Best Places in Italy to Invest in Airbnbs, Short-Term Rentals in 2025

Last updated: March 31, 2025

Discover the most lucrative short-term rental markets in Italy with AirROI's comprehensive investment guide. Whether you’re an experienced property investor or just starting your Airbnb journey, through detailed analysis of key metrics across premier global, our data-driven insights reveal where smart money is flowing in the short-term rental space. Using advanced market analytics and real performance data, we’ve identified investment hotspots that combine strong rental demand, favorable regulations, and optimal revenue potential.

Read on to explore the top-performing short-term rental markets that should be on every investor’s radar in 2025.

Explore Live Data

Top Short-Term Rental Cities in Italy

Rank:#1Market:RomeCountry:ItalyProperties:23,290Monthly Revenue:$2897.90Daily Rate:$208.87Occupancy:51.46%Regulation:High
Rank:#2Market:MilanCountry:ItalyProperties:15,885Monthly Revenue:$1852.26Daily Rate:$168.63Occupancy:45.35%Regulation:High
Rank:#3Market:FlorenceCountry:ItalyProperties:9,598Monthly Revenue:$2833.44Daily Rate:$208.48Occupancy:52.14%Regulation:High
Rank:#4Market:NaplesCountry:ItalyProperties:6,814Monthly Revenue:$1317.07Daily Rate:$129.78Occupancy:40.68%Regulation:High
Rank:#5Market:VeniceCountry:ItalyProperties:6,405Monthly Revenue:$3453.86Daily Rate:$238.80Occupancy:52.63%Regulation:High
Rank:#6Market:PalermoCountry:ItalyProperties:4,625Monthly Revenue:$1165.65Daily Rate:$112.11Occupancy:44.26%Regulation:High
Rank:#7Market:TurinCountry:ItalyProperties:4,320Monthly Revenue:$1158.92Daily Rate:$109.10Occupancy:44.32%Regulation:High
Rank:#8Market:BolognaCountry:ItalyProperties:3,640Monthly Revenue:$1967.65Daily Rate:$154.91Occupancy:47.60%Regulation:High
Rank:#9Market:CataniaCountry:ItalyProperties:2,557Monthly Revenue:$1009.99Daily Rate:$99.45Occupancy:42.12%Regulation:High
Rank:#10Market:SyracuseCountry:ItalyProperties:2,455Monthly Revenue:$1272.92Daily Rate:$149.97Occupancy:40.30%Regulation:High
Rank:#11Market:GenoaCountry:ItalyProperties:2,335Monthly Revenue:$1330.41Daily Rate:$120.01Occupancy:44.60%Regulation:High
Rank:#12Market:VeronaCountry:ItalyProperties:2,285Monthly Revenue:$1983.22Daily Rate:$176.31Occupancy:44.48%Regulation:High
Rank:#13Market:BariCountry:ItalyProperties:2,065Monthly Revenue:$1327.56Daily Rate:$122.37Occupancy:45.25%Regulation:High
Rank:#14Market:OlbiaCountry:ItalyProperties:1,988Monthly Revenue:$1401.87Daily Rate:$209.04Occupancy:43.67%Regulation:High
Rank:#15Market:CagliariCountry:ItalyProperties:1,752Monthly Revenue:$1212.20Daily Rate:$129.61Occupancy:43.93%Regulation:High
Rank:#16Market:LuccaCountry:ItalyProperties:1,649Monthly Revenue:$1787.16Daily Rate:$194.79Occupancy:40.98%Regulation:High
Rank:#17Market:AlgheroCountry:ItalyProperties:1,639Monthly Revenue:$1259.16Daily Rate:$170.42Occupancy:43.67%Regulation:High
Rank:#18Market:OstuniCountry:ItalyProperties:1,576Monthly Revenue:$1729.56Daily Rate:$250.45Occupancy:39.13%Regulation:High
Rank:#19Market:SorrentoCountry:ItalyProperties:1,475Monthly Revenue:$3702.47Daily Rate:$325.69Occupancy:50.08%Regulation:High
Rank:#20Market:La SpeziaCountry:ItalyProperties:1,467Monthly Revenue:$1463.07Daily Rate:$143.11Occupancy:45.94%Regulation:High
Rank:#21Market:LecceCountry:ItalyProperties:1,238Monthly Revenue:$988.63Daily Rate:$128.54Occupancy:37.39%Regulation:High
Rank:#22Market:ComoCountry:ItalyProperties:1,226Monthly Revenue:$2390.67Daily Rate:$207.35Occupancy:45.23%Regulation:High
Rank:#23Market:SanremoCountry:ItalyProperties:1,149Monthly Revenue:$1189.08Daily Rate:$160.82Occupancy:35.02%Regulation:High
Rank:#24Market:MonopoliCountry:ItalyProperties:1,141Monthly Revenue:$1637.46Daily Rate:$195.75Occupancy:43.26%Regulation:High
Rank:#25Market:PisaCountry:ItalyProperties:1,123Monthly Revenue:$1422.99Daily Rate:$124.75Occupancy:46.33%Regulation:High
Rank:#26Market:Castellammare del GolfoCountry:ItalyProperties:1,079Monthly Revenue:$1268.75Daily Rate:$169.80Occupancy:40.04%Regulation:High
Rank:#27Market:TriestCountry:ItalyProperties:1,065Monthly Revenue:$1566.56Daily Rate:$135.28Occupancy:44.75%Regulation:High
Rank:#28Market:SienaCountry:ItalyProperties:1,039Monthly Revenue:$1718.46Daily Rate:$166.99Occupancy:42.18%Regulation:High
Rank:#29Market:GallipoliCountry:ItalyProperties:1,033Monthly Revenue:$735.78Daily Rate:$154.69Occupancy:36.10%Regulation:High
Rank:#30Market:RiminiCountry:ItalyProperties:1,028Monthly Revenue:$1035.93Daily Rate:$149.08Occupancy:39.48%Regulation:High
Rank:#31Market:NotoCountry:ItalyProperties:1,009Monthly Revenue:$1299.85Daily Rate:$191.81Occupancy:36.34%Regulation:High
Rank:#32Market:CefalùCountry:ItalyProperties:1,003Monthly Revenue:$1763.88Daily Rate:$182.13Occupancy:47.85%Regulation:High
Rank:#33Market:BergamoCountry:ItalyProperties:983Monthly Revenue:$1583.23Daily Rate:$134.24Occupancy:46.09%Regulation:High
Rank:#34Market:TaorminaCountry:ItalyProperties:973Monthly Revenue:$2450.16Daily Rate:$221.38Occupancy:46.76%Regulation:High
Rank:#35Market:Santu Diadòru/San TeodoroCountry:ItalyProperties:924Monthly Revenue:$1549.55Daily Rate:$251.11Occupancy:44.73%Regulation:High
Rank:#36Market:Porto CesareoCountry:ItalyProperties:915Monthly Revenue:$661.46Daily Rate:$176.48Occupancy:40.17%Regulation:High
Rank:#37Market:PerugiaCountry:ItalyProperties:908Monthly Revenue:$1249.08Daily Rate:$151.84Occupancy:39.86%Regulation:High
Rank:#38Market:LipariCountry:ItalyProperties:899Monthly Revenue:$816.83Daily Rate:$157.71Occupancy:37.55%Regulation:High
Rank:#39Market:ViareggioCountry:ItalyProperties:889Monthly Revenue:$1171.25Daily Rate:$149.56Occupancy:40.33%Regulation:High
Rank:#40Market:SalernoCountry:ItalyProperties:878Monthly Revenue:$1293.87Daily Rate:$129.56Occupancy:42.13%Regulation:High
Rank:#41Market:Crabonaxa/VillasimiusCountry:ItalyProperties:858Monthly Revenue:$1326.70Daily Rate:$218.91Occupancy:43.51%Regulation:High
Rank:#42Market:RapalloCountry:ItalyProperties:845Monthly Revenue:$1531.85Daily Rate:$170.06Occupancy:41.05%Regulation:High
Rank:#43Market:San Vito Lo CapoCountry:ItalyProperties:845Monthly Revenue:$1112.03Daily Rate:$141.78Occupancy:42.64%Regulation:High
Rank:#44Market:Quartu Sant'Aleni/Quartu Sant'ElenaCountry:ItalyProperties:844Monthly Revenue:$1309.06Daily Rate:$168.13Occupancy:45.43%Regulation:High
Rank:#45Market:PaduaCountry:ItalyProperties:842Monthly Revenue:$1325.05Daily Rate:$110.69Occupancy:46.27%Regulation:High
Rank:#46Market:Massa LubrenseCountry:ItalyProperties:832Monthly Revenue:$3254.63Daily Rate:$413.33Occupancy:44.58%Regulation:High
Rank:#47Market:RagusaCountry:ItalyProperties:740Monthly Revenue:$966.39Daily Rate:$169.90Occupancy:33.11%Regulation:High
Rank:#48Market:TrapaniCountry:ItalyProperties:738Monthly Revenue:$812.47Daily Rate:$109.54Occupancy:39.53%Regulation:High
Rank:#49Market:Desenzano del GardaCountry:ItalyProperties:730Monthly Revenue:$1658.45Daily Rate:$178.70Occupancy:43.88%Regulation:High
Rank:#50Market:CamaioreCountry:ItalyProperties:717Monthly Revenue:$1705.30Daily Rate:$233.52Occupancy:42.49%Regulation:High
Rank:#51Market:NardòCountry:ItalyProperties:716Monthly Revenue:$714.87Daily Rate:$140.84Occupancy:37.19%Regulation:High
Rank:#52Market:San Michele al TagliamentoCountry:ItalyProperties:707Monthly Revenue:$544.90Daily Rate:$359.73Occupancy:31.34%Regulation:Moderate
Rank:#53Market:Lungòni/Santa Teresa GalluraCountry:ItalyProperties:688Monthly Revenue:$944.60Daily Rate:$144.98Occupancy:42.62%Regulation:High
Rank:#54Market:PositanoCountry:ItalyProperties:683Monthly Revenue:$6670.82Daily Rate:$624.23Occupancy:53.11%Regulation:High
Rank:#55Market:Budune/BudoniCountry:ItalyProperties:682Monthly Revenue:$1165.64Daily Rate:$211.74Occupancy:44.47%Regulation:High
Rank:#56Market:ParmaCountry:ItalyProperties:664Monthly Revenue:$1021.27Daily Rate:$100.69Occupancy:41.29%Regulation:High
Rank:#57Market:Finale LigureCountry:ItalyProperties:663Monthly Revenue:$1494.21Daily Rate:$152.89Occupancy:40.19%Regulation:High
Rank:#58Market:MarsalaCountry:ItalyProperties:652Monthly Revenue:$657.20Daily Rate:$133.97Occupancy:33.59%Regulation:High
Rank:#59Market:RiomaggioreCountry:ItalyProperties:640Monthly Revenue:$2789.45Daily Rate:$196.57Occupancy:56.56%Regulation:High
Rank:#60Market:Polignano a MareCountry:ItalyProperties:624Monthly Revenue:$1977.96Daily Rate:$205.82Occupancy:44.41%Regulation:High
Rank:#61Market:Castiglione della PescaiaCountry:ItalyProperties:617Monthly Revenue:$1111.61Daily Rate:$207.87Occupancy:39.52%Regulation:High
Rank:#62Market:CortonaCountry:ItalyProperties:616Monthly Revenue:$1715.94Daily Rate:$294.40Occupancy:35.87%Regulation:High
Rank:#63Market:PulaCountry:ItalyProperties:611Monthly Revenue:$1292.50Daily Rate:$193.78Occupancy:42.26%Regulation:High
Rank:#64Market:LivornoCountry:ItalyProperties:609Monthly Revenue:$1052.54Daily Rate:$106.87Occupancy:43.54%Regulation:High
Rank:#65Market:RavennaCountry:ItalyProperties:603Monthly Revenue:$1032.50Daily Rate:$137.12Occupancy:40.29%Regulation:High
Rank:#66Market:ForioCountry:ItalyProperties:599Monthly Revenue:$1190.02Daily Rate:$166.93Occupancy:41.00%Regulation:High
Rank:#67Market:Lu Palau/PalauCountry:ItalyProperties:574Monthly Revenue:$1580.58Daily Rate:$221.98Occupancy:46.99%Regulation:High
Rank:#68Market:JesoloCountry:ItalyProperties:570Monthly Revenue:$1312.07Daily Rate:$185.56Occupancy:42.07%Regulation:High
Rank:#69Market:Martina FrancaCountry:ItalyProperties:569Monthly Revenue:$1656.52Daily Rate:$217.67Occupancy:39.35%Regulation:High
Rank:#70Market:FiumicinoCountry:ItalyProperties:566Monthly Revenue:$1393.18Daily Rate:$138.48Occupancy:40.55%Regulation:High
Rank:#71Market:MateraCountry:ItalyProperties:560Monthly Revenue:$1140.57Daily Rate:$130.90Occupancy:34.87%Regulation:High
Rank:#72Market:AgrigentoCountry:ItalyProperties:558Monthly Revenue:$751.77Daily Rate:$119.21Occupancy:32.98%Regulation:High
Rank:#73Market:Giardini-NaxosCountry:ItalyProperties:550Monthly Revenue:$1147.95Daily Rate:$136.55Occupancy:41.16%Regulation:High
Rank:#74Market:MelendugnoCountry:ItalyProperties:547Monthly Revenue:$568.06Daily Rate:$121.66Occupancy:37.75%Regulation:High
Rank:#75Market:ModenaCountry:ItalyProperties:544Monthly Revenue:$1342.24Daily Rate:$118.96Occupancy:40.92%Regulation:High
Rank:#76Market:SirmioneCountry:ItalyProperties:542Monthly Revenue:$1914.54Daily Rate:$190.37Occupancy:46.17%Regulation:High
Rank:#77Market:OtrantoCountry:ItalyProperties:541Monthly Revenue:$766.10Daily Rate:$162.05Occupancy:35.92%Regulation:High
Rank:#78Market:CapoliveriCountry:ItalyProperties:540Monthly Revenue:$1258.86Daily Rate:$174.91Occupancy:43.24%Regulation:High
Rank:#79Market:LevantoCountry:ItalyProperties:536Monthly Revenue:$1583.82Daily Rate:$165.76Occupancy:45.00%Regulation:High
Rank:#80Market:Greve in ChiantiCountry:ItalyProperties:529Monthly Revenue:$2362.05Daily Rate:$314.55Occupancy:42.77%Regulation:High
Rank:#81Market:AssisiCountry:ItalyProperties:528Monthly Revenue:$1097.42Daily Rate:$141.92Occupancy:33.59%Regulation:High
Rank:#82Market:Riva del GardaCountry:ItalyProperties:526Monthly Revenue:$1713.91Daily Rate:$178.37Occupancy:42.49%Regulation:High
Rank:#83Market:La Trinitai e Vignola/Trinità d'Agultu e VignolaCountry:ItalyProperties:524Monthly Revenue:$1265.68Daily Rate:$196.00Occupancy:44.30%Regulation:High
Rank:#84Market:AvolaCountry:ItalyProperties:524Monthly Revenue:$1014.07Daily Rate:$153.84Occupancy:37.32%Regulation:High
Rank:#85Market:MontepulcianoCountry:ItalyProperties:518Monthly Revenue:$2112.62Daily Rate:$261.51Occupancy:39.23%Regulation:High
Rank:#86Market:San GimignanoCountry:ItalyProperties:517Monthly Revenue:$1821.95Daily Rate:$223.98Occupancy:41.97%Regulation:High
Rank:#87Market:ViesteCountry:ItalyProperties:515Monthly Revenue:$825.31Daily Rate:$158.31Occupancy:38.99%Regulation:High
Rank:#88Market:CarovignoCountry:ItalyProperties:514Monthly Revenue:$1628.13Daily Rate:$260.62Occupancy:39.70%Regulation:High
Rank:#89Market:OroseiCountry:ItalyProperties:511Monthly Revenue:$1114.87Daily Rate:$163.33Occupancy:46.75%Regulation:High
Rank:#90Market:SalveCountry:ItalyProperties:502Monthly Revenue:$704.39Daily Rate:$156.36Occupancy:37.62%Regulation:Moderate
Rank:#91Market:ImperiaCountry:ItalyProperties:502Monthly Revenue:$1104.00Daily Rate:$147.82Occupancy:38.44%Regulation:High
Rank:#92Market:Durgali/DorgaliCountry:ItalyProperties:500Monthly Revenue:$1149.62Daily Rate:$138.79Occupancy:44.63%Regulation:High
Rank:#93Market:Murera/MuraveraCountry:ItalyProperties:494Monthly Revenue:$1257.23Daily Rate:$192.59Occupancy:44.05%Regulation:High
Rank:#94Market:ValtournencheCountry:ItalyProperties:492Monthly Revenue:$1714.56Daily Rate:$235.29Occupancy:37.35%Regulation:High
Rank:#95Market:Castheddu/CastelsardoCountry:ItalyProperties:492Monthly Revenue:$1002.36Daily Rate:$167.24Occupancy:43.98%Regulation:High
Rank:#96Market:CapannoriCountry:ItalyProperties:480Monthly Revenue:$2218.75Daily Rate:$317.48Occupancy:39.29%Regulation:High
Rank:#97Market:La MaddalenaCountry:ItalyProperties:478Monthly Revenue:$1133.39Daily Rate:$164.77Occupancy:44.40%Regulation:High
Rank:#98Market:PescaraCountry:ItalyProperties:473Monthly Revenue:$997.50Daily Rate:$123.89Occupancy:40.31%Regulation:High
Rank:#99Market:FavignanaCountry:ItalyProperties:467Monthly Revenue:$971.40Daily Rate:$160.48Occupancy:41.74%Regulation:High
Rank:#100Market:ScicliCountry:ItalyProperties:466Monthly Revenue:$1304.95Daily Rate:$177.02Occupancy:36.40%Regulation:High

Our Methodology

At AirROI, we leverage advanced technology to process and analyze the world’s most comprehensive short-term rental dataset, helping investors make data-driven decisions.

Data Collection

  • Real-time data aggregation from tens of millions of listings globally
  • Comprehensive tracking of market-specific performance metrics
  • Local regulatory tracking

Data Processing

  • AI-powered analysis of booking patterns
  • Advanced machine learning for trend identification
  • Forward-looking market forecasting
  • Cross-market performance benchmarking

Key Metrics We Track

  • Occupancy rates and seasonal patterns
  • Revenue performance (ADR, RevPAR)
  • Market demand indicators
  • Investment metrics (ROI, operating costs)
  • Regulatory compliance requirements

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