Martina Franca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Martina Franca in 2025? Explore comprehensive Airbnb analytics for Martina Franca, Apulia, Italy to uncover income potential. This 2025 STR market report for Martina Franca, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 569 active listings.
Whether you're considering an Airbnb investment in Martina Franca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martina Franca Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martina Franca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martina Franca (2025)
Understanding the monthly revenue variations for Airbnb listings in Martina Franca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martina Franca is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martina Franca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,170+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,606 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,328 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $602, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martina Franca
Martina Franca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martina Franca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martina Franca:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martina Franca
Average Daily Rate (ADR) Airbnb Trends in Martina Franca (2025)
Effective short term rental pricing strategy in Martina Franca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martina Franca typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $378+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $216 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Martina Franca
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Airbnb Seasonality Analysis & Trends in Martina Franca (2025)
Peak Season (August, July, June)
- Revenue averages $4,060 per month
- Occupancy rates average 48.0%
- Daily rates average $221
Shoulder Season
- Revenue averages $2,294 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $198
Low Season (January, February, March)
- Revenue drops to average $947 per month
- Occupancy decreases to average 24.7%
- Daily rates adjust to average $193
Seasonality Insights for Martina Franca
- The Airbnb seasonality in Martina Franca shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martina Franca's highest earning potential, with monthly revenues capable of climbing to $4,585, occupancy reaching a high of 57.2%, and ADRs peaking at $229.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $858, occupancy could drop to 23.1%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martina Franca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martina Franca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martina Franca (2025)
Exploring the top neighborhoods for short-term rentals in Martina Franca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | Historic heart of Martina Franca with charming baroque architecture, narrow streets, and a vibrant atmosphere. Perfect for tourists wanting to experience local culture and history. | Basilica di San Martino, Palazzo Ducale, Piazza Maria Immacolata, Torre dell'Orologio, Church of Carmine |
| Valle d'Itria | Famous for picturesque landscapes, trulli houses, and olive groves. Ideal for travelers seeking countryside retreats and traditional Apulian experiences. | Alberobello, Locorotondo, Cisternino, Trulli of Aia Piccola, Olive oil tours |
| Parco Naturale Regionale delle Dune Costiere | Natural coastal park offering beautiful scenery and outdoor activities. Attracts nature lovers and those looking for a tranquil getaway close to the beach. | Beaches of Torre Canne, Nature trails, Birdwatching, Wildlife |
| Martina Franca Vineyard Tours | Known for its local wines and vineyards. Wine enthusiasts will enjoy guided tours and tastings, making it a great spot for culinary tourism. | Vineyard tours, Wine tastings, Local wineries, Gastronomic experiences |
| Surrounding Countryside | Offers a serene environment with traditional farms and rural charm. Great for families or couples looking for a peaceful retreat. | Farm stays, Biking paths, Cooking classes |
| San Marco in Lamis | A quiet village nearby known for its hospitality and local events. A good choice for guests wanting to explore off the beaten path. | Sanctuary of San Matteo, Local festivals, Traditional Apulian cuisine |
| Martina Franca Markets | Vibrant markets selling local produce, crafts, and food. An attraction for visitors wanting to immerse themselves in local life and flavors. | Local food markets, Craft markets, Culinary workshops |
| Festivals and Events | Martina Franca hosts numerous festivals throughout the year, celebrating local culture and traditions, attracting visitors looking for unique experiences. | Festival della Valle d'Itria, Local music festivals, Food and wine festivals |
Understanding Airbnb License Requirements & STR Laws in Martina Franca (2025)
Yes, Martina Franca, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martina Franca to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Martina Franca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martina Francabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gardens della Canonica Alberobello
Entire Place • 5 bedrooms
Trullo Atena
Entire Place • 3 bedrooms
Trullo Ermes
Entire Place • 5 bedrooms
Trullo Sofia
Entire Place • 3 bedrooms
Trullo Liz
Entire Place • 2 bedrooms
Trullo Alba
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martina Franca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martina Franca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Massimo | 4 | $655,760 | 33 | 5.00/5.0 |
| Massimo | 4 | $612,181 | 36 | 4.98/5.0 |
| Holidu | 2 | $371,172 | 11 | 4.60/5.0 |
| Trulli & Dimore | 3 | $226,955 | 25 | 3.29/5.0 |
| Itria | 3 | $225,240 | 114 | 4.96/5.0 |
| Ina | 4 | $214,574 | 167 | 4.92/5.0 |
| Matteo | 2 | $210,724 | 139 | 4.92/5.0 |
| Welcome To Italy | 16 | $199,357 | 145 | 4.21/5.0 |
| HelloApulia | 6 | $170,218 | 23 | 3.07/5.0 |
| Giorgio | 5 | $150,401 | 125 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martina Franca.
Dive Deeper: Advanced Martina Franca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martina Franca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartina Franca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martina Franca
- The Martina Franca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 569 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martina Franca, Unique Stays properties are the most common (38.3%), reflecting the local real estate landscape.
- Houses represent a significant 37.3% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
Martina Franca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martina Franca
- The dominant room capacity in Martina Franca is 1 bedroom listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.8% of the active Airbnb listings in Martina Franca, indicating a high concentration in these sizes.
- A significant 25.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martina Franca.
Martina Franca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martina Franca
- The most common guest capacity trend in Martina Franca vacation rentals is listings accommodating 4 guests (29.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Martina Franca STR market, accounting for 49.3% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martina Franca.
- On average, properties in Martina Franca are equipped to host 4.4 guests.
Martina Franca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martina Franca
- The most common availability pattern in Martina Franca falls within the 271-366 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Martina Franca (33.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martina Franca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
121 listings
22.8% of total
2 Nights
135 listings
25.5% of total
3 Nights
92 listings
17.4% of total
4-6 Nights
65 listings
12.3% of total
7-29 Nights
54 listings
10.2% of total
30+ Nights
63 listings
11.9% of total
Key Insights
- The most prevalent minimum stay requirement in Martina Franca is 2 Nights, adopted by 25.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.9%) caters to monthly stays (30+ nights) in Martina Franca, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 25.5% of Martina Franca hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martina Franca.
Martina Franca Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
3.2% of total
Super Strict 60 Days
10 listings
2.3% of total
Flexible
108 listings
24.4% of total
Moderate
200 listings
45.1% of total
Strict
111 listings
25.1% of total
Cancellation Policy Insights for Martina Franca
- The prevailing Airbnb cancellation policy trend in Martina Franca is Moderate, used by 45.1% of listings.
- There's a relatively balanced mix between guest-friendly (69.5%) and stricter (25.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.1% market standard in Martina Franca.
- Regularly review your cancellation policy against competitors and market demand shifts in Martina Franca.
Martina Franca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martina Franca
- The overall average booking lead time for vacation rentals in Martina Franca is 57 days.
- Guests book furthest in advance for stays during May (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Martina Franca.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Martina Franca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martina Franca (2025)
Amenity Prevalence
Amenity Insights for Martina Franca
- Popular amenities like Wifi, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martina Franca to stay competitive.
Martina Franca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martina Franca
- The typical guest profile for Airbnb in Martina Franca consists of predominantly international visitors (85%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 14.8% of guests.
- Key international markets include France (21.6%) and Italy (14.8%).
- Top languages spoken are English (39.4%) followed by French (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martina Franca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Castellana Grotte | 185 | $1,845 | $219.26 | 43% |
| Ostuni | 1,576 | $1,730 | $250.45 | 39% |
| Ceglie Messapica | 380 | $1,660 | $223.98 | 41% |
| Monopoli | 1,141 | $1,637 | $195.75 | 43% |
| Carovigno | 514 | $1,628 | $260.62 | 40% |
| Alberobello | 280 | $1,607 | $189.82 | 38% |
| San Vito dei Normanni | 168 | $1,604 | $219.74 | 43% |
| San Pietro in Lama | 11 | $1,601 | $158.18 | 41% |