Airbnb Market Analytics, Statistics and Data in Lages, Santa Catarina, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lages? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lages:
How much do Airbnb hosts make on average per month in Lages?
The short-term rental market in Lages shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $473 per month
- Strong performing properties (top 25%) make $798 or more
- Best-in-class properties (top 10%) achieve $1,304+ monthly
- Entry-level properties (bottom 25%) typically earn around $193
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lages
The market in Lages shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lages
Daily rates in Lages vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $35 per night
- Strong performing properties (top 25%) secure $63 or more
- Best-in-class properties (top 10%) pull in $118+ per night
- Entry-level properties (bottom 25%) earn around $24
Daily Rate Variations by Month
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Seasonality patterns in Lages
Peak Season (June, April, March)
- Revenue peaks at $1100.34 per month
- Occupancy rates reach 41.55%
- Daily rates average $58.77
Shoulder Season
- Revenue averages $630.27 per month
- Occupancy maintains 33.05%
- Daily rates hold at $54.58
Low Season (July, September, August)
- Revenue drops to $369.41 per month
- Occupancy decreases to 22.84%
- Daily rates adjust to $51.16
Is it still profitable to do Airbnb in Lages in 2025?
Yes! Lages demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $630 and The market's 169 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lages
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | Lages' central area with access to shopping, dining, and cultural attractions. Ideal for guests who want to experience the heart of the city close to amenities and public transport. | Lages Cathedral, Gincana Internacional de Lages, Concha Acústica, Shopping Lages, Ponte do Batalhão |
| Morro da Cruz | Offers stunning views of Lages and is a popular spot for outdoor activities. Great for those looking for nature and tranquility close to the city. | Mirante da Cruz, Trilhas do Morro, Parque Jonas Ramos, Escadaria do Morro da Cruz |
| Planalto | A residential area with a family-friendly atmosphere and access to parks. Suitable for longer stays and comfortable living. | Parque de Exposições, Shopping Popular, Cemitério Municipal, Estádio do Serrano |
| Mundo Novo | A neighborhood known for its local eateries and shops, perfect for experiencing the local culture and cuisine. | Praça do Mundo Novo, Cervejaria Lages, Feira do Produtor |
| Bela Vista | Known for its beautiful landscapes and residential vibe. Attracts guests looking for peace and nature within the city. | Parque Natural Universitário, Ilha do Cardoso, Caminhadas na Rota das Cachoeiras |
| São Miguel | A suburban area with strong community ties, good for families and longer stays, with access to necessary amenities. | Centro Cultural São Miguel, Praça São Miguel |
| Cristo Rei | Features parks and leisure areas, appealing to families and those who enjoy a quieter environment full of greenery. | Parque Cristo Rei, Caminhadas no Parque |
| Sagrada Família | A popular neighborhood for young couples and families, close to schools and recreational areas. | Praça Sagrada Família, Escolas e centros recreativos |
Do you need a license for Airbnb in Lages?
We recommend checking directly with Lages's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lages
cabin facing the lake
Entire Place • 3 bedrooms
House with three bedrooms
Entire Place • 3 bedrooms
Lake View Chalet with Hot Tub
Entire Place • 1 bedroom
Apt great
Entire Place • 2 bedrooms
Cabana Costão do Caveiras(Pool and Spa)
Entire Place • 1 bedroom
Cottage Canto Sereno
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Lages
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sergio | 6 | $32,938 | 20 | 3.33/5.0 |
| Lola Benthien | 6 | $30,294 | 70 | 4.96/5.0 |
| Elaine | 5 | $30,050 | 234 | 4.93/5.0 |
| André | 4 | $24,103 | 217 | 4.91/5.0 |
| Scheila | 2 | $23,769 | 7 | 5.00/5.0 |
| Claudiney Kaiser Da Costa | 1 | $22,129 | 9 | 5.00/5.0 |
| Joelma | 3 | $21,669 | 292 | 4.95/5.0 |
| Carolina | 1 | $21,629 | 7 | 5.00/5.0 |
| Pricila | 2 | $16,729 | 32 | 4.98/5.0 |
| Talin | 1 | $16,671 | 40 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lages
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.1%), with house and apartment & condo properties comprising 84.1% of inventory
- Strong specialty sector (15.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays, others segments (6.5% combined)
Room Capacity Distribution
Analysis of 169 properties in Lages shows that 1 bedroom properties are most prevalent, making up 43.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.4% of all listings.
Key Insights
- Most common: 1 bedroom (43.8%)
- Least common: 4 bedrooms (1.8%)
- Market concentration: 73.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 169 properties in Lages reveals that 2 guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 2 guests (26.6% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 169 properties in Lages, the most common availability pattern is 271-366 days (62.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.9% of properties).
Key Insights
- Most common availability window: 271-366 days (62.1%)
- Most common booking duration: 31-90 days (34.9%)
- Properties with high availability (180+ days): 83.4%
- Properties with long-term bookings (180+ days): 17.2%
Minimum Stay Distributions
1 Night
112 listings
73.7% of total
2 Nights
29 listings
19.1% of total
3 Nights
3 listings
2% of total
4-6 Nights
1 listings
0.7% of total
30+ Nights
7 listings
4.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.8%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (4.6%) suggest a stable extended-stay market
- High market flexibility with 94.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
62 listings
47.3% of total
Moderate
30 listings
22.9% of total
Firm
18 listings
13.7% of total
Strict
21 listings
16% of total
Key Insights
- Flexible is the preferred policy at 47.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.2% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 13.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jan, averaging 42 days
- Shortest booking windows are in Mar, Sep, Aug, averaging 14 days
- Spring shows the longest average booking window at 29 days, while Fall has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 29 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Aug when lead times are shortest
Popular Airbnb Amenities in Lages
Below is the distribution of amenities across listings in Lages:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.4% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (1%) and United States (0.3%)
- Portuguese is the top language at 55.9%, followed by English (25.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for Florianópolis and Santa Catarina markets
- Develop localized content for Argentina and United States
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lages. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 138 | $1,372 | $143.10 | 33% |
| Rio dos Cedros | 120 | $1,204 | $139.36 | 31% |
| Alfredo Wagner | 156 | $1,074 | $123.61 | 28% |
| Região Geográfica Imediata de Tubarão | 10 | $1,034 | $125.98 | 25% |
| Guabiruba | 12 | $1,010 | $67.20 | 39% |
| Anitápolis | 66 | $1,004 | $81.25 | 43% |
| Bom Retiro | 77 | $885 | $121.47 | 24% |
| Campo Alegre | 115 | $869 | $98.53 | 30% |
| Ituporanga | 22 | $855 | $81.82 | 24% |
| Aurora | 10 | $815 | $87.64 | 25% |
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