Airbnb Market Analytics, Statistics and Data in Urubici, Santa Catarina, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Urubici? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Urubici:
How much do Airbnb hosts make on average per month in Urubici?
The short-term rental market in Urubici shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $745 per month
- Strong performing properties (top 25%) make $1,578 or more
- Best-in-class properties (top 10%) achieve $2,565+ monthly
- Entry-level properties (bottom 25%) typically earn around $293
Revenue Variations by Month
Occupancy Rates Throughout the Year in Urubici
The market in Urubici shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 40% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Urubici
Daily rates in Urubici vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $82 per night
- Strong performing properties (top 25%) secure $118 or more
- Best-in-class properties (top 10%) pull in $167+ per night
- Entry-level properties (bottom 25%) earn around $55
Daily Rate Variations by Month
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Seasonality patterns in Urubici
Peak Season (June, April, July)
- Revenue peaks at $1555.53 per month
- Occupancy rates reach 43.89%
- Daily rates average $103.94
Shoulder Season
- Revenue averages $1109.08 per month
- Occupancy maintains 28.55%
- Daily rates hold at $96.96
Low Season (September, November, January)
- Revenue drops to $778.04 per month
- Occupancy decreases to 24.47%
- Daily rates adjust to $90.31
Is it still profitable to do Airbnb in Urubici in 2025?
Yes! Urubici demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $1109 and As a mature market with 844 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Urubici
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Urbici Center | The heart of Urubici, providing easy access to restaurants, shops, and local attractions. Ideal for visitors looking to experience the local culture and amenities. | Mirante Urubici, Cascata do Avencal, Igreja Matriz de Urubici, Canyon do Rio dos Bugres, Parque Natural Cavernas do Sumidouro |
| Morros de Urubici | Famous for its stunning natural beauty and panoramic views, this area attracts nature lovers and adventure seekers. Great for outdoor activities like hiking and exploring waterfalls. | Morro da Igreja, Cascata do Avencal, Caminhos da Neve, Beleza Natural de Urubici, Serra do Corvo Branco |
| Várzea do Silvério | A picturesque area surrounded by natural landscapes and traditional farms, perfect for guests seeking peace and relaxation close to nature. | Rota da Maçã, Caminho dos Cemitérios, Gruta que Chora, Fazendas de Maçã, Trilhas da Serra |
| Cascatas de Urubici | Known for its numerous waterfalls, this area is a magnet for tourists seeking stunning views and photography opportunities. | Cascata do Avencal, Cascata do Silvério, Cascata do Rio dos Bugres, Cascata da Neve, Parque Nacional da Serra Geral |
| Bairro Pousada | A neighborhood filled with cozy guesthouses and inns, drawing families and groups looking for a comfortable stay in Urubici. | Parque Natural da Uvaia, Igrejinha de São Joaquim, Caminho das Flores, Fazenda do Cervo, Trilhas Ecológicas |
| Serra do Corvo Branco | This area offers dramatic landscapes and adventure sports, appealing to thrill-seekers and those wanting to explore the outdoors. | Serra do Corvo Branco, Trilha do Morro da Igreja, Escaladas e Rapel, Mirante Corvo Branco, Canyon do Silvério |
| Rota dos Canyons | An area renowned for its stunning canyons, attracting tourists seeking dramatic scenery and outdoor adventure. | Canyon do Rio dos Bugres, Canyon do Itaimbezinho, Canyon do Faxinal, Trilhas Roteadas, Atividades de Aventura |
| Zona Rural | The countryside surrounding Urubici offers tranquility and a chance to experience rural life, perfect for guests desiring a break from city life. | Fazendas de Orgânicos, Trilhas Campestres, Caminhadas na Natureza, Parques de Aventura, Atividades Agroecológicas |
Do you need a license for Airbnb in Urubici?
We recommend checking directly with Urubici's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Urubici
Casa Fazenda Santa Marta - Urubici
Entire Place • 5 bedrooms
Cabin with Fantastic View and Hydro
Entire Place • 1 bedroom
Cabin Luxury plateau of winds 04
Entire Place • 1 bedroom
Chalé Amber | For the entire family |
Entire Place • 3 bedrooms
Luxury hot tub 03
Entire Place • 1 bedroom
Luxury Boutique Cabin with Hydro and Privileged View
Entire Place • 1 bedroom
Top Performing Professional Hosts in Urubici
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edwin Pock | 5 | $210,289 | 180 | 5.00/5.0 |
| Andressa | 10 | $154,060 | 303 | 4.41/5.0 |
| Multitemporada | 21 | $130,847 | 118 | 1.41/5.0 |
| Diogo | 7 | $130,292 | 237 | 4.94/5.0 |
| Leonardo | 3 | $110,993 | 124 | 4.92/5.0 |
| Albino | 9 | $105,737 | 197 | 4.94/5.0 |
| Tassiana | 8 | $99,337 | 272 | 4.90/5.0 |
| Marcelo | 5 | $99,098 | 918 | 4.97/5.0 |
| Paulo Henrique | 4 | $96,882 | 52 | 3.65/5.0 |
| Marjo | 3 | $93,319 | 68 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Urubici
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.4%), with house and outdoor & mobile properties comprising 81.6% of inventory
- Strong specialty sector (50.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, apartment & condo, unique stays segments (8.2% combined)
Room Capacity Distribution
Analysis of 844 properties in Urubici shows that 1 bedroom properties are most prevalent, making up 60.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 82.6% of all listings.
Key Insights
- Most common: 1 bedroom (60.1%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 82.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 844 properties in Urubici reveals that 2 guests properties dominate the market, representing 37.4% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 59.2% of the market.
Key Insights
- Most common capacity: 2 guests (37.4% of market)
- Least common capacity: 7 guests (2.1% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 59.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 844 properties in Urubici, the most common availability pattern is 271-366 days (62.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37% of properties).
Key Insights
- Most common availability window: 271-366 days (62.1%)
- Most common booking duration: 31-90 days (37%)
- Properties with high availability (180+ days): 84.1%
- Properties with long-term bookings (180+ days): 17.4%
Minimum Stay Distributions
1 Night
351 listings
44.2% of total
2 Nights
326 listings
41.1% of total
3 Nights
21 listings
2.6% of total
30+ Nights
96 listings
12.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.3%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (12.1%) suggest a stable extended-stay market
- High market flexibility with 87.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.3% of total
Non-refundable
2 listings
0.3% of total
Super Strict 30 Days
3 listings
0.4% of total
Refundable
3 listings
0.4% of total
Flexible
131 listings
19.4% of total
Moderate
203 listings
30.1% of total
Firm
179 listings
26.5% of total
Strict
152 listings
22.5% of total
Key Insights
- Moderate is the preferred policy at 30.1% of listings
- The market shows a balanced distribution between guest-friendly (49.5%) and strict (49.0%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Dec, averaging 38 days
- Shortest booking windows are in Aug, Sep, Mar, averaging 25 days
- Winter shows the longest average booking window at 34 days, while Fall has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 34 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Mar when lead times are shortest
Popular Airbnb Amenities in Urubici
Below is the distribution of amenities across listings in Urubici:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.4%) and Santa Catarina (0.3%)
- Portuguese is the top language at 55.4%, followed by English (27.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for Florianópolis and Santa Catarina markets
- Develop localized content for United States and Santa Catarina
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Urubici. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 138 | $1,372 | $143.10 | 33% |
| Angelina | 22 | $1,264 | $115.03 | 31% |
| Rio dos Cedros | 120 | $1,204 | $139.36 | 31% |
| Alfredo Wagner | 156 | $1,074 | $123.61 | 28% |
| Região Geográfica Imediata de Tubarão | 10 | $1,034 | $125.98 | 25% |
| Guabiruba | 12 | $1,010 | $67.20 | 39% |
| Anitápolis | 66 | $1,004 | $81.25 | 43% |
| Balneário Camboriú | 3,899 | $913 | $102.67 | 40% |
| Bom Retiro | 77 | $885 | $121.47 | 24% |
| Massaranduba | 10 | $881 | $97.22 | 33% |
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