Airbnb Market Analytics, Statistics and Data in Penha, Santa Catarina, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Penha? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Penha:
How much do Airbnb hosts make on average per month in Penha?
The short-term rental market in Penha shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $733 per month
- Strong performing properties (top 25%) make $1,324 or more
- Best-in-class properties (top 10%) achieve $2,162+ monthly
- Entry-level properties (bottom 25%) typically earn around $349
Revenue Variations by Month
Occupancy Rates Throughout the Year in Penha
The market in Penha shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Penha
Daily rates in Penha vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $66 per night
- Strong performing properties (top 25%) secure $104 or more
- Best-in-class properties (top 10%) pull in $165+ per night
- Entry-level properties (bottom 25%) earn around $43
Daily Rate Variations by Month
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Seasonality patterns in Penha
Peak Season (January, December, February)
- Revenue peaks at $1747.10 per month
- Occupancy rates reach 48.58%
- Daily rates average $120.84
Shoulder Season
- Revenue averages $1002.19 per month
- Occupancy maintains 38.47%
- Daily rates hold at $94.68
Low Season (May, September, August)
- Revenue drops to $573.34 per month
- Occupancy decreases to 29.98%
- Daily rates adjust to $80.58
Is it still profitable to do Airbnb in Penha in 2025?
Yes! Penha demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $1002 and As a mature market with 1288 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Penha
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia da Penha | A beautiful beach area known for its stunning views and family-friendly atmosphere. Ideal for tourists looking for a relaxing beach getaway with various water activities and local food options. | Beto Carrero World, Praia da Armação, Praia do Trapiche, Oceanographic Museum, Local seafood restaurants |
| Centro de Penha | The town center offering a mix of shopping, dining, and local culture. It serves as a hub for visitors exploring the surrounding areas, making it a strategic location for Airbnb hosts. | Catedral de São João Batista, Museu Histórico de Penha, Praça do Pescador, Shopping local, Festas culturais locais |
| Praia do Quilombo | A lesser-known beach perfect for those looking to escape the crowds. Popular among locals and tourists seeking tranquility and natural beauty. | Trilha para a lagoa, Mergulho livre, Praias desertas, Pesca artesanal, Reservas naturais |
| Praia da Saudade | A picturesque beach with less hustle and bustle compared to others. Ideal for families and couples looking for a peaceful retreat with beautiful sunsets. | Praia da Saudade Market, Pontos de pescaria, Caminhadas na beira da praia, Observação de pássaros |
| Arroio do Silva | A nearby community that attracts visitors for its serene beaches and relaxed vibe. Great for hosting travelers looking to explore more than just Penha. | Porteira do Cavalo, Parque Natural das Araucárias, Trilhas ecológicas, Eventos de surf e kitesurf |
| Praia de Gravatá | Known for its stunning landscapes and calm waters. This beach is popular among families, making it a good spot for Airbnb rentals targeting family vacationers. | Trilhas para caminhadas, Passeios de barco, Parque aquático nas proximidades, Praias tranquilas |
| São Miguel | A quaint neighborhood close to Penha known for its rustic charm and local culture. Offers a unique experience for travelers looking to immerse themselves in Brazilian lifestyle. | Feira de Artesanato, Culinária local, Igrejas históricas, Trilhas e caminhada |
| Unico Beach | An up-and-coming beach area with development potential and growing popularity among tourists. Great for future investment opportunities in the Airbnb market. | Praia limpa e reservada, Eventos locais de verão, Bares e restaurantes novos |
Do you need a license for Airbnb in Penha?
We recommend checking directly with Penha's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Penha
Casa Hámar, foot in the sand and the sea
Entire Place • 3 bedrooms
N1402 Espetacular Vista Mar Beto Carrero 4 Quartos
Entire Place • 4 bedrooms
Casa Refugio Poá, standing in the sand, next to Beto Carrero
Entire Place • 4 bedrooms
House near the beach and close to Beto Carrero
Entire Place • 5 bedrooms
N 101 Beachfront with pool
Entire Place • 4 bedrooms
#Chacara Clarice, Penha SC, Praia and Beto Carrero
Entire Place • 11 bedrooms
Top Performing Professional Hosts in Penha
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wesley | 30 | $574,654 | 1554 | 4.92/5.0 |
| Patricia | 21 | $333,422 | 290 | 4.41/5.0 |
| Nathália & Wesley | 17 | $319,267 | 1539 | 4.92/5.0 |
| Daniela | 20 | $266,627 | 304 | 4.20/5.0 |
| Fabiana | 18 | $187,840 | 1764 | 4.92/5.0 |
| Mariangela | 7 | $158,668 | 297 | 4.82/5.0 |
| Pollyane | 10 | $143,066 | 423 | 4.86/5.0 |
| Vanessa | 15 | $127,718 | 625 | 4.76/5.0 |
| Pâmella | 17 | $113,974 | 232 | 4.29/5.0 |
| Jéssica | 13 | $112,917 | 1109 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Penha
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.9%), with house and apartment & condo properties comprising 84.7% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (4.4% combined)
Room Capacity Distribution
Analysis of 1,288 properties in Penha shows that 2 bedrooms properties are most prevalent, making up 35.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 61.5% of all listings.
Key Insights
- Most common: 2 bedrooms (35.8%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 61.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,288 properties in Penha reveals that 8+ guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 51.9% of the market.
Key Insights
- Most common capacity: 8+ guests (29.7% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 51.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,288 properties in Penha, the most common availability pattern is 271-366 days (53.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.4% of properties).
Key Insights
- Most common availability window: 271-366 days (53.4%)
- Most common booking duration: 31-90 days (29.4%)
- Properties with high availability (180+ days): 77.8%
- Properties with long-term bookings (180+ days): 23.8%
Minimum Stay Distributions
1 Night
220 listings
18.8% of total
2 Nights
381 listings
32.5% of total
3 Nights
153 listings
13% of total
4-6 Nights
182 listings
15.5% of total
7-29 Nights
22 listings
1.9% of total
30+ Nights
215 listings
18.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.3%
- Mid-length stays (4-6 nights) represent 15.5% of listings
- Monthly+ stays (18.3%) suggest a stable extended-stay market
- High market flexibility with 64.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.1% of total
Refundable
7 listings
0.7% of total
Super Strict 60 Days
43 listings
4.3% of total
Super Strict 30 Days
30 listings
3% of total
Flexible
244 listings
24.2% of total
Moderate
256 listings
25.4% of total
Firm
191 listings
18.9% of total
Strict
237 listings
23.5% of total
Key Insights
- Moderate is the preferred policy at 25.4% of listings
- The market shows a balanced distribution between guest-friendly (49.6%) and strict (42.4%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, May, averaging 55 days
- Shortest booking windows are in Oct, Sep, Aug, averaging 36 days
- Winter shows the longest average booking window at 53 days, while Summer has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 53 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Aug when lead times are shortest
Popular Airbnb Amenities in Penha
Below is the distribution of amenities across listings in Penha:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.5% of total guests, indicating a dominant local market share.
- Primary international markets: Chile (0.5%) and United States (0.5%)
- Portuguese is the top language at 61.2%, followed by English (24.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for São Paulo and Curitiba markets
- Develop localized content for Chile and United States
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Penha. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 138 | $1,372 | $143.10 | 33% |
| Campo Magro | 22 | $1,326 | $113.69 | 37% |
| Angelina | 22 | $1,264 | $115.03 | 31% |
| Rio dos Cedros | 120 | $1,204 | $139.36 | 31% |
| Balsa Nova | 50 | $1,168 | $117.32 | 29% |
| Alfredo Wagner | 156 | $1,074 | $123.61 | 28% |
| Quatro Barras | 29 | $1,049 | $133.11 | 30% |
| Guabiruba | 12 | $1,010 | $67.20 | 39% |
| Almirante Tamandaré | 19 | $1,008 | $86.38 | 44% |
| Anitápolis | 66 | $1,004 | $81.25 | 43% |
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