listings.
Whether you're considering an Airbnb investment in Laguna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laguna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Laguna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Laguna (2025)
Understanding the monthly revenue variations for Airbnb listings in Laguna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laguna is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laguna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,544+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $884 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $415 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $187, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laguna
Laguna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Laguna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laguna:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laguna
Average Daily Rate (ADR) Airbnb Trends in Laguna (2025)
Effective short term rental pricing strategy in Laguna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laguna typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
- Typical properties (Median) charge around $60 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Laguna
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Airbnb Seasonality Analysis & Trends in Laguna (2025)
Peak Season (January, December, April)
- Revenue averages $1,015 per month
- Occupancy rates average 35.7%
- Daily rates average $81
Shoulder Season
- Revenue averages $610 per month
- Occupancy maintains around 25.1%
- Daily rates hold near $77
Low Season (July, August, September)
- Revenue drops to average $409 per month
- Occupancy decreases to average 21.3%
- Daily rates adjust to average $77
Seasonality Insights for Laguna
- The Airbnb seasonality in Laguna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laguna's highest earning potential, with monthly revenues capable of climbing to $1,341, occupancy reaching a high of 50.1%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $337, occupancy could drop to 16.7%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laguna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Laguna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Laguna (2025)
Exploring the top neighborhoods for short-term rentals in Laguna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia do Santinho | A beautiful beach known for its stunning dunes and clear waters. It's a great spot for tourists looking for natural beauty and relaxation. | Santinho Beach, Costão do Santinho, Ranchos de Pesca, Laguna's Historic Center, Dunas do Santinho Waterfall |
| Praia do Cardoso | One of the most popular beaches in Laguna, famous for its calm waters and excellent conditions for water sports, ideal for families and young people. | Cardoso Beach, Laguna's Fishermen's Fair, Surfing spots, Nearby restaurants and bars, Nature trails |
| Praia da Graciosa | A charming beach with a more tranquil atmosphere, perfect for those looking to escape the busier tourist spots and enjoy nature. | Graciosa Beach, Laguna's Romantic Lookout, Local seafood restaurants, Birdwatching |
| Centro Histórico | The historical center of Laguna, filled with cultural sites and colonial architecture. It's a prime area for tourists interested in history and local culture. | Vila de Laguna, Museum of Itapirubá, Casa de Anita, Historic buildings, Cafés and shops |
| Praia do Gi | Known for its breathtaking views and surf conditions, attracts tourists and surfers seeking adventure. | Gi Beach, Surf Schools, Nature walks, Viewpoints |
| Laguna Golf Club | An excellent location for golf enthusiasts. The golf club attracts visitors who want to combine leisure with their stay. | Laguna Golf Course, Scenic views, Clubhouse dining |
| Praia do Sol | A vibrant beach with many bars and restaurants. It’s perfect for those looking for nightlife and entertainment. | Sol Beach, Beachfront bars and clubs, Boat tours |
| Praia do Faro | A quieter beach with stunning landscapes, popular with those looking for tranquility and scenic hikes. | Faro Beach, Hiking trails, Photography spots, Local artisanal shops |
Understanding Airbnb License Requirements & STR Laws in Laguna (2025)
While Laguna, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laguna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Laguna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lagunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The white and blue house of Tereza
Entire Place • 6 bedrooms
House with pool and lagoon inside the land
Entire Place • 7 bedrooms
Sítio - up to 35 people - Cachoeiras Privativas
Entire Place • 11 bedrooms
Heart of Stone Chalet with a view
Entire Place • 1 bedroom
Recanto da Gratidão
Entire Place • 1 bedroom
Pleasant lagoon house.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Laguna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Laguna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Quartum | 10 | $98,566 | 120 | 4.22/5.0 |
| Ana Beatriz | 3 | $48,834 | 53 | 4.98/5.0 |
| Fernanda | 1 | $48,325 | 3 | 5.00/5.0 |
| Michelle | 3 | $46,121 | 102 | 4.95/5.0 |
| Camila | 3 | $37,405 | 433 | 4.92/5.0 |
| Nany | 1 | $34,314 | 16 | 5.00/5.0 |
| Renata | 1 | $33,439 | 21 | 4.81/5.0 |
| Apartlaguna | 8 | $32,645 | 52 | 2.67/5.0 |
| Suzana | 5 | $26,388 | 87 | 3.85/5.0 |
| Paula | 3 | $24,975 | 222 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laguna.
Dive Deeper: Advanced Laguna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laguna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaguna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laguna
- The Laguna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.8% of the 462 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laguna, House properties are the most common (51.1%), reflecting the local real estate landscape.
- Houses represent a significant 51.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 7.3%) offer potential for unique stay experiences.
Laguna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laguna
- The dominant room capacity in Laguna is 2 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.6% of the active Airbnb listings in Laguna, indicating a high concentration in these sizes.
- A significant 32.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Laguna.
Laguna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laguna
- The most common guest capacity trend in Laguna vacation rentals is listings accommodating 6 guests (26.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Laguna STR market, accounting for 47.6% of listings.
- 49.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laguna.
- On average, properties in Laguna are equipped to host 5.2 guests.
Laguna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laguna
- The most common availability pattern in Laguna falls within the 271-366 days range, representing 78.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Laguna (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Laguna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
84 listings
19.3% of total
2 Nights
164 listings
37.7% of total
3 Nights
52 listings
12% of total
4-6 Nights
34 listings
7.8% of total
7-29 Nights
6 listings
1.4% of total
30+ Nights
95 listings
21.8% of total
Key Insights
- The most prevalent minimum stay requirement in Laguna is 2 Nights, adopted by 37.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.8%) caters to monthly stays (30+ nights) in Laguna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.7% of Laguna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.3% currently do.
- A 2-night minimum appears standard (37.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laguna.
Laguna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
75 listings
20.5% of total
Moderate
76 listings
20.8% of total
Firm
81 listings
22.2% of total
Strict
133 listings
36.4% of total
Cancellation Policy Insights for Laguna
- The prevailing Airbnb cancellation policy trend in Laguna is Strict, used by 36.4% of listings.
- A majority (58.6%) of hosts in Laguna utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.4% market standard in Laguna.
- With 36.4% using Strict terms, this is a viable option in Laguna, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Laguna.
Laguna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Laguna
- The overall average booking lead time for vacation rentals in Laguna is 44 days.
- Guests book furthest in advance for stays during December (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Laguna.
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Laguna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Laguna (2025)
Amenity Prevalence
Amenity Insights for Laguna
- Essential amenities in Laguna that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laguna: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laguna to stay competitive.
Laguna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Laguna
- The typical guest profile for Airbnb in Laguna consists of primarily domestic travelers (94%), often arriving from nearby Rio Grande do Sul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.5% of guests.
- Key international markets include Brazil (93.5%) and Argentina (1.8%).
- Top languages spoken are Portuguese (50.1%) followed by English (25.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio Grande do Sul and Porto Alegre.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Laguna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 133 | $1,348 | $144.70 | 32% |
| Angelina | 21 | $1,195 | $113.16 | 30% |
| Alfredo Wagner | 155 | $1,067 | $124.97 | 27% |
| Anitápolis | 66 | $954 | $79.91 | 43% |
| Guabiruba | 12 | $939 | $65.70 | 40% |
| Grão-Pará | 14 | $897 | $215.01 | 23% |
| Antônio Carlos | 33 | $845 | $108.86 | 28% |
| Bom Retiro | 77 | $838 | $122.26 | 23% |
| Região Geográfica Imediata de Criciúma | 10 | $830 | $79.26 | 38% |
| Canelinha | 12 | $825 | $150.73 | 28% |