Airbnb Market Analytics, Statistics and Data in Itapema, Santa Catarina, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Itapema? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Itapema:
How much do Airbnb hosts make on average per month in Itapema?
The short-term rental market in Itapema shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $888 per month
- Strong performing properties (top 25%) make $1,566 or more
- Best-in-class properties (top 10%) achieve $2,416+ monthly
- Entry-level properties (bottom 25%) typically earn around $384
Revenue Variations by Month
Occupancy Rates Throughout the Year in Itapema
The market in Itapema shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Itapema
Daily rates in Itapema vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $98 per night
- Strong performing properties (top 25%) secure $151 or more
- Best-in-class properties (top 10%) pull in $218+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Itapema
Peak Season (January, February, December)
- Revenue peaks at $2226.84 per month
- Occupancy rates reach 48.87%
- Daily rates average $152.43
Shoulder Season
- Revenue averages $1157.55 per month
- Occupancy maintains 35.51%
- Daily rates hold at $126.70
Low Season (July, September, August)
- Revenue drops to $621.51 per month
- Occupancy decreases to 25.22%
- Daily rates adjust to $103.37
Is it still profitable to do Airbnb in Itapema in 2025?
Yes! Itapema demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $1158 and As a mature market with 1932 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Itapema
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia do Centro | The main beach area in Itapema, known for its calm waters and easy access to restaurants and shops. It’s popular among families and tourists seeking a vibrant beach experience. | Central Beach, Itapema Boardwalk, Local restaurants and bars, Water sports activities, Shopping areas in the center |
| Praia do Cabeço | A quieter and less crowded beach, ideal for relaxation and family vacations. Offers stunning natural beauty and is popular among those who prefer a tranquil atmosphere. | Cabeço Beach, Natural landscapes, Walking trails, Less commercial area, Sunset views |
| Praia do Pantano do Sul | Famed for its natural beauty and preserved environment, this beach attracts eco-tourists and those interested in nature activities such as hiking and bird watching. | Pantano do Sul Beach, Nearby hiking trails, Local fauna and flora, Charming fishing village, Peaceful scenery |
| Praia de Canto Grande | This beach offers a mix of relaxation and adventure with opportunities for water sports like kayaking and paddleboarding. It’s a favorite for adventurous families and young travelers. | Canto Grande Beach, Water sports activities, Local eateries, Scenic views, Access to nearby islands |
| Praia do Porto Belo | A charming beach known for its serene environment and picturesque views. It's a great spot for those looking to escape the hustle and bustle. | Porto Belo Beach, Beautiful views, Local fishing culture, Quiet atmosphere, Nearby islands |
| Praia Meia Praia | A long stretch of beach popular with tourists and locals alike, offering numerous amenities, restaurants, and activities. Ideal for a lively beach experience. | Meia Praia Beach, Boardwalk with shops and restaurants, Vibrant nightlife, Water activities, Close to local markets |
| Praia do Perequê | Less touristy than other beaches, Perequê is perfect for those seeking a local experience. This area has beautiful natural surroundings and fewer crowds. | Perequê Beach, Local culture, Natural beauty, Fishing spots, Tranquil walking paths |
| Praia do Morcego | Known for its pristine environment and untouched nature, this beach is ideal for those looking to connect with nature and enjoy a peaceful day by the sea. | Morcego Beach, Natural reserves, Bird watching, Scenic walking trails, Isolated beaches |
Do you need a license for Airbnb in Itapema?
We recommend checking directly with Itapema's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Itapema
Ocean front penthouse, BEAUTIFUL view of the entire waterfront.
Entire Place • 5 bedrooms
MS1502B Modern, Ample, Comfortable and Differentiated
Entire Place • 4 bedrooms
Apartamento Frente Mar, 4 bedrooms, Meia Praia.
Entire Place • 4 bedrooms
4 Bedrooms / Swimming pool / Leisure - Chácara Iporanga
Entire Place • 4 bedrooms
Penthouse Duplex Coverage Itapema-SC, Meia Praia
Entire Place • 7 bedrooms
Casa da Figueira Itapema
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Itapema
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| José Flávio | 35 | $336,983 | 224 | 3.22/5.0 |
| Jarbas | 39 | $280,771 | 200 | 1.89/5.0 |
| Rangel | 15 | $223,004 | 919 | 4.88/5.0 |
| Super Vou | 6 | $131,617 | 128 | 4.89/5.0 |
| Jose Carlos | 4 | $104,503 | 179 | 4.87/5.0 |
| Seazone | 6 | $95,965 | 142 | 4.68/5.0 |
| Anfitriões De Aluguel | 14 | $92,163 | 88 | 2.98/5.0 |
| Vinicius | 5 | $79,313 | 94 | 4.91/5.0 |
| Rodrigo | 7 | $76,868 | 1960 | 4.82/5.0 |
| Antonio | 1 | $74,734 | 144 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Itapema
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.1%), with apartment & condo and house properties comprising 98.7% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, unique stays, others segments (1.3% combined)
Room Capacity Distribution
Analysis of 1,932 properties in Itapema shows that 3 bedrooms properties are most prevalent, making up 44.4% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 79.2% of all listings.
Key Insights
- Most common: 3 bedrooms (44.4%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 79.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 1,932 properties in Itapema reveals that 8+ guests properties dominate the market, representing 38.4% of all listings. The average property accommodates 6.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 66.5% of the market.
Key Insights
- Most common capacity: 8+ guests (38.4% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 6.3 guests per property
- Market concentration: 66.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,932 properties in Itapema, the most common availability pattern is 271-366 days (73.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.9% of properties).
Key Insights
- Most common availability window: 271-366 days (73.4%)
- Most common booking duration: 31-90 days (35.9%)
- Properties with high availability (180+ days): 92.8%
- Properties with long-term bookings (180+ days): 7.6%
Minimum Stay Distributions
1 Night
245 listings
14.1% of total
2 Nights
313 listings
18% of total
3 Nights
265 listings
15.3% of total
4-6 Nights
560 listings
32.2% of total
7-29 Nights
175 listings
10.1% of total
30+ Nights
179 listings
10.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 32.1%
- Mid-length stays (4-6 nights) represent 32.2% of listings
- Monthly+ stays (10.3%) suggest a stable extended-stay market
- High market flexibility with 47.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
15 listings
1.1% of total
Flexible
234 listings
17.5% of total
Moderate
256 listings
19.1% of total
Firm
328 listings
24.5% of total
Strict
507 listings
37.8% of total
Key Insights
- Strict is the preferred policy at 37.8% of listings
- Stricter policies (Firm & Strict) dominate at 62.3% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- The market supports stricter policies, with 62.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 58 days
- Shortest booking windows are in Jul, Aug, Jun, averaging 26 days
- Winter shows the longest average booking window at 57 days, while Summer has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 57 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Jun when lead times are shortest
Popular Airbnb Amenities in Itapema
Below is the distribution of amenities across listings in Itapema:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.6% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (1.9%) and Paraguay (1%)
- Portuguese is the top language at 60.7%, followed by English (22.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Curitiba and Paraná markets
- Develop localized content for Argentina and Paraguay
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Itapema. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 138 | $1,372 | $143.10 | 33% |
| Angelina | 22 | $1,264 | $115.03 | 31% |
| Rio dos Cedros | 120 | $1,204 | $139.36 | 31% |
| Alfredo Wagner | 156 | $1,074 | $123.61 | 28% |
| Região Geográfica Imediata de Tubarão | 10 | $1,034 | $125.98 | 25% |
| Guabiruba | 12 | $1,010 | $67.20 | 39% |
| Anitápolis | 66 | $1,004 | $81.25 | 43% |
| Balneário Camboriú | 3,899 | $913 | $102.67 | 40% |
| Bom Retiro | 77 | $885 | $121.47 | 24% |
| Massaranduba | 10 | $881 | $97.22 | 33% |
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