Lages Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Lages in 2025? Explore comprehensive Airbnb analytics for Lages, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Lages, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 151 active listings.
Whether you're considering an Airbnb investment in Lages, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lages Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lages Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lages (2025)
Understanding the monthly revenue variations for Airbnb listings in Lages is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lages is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lages across different performance tiers:
- Best-in-class properties (Top 10%) achieve $864+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $515 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $296 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $130, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lages
Lages Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lages STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lages:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lages
Average Daily Rate (ADR) Airbnb Trends in Lages (2025)
Effective short term rental pricing strategy in Lages involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lages typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $57 or more.
- Typical properties (Median) charge around $30 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Lages
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Airbnb Seasonality Analysis & Trends in Lages (2025)
Peak Season (January, March, December)
- Revenue averages $535 per month
- Occupancy rates average 36.9%
- Daily rates average $51
Shoulder Season
- Revenue averages $434 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $51
Low Season (June, August, September)
- Revenue drops to average $321 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $51
Seasonality Insights for Lages
- The Airbnb seasonality in Lages shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lages's highest earning potential, with monthly revenues capable of climbing to $543, occupancy reaching a high of 38.1%, and ADRs peaking at $53.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $266, occupancy could drop to 19.0%, and ADRs may adjust down to $49.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lages.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lages seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lages (2025)
Exploring the top neighborhoods for short-term rentals in Lages? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | Lages' vibrant city center teeming with shops, restaurants, and cultural attractions. Perfect for guests looking for a lively atmosphere and accessibility to amenities. | Lages Cathedral, Torre da Central, Shopping Center Lages, Museu Histórico de Santa Catarina |
| Vila Mariza | A charming residential neighborhood with lush greenery and local eateries. Ideal for families or visitors seeking a more relaxed environment just outside the city center. | Parque Jonas Ramos, Local markets, Cafes and small restaurants |
| Bela Vista | Known for its beautiful views and green spaces, Bela Vista is a serene neighborhood appealing to nature lovers and those seeking tranquility while being close to the city. | Parque Natural Municipal São Francisco de Assis, Hiking trails, Scenic viewpoints |
| Pinhais | A quaint neighborhood combining urban and natural elements, Pinhais offers opportunities for hosting guests who enjoy both city conveniences and nature activities. | Pedestrian streets, Small parks, Nearby hiking opportunities |
| São Miguel | A suburban area that provides a peaceful atmosphere, perfect for guests looking for a quiet retreat while still being within reach of Lages' main attractions. | Local shops and markets, Quiet parks |
| Lages Golf Club | An upscale area providing a golf resort experience. Appeals to golf enthusiasts and visitors looking for leisure activities amidst beautiful landscapes. | Lages Golf Club, Scenic golf courses |
| Bairro Universitário | Close to the university, this area attracts students and young professionals. Ideal for budget-friendly accommodations. | Universidade do Planalto Catarinense (UNIPLAC), Student cafes and bars, Youth culture events |
| Coral | A vibrant neighborhood with diverse dining options and cultural experiences, attracting tourists looking to immerse themselves in local life. | Cultural festivals, Local dining experiences, Community events |
Understanding Airbnb License Requirements & STR Laws in Lages (2025)
While Lages, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lages to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Lages (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lagesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
casa de campo
Entire Place • 5 bedrooms
Cabana Costão do Caveiras(Pool and Spa)
Entire Place • 1 bedroom
Casa de Campo
Entire Place • 3 bedrooms
Farmhouse, Country House in Lages.
Entire Place • 3 bedrooms
Lake View Chalet with Hot Tub
Entire Place • 1 bedroom
Chácara Nezio na Salto Caveiras
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lages (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lages based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ionice | 1 | $44,765 | 6 | 5.00/5.0 |
| André | 8 | $18,951 | 247 | 4.89/5.0 |
| Elaine | 4 | $18,870 | 168 | 4.93/5.0 |
| Lola Benthien | 4 | $17,320 | 45 | 4.91/5.0 |
| Juliano | 1 | $17,058 | 55 | 5.00/5.0 |
| Joelma | 3 | $13,962 | 292 | 4.95/5.0 |
| Host #307583974 | 1 | $12,891 | 0 | N/A/5.0 |
| Dária Koech | 1 | $12,453 | 37 | 4.92/5.0 |
| Talin | 1 | $11,040 | 40 | 4.98/5.0 |
| Nezio | 1 | $10,984 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lages.
Dive Deeper: Advanced Lages STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lages. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLages Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lages
- The Lages Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 151 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lages, House properties are the most common (43.7%), reflecting the local real estate landscape.
- Houses represent a significant 43.7% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 2.0%) offer potential for unique stay experiences.
Lages Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lages
- The dominant room capacity in Lages is 1 bedroom listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.9% of the active Airbnb listings in Lages, indicating a high concentration in these sizes.
Lages Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lages
- The most common guest capacity trend in Lages vacation rentals is listings accommodating 2 guests (25.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Lages STR market, accounting for 47.7% of listings.
- 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lages.
- On average, properties in Lages are equipped to host 4.1 guests.
Lages Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lages
- The most common availability pattern in Lages falls within the 271-366 days range, representing 68.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Lages (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lages Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
98 listings
67.6% of total
2 Nights
26 listings
17.9% of total
3 Nights
2 listings
1.4% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
16 listings
11% of total
Key Insights
- The most prevalent minimum stay requirement in Lages is 1 Night, adopted by 67.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.5%) of the Lages Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11%) caters to monthly stays (30+ nights) in Lages, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.6% of Lages hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lages.
Lages Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
66 listings
51.6% of total
Moderate
25 listings
19.5% of total
Firm
20 listings
15.6% of total
Strict
17 listings
13.3% of total
Cancellation Policy Insights for Lages
- The prevailing Airbnb cancellation policy trend in Lages is Flexible, used by 51.6% of listings.
- The market strongly favors guest-friendly terms, with 71.1% of listings offering Flexible or Moderate policies. This suggests guests in Lages may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 51.6% market standard in Lages.
- Given the high prevalence of Flexible policies (51.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lages.
Lages STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lages
- The overall average booking lead time for vacation rentals in Lages is 20 days.
- Guests book furthest in advance for stays during June (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (22 days avg.) sees the longest lead times, while Spring (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Lages.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Lages averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lages (2025)
Amenity Prevalence
Amenity Insights for Lages
- Essential amenities in Lages that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lages: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lages to stay competitive.
Lages Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lages
- The typical guest profile for Airbnb in Lages consists of primarily domestic travelers (96%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.4% of guests.
- Key international markets include Brazil (96.4%) and Argentina (1.8%).
- Top languages spoken are Portuguese (53.3%) followed by English (24.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and Santa Catarina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lages Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 162 | $1,006 | $142.17 | 30% |
| Rio dos Cedros | 137 | $981 | $145.35 | 29% |
| Alfredo Wagner | 186 | $873 | $126.96 | 27% |
| Anitápolis | 67 | $850 | $87.01 | 40% |
| Região Geográfica Imediata de Criciúma | 10 | $809 | $92.32 | 38% |
| Grão-Pará | 15 | $750 | $247.56 | 21% |
| Orleans | 47 | $690 | $79.56 | 32% |
| Região Geográfica Imediata de Lages | 64 | $688 | $126.48 | 26% |
| Treviso | 19 | $682 | $92.66 | 26% |
| Bom Retiro | 84 | $670 | $116.15 | 23% |