Itapema Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Catarina, Brazil
Is Airbnb profitable in Itapema in 2025? Explore comprehensive Airbnb analytics for Itapema, Santa Catarina, Brazil to uncover income potential. This 2025 STR market report for Itapema, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,885 active listings.
Whether you're considering an Airbnb investment in Itapema, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Itapema Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Itapema Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Itapema (2025)
Understanding the monthly revenue variations for Airbnb listings in Itapema is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Itapema is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Itapema across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,361+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,526 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $896 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $412, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Itapema
Itapema Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Itapema STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Itapema:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Itapema
Average Daily Rate (ADR) Airbnb Trends in Itapema (2025)
Effective short term rental pricing strategy in Itapema involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Itapema typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Itapema
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Airbnb Seasonality Analysis & Trends in Itapema (2025)
Peak Season (January, December, February)
- Revenue averages $2,098 per month
- Occupancy rates average 50.6%
- Daily rates average $141
Shoulder Season
- Revenue averages $940 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $125
Low Season (August, September, October)
- Revenue drops to average $614 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $128
Seasonality Insights for Itapema
- The Airbnb seasonality in Itapema shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Itapema's highest earning potential, with monthly revenues capable of climbing to $2,712, occupancy reaching a high of 59.3%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $559, occupancy could drop to 25.2%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Itapema.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Itapema seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Itapema (2025)
Exploring the top neighborhoods for short-term rentals in Itapema? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia Central | The main beach area of Itapema, known for its beautiful coastline, vibrant atmosphere, and proximity to restaurants and shops. It's a prime location for travelers looking for beach access and nightlife. | Central Beach, Itapema Boardwalk, local restaurants, bars and nightlife, water sports activities |
| Meia Praia | A popular stretch in Itapema with a family-friendly vibe, ideal for longer stays. It offers various amenities and is known for its clean and spacious beach. | Meia Praia Beach, family-friendly restaurants, shopping centers, beachfront promenade, water activities |
| Canto do Moreira | A quieter area ideal for those looking for a peaceful retreat. It offers beautiful landscapes and is suitable for families and nature lovers. | Moreira Beach, nature trails, scenic views, local artisan shops, fishing spots |
| Ilhota | Known for its stunning beaches and a slightly more secluded feel, Ilhota attracts guests looking for a more relaxed and tranquil environment while still being close to Itapema. | Ilhota Beach, eco-tourism spots, local food markets, quiet relaxation, ocean views |
| Praia do Retiro | A serene beach option for visitors seeking tranquility away from bustling tourist areas, ideal for nature lovers and those wanting a relaxing stay. | Retiro Beach, natural beauty, hiking opportunities, community events, peaceful atmosphere |
| Pontal Norte | A hidden gem featuring beautiful landscapes and fewer tourists, making it perfect for guests who want privacy and peace while enjoying nature. | Pontal Norte Beach, natural parks, wildlife observation, hiking trails, secluded spots |
| Tabuleiro | This area offers a mix of beach access and proximity to local culture, drawing in guests who appreciate both leisure and exploration. | Tabuleiro Beach, cultural events, local festivals, craft markets, scenic drives |
| Praia da Wembley | A charming beach location known for its picturesque scenery and laid-back atmosphere, ideal for guests looking for a unique and cozy stay. | Wembley Beach, local eateries, beach rentals, quaint shops, sunny relax spots |
Understanding Airbnb License Requirements & STR Laws in Itapema (2025)
While Itapema, Santa Catarina, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Itapema to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Itapema (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Itapemabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ocean front penthouse, BEAUTIFUL view of the entire waterfront.
Entire Place • 5 bedrooms
MS1502B Modern, Ample, Comfortable and Differentiated
Entire Place • 4 bedrooms
Penthouse Duplex Coverage Itapema-SC, Meia Praia
Entire Place • 7 bedrooms
Casa da Figueira Itapema
Entire Place • 5 bedrooms
Apartamento Frente Mar, 4 bedrooms, Meia Praia.
Entire Place • 4 bedrooms
Itapema-SC Standing Sand Apartment
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Itapema (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Itapema based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| José Flávio | 34 | $388,445 | 221 | 3.17/5.0 |
| Jarbas | 42 | $355,792 | 200 | 1.75/5.0 |
| Rangel | 16 | $217,814 | 928 | 4.88/5.0 |
| Super Vou | 6 | $172,199 | 128 | 4.89/5.0 |
| Anfitriões De Aluguel | 14 | $125,307 | 88 | 2.98/5.0 |
| Jose Carlos | 4 | $111,674 | 179 | 4.87/5.0 |
| Seazone | 6 | $107,046 | 142 | 4.68/5.0 |
| Vinicius | 5 | $79,543 | 94 | 4.91/5.0 |
| Rodrigo | 7 | $78,605 | 1960 | 4.82/5.0 |
| Antonio | 1 | $76,586 | 144 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Itapema.
Dive Deeper: Advanced Itapema STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Itapema. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsItapema Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Itapema
- The Itapema Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 1,885 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Itapema, Apartment/Condo properties are the most common (90.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 1.5%) offer potential for unique stay experiences.
Itapema Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Itapema
- The dominant room capacity in Itapema is 3 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 78.5% of the active Airbnb listings in Itapema, indicating a high concentration in these sizes.
- A significant 54.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Itapema.
Itapema Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Itapema
- The most common guest capacity trend in Itapema vacation rentals is listings accommodating 8+ guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Itapema STR market, accounting for 66.8% of listings.
- 74.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Itapema.
- On average, properties in Itapema are equipped to host 6.3 guests.
Itapema Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Itapema
- The most common availability pattern in Itapema falls within the 271-366 days range, representing 71.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Itapema (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Itapema Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
236 listings
13.4% of total
2 Nights
276 listings
15.7% of total
3 Nights
216 listings
12.3% of total
4-6 Nights
493 listings
28% of total
7-29 Nights
82 listings
4.7% of total
30+ Nights
457 listings
26% of total
Key Insights
- The most prevalent minimum stay requirement in Itapema is 4-6 Nights, adopted by 28% of listings. This highlights the market's preference for longer commitments.
- A significant segment (26%) caters to monthly stays (30+ nights) in Itapema, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 28% of Itapema hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Itapema.
Itapema Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
15 listings
1.2% of total
Flexible
223 listings
17.1% of total
Moderate
248 listings
19% of total
Firm
329 listings
25.2% of total
Strict
488 listings
37.5% of total
Cancellation Policy Insights for Itapema
- The prevailing Airbnb cancellation policy trend in Itapema is Strict, used by 37.5% of listings.
- A majority (62.7%) of hosts in Itapema utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.5% market standard in Itapema.
- With 37.5% using Strict terms, this is a viable option in Itapema, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Itapema.
Itapema STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Itapema
- The overall average booking lead time for vacation rentals in Itapema is 53 days.
- Guests book furthest in advance for stays during December (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (56 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Itapema.
- Target marketing efforts for the Winter season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Itapema averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Itapema (2025)
Amenity Prevalence
Amenity Insights for Itapema
- Essential amenities in Itapema that guests expect include: Wifi, TV, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Free parking on premises, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Itapema: Wifi, TV, Kitchen, Air conditioning.
- Prioritize adding missing essentials: Wifi, TV, Kitchen, Air conditioning.
- Consider adding popular differentiators like Washer or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Itapema to stay competitive.
Itapema Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Itapema
- The typical guest profile for Airbnb in Itapema consists of primarily domestic travelers (93%), often arriving from nearby Curitiba, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 92.6% of guests.
- Key international markets include Brazil (92.6%) and Argentina (3.6%).
- Top languages spoken are Portuguese (58.2%) followed by English (22.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Curitiba and Paraná.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Itapema Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 133 | $1,348 | $144.70 | 32% |
| Angelina | 21 | $1,195 | $113.16 | 30% |
| Rio dos Cedros | 119 | $1,186 | $144.09 | 31% |
| Alfredo Wagner | 155 | $1,067 | $124.97 | 27% |
| Balneário Camboriú | 3,791 | $968 | $104.49 | 40% |
| Anitápolis | 66 | $954 | $79.91 | 43% |
| Guabiruba | 12 | $939 | $65.70 | 40% |
| Grão-Pará | 14 | $897 | $215.01 | 23% |
| Antônio Carlos | 33 | $845 | $108.86 | 28% |
| Massaranduba | 10 | $838 | $95.08 | 34% |