Blumenau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Blumenau in 2025? Explore comprehensive Airbnb analytics for Blumenau, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Blumenau, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 996 active listings.
Whether you're considering an Airbnb investment in Blumenau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Blumenau Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Blumenau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Blumenau (2025)
Understanding the monthly revenue variations for Airbnb listings in Blumenau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Blumenau is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Blumenau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,372+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $818 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $413 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $178, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Blumenau
Blumenau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Blumenau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Blumenau:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Blumenau
Average Daily Rate (ADR) Airbnb Trends in Blumenau (2025)
Effective short term rental pricing strategy in Blumenau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Blumenau typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $152+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $83 or more.
- Typical properties (Median) charge around $45 per night.
- Entry-level properties (Bottom 25%) earn around $26 per night.
Average Daily Rate (ADR) Trend by Month in Blumenau
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Airbnb Seasonality Analysis & Trends in Blumenau (2025)
Peak Season (October, May, April)
- Revenue averages $790 per month
- Occupancy rates average 34.3%
- Daily rates average $77
Shoulder Season
- Revenue averages $625 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $68
Low Season (February, March, August)
- Revenue drops to average $476 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $65
Seasonality Insights for Blumenau
- The Airbnb seasonality in Blumenau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Blumenau's highest earning potential, with monthly revenues capable of climbing to $933, occupancy reaching a high of 43.6%, and ADRs peaking at $85.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $429, occupancy could drop to 29.4%, and ADRs may adjust down to $59.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Blumenau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Blumenau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Blumenau (2025)
Exploring the top neighborhoods for short-term rentals in Blumenau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The city center of Blumenau, known for its charming architecture and proximity to shopping, dining, and cultural attractions. Ideal for tourists looking to explore the city's historical roots and vibrant atmosphere. | Vila Germanica, Blumenau Cathedral, Museu da Família Colonial, Cervejaria Blumenau, Parque Ramiro Ruediger |
| Velha | A residential area with a mix of local shops and eateries. It's a good location for families and those looking for a quieter experience close to the city center. | Parque das Fauna, Shopping Park, Teatro Circo |
| Itoupava Norte | Known for its beautiful nature and proximity to outdoor activities, making it appealing for those who enjoy hiking and nature-trips while still being close to urban amenities. | Dona Francisca Waterfall, Centro de Eventos, Hiking Trails |
| Ponta Aguda | A popular neighborhood with a riverside view, attractive to families and young professionals, offering a balance of urban life and access to nature. | Ribeirão da Ilha, Parque São Francisco, Shopping Neighbourhoods |
| Salto Weissbach | A district known for its natural beauty and tranquility, perfect for vacationers who want to relax in a peaceful setting while being close to Blumenau's main attractions. | Cascata Salto Weissbach, Nature Walks, Rural Tourism Spots |
| Garcia | A residential area that is slowly gaining popularity, offering affordable housing options and a local vibe that attracts longer stays. | Local Markets, Cultural Events, Community Parks |
| Victor Konder | A dynamic district with a mix of commercial activities and residential areas, making it attractive for various types of travelers. | Cultural Center, Local Shops, Restaurants |
| Salgado Filho | An area known for its accessibility and convenience, great for travelers needing easy transport options to explore Blumenau and nearby regions. | Public Transport Hubs, Shopping Malls, Parklands |
Understanding Airbnb License Requirements & STR Laws in Blumenau (2025)
While Blumenau, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Blumenau to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Blumenau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Blumenaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sítio belíssimo Nova Russia beira riacho 14P AC
Entire Place • 8 bedrooms
2dorm 6P Pet 2Ac Spot a 400m Magic Christmas
Entire Place • 2 bedrooms
House 900M FROM VILLA GERMANICA for 10 people
Entire Place • 5 bedrooms
Dream Chalet! Get to know the Kleines Paradies
Entire Place • 2 bedrooms
Natal Bnu 5min a pe 4P Ac Vaga Wifi Pet Sauna Pisc
Entire Place • 1 bedroom
Country House with Pool, Playground and Lagoas
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Blumenau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Blumenau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vivian | 17 | $198,693 | 328 | 4.58/5.0 |
| Gabryela | 16 | $131,810 | 656 | 4.93/5.0 |
| Julian | 9 | $89,865 | 348 | 4.87/5.0 |
| Marciel | 7 | $73,911 | 231 | 5.00/5.0 |
| Clarice | 6 | $54,783 | 403 | 4.88/5.0 |
| Franciele | 2 | $49,220 | 90 | 5.00/5.0 |
| Marlon | 3 | $45,645 | 254 | 4.98/5.0 |
| Felipe Fronza | 3 | $36,413 | 94 | 3.30/5.0 |
| Nadja | 3 | $35,931 | 216 | 4.99/5.0 |
| Giovanni Paulo | 3 | $32,616 | 576 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Blumenau.
Dive Deeper: Advanced Blumenau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Blumenau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBlumenau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Blumenau
- The Blumenau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.9% of the 996 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Blumenau, Apartment/Condo properties are the most common (56.4%), reflecting the local real estate landscape.
- Houses represent a significant 34.2% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.5%) offer potential for unique stay experiences.
Blumenau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Blumenau
- The dominant room capacity in Blumenau is 1 bedroom listings, making up 44.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.7% of the active Airbnb listings in Blumenau, indicating a high concentration in these sizes.
Blumenau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Blumenau
- The most common guest capacity trend in Blumenau vacation rentals is listings accommodating 4 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Blumenau STR market, accounting for 42.8% of listings.
- 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Blumenau.
- On average, properties in Blumenau are equipped to host 3.4 guests.
Blumenau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Blumenau
- The most common availability pattern in Blumenau falls within the 271-366 days range, representing 65.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Blumenau (38%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Blumenau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
416 listings
45.3% of total
2 Nights
355 listings
38.6% of total
3 Nights
51 listings
5.5% of total
4-6 Nights
12 listings
1.3% of total
7-29 Nights
9 listings
1% of total
30+ Nights
76 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Blumenau is 1 Night, adopted by 45.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.9%) of the Blumenau Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.3% of Blumenau hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Blumenau.
Blumenau Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
251 listings
32% of total
Moderate
196 listings
25% of total
Firm
125 listings
15.9% of total
Strict
213 listings
27.1% of total
Cancellation Policy Insights for Blumenau
- The prevailing Airbnb cancellation policy trend in Blumenau is Flexible, used by 32% of listings.
- There's a relatively balanced mix between guest-friendly (57.0%) and stricter (43.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32% market standard in Blumenau.
- Regularly review your cancellation policy against competitors and market demand shifts in Blumenau.
Blumenau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Blumenau
- The overall average booking lead time for vacation rentals in Blumenau is 40 days.
- Guests book furthest in advance for stays during October (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Blumenau.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Blumenau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Blumenau (2025)
Amenity Prevalence
Amenity Insights for Blumenau
- Essential amenities in Blumenau that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Blumenau: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Blumenau to stay competitive.
Blumenau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Blumenau
- The typical guest profile for Airbnb in Blumenau consists of primarily domestic travelers (95%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.3% of guests.
- Key international markets include Brazil (95.3%) and United States (1.2%).
- Top languages spoken are Portuguese (50.9%) followed by English (27.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Florianópolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Blumenau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 133 | $1,348 | $144.70 | 32% |
| Campo Magro | 22 | $1,271 | $113.91 | 36% |
| Angelina | 21 | $1,195 | $113.16 | 30% |
| Rio dos Cedros | 119 | $1,186 | $144.09 | 31% |
| Quatro Barras | 28 | $1,126 | $133.23 | 30% |
| Balsa Nova | 51 | $1,073 | $117.55 | 29% |
| Alfredo Wagner | 155 | $1,067 | $124.97 | 27% |
| Almirante Tamandaré | 18 | $988 | $86.95 | 43% |
| Balneário Camboriú | 3,791 | $968 | $104.49 | 40% |
| Anitápolis | 66 | $954 | $79.91 | 43% |