Itajaí Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Itajaí in 2025? Explore comprehensive Airbnb analytics for Itajaí, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Itajaí, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 701 active listings.
Whether you're considering an Airbnb investment in Itajaí, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Itajaí Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Itajaí Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Itajaí (2025)
Understanding the monthly revenue variations for Airbnb listings in Itajaí is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Itajaí is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Itajaí across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,195+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,255 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $617 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $269, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Itajaí
Itajaí Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Itajaí STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Itajaí:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Itajaí
Average Daily Rate (ADR) Airbnb Trends in Itajaí (2025)
Effective short term rental pricing strategy in Itajaí involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Itajaí typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Itajaí
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Airbnb Seasonality Analysis & Trends in Itajaí (2025)
Peak Season (January, December, March)
- Revenue averages $1,530 per month
- Occupancy rates average 44.2%
- Daily rates average $114
Shoulder Season
- Revenue averages $900 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $104
Low Season (June, July, September)
- Revenue drops to average $677 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $102
Seasonality Insights for Itajaí
- The Airbnb seasonality in Itajaí shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Itajaí's highest earning potential, with monthly revenues capable of climbing to $1,779, occupancy reaching a high of 48.9%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $589, occupancy could drop to 26.9%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Itajaí.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Itajaí seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Itajaí (2025)
Exploring the top neighborhoods for short-term rentals in Itajaí? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia Brava | One of the most beautiful beaches in the region, known for its clear waters and vibrant nightlife. It attracts tourists year-round, making it ideal for Airbnb hosting. | Surfing at Praia Brava, Beach clubs, Local restaurants, Nature trails, Water sports |
| Praia dos Amores | A stunning beach with a unique atmosphere and natural beauty. It's a favorite among both locals and tourists, offering great opportunities for vacation rentals. | Scenic views, Sunbathing, Local artisan shops, Restaurants, Close to bars |
| Centro de Itajaí | The city center is a bustling hub of activity with shops, restaurants, and cultural attractions. Perfect for business travelers and tourists looking for convenience. | Shopping centers, Cultural events, Historical landmarks, Local markets, Waterfront promenade |
| Cabecudas | A quieter beach area known for its charming vibe and natural surroundings. It's appealing for families and those looking for a relaxing stay. | Secluded beaches, Nature trails, Restaurants, Family-friendly activities, Sunset views |
| Santo Antonio | Close to the port and business districts, making it a good option for business travelers as well as tourists looking for local experiences. | Local eateries, Cultural sites, Proximity to business areas, Historical significance, Parks |
| Praia do Morcego | A hidden gem known for its natural beauty and tranquility. It attracts those looking for a peaceful getaway, ideal for Airbnb listings. | Natural landscapes, Hiking opportunities, Less crowded beaches, Scenic viewpoints, Picnic areas |
| Ilha do Cardoso | An island known for its pristine nature and eco-tourism. Ideal for those looking for a unique experience away from the hustle of city life. | Eco-tours, Wildlife watching, Beautiful beaches, Hiking trails, Water activities |
| Barra do Rio Itajaí | Prominent for its river views and water activities, ideal for tourists wanting to explore marine experiences while having easy access to urban conveniences. | Fishing, Boat tours, Riverfront dining, Water sports, Parks |
Understanding Airbnb License Requirements & STR Laws in Itajaí (2025)
While Itajaí, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Itajaí to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Itajaí (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Itajaíbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Sukha! Praia Brava Mansion.
Entire Place • 4 bedrooms
Heated Pool w/everything included, beach 150m!
Entire Place • 5 bedrooms
High Standard with View of Brava Beach, 3 Suites, 2 Spaces
Entire Place • 3 bedrooms
Front Sea - Praia Brava w/ Jacuzzi
Entire Place • 1 bedroom
Nature and comfort 100 meters from the sea.
Entire Place • 3 bedrooms
Casa Sollar 65 - Cabeçudas
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Itajaí (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Itajaí based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pedro | 1 | $177,517 | 6 | 5.00/5.0 |
| Ana Carolina | 12 | $141,396 | 343 | 4.91/5.0 |
| Cesario | 1 | $117,447 | 56 | 5.00/5.0 |
| Diogo | 5 | $97,349 | 102 | 4.98/5.0 |
| Ygor | 3 | $96,927 | 439 | 4.94/5.0 |
| Giuliano E Tidra | 3 | $90,688 | 104 | 4.92/5.0 |
| Quinta Borba | 3 | $80,955 | 282 | 5.00/5.0 |
| Beto | 5 | $77,587 | 513 | 4.91/5.0 |
| Jonas | 6 | $74,842 | 363 | 4.77/5.0 |
| Cwb Dinâmica Administradora | 3 | $55,477 | 69 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Itajaí.
Dive Deeper: Advanced Itajaí STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Itajaí. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsItajaí Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Itajaí
- The Itajaí Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.6% of the 701 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Itajaí, Apartment/Condo properties are the most common (71.3%), reflecting the local real estate landscape.
- Houses represent a significant 21% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 1.9%) offer potential for unique stay experiences.
Itajaí Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Itajaí
- The dominant room capacity in Itajaí is 2 bedrooms listings, making up 36.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.5% of the active Airbnb listings in Itajaí, indicating a high concentration in these sizes.
Itajaí Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Itajaí
- The most common guest capacity trend in Itajaí vacation rentals is listings accommodating 4 guests (27.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Itajaí STR market, accounting for 44.8% of listings.
- 27.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Itajaí.
- On average, properties in Itajaí are equipped to host 3.9 guests.
Itajaí Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Itajaí
- The most common availability pattern in Itajaí falls within the 271-366 days range, representing 61.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Itajaí (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Itajaí Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
168 listings
24.2% of total
2 Nights
139 listings
20.1% of total
3 Nights
60 listings
8.7% of total
4-6 Nights
60 listings
8.7% of total
7-29 Nights
21 listings
3% of total
30+ Nights
245 listings
35.4% of total
Key Insights
- The most prevalent minimum stay requirement in Itajaí is 30+ Nights, adopted by 35.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.4%) caters to monthly stays (30+ nights) in Itajaí, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.4% of Itajaí hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Itajaí.
Itajaí Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.1% of total
Flexible
205 listings
30.1% of total
Moderate
159 listings
23.3% of total
Firm
140 listings
20.6% of total
Strict
176 listings
25.8% of total
Cancellation Policy Insights for Itajaí
- The prevailing Airbnb cancellation policy trend in Itajaí is Flexible, used by 30.1% of listings.
- There's a relatively balanced mix between guest-friendly (53.4%) and stricter (46.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.1% market standard in Itajaí.
- Regularly review your cancellation policy against competitors and market demand shifts in Itajaí.
Itajaí STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Itajaí
- The overall average booking lead time for vacation rentals in Itajaí is 26 days.
- Guests book furthest in advance for stays during December (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Itajaí.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Itajaí averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Itajaí (2025)
Amenity Prevalence
Amenity Insights for Itajaí
- Essential amenities in Itajaí that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Itajaí: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Itajaí to stay competitive.
Itajaí Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Itajaí
- The typical guest profile for Airbnb in Itajaí consists of primarily domestic travelers (93%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 92.9% of guests.
- Key international markets include Brazil (92.9%) and United States (1.6%).
- Top languages spoken are Portuguese (48.7%) followed by English (28.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Curitiba.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Itajaí Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Campo Magro | 22 | $1,153 | $116.77 | 35% |
| Rancho Queimado | 161 | $1,140 | $144.52 | 31% |
| Rio dos Cedros | 140 | $993 | $132.53 | 30% |
| Quatro Barras | 36 | $984 | $144.84 | 32% |
| Almirante Tamandaré | 21 | $961 | $88.59 | 40% |
| Balsa Nova | 53 | $955 | $121.59 | 29% |
| Balneário Camboriú | 4,766 | $950 | $114.80 | 40% |
| Anitápolis | 66 | $940 | $83.29 | 41% |
| Alfredo Wagner | 179 | $928 | $122.37 | 27% |
| Campina Grande do Sul | 96 | $866 | $99.81 | 35% |