Bom Jardim da Serra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Bom Jardim da Serra in 2025? Explore comprehensive Airbnb analytics for Bom Jardim da Serra, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Bom Jardim da Serra, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Bom Jardim da Serra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bom Jardim da Serra Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bom Jardim da Serra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bom Jardim da Serra (2025)
Understanding the monthly revenue variations for Airbnb listings in Bom Jardim da Serra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bom Jardim da Serra is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bom Jardim da Serra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,495+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $960 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $472 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $223, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bom Jardim da Serra
Bom Jardim da Serra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bom Jardim da Serra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bom Jardim da Serra:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bom Jardim da Serra
Average Daily Rate (ADR) Airbnb Trends in Bom Jardim da Serra (2025)
Effective short term rental pricing strategy in Bom Jardim da Serra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bom Jardim da Serra typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $346+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Bom Jardim da Serra
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Airbnb Seasonality Analysis & Trends in Bom Jardim da Serra (2025)
Peak Season (July, April, August)
- Revenue averages $909 per month
- Occupancy rates average 27.6%
- Daily rates average $140
Shoulder Season
- Revenue averages $680 per month
- Occupancy maintains around 23.7%
- Daily rates hold near $139
Low Season (February, May, November)
- Revenue drops to average $559 per month
- Occupancy decreases to average 20.4%
- Daily rates adjust to average $137
Seasonality Insights for Bom Jardim da Serra
- The Airbnb seasonality in Bom Jardim da Serra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bom Jardim da Serra's highest earning potential, with monthly revenues capable of climbing to $1,112, occupancy reaching a high of 34.6%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $519, occupancy could drop to 18.6%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bom Jardim da Serra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bom Jardim da Serra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bom Jardim da Serra (2025)
Exploring the top neighborhoods for short-term rentals in Bom Jardim da Serra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Bom Jardim da Serra, with various amenities, restaurants, and easy access to local attractions. It's popular for its convenience and local culture. | Main Square, Local Markets, Restaurants, Church of Bom Jardim |
| Cascata do Avencal | A stunning waterfall that attracts nature lovers and adventure tourists. Hosting here offers proximity to outdoor activities and natural beauty. | Cascata do Avencal, Hiking Trails, Viewpoints |
| Parque Nacional de São Joaquim | Part of the beautiful national park known for its stunning landscapes, nature trails, and conservation efforts. A great spot for eco-tourism. | Nature Trails, Scenic Views, Wildlife Watching |
| Lagoa do Jacaré | A beautiful lagoon area perfect for relaxation and enjoying nature. Popular for its peaceful environment and scenic views. | Lagoon Activities, Picnic Areas, Bird Watching |
| Trilha do Rio do Soge | A popular hiking trail that leads to beautiful views and nature experiences. Ideal for travelers looking for adventure and outdoor activities. | Hiking, River Views, Nature |
| Rota da Pedra | This route offers lovely scenery and is a favorite among travelers looking for a picturesque driving experience in the region. | Scenic Drives, Photography Spots, Nature Observations |
| Pico do Monte Verde | The highest peak in the region offering breathtaking views and excellent trekking opportunities. Great for adventure seekers. | Trekking, Panoramic Views, Nature Experiencing |
| Caminho dos Canyons | Known for its stunning canyons and dramatic landscapes, this area is perfect for outdoor enthusiasts and photographers. | Canyon Views, Hiking, Landscape Photography |
Understanding Airbnb License Requirements & STR Laws in Bom Jardim da Serra (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Bom Jardim da Serra. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bom Jardim da Serra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Bom Jardim da Serra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bom Jardim da Serrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Toca da Fox
Entire Place • 3 bedrooms
Casa Alvorada - @BestinyHospedagens
Entire Place • 4 bedrooms
Chalés Recanto do Vale - Tucano
Entire Place • 2 bedrooms
Rio do Rastro Canyons Chalet
Entire Place • 2 bedrooms
Sítio Nevasca
Entire Place • 4 bedrooms
Cabana La Manzana | Aconchegante e romantica
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bom Jardim da Serra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bom Jardim da Serra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Guilherme | 5 | $30,654 | 225 | 4.96/5.0 |
| Grasiela | 1 | $28,214 | 21 | 5.00/5.0 |
| Suellen | 2 | $25,123 | 48 | 4.92/5.0 |
| Cleber | 1 | $16,039 | 12 | 4.50/5.0 |
| Chalés Recanto Do Vale | 1 | $15,407 | 26 | 4.92/5.0 |
| Julio | 1 | $14,384 | 14 | 4.71/5.0 |
| Gustavo | 1 | $13,123 | 18 | 5.00/5.0 |
| Alessandro | 1 | $10,869 | 96 | 4.73/5.0 |
| Jailson | 2 | $10,368 | 132 | 4.97/5.0 |
| Sandra | 1 | $10,152 | 9 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bom Jardim da Serra.
Dive Deeper: Advanced Bom Jardim da Serra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bom Jardim da Serra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBom Jardim da Serra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bom Jardim da Serra
- The Bom Jardim da Serra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.7% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bom Jardim da Serra, House properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 55% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.3%) offer potential for unique stay experiences.
Bom Jardim da Serra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bom Jardim da Serra
- The dominant room capacity in Bom Jardim da Serra is 1 bedroom listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 55.0% of the active Airbnb listings in Bom Jardim da Serra, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bom Jardim da Serra.
Bom Jardim da Serra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bom Jardim da Serra
- The most common guest capacity trend in Bom Jardim da Serra vacation rentals is listings accommodating 8+ guests (21.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Bom Jardim da Serra STR market, accounting for 40.0% of listings.
- 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bom Jardim da Serra.
- On average, properties in Bom Jardim da Serra are equipped to host 4.6 guests.
Bom Jardim da Serra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bom Jardim da Serra
- The most common availability pattern in Bom Jardim da Serra falls within the 271-366 days range, representing 81.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Bom Jardim da Serra (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bom Jardim da Serra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
67.8% of total
2 Nights
13 listings
22% of total
3 Nights
1 listings
1.7% of total
30+ Nights
5 listings
8.5% of total
Key Insights
- The most prevalent minimum stay requirement in Bom Jardim da Serra is 1 Night, adopted by 67.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.8%) of the Bom Jardim da Serra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.8% of Bom Jardim da Serra hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bom Jardim da Serra.
Bom Jardim da Serra Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
2% of total
Non-refundable
5 listings
9.8% of total
Flexible
15 listings
29.4% of total
Moderate
9 listings
17.6% of total
Firm
5 listings
9.8% of total
Strict
16 listings
31.4% of total
Cancellation Policy Insights for Bom Jardim da Serra
- The prevailing Airbnb cancellation policy trend in Bom Jardim da Serra is Strict, used by 31.4% of listings.
- There's a relatively balanced mix between guest-friendly (47.0%) and stricter (41.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.4% market standard in Bom Jardim da Serra.
- With 31.4% using Strict terms, this is a viable option in Bom Jardim da Serra, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bom Jardim da Serra.
Bom Jardim da Serra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bom Jardim da Serra
- The overall average booking lead time for vacation rentals in Bom Jardim da Serra is 30 days.
- Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (38 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Bom Jardim da Serra.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Bom Jardim da Serra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bom Jardim da Serra (2025)
Amenity Prevalence
Amenity Insights for Bom Jardim da Serra
- Essential amenities in Bom Jardim da Serra that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bom Jardim da Serra: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bom Jardim da Serra to stay competitive.
Bom Jardim da Serra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bom Jardim da Serra
- The typical guest profile for Airbnb in Bom Jardim da Serra consists of primarily domestic travelers (98%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.5% of guests.
- Key international markets include Brazil (97.5%) and United States (1%).
- Top languages spoken are Portuguese (53.2%) followed by English (28.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and Santa Catarina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bom Jardim da Serra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 162 | $1,006 | $142.17 | 30% |
| Angelina | 27 | $885 | $112.09 | 24% |
| Alfredo Wagner | 186 | $873 | $126.96 | 27% |
| Anitápolis | 67 | $850 | $87.01 | 40% |
| Região Geográfica Imediata de Criciúma | 10 | $809 | $92.32 | 38% |
| Florianópolis | 15,977 | $766 | $103.64 | 41% |
| Grão-Pará | 15 | $750 | $247.56 | 21% |
| Canelinha | 13 | $729 | $157.30 | 26% |
| Orleans | 47 | $690 | $79.56 | 32% |
| Região Geográfica Imediata de Lages | 64 | $688 | $126.48 | 26% |