Airbnb Market Analytics, Statistics and Data in Blumenau, Santa Catarina, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Blumenau? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Blumenau:
How much do Airbnb hosts make on average per month in Blumenau?
The short-term rental market in Blumenau shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $488 per month
- Strong performing properties (top 25%) make $901 or more
- Best-in-class properties (top 10%) achieve $1,377+ monthly
- Entry-level properties (bottom 25%) typically earn around $198
Revenue Variations by Month
Occupancy Rates Throughout the Year in Blumenau
The market in Blumenau shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Blumenau
Daily rates in Blumenau vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $45 per night
- Strong performing properties (top 25%) secure $81 or more
- Best-in-class properties (top 10%) pull in $150+ per night
- Entry-level properties (bottom 25%) earn around $29
Daily Rate Variations by Month
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Seasonality patterns in Blumenau
Peak Season (October, November, March)
- Revenue peaks at $999.57 per month
- Occupancy rates reach 46.38%
- Daily rates average $78.50
Shoulder Season
- Revenue averages $660.27 per month
- Occupancy maintains 36.78%
- Daily rates hold at $70.59
Low Season (December, January, August)
- Revenue drops to $500.13 per month
- Occupancy decreases to 29.13%
- Daily rates adjust to $63.73
Is it still profitable to do Airbnb in Blumenau in 2025?
Yes! Blumenau demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $660 and As a mature market with 1003 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Blumenau
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | Blumenau's central region, known for its diverse culture, historic architecture, and proximity to shopping and dining. It's ideal for tourists wanting to experience the heart of the city. | Vila Germanica, Museu da Cerveja, Teatro Carlos Gomes, Shopping Neumarkt, Rua XV de Novembro |
| Pintagol | A tranquil and scenic neighborhood close to nature, ideal for tourists who seek a relaxing getaway near parks and beautiful landscapes. | Parque Ramiro Ruediger, Parque das Faixas, Lagoa do Jardim da Saudade |
| Itoupava Norte | A residential area that is becoming popular for its easy access to nearby attractions and nature, appealing to families and outdoor enthusiasts. | Cervejaria Blumenau, Caminho dos Antiquários, Trilha do Salto |
| Salto do Norte | Known for its natural beauty and access to water activities, this area attracts those looking for adventure and leisure in nature. | Parque Natural Salto do Norte, Cascata do Salto |
| Vorstadt | A historic neighborhood emphasizing German architecture and community events, it is perfect for those wanting to immerse in local traditions and food. | Feira do Parque Vila Germânica, Casa do Imigrante, Caminho dos Antunes |
| Victor Konder | An area that combines residential comfort with convenient access to essential services and shopping, suitable for business travelers and long-term stays. | Shopping Park Europeu, Avenida Getúlio Vargas, Igreja São Paulo Apóstolo |
| Garcia | Victorian-style neighborhoods with scenic views, it's perfect for a calming stay away from the city's hustle but still within reach of central amenities. | Parque Vila Germânica, Igreja Matriz São Paulo Apóstolo |
| Glória | A charming area known for its green spaces and community layout, attracting families and those seeking a peaceful environment close to attractions. | Parque da Glória, Praça da Glória, Cervejaria Blumenau |
Do you need a license for Airbnb in Blumenau?
We recommend checking directly with Blumenau's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Blumenau
Sítio belíssimo Nova Russia beira riacho 14P AC
Entire Place • 8 bedrooms
Dream Chalet! Get to know the Kleines Paradies
Entire Place • 2 bedrooms
House 900M FROM VILLA GERMANICA for 10 people
Entire Place • 5 bedrooms
Lovely apartment with super nice terrace
Entire Place • 2 bedrooms
Country House with Pool, Playground and Lagoas
Entire Place • 4 bedrooms
Cabana Roots, Jacùzzi, Swimming pool, Bonfire, Bike.
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Blumenau
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vivian | 18 | $163,533 | 383 | 4.58/5.0 |
| Gabryela | 16 | $144,982 | 656 | 4.93/5.0 |
| Julian | 10 | $94,551 | 372 | 4.87/5.0 |
| Marciel | 6 | $71,880 | 228 | 5.00/5.0 |
| Marlon | 3 | $50,949 | 254 | 4.98/5.0 |
| Franciele | 2 | $46,063 | 90 | 5.00/5.0 |
| Clarice | 6 | $43,287 | 403 | 4.88/5.0 |
| Felipe Fronza | 3 | $39,115 | 94 | 3.30/5.0 |
| Nadja | 3 | $35,000 | 216 | 4.99/5.0 |
| Robson | 8 | $33,975 | 332 | 4.80/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Blumenau
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.4%), with apartment & condo and house properties comprising 90.8% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (3.6% combined)
Room Capacity Distribution
Analysis of 1,003 properties in Blumenau shows that 1 bedroom properties are most prevalent, making up 45% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.7% of all listings.
Key Insights
- Most common: 1 bedroom (45%)
- Least common: 4 bedrooms (1.2%)
- Market concentration: 70.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,003 properties in Blumenau reveals that 4 guests properties dominate the market, representing 23.9% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 42.4% of the market.
Key Insights
- Most common capacity: 4 guests (23.9% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 42.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,003 properties in Blumenau, the most common availability pattern is 271-366 days (65.1% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (38.7% of properties).
Key Insights
- Most common availability window: 271-366 days (65.1%)
- Most common booking duration: 1-30 days (38.7%)
- Properties with high availability (180+ days): 82.8%
- Properties with long-term bookings (180+ days): 17.6%
Minimum Stay Distributions
1 Night
431 listings
48% of total
2 Nights
361 listings
40.2% of total
3 Nights
53 listings
5.9% of total
4-6 Nights
14 listings
1.6% of total
7-29 Nights
8 listings
0.9% of total
30+ Nights
30 listings
3.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.2%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (3.3%) suggest a stable extended-stay market
- High market flexibility with 94.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
250 listings
31.8% of total
Moderate
199 listings
25.3% of total
Firm
123 listings
15.6% of total
Strict
215 listings
27.3% of total
Key Insights
- Flexible is the preferred policy at 31.8% of listings
- The market shows a balanced distribution between guest-friendly (57.1%) and strict (42.9%) policies
- Firm policies are least common at 15.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Aug, Nov, averaging 49 days
- Shortest booking windows are in Jul, Jun, May, averaging 24 days
- Fall shows the longest average booking window at 46 days, while Spring has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 46 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Jul-May when lead times are shortest
Popular Airbnb Amenities in Blumenau
Below is the distribution of amenities across listings in Blumenau:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.1%) and Germany (0.5%)
- Portuguese is the top language at 52.4%, followed by English (28.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for São Paulo and Florianópolis markets
- Develop localized content for United States and Germany
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Blumenau. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 138 | $1,372 | $143.10 | 33% |
| Campo Magro | 22 | $1,326 | $113.69 | 37% |
| Angelina | 22 | $1,264 | $115.03 | 31% |
| Rio dos Cedros | 120 | $1,204 | $139.36 | 31% |
| Balsa Nova | 50 | $1,168 | $117.32 | 29% |
| Alfredo Wagner | 156 | $1,074 | $123.61 | 28% |
| Quatro Barras | 29 | $1,049 | $133.11 | 30% |
| Guabiruba | 12 | $1,010 | $67.20 | 39% |
| Almirante Tamandaré | 19 | $1,008 | $86.38 | 44% |
| Anitápolis | 66 | $1,004 | $81.25 | 43% |
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