Rapallo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Rapallo in 2025? Explore comprehensive Airbnb analytics for Rapallo, Liguria, Italy to uncover income potential. This 2025 STR market report for Rapallo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 845 active listings.
Whether you're considering an Airbnb investment in Rapallo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rapallo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rapallo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rapallo (2025)
Understanding the monthly revenue variations for Airbnb listings in Rapallo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rapallo is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rapallo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,391+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,738 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,661 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $852, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rapallo
Rapallo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rapallo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rapallo:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rapallo
Average Daily Rate (ADR) Airbnb Trends in Rapallo (2025)
Effective short term rental pricing strategy in Rapallo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rapallo typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Rapallo
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Airbnb Seasonality Analysis & Trends in Rapallo (2025)
Peak Season (August, July, June)
- Revenue averages $3,793 per month
- Occupancy rates average 56.9%
- Daily rates average $184
Shoulder Season
- Revenue averages $2,032 per month
- Occupancy maintains around 33.9%
- Daily rates hold near $160
Low Season (January, February, March)
- Revenue drops to average $919 per month
- Occupancy decreases to average 22.1%
- Daily rates adjust to average $152
Seasonality Insights for Rapallo
- The Airbnb seasonality in Rapallo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rapallo's highest earning potential, with monthly revenues capable of climbing to $4,005, occupancy reaching a high of 65.7%, and ADRs peaking at $188.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $852, occupancy could drop to 19.8%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rapallo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rapallo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rapallo (2025)
Exploring the top neighborhoods for short-term rentals in Rapallo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Rapallo with charming, narrow streets, historic buildings, and local shops. A great location for tourists who want to immerse themselves in local culture and history. | Castello di Rapallo, Chiesa di Santo Stefano, Piazza Cavour, Lungomare Vittorio Veneto, Museo del Merletto |
| Lungomare | The beautiful seaside promenade offering stunning views of the Ligurian Sea. Ideal for those who love waterfront access and relaxing by the beach. | Lungomare di Rapallo, Marina di Rapallo, Spiaggia di Rapallo, Parco Casale, Santa Margherita Ligure nearby |
| Portofino | A famous fishing village and tourist destination, just a short distance from Rapallo. It's perfect for chic travelers looking for luxury and stunning coastal views. | Piazza Martiri dell'Olivetta, Castello Brown, Church of St. George, Portofino Natural Park, Beach of Portofino |
| Santa Margherita Ligure | A picturesque town known for its coastal beauty and vibrant town life. Hosts many visitors looking for a more laid-back atmosphere compared to Portofino. | Villa Durazzo, Chiesa di Santa Margherita, Beaches of Santa Margherita, Parco Comunale, Porto di Santa Margherita |
| San Michele di Pagana | A tranquil coastal village known for its beautiful beaches and relaxed vibe, appealing to families and those looking for peace. | Spiaggia di San Michele, La Spiaggia dei Pini, Promenade of Rapallo, Sanctuary of Our Lady of Montallegro, Viale dei Caffè |
| San Bartolomeo | A quieter residential area with traditional Ligurian architecture and a local atmosphere, suitable for longer stays and families. | Villa Funari, Oratorio di Santa Maria Assunta, Eremo di Sant'Apollonia, Walking paths, Local eateries |
| Riva Trigoso | A nearby beach destination known for its scenic shores and ideal for beach lovers and families seeking relaxation away from the busy tourist areas. | Spiaggia di Riva Trigoso, Torre di Punta Baffe, San Pietro Church, Hiking trails, Local seafood restaurants |
| Leivi | A hidden gem in the hills above Rapallo, offering breathtaking views and a peaceful retreat, great for those looking for a more rural stay close to the coast. | Castello di Leivi, Hiking trails, Local vineyards, Authentic Italian dining, Scenic lookout points |
Understanding Airbnb License Requirements & STR Laws in Rapallo (2025)
Yes, Rapallo, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rapallo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Rapallo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rapallobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wonderful Italy | Villa San Massimo with pool
Entire Place • 6 bedrooms
Villa Riviera Rapallo - 5 Min walking from beach
Entire Place • 5 bedrooms
Beautiful apartment in Rapallo with kitchen
Entire Place • 3 bedrooms
![[Villa Portofino] Pool - Jacuzzi - Parking](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6ODkyMDQ1NDAzMDk3NTQxNTUx/original/58e20478-edfa-4abb-af27-02f38fec1617.jpeg?im_w=480&im_format=avif)
[Villa Portofino] Pool - Jacuzzi - Parking
Entire Place • 2 bedrooms
Villa Bianca luxury property in Rapallo
Entire Place • 5 bedrooms
33 Al Mare by "At Home" - Pool, Jacuzzi, Garden
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rapallo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rapallo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrea | 48 | $687,061 | 259 | 2.81/5.0 |
| Flexyrent | 22 | $499,013 | 902 | 4.55/5.0 |
| Wonderful Italy Liguria | 16 | $439,147 | 132 | 3.89/5.0 |
| Valentina | 5 | $421,421 | 96 | 4.71/5.0 |
| Smart Short Rent | 11 | $414,252 | 261 | 4.64/5.0 |
| Novasol | 10 | $405,533 | 74 | 3.86/5.0 |
| Filippo | 9 | $398,464 | 482 | 4.51/5.0 |
| Valentina | 20 | $387,120 | 359 | 3.83/5.0 |
| Covre Case Vacanze | 41 | $375,816 | 556 | 3.50/5.0 |
| Romina | 20 | $310,242 | 198 | 3.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rapallo.
Dive Deeper: Advanced Rapallo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rapallo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRapallo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rapallo
- The Rapallo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 845 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rapallo, Apartment/Condo properties are the most common (86.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 1.0%) offer potential for unique stay experiences.
Rapallo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rapallo
- The dominant room capacity in Rapallo is 1 bedroom listings, making up 49% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.0% of the active Airbnb listings in Rapallo, indicating a high concentration in these sizes.
Rapallo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rapallo
- The most common guest capacity trend in Rapallo vacation rentals is listings accommodating 4 guests (46.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rapallo STR market, accounting for 64.0% of listings.
- 23.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rapallo.
- On average, properties in Rapallo are equipped to host 4.4 guests.
Rapallo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rapallo
- The most common availability pattern in Rapallo falls within the 271-366 days range, representing 49.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rapallo (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rapallo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
118 listings
15.2% of total
2 Nights
222 listings
28.5% of total
3 Nights
64 listings
8.2% of total
4-6 Nights
53 listings
6.8% of total
7-29 Nights
90 listings
11.6% of total
30+ Nights
231 listings
29.7% of total
Key Insights
- The most prevalent minimum stay requirement in Rapallo is 30+ Nights, adopted by 29.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.7%) caters to monthly stays (30+ nights) in Rapallo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.7% of Rapallo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rapallo.
Rapallo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
46 listings
6.7% of total
Super Strict 60 Days
24 listings
3.5% of total
Flexible
133 listings
19.3% of total
Moderate
369 listings
53.6% of total
Strict
116 listings
16.9% of total
Cancellation Policy Insights for Rapallo
- The prevailing Airbnb cancellation policy trend in Rapallo is Moderate, used by 53.6% of listings.
- The market strongly favors guest-friendly terms, with 72.9% of listings offering Flexible or Moderate policies. This suggests guests in Rapallo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.6% market standard in Rapallo.
- Regularly review your cancellation policy against competitors and market demand shifts in Rapallo.
Rapallo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rapallo
- The overall average booking lead time for vacation rentals in Rapallo is 44 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Rapallo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Rapallo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rapallo (2025)
Amenity Prevalence
Amenity Insights for Rapallo
- Essential amenities in Rapallo that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rapallo: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rapallo to stay competitive.
Rapallo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rapallo
- The typical guest profile for Airbnb in Rapallo consists of predominantly international visitors (84%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 16.5% of guests.
- Key international markets include Italy (16.5%) and France (14.9%).
- Top languages spoken are English (39.9%) followed by French (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rapallo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |