Penha Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Penha in 2025? Explore comprehensive Airbnb analytics for Penha, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Penha, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,257 active listings.
Whether you're considering an Airbnb investment in Penha, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Penha Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Penha Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Penha (2025)
Understanding the monthly revenue variations for Airbnb listings in Penha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Penha is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Penha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,088+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,250 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $679 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $331, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Penha
Penha Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Penha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Penha:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Penha
Average Daily Rate (ADR) Airbnb Trends in Penha (2025)
Effective short term rental pricing strategy in Penha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Penha typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $168+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $66 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Penha
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Airbnb Seasonality Analysis & Trends in Penha (2025)
Peak Season (January, December, February)
- Revenue averages $1,512 per month
- Occupancy rates average 47.6%
- Daily rates average $108
Shoulder Season
- Revenue averages $852 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $89
Low Season (August, September, October)
- Revenue drops to average $597 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $89
Seasonality Insights for Penha
- The Airbnb seasonality in Penha shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Penha's highest earning potential, with monthly revenues capable of climbing to $1,994, occupancy reaching a high of 56.3%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $546, occupancy could drop to 30.1%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Penha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Penha seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Penha (2025)
Exploring the top neighborhoods for short-term rentals in Penha? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia da Bacia | A beautiful beach area known for its calm waters, ideal for families and relaxation. Popular among local visitors and tourists seeking a serene beach atmosphere. | Bacia Beach, Prainha, Caminho do Morro, local seafood restaurants, water sports, scenic viewpoints |
| Praia do Gravatá | Famous for its natural beauty and vibrant beach life, attracting both tourists and locals. Great for water activities and a lively beach scene. | Gravatá Beach, beach bars, snorkeling, surf schools, sunset views |
| Praia de Zimbros | Known for its stunning landscapes and tranquil environment, perfect for eco-tourism and relaxation. It’s a hidden gem that appeals to nature lovers. | Zimbros Beach, natural trails, bird watching, fishing spots, beachside restaurants |
| Praia do Cardoso | A less touristy beach with a pristine environment, great for those looking for a more secluded getaway. Perfect for off-the-beaten-path travelers. | Cardoso Beach, wildlife watching, peaceful atmosphere, photogenic scenery |
| Centro de Penha | The heart of the city offers cultural experiences, local markets, and easy access to various attractions including theme parks. | Beto Carrero World, local shops, festivals, gastronomic experiences, cultural events |
| São Miguel | A picturesque area with beautiful scenery and local charm, attracting visitors looking for an authentic Brazilian experience. | São Miguel Beach, local craft markets, hiking trails, traditional cuisine |
| Praia do Principe | An up-and-coming beach spot with scenic views and recreational activities, great for tourists looking for new experiences. | Principe Beach, surfing schools, beach volleyball, local entertainment |
| Praia do Sete | A popular spot for young visitors and parties, ideal for those looking for vibrant nightlife along the coast. | Sete Beach, nightlife events, beach parties, restaurant and bar scene |
Understanding Airbnb License Requirements & STR Laws in Penha (2025)
While Penha, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Penha to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Penha (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Penhabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Refugio Poá, standing in the sand, next to Beto Carrero
Entire Place • 4 bedrooms
Casa Hámar, foot in the sand and the sea
Entire Place • 3 bedrooms
N1402 Espetacular Vista Mar Beto Carrero 4 Quartos
Entire Place • 4 bedrooms
House near the beach and close to Beto Carrero
Entire Place • 5 bedrooms
Casa das Corvetas
Entire Place • 4 bedrooms
N 101 Beachfront with pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Penha (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Penha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wesley | 30 | $581,492 | 1554 | 4.92/5.0 |
| Patricia | 21 | $385,264 | 290 | 4.41/5.0 |
| Nathália & Wesley | 16 | $328,614 | 1471 | 4.93/5.0 |
| Daniela | 20 | $204,956 | 304 | 4.20/5.0 |
| Fabiana | 18 | $190,337 | 1764 | 4.92/5.0 |
| Pollyane | 10 | $174,731 | 423 | 4.86/5.0 |
| Mariangela | 7 | $141,985 | 297 | 4.82/5.0 |
| Vanessa | 15 | $119,316 | 625 | 4.76/5.0 |
| Jéssica | 13 | $107,931 | 1109 | 4.79/5.0 |
| Pâmella | 16 | $104,068 | 229 | 4.24/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Penha.
Dive Deeper: Advanced Penha STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Penha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPenha Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Penha
- The Penha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 1,257 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Penha, House properties are the most common (47.3%), reflecting the local real estate landscape.
- Houses represent a significant 47.3% portion, catering likely to families or larger groups.
- The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 4.4%) offer potential for unique stay experiences.
Penha Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Penha
- The dominant room capacity in Penha is 2 bedrooms listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.3% of the active Airbnb listings in Penha, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Penha.
Penha Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Penha
- The most common guest capacity trend in Penha vacation rentals is listings accommodating 8+ guests (29.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Penha STR market, accounting for 51.9% of listings.
- 56.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Penha.
- On average, properties in Penha are equipped to host 5.5 guests.
Penha Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Penha
- The most common availability pattern in Penha falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Penha (27.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Penha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
209 listings
17.7% of total
2 Nights
344 listings
29.1% of total
3 Nights
118 listings
10% of total
4-6 Nights
62 listings
5.2% of total
7-29 Nights
14 listings
1.2% of total
30+ Nights
437 listings
36.9% of total
Key Insights
- The most prevalent minimum stay requirement in Penha is 30+ Nights, adopted by 36.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.9%) caters to monthly stays (30+ nights) in Penha, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.9% of Penha hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Penha.
Penha Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.1% of total
Refundable
7 listings
0.7% of total
Super Strict 60 Days
42 listings
4.2% of total
Super Strict 30 Days
29 listings
2.9% of total
Flexible
236 listings
23.7% of total
Moderate
253 listings
25.5% of total
Firm
189 listings
19% of total
Strict
237 listings
23.8% of total
Cancellation Policy Insights for Penha
- The prevailing Airbnb cancellation policy trend in Penha is Moderate, used by 25.5% of listings.
- There's a relatively balanced mix between guest-friendly (49.2%) and stricter (42.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 25.5% market standard in Penha.
- Regularly review your cancellation policy against competitors and market demand shifts in Penha.
Penha STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Penha
- The overall average booking lead time for vacation rentals in Penha is 45 days.
- Guests book furthest in advance for stays during December (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (50 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Penha.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Penha averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Penha (2025)
Amenity Prevalence
Amenity Insights for Penha
- Essential amenities in Penha that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Penha: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Penha to stay competitive.
Penha Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Penha
- The typical guest profile for Airbnb in Penha consists of primarily domestic travelers (97%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.1% of guests.
- Key international markets include Brazil (97.1%) and Chile (0.6%).
- Top languages spoken are Portuguese (60.4%) followed by English (23.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Curitiba.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Penha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 133 | $1,348 | $144.70 | 32% |
| Campo Magro | 22 | $1,271 | $113.91 | 36% |
| Angelina | 21 | $1,195 | $113.16 | 30% |
| Rio dos Cedros | 119 | $1,186 | $144.09 | 31% |
| Quatro Barras | 28 | $1,126 | $133.23 | 30% |
| Balsa Nova | 51 | $1,073 | $117.55 | 29% |
| Alfredo Wagner | 155 | $1,067 | $124.97 | 27% |
| Almirante Tamandaré | 18 | $988 | $86.95 | 43% |
| Balneário Camboriú | 3,791 | $968 | $104.49 | 40% |
| Anitápolis | 66 | $954 | $79.91 | 43% |