Airbnb Market Analytics, Statistics and Data in Itajaí, Santa Catarina, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Itajaí? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Itajaí:
How much do Airbnb hosts make on average per month in Itajaí?
The short-term rental market in Itajaí shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $755 per month
- Strong performing properties (top 25%) make $1,420 or more
- Best-in-class properties (top 10%) achieve $2,339+ monthly
- Entry-level properties (bottom 25%) typically earn around $347
Revenue Variations by Month
Occupancy Rates Throughout the Year in Itajaí
The market in Itajaí shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Itajaí
Daily rates in Itajaí vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $71 per night
- Strong performing properties (top 25%) secure $136 or more
- Best-in-class properties (top 10%) pull in $237+ per night
- Entry-level properties (bottom 25%) earn around $39
Daily Rate Variations by Month
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Seasonality patterns in Itajaí
Peak Season (January, December, May)
- Revenue peaks at $1679.73 per month
- Occupancy rates reach 46.00%
- Daily rates average $127.28
Shoulder Season
- Revenue averages $1194.08 per month
- Occupancy maintains 39.72%
- Daily rates hold at $113.08
Low Season (July, August, September)
- Revenue drops to $774.63 per month
- Occupancy decreases to 36.22%
- Daily rates adjust to $97.38
Is it still profitable to do Airbnb in Itajaí in 2025?
Yes! Itajaí demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and monthly revenue averaging $1194 and As a mature market with 581 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Itajaí
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia Brava | A beautiful beach known for its strong waves and vibrant atmosphere, popular among surfers and beach lovers. Great for attracting tourists looking for a lively beach experience. | Praia Brava Beach, Surfing spots, Beachside bars and restaurants, Scenic viewpoints, Hiking trails nearby |
| Centro | The city center with a mix of commercial and cultural attractions, ideal for guests interested in local life and urban conveniences. | Shopping malls, Local markets, Cultural events, Restaurants, Historical sites |
| Praia dos Amores | Known for its picturesque beauty and calmer waters, this beach attracts families and those looking for a more relaxed vacation. | Praia dos Amores Beach, Nearby restaurants, Cozy cafes, Water sports, Nature trails |
| Cabeçudas | Famous for its stunning views and serene environment, Cabeçudas is perfect for those seeking tranquility close to nature. | Cabeçudas Beach, Beachside walkways, Nature parks, Quiet atmosphere |
| Ponta Aguda | A charming neighborhood that offers beautiful views and is ideal for tourists looking for a relaxing vacation by the sea. | Ponta Aguda Beach, Local craft markets, Scenic overlooks, Water activities |
| Meia Praia | Popular among tourists for its long stretch of beach and vibrant nightlife, appealing to a younger crowd. | Meia Praia Beach, Bars and nightlife, Water sports, Nearby shopping areas |
| Ilha do Cardoso | An eco-tourism hotspot for nature lovers, offering pristine beaches and rich biodiversity, great for eco-conscious travelers. | Isolated beaches, Wildlife watching, Hiking trails, Boat tours |
| Brava Beach | A favored spot for younger crowds and surfers, known for its lively beach atmosphere and variety of entertainment options. | Brava Beach surf schools, Beach clubs, Outdoor activities, Concerts and events |
Do you need a license for Airbnb in Itajaí?
We recommend checking directly with Itajaí's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Itajaí
Casa Sukha! Brava Beach Mansion.
Entire Place • 4 bedrooms
Beautiful Ap. complete on Praia Brava!!!
Entire Place • N/A
Heated Pool w/everything included, beach 150m!
Entire Place • 5 bedrooms
Zen Mansion - 15 minutes from Brava Beach
Entire Place • 4 bedrooms
High Standard with Vista Praia Brava, 3 Suites, 2Vagas
Entire Place • 3 bedrooms
"Country house, close to Balneário Camboriú SC"
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Itajaí
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pedro | 1 | $216,392 | 5 | 5.00/5.0 |
| Julio Cesar | 1 | $139,089 | 158 | 4.84/5.0 |
| Ana Carolina | 8 | $108,487 | 241 | 4.89/5.0 |
| Cesario | 1 | $102,277 | 50 | 5.00/5.0 |
| Quinta Borba | 3 | $84,977 | 270 | 5.00/5.0 |
| Giuliano E Tidra | 2 | $77,704 | 75 | 4.96/5.0 |
| Bernardo | 6 | $72,651 | 224 | 4.93/5.0 |
| Plugg | 13 | $71,108 | 470 | 4.84/5.0 |
| Samira | 1 | $67,913 | 13 | 5.00/5.0 |
| Cwb Dinâmica Administradora | 4 | $67,213 | 79 | 4.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Itajaí
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.3%), with apartment & condo and house properties comprising 91.8% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (1.9% combined)
Room Capacity Distribution
Analysis of 581 properties in Itajaí shows that 1 bedroom properties are most prevalent, making up 35.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.5% of all listings.
Key Insights
- Most common: 1 bedroom (35.1%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 68.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 581 properties in Itajaí reveals that 4 guests properties dominate the market, representing 26.3% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 44.1% of the market.
Key Insights
- Most common capacity: 4 guests (26.3% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 44.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 581 properties in Itajaí, the most common availability pattern is 271-366 days (56.3% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (28.6% of properties).
Key Insights
- Most common availability window: 271-366 days (56.3%)
- Most common booking duration: 1-30 days (28.6%)
- Properties with high availability (180+ days): 78.8%
- Properties with long-term bookings (180+ days): 22.0%
Minimum Stay Distributions
1 Night
137 listings
26.8% of total
2 Nights
125 listings
24.5% of total
3 Nights
61 listings
11.9% of total
4-6 Nights
99 listings
19.4% of total
7-29 Nights
32 listings
6.3% of total
30+ Nights
57 listings
11.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.3%
- Mid-length stays (4-6 nights) represent 19.4% of listings
- Monthly+ stays (11.2%) suggest a stable extended-stay market
- High market flexibility with 63.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
114 listings
25.4% of total
Moderate
100 listings
22.3% of total
Firm
89 listings
19.9% of total
Strict
145 listings
32.4% of total
Key Insights
- Strict is the preferred policy at 32.4% of listings
- The market shows a balanced distribution between guest-friendly (47.7%) and strict (52.3%) policies
- Firm policies are least common at 19.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 45 days
- Shortest booking windows are in Jul, Aug, Jun, averaging 24 days
- Winter shows the longest average booking window at 45 days, while Summer has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 45 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Jun when lead times are shortest
Popular Airbnb Amenities in Itajaí
Below is the distribution of amenities across listings in Itajaí:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.5%) and Argentina (0.9%)
- Portuguese is the top language at 51.3%, followed by English (29.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for São Paulo and Curitiba markets
- Develop localized content for United States and Argentina
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Itajaí. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 138 | $1,372 | $143.10 | 33% |
| Campo Magro | 22 | $1,326 | $113.69 | 37% |
| Angelina | 22 | $1,264 | $115.03 | 31% |
| Rio dos Cedros | 120 | $1,204 | $139.36 | 31% |
| Balsa Nova | 50 | $1,168 | $117.32 | 29% |
| Alfredo Wagner | 156 | $1,074 | $123.61 | 28% |
| Quatro Barras | 29 | $1,049 | $133.11 | 30% |
| Guabiruba | 12 | $1,010 | $67.20 | 39% |
| Almirante Tamandaré | 19 | $1,008 | $86.38 | 44% |
| Anitápolis | 66 | $1,004 | $81.25 | 43% |
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