Urubici Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Urubici in 2025? Explore comprehensive Airbnb analytics for Urubici, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Urubici, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 847 active listings.
Whether you're considering an Airbnb investment in Urubici, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Urubici Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Urubici Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Urubici (2025)
Understanding the monthly revenue variations for Airbnb listings in Urubici is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Urubici is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Urubici across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,312+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,413 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $692 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $279, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Urubici
Urubici Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Urubici STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Urubici:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Urubici
Average Daily Rate (ADR) Airbnb Trends in Urubici (2025)
Effective short term rental pricing strategy in Urubici involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Urubici typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Urubici
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Airbnb Seasonality Analysis & Trends in Urubici (2025)
Peak Season (June, May, April)
- Revenue averages $1,501 per month
- Occupancy rates average 27.4%
- Daily rates average $102
Shoulder Season
- Revenue averages $950 per month
- Occupancy maintains around 30.4%
- Daily rates hold near $96
Low Season (February, March, November)
- Revenue drops to average $659 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $89
Seasonality Insights for Urubici
- The Airbnb seasonality in Urubici shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Urubici's highest earning potential, with monthly revenues capable of climbing to $1,562, occupancy reaching a high of 43.5%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $549, occupancy could drop to 22.7%, and ADRs may adjust down to $86.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Urubici.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Urubici seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Urubici (2025)
Exploring the top neighborhoods for short-term rentals in Urubici? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Urubici | The heart of Urubici, ideal for access to local shops, restaurants, and cultural attractions. It serves as a central hub for tourists exploring the region. | Igreja Matriz de Urubici, Cascata do Avencal, Parque Nacional de São Joaquim, Mirante do Morro da Igreja, Praça des Gêneros |
| Morro da Igreja | Famous for its breathtaking views and cooler climate, this area attracts nature lovers and adventure seekers looking for hiking and outdoor activities. | Mirante da Igreja, Pedra Furada, Pico do Corvo, Caminho do Vinho, Lagoa do Sussurro |
| Rio dos Bugres | A peaceful area that offers stunning natural landscapes, ideal for guests looking for tranquility and connection with nature, while still close to Urubici's main attractions. | Cascata dos Bugres, Trilhas do Rio dos Bugres, Área de Camping, Pesca no Rio, Caminhada na Natureza |
| Bairro da Vila | A charming neighborhood that contains traditional houses and a picturesque landscape, great for guests who want a more rustic and local experience. | Vila de Urubici, Caminhos de Pedra, Feirinha de Urubici, Praça do Cicero, Restaurantes Locais |
| Pedra Branca | Known for its eco-tourism, it's a hotspot for those looking for unique stays among nature trails, making it appealing for adventurers. | Trilhas na Pedra Branca, Escalada em Rocha, Observação de Aves, Caminhadas Ecológicas, Rios e Cascatas |
| Cascata do Avencal | This area is popular for its beautiful waterfall and scenic views, drawing in those who appreciate natural beauty and outdoor activities. | Cascata do Avencal, Trilhas de Acesso à Cascata, Piqueniques na Natureza, Mirantes, Área para Fotografia |
| Pico do Corvo | A stunning location for those looking to enjoy mountain views and hiking, it provides a unique outdoor experience for guests. | Pico do Corvo, Trilhas de Montanha, Observação de Pássaros, Caminhada ao Ar Livre, Pontos de Vista |
| Lagoa do Sussurro | An enchanting lake surrounded by nature, perfect for relaxation and boating, attracting families and couples. | Lagoa do Sussurro, Atividades Aquáticas, Zonas de Lazer, Passeios de Barco, Caminhadas ao Redor do Lago |
Understanding Airbnb License Requirements & STR Laws in Urubici (2025)
While Urubici, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Urubici to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Urubici (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Urubicibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Fazenda Santa Marta - Urubici
Entire Place • 5 bedrooms
Cabin with Fantastic View and Hydro
Entire Place • 1 bedroom
Cabin Luxury plateau of winds 04
Entire Place • 1 bedroom
Chalé Amber | For the entire family |
Entire Place • 3 bedrooms
Chalé Black Diamond - Urubici- SC
Entire Place • 1 bedroom
Luxury hot tub 03
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Urubici (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Urubici based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edwin Pock | 5 | $193,713 | 180 | 5.00/5.0 |
| Andressa | 10 | $152,272 | 303 | 4.41/5.0 |
| Multitemporada | 21 | $150,695 | 118 | 1.41/5.0 |
| Diogo | 7 | $139,345 | 237 | 4.94/5.0 |
| Albino | 9 | $115,800 | 197 | 4.94/5.0 |
| Leonardo | 3 | $109,755 | 124 | 4.92/5.0 |
| Marcelo | 5 | $100,084 | 918 | 4.97/5.0 |
| Paulo Henrique | 4 | $94,980 | 52 | 3.65/5.0 |
| Tassiana | 8 | $93,733 | 272 | 4.90/5.0 |
| Roberto | 5 | $82,485 | 374 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Urubici.
Dive Deeper: Advanced Urubici STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Urubici. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUrubici Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Urubici
- The Urubici Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 847 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Urubici, House properties are the most common (41.1%), reflecting the local real estate landscape.
- Houses represent a significant 41.1% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others, unique stays (combined 8.3%) offer potential for unique stay experiences.
Urubici Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Urubici
- The dominant room capacity in Urubici is 1 bedroom listings, making up 60.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.1% of the active Airbnb listings in Urubici, indicating a high concentration in these sizes.
- With over half the market (60.2%) consisting of studios or 1-bedroom units, Urubici is particularly well-suited for individuals or couples.
Urubici Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Urubici
- The most common guest capacity trend in Urubici vacation rentals is listings accommodating 2 guests (37.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Urubici STR market, accounting for 59.5% of listings.
- 23.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Urubici.
- On average, properties in Urubici are equipped to host 3.8 guests.
Urubici Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Urubici
- The most common availability pattern in Urubici falls within the 271-366 days range, representing 62% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Urubici (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Urubici Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
343 listings
42.7% of total
2 Nights
288 listings
35.8% of total
3 Nights
7 listings
0.9% of total
7-29 Nights
1 listings
0.1% of total
30+ Nights
165 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Urubici is 1 Night, adopted by 42.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.5%) of the Urubici Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Urubici, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.7% of Urubici hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Urubici.
Urubici Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.4% of total
Non-refundable
2 listings
0.3% of total
Refundable
3 listings
0.4% of total
Super Strict 60 Days
2 listings
0.3% of total
Flexible
128 listings
19.1% of total
Moderate
200 listings
29.9% of total
Firm
181 listings
27.1% of total
Strict
150 listings
22.4% of total
Cancellation Policy Insights for Urubici
- The prevailing Airbnb cancellation policy trend in Urubici is Moderate, used by 29.9% of listings.
- There's a relatively balanced mix between guest-friendly (49.0%) and stricter (49.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.9% market standard in Urubici.
- Regularly review your cancellation policy against competitors and market demand shifts in Urubici.
Urubici STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Urubici
- The overall average booking lead time for vacation rentals in Urubici is 29 days.
- Guests book furthest in advance for stays during July (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (35 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Urubici.
- Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Urubici averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Urubici (2025)
Amenity Prevalence
Amenity Insights for Urubici
- Essential amenities in Urubici that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Urubici: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Free parking on premises.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Urubici to stay competitive.
Urubici Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Urubici
- The typical guest profile for Airbnb in Urubici consists of primarily domestic travelers (98%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.5% of guests.
- Key international markets include Brazil (97.5%) and United States (0.5%).
- Top languages spoken are Portuguese (54%) followed by English (26.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and Santa Catarina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Urubici Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 133 | $1,348 | $144.70 | 32% |
| Angelina | 21 | $1,195 | $113.16 | 30% |
| Rio dos Cedros | 119 | $1,186 | $144.09 | 31% |
| Alfredo Wagner | 155 | $1,067 | $124.97 | 27% |
| Balneário Camboriú | 3,791 | $968 | $104.49 | 40% |
| Anitápolis | 66 | $954 | $79.91 | 43% |
| Guabiruba | 12 | $939 | $65.70 | 40% |
| Grão-Pará | 14 | $897 | $215.01 | 23% |
| Antônio Carlos | 33 | $845 | $108.86 | 28% |
| Massaranduba | 10 | $838 | $95.08 | 34% |