São Joaquim Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in São Joaquim in 2025? Explore comprehensive Airbnb analytics for São Joaquim, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for São Joaquim, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in São Joaquim, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São Joaquim Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São Joaquim Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São Joaquim (2025)
Understanding the monthly revenue variations for Airbnb listings in São Joaquim is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Joaquim is typically July, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Joaquim across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,309+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $735 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $332 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $155, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Joaquim
São Joaquim Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São Joaquim STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Joaquim:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Joaquim
Average Daily Rate (ADR) Airbnb Trends in São Joaquim (2025)
Effective short term rental pricing strategy in São Joaquim involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Joaquim typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in São Joaquim
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Airbnb Seasonality Analysis & Trends in São Joaquim (2025)
Peak Season (July, May, August)
- Revenue averages $687 per month
- Occupancy rates average 27.1%
- Daily rates average $84
Shoulder Season
- Revenue averages $521 per month
- Occupancy maintains around 21.9%
- Daily rates hold near $79
Low Season (June, October, November)
- Revenue drops to average $412 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $86
Seasonality Insights for São Joaquim
- The Airbnb seasonality in São Joaquim shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Joaquim's highest earning potential, with monthly revenues capable of climbing to $838, occupancy reaching a high of 34.4%, and ADRs peaking at $87.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $361, occupancy could drop to 18.4%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Joaquim.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São Joaquim seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São Joaquim (2025)
Exploring the top neighborhoods for short-term rentals in São Joaquim? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of São Joaquim, offering easy access to shops, restaurants, and local culture. Ideal for tourists wanting to explore the town's attractions and enjoy nearby historical sites. | São Joaquim Church, January 31 Square, Local wineries, St. John the Baptizer Festival, Cultural Center |
| Vinhos de São Joaquim | Famous for its vineyards and wine production, this area attracts wine enthusiasts and tourists seeking a rural getaway with scenic landscapes and wine tasting experiences. | Vineyards, Wine cellars, Breathtaking mountain views, Wine festivals, Caves of São Joaquim |
| Parque Nacional de São Joaquim | A natural wonder with diverse wildlife and stunning landscapes, perfect for nature lovers and adventure seekers. Ideal for hosting guests who appreciate hiking and outdoor activities. | Hiking trails, Camping areas, Cascades and waterfalls, Flora and fauna, Scenic viewpoints |
| Cerro da Igreja | A popular viewpoint and area for tranquility amidst nature. It provides a serene atmosphere for guests looking to relax as well as great views for photography enthusiasts. | Church of the Hill, Viewpoint of Serra do Rio do Rastro, Nature trails, Tranquil atmosphere, Pine forests |
| Lagoa do Jacutinga | A beautiful lagoon area great for leisure activities and nature exploration. This location attracts families and individuals wanting a peaceful retreat in nature. | Swimming and leisure activities, Bird watching, Nature trails, Picnic areas, Serene environment |
| Jardim das Faunas | Known for its botanical beauty, this area is perfect for guests who appreciate flora and want to discover local biodiversity. Offers gardens and wildlife observation opportunities. | Botanical gardens, Wildlife observation, Thematic gardens, Nature activities, Local flora education |
| Serra do Rio do Rastro | This iconic mountain range offers stunning views and attracts adventure seekers and photographers. Perfect for guests looking for scenic drives and explorations. | Scenic viewpoints, Driving routes, Hiking trails, Photography spots, Adventure tourism |
| Bairros Históricos | Historical neighborhoods that provide a glimpse of the local culture and architecture. Ideal for guests looking to immerse themselves in the town's rich history and heritage. | Historic homes, Cultural landmarks, Artisan shops, Local cuisine, Community festivals |
Understanding Airbnb License Requirements & STR Laws in São Joaquim (2025)
While São Joaquim, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São Joaquim to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in São Joaquim (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Joaquimbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Laundry Kingdom Cute - Lion King Cabin
Entire Place • 1 bedroom
Cabana Sentir - Tereza's Garden
Entire Place • 1 bedroom
Cabana Immersion -Jardim de Tereza
Entire Place • 1 bedroom
Liquidambar Cabin
Entire Place • 1 bedroom
Purada Reino Encantado - Cabana Queen Lioness
Entire Place • 1 bedroom
Alqualondë Cottage
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São Joaquim (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São Joaquim based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cibeli | 2 | $34,737 | 32 | 4.97/5.0 |
| Sofia | 2 | $34,153 | 25 | 5.00/5.0 |
| Host #475180528 | 3 | $24,346 | 2 | N/A/5.0 |
| Ana Paula | 3 | $23,464 | 27 | 4.97/5.0 |
| Ana Lucia | 3 | $14,149 | 55 | 4.94/5.0 |
| Nara | 2 | $11,744 | 23 | 4.90/5.0 |
| Mariana | 1 | $11,250 | 35 | 5.00/5.0 |
| Alberto | 1 | $9,687 | 60 | 4.85/5.0 |
| Diego | 2 | $8,452 | 7 | 5.00/5.0 |
| Stella | 1 | $7,350 | 31 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Joaquim.
Dive Deeper: Advanced São Joaquim STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Joaquim. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Joaquim Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Joaquim
- The São Joaquim Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.4% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São Joaquim, House properties are the most common (41.4%), reflecting the local real estate landscape.
- Houses represent a significant 41.4% portion, catering likely to families or larger groups.
- The presence of 12.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.9%) offer potential for unique stay experiences.
São Joaquim Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Joaquim
- The dominant room capacity in São Joaquim is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.0% of the active Airbnb listings in São Joaquim, indicating a high concentration in these sizes.
- A significant 20.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in São Joaquim.
São Joaquim Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Joaquim
- The most common guest capacity trend in São Joaquim vacation rentals is listings accommodating 4 guests (31.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the São Joaquim STR market, accounting for 50.0% of listings.
- 32.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São Joaquim.
- On average, properties in São Joaquim are equipped to host 4.1 guests.
São Joaquim Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Joaquim
- The most common availability pattern in São Joaquim falls within the 271-366 days range, representing 82.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in São Joaquim (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
São Joaquim Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
59.4% of total
2 Nights
23 listings
33.3% of total
30+ Nights
5 listings
7.2% of total
Key Insights
- The most prevalent minimum stay requirement in São Joaquim is 1 Night, adopted by 59.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.7%) of the São Joaquim Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.4% of São Joaquim hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Joaquim.
São Joaquim Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
28.3% of total
Moderate
23 listings
38.3% of total
Firm
12 listings
20% of total
Strict
8 listings
13.3% of total
Cancellation Policy Insights for São Joaquim
- The prevailing Airbnb cancellation policy trend in São Joaquim is Moderate, used by 38.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.3% market standard in São Joaquim.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in São Joaquim.
São Joaquim STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São Joaquim
- The overall average booking lead time for vacation rentals in São Joaquim is 23 days.
- Guests book furthest in advance for stays during June (average 30 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (27 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in São Joaquim.
- Target marketing efforts for the Winter season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these São Joaquim averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São Joaquim (2025)
Amenity Prevalence
Amenity Insights for São Joaquim
- Essential amenities in São Joaquim that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São Joaquim: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Joaquim to stay competitive.
São Joaquim Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São Joaquim
- The typical guest profile for Airbnb in São Joaquim consists of primarily domestic travelers (99%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.6% of guests.
- Key international markets include Brazil (98.6%) and Germany (0.3%).
- Top languages spoken are Portuguese (53.3%) followed by English (29.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and State of Santa Catarina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São Joaquim Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 162 | $1,006 | $142.17 | 30% |
| Angelina | 27 | $885 | $112.09 | 24% |
| Alfredo Wagner | 186 | $873 | $126.96 | 27% |
| Anitápolis | 67 | $850 | $87.01 | 40% |
| Região Geográfica Imediata de Criciúma | 10 | $809 | $92.32 | 38% |
| Florianópolis | 15,977 | $766 | $103.64 | 41% |
| Grão-Pará | 15 | $750 | $247.56 | 21% |
| Canelinha | 13 | $729 | $157.30 | 26% |
| Orleans | 47 | $690 | $79.56 | 32% |
| Região Geográfica Imediata de Lages | 64 | $688 | $126.48 | 26% |