São José Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in São José in 2025? Explore comprehensive Airbnb analytics for São José, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for São José, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 428 active listings.
Whether you're considering an Airbnb investment in São José, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São José Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São José Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São José (2025)
Understanding the monthly revenue variations for Airbnb listings in São José is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São José is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São José across different performance tiers:
- Best-in-class properties (Top 10%) achieve $928+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $617 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $385 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $190, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São José
São José Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São José STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São José:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São José
Average Daily Rate (ADR) Airbnb Trends in São José (2025)
Effective short term rental pricing strategy in São José involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São José typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $83+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $50 or more.
- Typical properties (Median) charge around $31 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in São José
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Airbnb Seasonality Analysis & Trends in São José (2025)
Peak Season (January, February, December)
- Revenue averages $676 per month
- Occupancy rates average 50.7%
- Daily rates average $49
Shoulder Season
- Revenue averages $430 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $47
Low Season (May, June, September)
- Revenue drops to average $344 per month
- Occupancy decreases to average 36.1%
- Daily rates adjust to average $47
Seasonality Insights for São José
- The Airbnb seasonality in São José shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São José's highest earning potential, with monthly revenues capable of climbing to $824, occupancy reaching a high of 56.2%, and ADRs peaking at $51.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $321, occupancy could drop to 30.4%, and ADRs may adjust down to $44.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São José.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São José seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São José (2025)
Exploring the top neighborhoods for short-term rentals in São José? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The downtown area of São José, known for its accessibility and proximity to shops, restaurants, and public transport. It's a vibrant hub perfect for urban travelers looking for convenience. | Palácio da Polícia Civil, Igreja Matriz de São José, Teatro Adolpho Mello, Shopping Continente, Museu Histórico de São José |
| Cacupé | A beautiful coastal area with stunning views of the bay and nature. Ideal for those seeking a tranquil stay away from the hustle of the city, popular for vacation homes. | Praia de Cacupé, Mirante do Cacupé, Trilhas na natureza, Restaurantes à beira-mar |
| Barra da Lagoa | A sought-after beach destination with great tourist infrastructure and laid-back atmosphere. Perfect for beach lovers looking to enjoy sun and leisure activities. | Praia da Barra da Lagoa, Ilha do Campeche, Dunas do Santinho, Centro de Visitantes do Projeto Tamar |
| João Paulo | A residential neighborhood close to nature and beaches, appealing to families and those looking for a quieter escape with easy access to the ocean. | Praia do João Paulo, Trilha Morro das Pedras, Mirantes naturais, Restaurantes locais |
| Praia Comprida | A local beach renowned for its calm waters and family-friendly environment. A great spot for short-term stays, especially for families. | Praia Comprida, Escola de Surf, Quiosques à beira do mar, Parque Natural Municipal |
| Forquilhinhas | A neighborhood known for its accessibility and vicinity to industrial areas, attracting business travelers as well as families. | Parque Natural do Forquilhinhas, Centro da cidade, Faculdades locais, Mercado Municipal |
| Potecas | A quiet residential area that offers a suburban feel while still being close to major attractions in the region. | Praça Potecas, Parque Municipal, Igreja do bairro, Feiras semanais |
| Açores | A hidden gem with beautiful landscapes and close proximity to the water. Attracts those looking for adventure and peace, with stunning natural settings. | Praia dos Açores, Trilhas ecológicas, Atividades aquáticas, Vistas panorâmicas |
Understanding Airbnb License Requirements & STR Laws in São José (2025)
While São José, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São José to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in São José (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Josébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Penthouse - Luxury Penthouse with a Private Pool
Entire Place • 3 bedrooms
Amazing cottage in a farmhouse! 15 min Floripa
Entire Place • 6 bedrooms
"House with pool and pool: Prox. CTG os Praianos"
Entire Place • 3 bedrooms
In the heart of Greater Florianópolis
Entire Place • 3 bedrooms
Suite + Studio in Greater Florianópolis in São José
Entire Place • 2 bedrooms
Casa Prox Arena OPUS (formerly Hardrock)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São José (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São José based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jane Sony | 11 | $47,370 | 281 | 4.85/5.0 |
| Sergio Murilo | 9 | $44,734 | 647 | 4.92/5.0 |
| Thatiane | 1 | $43,694 | 16 | 4.94/5.0 |
| Dimitri | 6 | $31,780 | 138 | 4.97/5.0 |
| Rental Palhoça | 6 | $30,863 | 119 | 4.45/5.0 |
| Johnny | 10 | $29,784 | 161 | 4.84/5.0 |
| William | 5 | $27,030 | 60 | 4.93/5.0 |
| Rodney José | 3 | $26,260 | 227 | 4.94/5.0 |
| Julia | 4 | $23,615 | 136 | 4.90/5.0 |
| Rodrigo | 7 | $23,376 | 131 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São José.
Dive Deeper: Advanced São José STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São José. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão José Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São José
- The São José Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 428 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São José, Apartment/Condo properties are the most common (74.3%), reflecting the local real estate landscape.
- Houses represent a significant 18% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.4%) offer potential for unique stay experiences.
São José Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São José
- The dominant room capacity in São José is 1 bedroom listings, making up 51.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.4% of the active Airbnb listings in São José, indicating a high concentration in these sizes.
- With over half the market (51.4%) consisting of studios or 1-bedroom units, São José is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in São José.
São José Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São José
- The most common guest capacity trend in São José vacation rentals is listings accommodating 2 guests (32.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the São José STR market, accounting for 53.5% of listings.
- 12.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São José.
- On average, properties in São José are equipped to host 3.1 guests.
São José Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São José
- The most common availability pattern in São José falls within the 271-366 days range, representing 50.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in São José (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
São José Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
110 listings
26.7% of total
2 Nights
87 listings
21.1% of total
3 Nights
44 listings
10.7% of total
4-6 Nights
30 listings
7.3% of total
7-29 Nights
24 listings
5.8% of total
30+ Nights
117 listings
28.4% of total
Key Insights
- The most prevalent minimum stay requirement in São José is 30+ Nights, adopted by 28.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28.4%) caters to monthly stays (30+ nights) in São José, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28.4% of São José hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São José.
São José Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
118 listings
30.6% of total
Moderate
136 listings
35.2% of total
Firm
51 listings
13.2% of total
Strict
81 listings
21% of total
Cancellation Policy Insights for São José
- The prevailing Airbnb cancellation policy trend in São José is Moderate, used by 35.2% of listings.
- There's a relatively balanced mix between guest-friendly (65.8%) and stricter (34.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.2% market standard in São José.
- Regularly review your cancellation policy against competitors and market demand shifts in São José.
São José STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São José
- The overall average booking lead time for vacation rentals in São José is 23 days.
- Guests book furthest in advance for stays during December (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in São José.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these São José averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São José (2025)
Amenity Prevalence
Amenity Insights for São José
- Essential amenities in São José that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Dishes and silverware, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São José: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São José to stay competitive.
São José Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São José
- The typical guest profile for Airbnb in São José consists of primarily domestic travelers (93%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.3% of guests.
- Key international markets include Brazil (93.3%) and United States (1.2%).
- Top languages spoken are Portuguese (54.2%) followed by English (24%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Florianópolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São José Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 162 | $1,006 | $142.17 | 30% |
| Rio dos Cedros | 137 | $981 | $145.35 | 29% |
| Balneário Camboriú | 4,446 | $963 | $125.46 | 39% |
| Angelina | 27 | $885 | $112.09 | 24% |
| Alfredo Wagner | 186 | $873 | $126.96 | 27% |
| Anitápolis | 67 | $850 | $87.01 | 40% |
| Região Geográfica Imediata de Criciúma | 10 | $809 | $92.32 | 38% |
| Florianópolis | 15,977 | $766 | $103.64 | 41% |
| Grão-Pará | 15 | $750 | $247.56 | 21% |
| Canelinha | 13 | $729 | $157.30 | 26% |