Praia Grande Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Praia Grande in 2025? Explore comprehensive Airbnb analytics for Praia Grande, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Praia Grande, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 249 active listings.
Whether you're considering an Airbnb investment in Praia Grande, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Praia Grande Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Praia Grande Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Praia Grande (2025)
Understanding the monthly revenue variations for Airbnb listings in Praia Grande is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Praia Grande is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Praia Grande across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,506+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $909 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $495 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $241, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Praia Grande
Praia Grande Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Praia Grande STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Praia Grande:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Praia Grande
Average Daily Rate (ADR) Airbnb Trends in Praia Grande (2025)
Effective short term rental pricing strategy in Praia Grande involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Praia Grande typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $141+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Praia Grande
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Airbnb Seasonality Analysis & Trends in Praia Grande (2025)
Peak Season (March, January, May)
- Revenue averages $816 per month
- Occupancy rates average 29.8%
- Daily rates average $88
Shoulder Season
- Revenue averages $688 per month
- Occupancy maintains around 27.4%
- Daily rates hold near $80
Low Season (June, October, November)
- Revenue drops to average $566 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $77
Seasonality Insights for Praia Grande
- The Airbnb seasonality in Praia Grande shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Praia Grande's highest earning potential, with monthly revenues capable of climbing to $861, occupancy reaching a high of 31.6%, and ADRs peaking at $90.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $517, occupancy could drop to 21.1%, and ADRs may adjust down to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Praia Grande.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Praia Grande seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Praia Grande (2025)
Exploring the top neighborhoods for short-term rentals in Praia Grande? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia do Leste | Known for its beautiful stretches of sand and vibrant beach scene, Praia do Leste attracts a mix of local and international tourists, making it a prime spot for beachside rentals. | Praia do Leste Beach, Local seafood restaurants, Water sports activities, Walking trails along the coastline |
| Praia Grande | A bustling area with a variety of amenities and services, Praia Grande is popular among families and young people looking for a lively beach vacation experience. | Praia Grande Beach, Amusement parks, Shopping centers, Beach volleyball courts |
| Canto do Forte | This upscale neighborhood features luxury condos and a more refined beach experience, appealing to families and older tourists looking for comfort and leisure. | Canto do Forte Beach, Local cafes and shops, Scenic beachfront promenades, Art galleries |
| Praia das Palmas | Renowned for its serene atmosphere and natural beauty, this area attracts those looking for peace and relaxation away from the hustle and bustle. | Praia das Palmas Beach, Hiking trails, Natural parks, Kayaking spots |
| Cantagalo | A charming beach neighborhood that offers a laid-back atmosphere, perfect for vacationers seeking tranquillity and a local vibe. | Cantagalo Beach, Local markets, Beach bars, Outdoor sports facilities |
| Jardim Ana Maria | This residential area offers a family-friendly environment with access to nearby beach activities and local attractions. | Nearby parks, Family-oriented restaurants, Children's play areas, Access to the beach |
| Praia da Vila | A vibrant area known for its nightlife and social scene, attracting younger tourists and those looking for entertainment and parties. | Praia da Vila Beach, Nightclubs, Live music venues, Beach parties |
| Balneario Praia Grande | A popular destination frequented by tourists for its beautiful beaches and diverse recreational opportunities, ideal for vacation rentals. | Balneario Praia Grande Beach, Surfing spots, Night markets, Water sports facilities |
Understanding Airbnb License Requirements & STR Laws in Praia Grande (2025)
While Praia Grande, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Praia Grande to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Praia Grande (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Praia Grandebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blue Gralha Cabin with breakfast
Entire Place • 1 bedroom
Stella Villaggio-Casa p/ 8 p. com exclusive view
Entire Place • 3 bedrooms
Chalé do Penhasco no Cânion
Entire Place • 1 bedroom
Vista dos Canyons
Entire Place • 1 bedroom
Sítio Recanto dos Birds
Entire Place • 2 bedrooms
Reserva Caeté chalet ipê
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Praia Grande (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Praia Grande based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adlis | 4 | $90,337 | 245 | 5.00/5.0 |
| Israel | 3 | $56,689 | 10 | 5.00/5.0 |
| Ana | 3 | $53,127 | 5 | 5.00/5.0 |
| Franciele | 4 | $44,402 | 94 | 4.87/5.0 |
| Joseli | 3 | $38,222 | 54 | 4.98/5.0 |
| Isadora | 2 | $37,544 | 26 | 5.00/5.0 |
| Geovana | 5 | $36,508 | 154 | 4.93/5.0 |
| Host #534697116 | 3 | $34,823 | 2 | N/A/5.0 |
| Deivid | 2 | $34,456 | 66 | 4.99/5.0 |
| Giseli | 2 | $33,656 | 31 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Praia Grande.
Dive Deeper: Advanced Praia Grande STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Praia Grande. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPraia Grande Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Praia Grande
- The Praia Grande Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 249 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Praia Grande, House properties are the most common (39.8%), reflecting the local real estate landscape.
- Houses represent a significant 39.8% portion, catering likely to families or larger groups.
- The presence of 14.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.2%) offer potential for unique stay experiences.
Praia Grande Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Praia Grande
- The dominant room capacity in Praia Grande is 1 bedroom listings, making up 62.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.2% of the active Airbnb listings in Praia Grande, indicating a high concentration in these sizes.
- With over half the market (62.7%) consisting of studios or 1-bedroom units, Praia Grande is particularly well-suited for individuals or couples.
Praia Grande Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Praia Grande
- The most common guest capacity trend in Praia Grande vacation rentals is listings accommodating 2 guests (43%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Praia Grande STR market, accounting for 60.3% of listings.
- A significant 43.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Praia Grande.
- 16.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Praia Grande.
- On average, properties in Praia Grande are equipped to host 3.4 guests.
Praia Grande Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Praia Grande
- The most common availability pattern in Praia Grande falls within the 271-366 days range, representing 70.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Praia Grande (45.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Praia Grande Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
144 listings
59.3% of total
2 Nights
55 listings
22.6% of total
3 Nights
1 listings
0.4% of total
4-6 Nights
1 listings
0.4% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
40 listings
16.5% of total
Key Insights
- The most prevalent minimum stay requirement in Praia Grande is 1 Night, adopted by 59.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.9%) of the Praia Grande Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.5%) caters to monthly stays (30+ nights) in Praia Grande, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.3% of Praia Grande hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Praia Grande.
Praia Grande Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
0.9% of total
Non-refundable
2 listings
0.9% of total
Flexible
64 listings
29.2% of total
Moderate
92 listings
42% of total
Firm
30 listings
13.7% of total
Strict
29 listings
13.2% of total
Cancellation Policy Insights for Praia Grande
- The prevailing Airbnb cancellation policy trend in Praia Grande is Moderate, used by 42% of listings.
- The market strongly favors guest-friendly terms, with 71.2% of listings offering Flexible or Moderate policies. This suggests guests in Praia Grande may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42% market standard in Praia Grande.
- Using a Strict policy might deter some guests, as only 13.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Praia Grande.
Praia Grande STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Praia Grande
- The overall average booking lead time for vacation rentals in Praia Grande is 28 days.
- Guests book furthest in advance for stays during April (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (33 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Praia Grande.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Praia Grande averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Praia Grande (2025)
Amenity Prevalence
Amenity Insights for Praia Grande
- Essential amenities in Praia Grande that guests expect include: Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Praia Grande: Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: TV, Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Praia Grande to stay competitive.
Praia Grande Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Praia Grande
- The typical guest profile for Airbnb in Praia Grande consists of primarily domestic travelers (94%), often arriving from nearby Rio Grande do Sul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.7% of guests.
- Key international markets include Brazil (93.7%) and Uruguay (1.7%).
- Top languages spoken are Portuguese (49.1%) followed by English (26.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio Grande do Sul and Porto Alegre.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Praia Grande Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Região Geográfica Imediata de Criciúma | 10 | $809 | $92.32 | 38% |
| Grão-Pará | 15 | $750 | $247.56 | 21% |
| Orleans | 47 | $690 | $79.56 | 32% |
| Treviso | 19 | $682 | $92.66 | 26% |
| Garopaba | 1,825 | $667 | $107.75 | 34% |
| Xangri-lá | 840 | $653 | $165.06 | 28% |
| Imaruí | 75 | $637 | $90.76 | 29% |
| Mampituba | 23 | $624 | $89.15 | 27% |
| São João do Sul | 26 | $567 | $92.71 | 21% |
| Santa Maria do Herval | 36 | $538 | $59.86 | 32% |