Praia Grande Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Praia Grande in 2025? Explore comprehensive Airbnb analytics for Praia Grande, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Praia Grande, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 223 active listings.
Whether you're considering an Airbnb investment in Praia Grande, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Praia Grande Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Praia Grande Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Praia Grande (2025)
Understanding the monthly revenue variations for Airbnb listings in Praia Grande is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Praia Grande is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Praia Grande across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,716+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,005 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $509 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $236, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Praia Grande
Praia Grande Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Praia Grande STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Praia Grande:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Praia Grande
Average Daily Rate (ADR) Airbnb Trends in Praia Grande (2025)
Effective short term rental pricing strategy in Praia Grande involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Praia Grande typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $135+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Praia Grande
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Airbnb Seasonality Analysis & Trends in Praia Grande (2025)
Peak Season (June, May, April)
- Revenue averages $935 per month
- Occupancy rates average 25.1%
- Daily rates average $79
Shoulder Season
- Revenue averages $737 per month
- Occupancy maintains around 29.3%
- Daily rates hold near $80
Low Season (February, August, October)
- Revenue drops to average $598 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $77
Seasonality Insights for Praia Grande
- The Airbnb seasonality in Praia Grande shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Praia Grande's highest earning potential, with monthly revenues capable of climbing to $996, occupancy reaching a high of 31.6%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $584, occupancy could drop to 23.2%, and ADRs may adjust down to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Praia Grande.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Praia Grande seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Praia Grande (2025)
Exploring the top neighborhoods for short-term rentals in Praia Grande? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia do Leste | Known for its beautiful stretches of sand and vibrant beach scene, Praia do Leste attracts a mix of local and international tourists, making it a prime spot for beachside rentals. | Praia do Leste Beach, Local seafood restaurants, Water sports activities, Walking trails along the coastline |
| Praia Grande | A bustling area with a variety of amenities and services, Praia Grande is popular among families and young people looking for a lively beach vacation experience. | Praia Grande Beach, Amusement parks, Shopping centers, Beach volleyball courts |
| Canto do Forte | This upscale neighborhood features luxury condos and a more refined beach experience, appealing to families and older tourists looking for comfort and leisure. | Canto do Forte Beach, Local cafes and shops, Scenic beachfront promenades, Art galleries |
| Praia das Palmas | Renowned for its serene atmosphere and natural beauty, this area attracts those looking for peace and relaxation away from the hustle and bustle. | Praia das Palmas Beach, Hiking trails, Natural parks, Kayaking spots |
| Cantagalo | A charming beach neighborhood that offers a laid-back atmosphere, perfect for vacationers seeking tranquillity and a local vibe. | Cantagalo Beach, Local markets, Beach bars, Outdoor sports facilities |
| Jardim Ana Maria | This residential area offers a family-friendly environment with access to nearby beach activities and local attractions. | Nearby parks, Family-oriented restaurants, Children's play areas, Access to the beach |
| Praia da Vila | A vibrant area known for its nightlife and social scene, attracting younger tourists and those looking for entertainment and parties. | Praia da Vila Beach, Nightclubs, Live music venues, Beach parties |
| Balneario Praia Grande | A popular destination frequented by tourists for its beautiful beaches and diverse recreational opportunities, ideal for vacation rentals. | Balneario Praia Grande Beach, Surfing spots, Night markets, Water sports facilities |
Understanding Airbnb License Requirements & STR Laws in Praia Grande (2025)
While Praia Grande, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Praia Grande to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Praia Grande (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Praia Grandebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blue Gralha Cabin with breakfast
Entire Place • 1 bedroom
Stella Villaggio-Casa p/ 8 p. com exclusive view
Entire Place • 3 bedrooms
Reserva Caeté chalet ipê
Entire Place • 1 bedroom
Chalé vista p/ canyon w/heated pool
Entire Place • 1 bedroom
Vista dos Canyons
Entire Place • 1 bedroom
Luxury Chalet overlooking the Canyons
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Praia Grande (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Praia Grande based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adlis | 4 | $94,185 | 245 | 5.00/5.0 |
| Franciele | 4 | $67,235 | 79 | 4.88/5.0 |
| Geovana | 5 | $40,434 | 145 | 4.94/5.0 |
| Isadora | 2 | $40,123 | 26 | 5.00/5.0 |
| Joseli | 3 | $38,430 | 52 | 4.98/5.0 |
| Ana | 3 | $36,229 | 5 | 1.67/5.0 |
| Deivid | 2 | $34,619 | 66 | 4.99/5.0 |
| Israel | 1 | $33,633 | 10 | 5.00/5.0 |
| Cristiano | 3 | $32,491 | 114 | 4.99/5.0 |
| Giseli | 2 | $30,418 | 31 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Praia Grande.
Dive Deeper: Advanced Praia Grande STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Praia Grande. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPraia Grande Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Praia Grande
- The Praia Grande Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.6% of the 223 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Praia Grande, House properties are the most common (40.4%), reflecting the local real estate landscape.
- Houses represent a significant 40.4% portion, catering likely to families or larger groups.
- The presence of 17% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.6%) offer potential for unique stay experiences.
Praia Grande Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Praia Grande
- The dominant room capacity in Praia Grande is 1 bedroom listings, making up 62.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.7% of the active Airbnb listings in Praia Grande, indicating a high concentration in these sizes.
- With over half the market (62.8%) consisting of studios or 1-bedroom units, Praia Grande is particularly well-suited for individuals or couples.
Praia Grande Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Praia Grande
- The most common guest capacity trend in Praia Grande vacation rentals is listings accommodating 2 guests (43.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Praia Grande STR market, accounting for 60.5% of listings.
- A significant 43.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Praia Grande.
- 17.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Praia Grande.
- On average, properties in Praia Grande are equipped to host 3.4 guests.
Praia Grande Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Praia Grande
- The most common availability pattern in Praia Grande falls within the 271-366 days range, representing 65.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Praia Grande (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Praia Grande Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
130 listings
60.5% of total
2 Nights
49 listings
22.8% of total
3 Nights
1 listings
0.5% of total
4-6 Nights
1 listings
0.5% of total
30+ Nights
34 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Praia Grande is 1 Night, adopted by 60.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Praia Grande Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Praia Grande, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.5% of Praia Grande hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Praia Grande.
Praia Grande Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
53 listings
28.5% of total
Moderate
80 listings
43% of total
Firm
26 listings
14% of total
Strict
27 listings
14.5% of total
Cancellation Policy Insights for Praia Grande
- The prevailing Airbnb cancellation policy trend in Praia Grande is Moderate, used by 43% of listings.
- The market strongly favors guest-friendly terms, with 71.5% of listings offering Flexible or Moderate policies. This suggests guests in Praia Grande may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43% market standard in Praia Grande.
- Using a Strict policy might deter some guests, as only 14.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Praia Grande.
Praia Grande STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Praia Grande
- The overall average booking lead time for vacation rentals in Praia Grande is 27 days.
- Guests book furthest in advance for stays during October (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Praia Grande.
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Praia Grande averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Praia Grande (2025)
Amenity Prevalence
Amenity Insights for Praia Grande
- Essential amenities in Praia Grande that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Praia Grande: Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Praia Grande to stay competitive.
Praia Grande Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Praia Grande
- The typical guest profile for Airbnb in Praia Grande consists of primarily domestic travelers (94%), often arriving from nearby Porto Alegre, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.2% of guests.
- Key international markets include Brazil (94.2%) and Uruguay (1.2%).
- Top languages spoken are Portuguese (51.7%) followed by English (26%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Porto Alegre and Rio Grande do Sul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Praia Grande Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grão-Pará | 14 | $897 | $215.01 | 23% |
| Região Geográfica Imediata de Criciúma | 10 | $830 | $79.26 | 38% |
| Glorinha | 11 | $780 | $145.60 | 24% |
| Mampituba | 21 | $770 | $87.60 | 28% |
| Orleans | 45 | $731 | $79.59 | 32% |
| Imaruí | 68 | $717 | $86.84 | 30% |
| Treviso | 19 | $709 | $91.05 | 26% |
| Santa Maria do Herval | 31 | $672 | $59.19 | 33% |
| Gravataí | 72 | $657 | $74.82 | 41% |
| Bom Jardim da Serra | 47 | $639 | $120.61 | 24% |