Airbnb Market Analytics, Statistics and Data in Imbituba, Santa Catarina, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Imbituba? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Imbituba:
How much do Airbnb hosts make on average per month in Imbituba?
The short-term rental market in Imbituba shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $527 per month
- Strong performing properties (top 25%) make $1,085 or more
- Best-in-class properties (top 10%) achieve $1,922+ monthly
- Entry-level properties (bottom 25%) typically earn around $218
Revenue Variations by Month
Occupancy Rates Throughout the Year in Imbituba
The market in Imbituba shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 44% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Imbituba
Daily rates in Imbituba vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $64 per night
- Strong performing properties (top 25%) secure $103 or more
- Best-in-class properties (top 10%) pull in $177+ per night
- Entry-level properties (bottom 25%) earn around $42
Daily Rate Variations by Month
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Seasonality patterns in Imbituba
Peak Season (January, February, March)
- Revenue peaks at $1510.81 per month
- Occupancy rates reach 45.68%
- Daily rates average $106.67
Shoulder Season
- Revenue averages $855.65 per month
- Occupancy maintains 29.98%
- Daily rates hold at $94.11
Low Season (July, September, August)
- Revenue drops to $505.34 per month
- Occupancy decreases to 19.61%
- Daily rates adjust to $82.04
Is it still profitable to do Airbnb in Imbituba in 2025?
Yes! Imbituba demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and monthly revenue averaging $856 and As a mature market with 2313 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Imbituba
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia do Rosa | Famous for its stunning beach and surf culture. A favorite for tourists looking for natural beauty and vibrant nightlife, making it an ideal location for vacation rentals. | Praia do Rosa Beach, Surfing, Ecological trails, Restaurants and bars, Whale watching (seasonal) |
| Ibiraquera | Known for its beautiful lagoon and proximity to Praia do Rosa, this area attracts families and outdoor enthusiasts, making it suitable for a variety of guests. | Laguna Ibiraquera, Kitesurfing, Kayaking, Natural beauty, Fishing spots |
| Praia da Vila | The main beach of Imbituba, popular among tourists and locals alike, with essential amenities and easy access to the town's culture. | Praia da Vila Beach, Local Restaurants, Surf schools, Fishermen's history, Beachfront cafes |
| Praia do Luz | A beautiful, less crowded beach that attracts visitors looking for tranquility and natural scenery, making it attractive for peaceful getaways. | Praia do Luz Beach, Nature trails, Snorkeling spots, Scenic views, Cozy accommodation options |
| Imbituba Historic Center | Rich in culture and history, this area appeals to tourists interested in the local heritage and dining options, making it a charming spot for stays. | Historic architecture, Local markets, Cultural events, Restaurants, Artisan shops |
| Ponta do Papagaio | A family-friendly beach area with good amenities and a relaxed vibe, perfect for families and larger groups looking for a pleasant beach retreat. | Ponta do Papagaio Beach, Family-friendly activities, Water sports, Popular dining spots, Park areas |
| Praia dos Amores | Known for its breathtaking views and exclusivity, it's a favorite for couples and honeymooners seeking romantic getaways. | Praia dos Amores Beach, Romantic settings, Secluded spots, Nature walks, Sunset views |
| Barra de Ibiraquera | A serene location where the lagoon meets the sea, great for water sports enthusiasts and those looking for a quiet escape. | Fishing spots, Scenic landscapes, Watersports, Nature exploration, Wildlife watching |
Do you need a license for Airbnb in Imbituba?
We recommend checking directly with Imbituba's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Imbituba
Morada Sol Nascente - Praia do Rosa
Entire Place • 6 bedrooms
House in Praia do Rosa with oceanfront swimming pool
Entire Place • 4 bedrooms
Recanto Lunna . House for 14, 16 or 20 people .
Entire Place • 4 bedrooms
2 Suites, Floor Fire and Beach View
Entire Place • 2 bedrooms
Praia do Rosa - Casa dos Sonhos!
Entire Place • 5 bedrooms
Buda da Lagoa 2 - Sea view 100m from the beach
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Imbituba
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Multitemporada | 42 | $403,629 | 355 | 2.78/5.0 |
| Sugandhi | 8 | $233,003 | 475 | 4.96/5.0 |
| Marlene | 1 | $144,138 | 48 | 4.96/5.0 |
| Luiza | 11 | $140,540 | 324 | 4.04/5.0 |
| Suellen | 11 | $137,852 | 247 | 4.85/5.0 |
| Maurício | 9 | $125,645 | 59 | 3.07/5.0 |
| Tiago | 4 | $114,226 | 112 | 4.85/5.0 |
| Paulo Cesar | 10 | $113,090 | 125 | 4.84/5.0 |
| ElCa | 13 | $112,712 | 1259 | 4.93/5.0 |
| Christiane | 6 | $109,440 | 256 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Imbituba
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.7%), with house and apartment & condo properties comprising 74.6% of inventory
- Strong specialty sector (23.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (2.5% combined)
Room Capacity Distribution
Analysis of 2,313 properties in Imbituba shows that 1 bedroom properties are most prevalent, making up 40.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.3% of all listings.
Key Insights
- Most common: 1 bedroom (40.2%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 71.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,313 properties in Imbituba reveals that 4 guests properties dominate the market, representing 23.9% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 41.4% of the market.
Key Insights
- Most common capacity: 4 guests (23.9% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 41.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,313 properties in Imbituba, the most common availability pattern is 271-366 days (75.4% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (38.2% of properties).
Key Insights
- Most common availability window: 271-366 days (75.4%)
- Most common booking duration: 1-30 days (38.2%)
- Properties with high availability (180+ days): 92.7%
- Properties with long-term bookings (180+ days): 7.8%
Minimum Stay Distributions
1 Night
323 listings
15.1% of total
2 Nights
677 listings
31.5% of total
3 Nights
328 listings
15.3% of total
4-6 Nights
451 listings
21% of total
7-29 Nights
66 listings
3.1% of total
30+ Nights
301 listings
14% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.6%
- Mid-length stays (4-6 nights) represent 21% of listings
- Monthly+ stays (14%) suggest a stable extended-stay market
- High market flexibility with 61.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
0.3% of total
Super Strict 30 Days
9 listings
0.5% of total
Non-refundable
5 listings
0.3% of total
Refundable
4 listings
0.2% of total
Flexible
221 listings
12.3% of total
Moderate
260 listings
14.4% of total
Firm
394 listings
21.9% of total
Strict
904 listings
50.2% of total
Key Insights
- Strict is the preferred policy at 50.2% of listings
- Stricter policies (Firm & Strict) dominate at 72.1% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 72.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 53 days
- Shortest booking windows are in Sep, Aug, Jul, averaging 25 days
- Winter shows the longest average booking window at 53 days, while Summer has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 53 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jul when lead times are shortest
Popular Airbnb Amenities in Imbituba
Below is the distribution of amenities across listings in Imbituba:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.3% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (2.4%) and Uruguay (1.9%)
- Portuguese is the top language at 47.3%, followed by English (30.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Porto Alegre and Rio Grande do Sul markets
- Develop localized content for Argentina and Uruguay
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Imbituba. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 138 | $1,372 | $143.10 | 33% |
| Angelina | 22 | $1,264 | $115.03 | 31% |
| Alfredo Wagner | 156 | $1,074 | $123.61 | 28% |
| Região Geográfica Imediata de Tubarão | 10 | $1,034 | $125.98 | 25% |
| Guabiruba | 12 | $1,010 | $67.20 | 39% |
| Anitápolis | 66 | $1,004 | $81.25 | 43% |
| Bom Retiro | 77 | $885 | $121.47 | 24% |
| Ituporanga | 22 | $855 | $81.82 | 24% |
| Antônio Carlos | 35 | $836 | $108.21 | 28% |
| Aurora | 10 | $815 | $87.64 | 25% |
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