Taormina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sicily, Italy
Is Airbnb profitable in Taormina in 2025? Explore comprehensive Airbnb analytics for Taormina, Sicily, Italy to uncover income potential. This 2025 STR market report for Taormina, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 973 active listings.
Whether you're considering an Airbnb investment in Taormina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taormina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Taormina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Taormina (2025)
Understanding the monthly revenue variations for Airbnb listings in Taormina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taormina is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taormina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,538+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,015 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,316 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,198, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Taormina
Taormina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Taormina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taormina:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Taormina
Average Daily Rate (ADR) Airbnb Trends in Taormina (2025)
Effective short term rental pricing strategy in Taormina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taormina typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $397+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $238 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Taormina
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Airbnb Seasonality Analysis & Trends in Taormina (2025)
Peak Season (August, July, September)
- Revenue averages $4,745 per month
- Occupancy rates average 60.9%
- Daily rates average $242
Shoulder Season
- Revenue averages $3,158 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $212
Low Season (January, February, March)
- Revenue drops to average $1,567 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $197
Seasonality Insights for Taormina
- The Airbnb seasonality in Taormina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Taormina's highest earning potential, with monthly revenues capable of climbing to $4,916, occupancy reaching a high of 63.9%, and ADRs peaking at $253.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,479, occupancy could drop to 27.6%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taormina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Taormina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Taormina (2025)
Exploring the top neighborhoods for short-term rentals in Taormina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historical Center | The heart of Taormina, filled with ancient architecture and charming streets. Attracts tourists for its rich history and beautiful views of Mount Etna and the coastline. | Corso Umberto, Greek Theatre, Piazza IX Aprile, Taormina Cathedral, Ancient Theatre of Taormina |
| Isola Bella | A picturesque small island and nature reserve accessible by foot, popular for its stunning beach and crystal-clear waters. Ideal for visitors seeking a beach getaway. | Isola Bella beach, The Blue Grotto, Nature Reserve, Lido La Dolce Vita, Snack Bar Isola Bella |
| Mazzarò | Known for its beautiful beaches and inviting atmosphere, Mazzarò is a popular spot for sunbathing and water sports, making it attractive for vacation rentals. | Mazzarò Beach, Cable Car to Taormina, Spisone Beach, Lido Copacabana, Bar Pasticceria |
| Castelmola | A charming village above Taormina boasting breathtaking views and a quaint atmosphere, perfect for travelers looking for peace and traditional Sicilian culture. | Castelmola Castle, Piazza del Carmine, Church of San Giorgio, Bar Turrisi, Panoramic viewpoints |
| Letojanni | A nearby coastal town with less tourist traffic, offering a more local experience. Great for families and tourists looking for a quieter stay close to Taormina. | Letojanni Beach, Bazar Shopping, Chiesa di San Giuseppe, Local restaurants, Public parks |
| Giardini Naxos | One of the first Greek colonies in Sicily, boasting a lively waterfront and vibrant nightlife. It's ideal for tourists wanting both beach access and historical context. | Giardini Naxos Beach, Archaeological Museum, Piazza IX Aprile, Local Nightclubs, Water Sports Activities |
| Alcantara Gorge | Famous for its stunning natural beauty and unique rock formations, this location attracts nature lovers and adventure seekers looking for outdoor activities. | Alcantara River, Gorge trails, Canoeing, Zip-lining, Scenic viewpoints |
| Mount Etna | The famous active volcano that draws visitors worldwide for hiking, wine tasting, and natural beauty. A perfect base for adventurers and nature lovers. | Etna Cable Car, Wine tours, Hiking trails, Botanical Gardens, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Taormina (2025)
Yes, Taormina, Sicily, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taormina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Taormina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Taorminabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Villa with pool, parking & amazing views!
Entire Place • 11 bedrooms
Exclusive Villa in Taormina Centre
Entire Place • 2 bedrooms
Villa in Taormina with panoramic pool|Casa Scimone
Entire Place • 6 bedrooms
Villa Mediterranea Taormina
Entire Place • 3 bedrooms
Puravista Luxury Home
Entire Place • 2 bedrooms
Miramar - Luxury Villa
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Taormina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Taormina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emanuele | 9 | $683,531 | 704 | 4.88/5.0 |
| Welcome To Italy | 20 | $562,589 | 992 | 4.20/5.0 |
| Emanuel | 15 | $505,101 | 151 | 2.89/5.0 |
| Rocco | 10 | $471,721 | 232 | 4.88/5.0 |
| Studio In | 12 | $420,607 | 493 | 4.32/5.0 |
| Karen | 2 | $411,994 | 92 | 4.96/5.0 |
| Emma | 4 | $397,314 | 44 | 2.42/5.0 |
| Francesco | 9 | $374,712 | 22 | 1.67/5.0 |
| Lorenzo | 10 | $356,150 | 770 | 4.94/5.0 |
| Villaggio | 10 | $344,597 | 709 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taormina.
Dive Deeper: Advanced Taormina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taormina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTaormina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Taormina
- The Taormina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.8% of the 973 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Taormina, Apartment/Condo properties are the most common (66.6%), reflecting the local real estate landscape.
- Houses represent a significant 25.4% portion, catering likely to families or larger groups.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.4%) offer potential for unique stay experiences.
Taormina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Taormina
- The dominant room capacity in Taormina is 1 bedroom listings, making up 45.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.7% of the active Airbnb listings in Taormina, indicating a high concentration in these sizes.
Taormina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Taormina
- The most common guest capacity trend in Taormina vacation rentals is listings accommodating 4 guests (31.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Taormina STR market, accounting for 53.2% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Taormina.
- On average, properties in Taormina are equipped to host 3.7 guests.
Taormina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Taormina
- The most common availability pattern in Taormina falls within the 271-366 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Taormina (33%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Taormina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
148 listings
16% of total
2 Nights
293 listings
31.7% of total
3 Nights
209 listings
22.6% of total
4-6 Nights
89 listings
9.6% of total
7-29 Nights
75 listings
8.1% of total
30+ Nights
111 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Taormina is 2 Nights, adopted by 31.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12%) caters to monthly stays (30+ nights) in Taormina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.7% of Taormina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- A 2-night minimum appears standard (31.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taormina.
Taormina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
18 listings
2.1% of total
Super Strict 30 Days
39 listings
4.6% of total
Flexible
133 listings
15.5% of total
Moderate
458 listings
53.5% of total
Strict
208 listings
24.3% of total
Cancellation Policy Insights for Taormina
- The prevailing Airbnb cancellation policy trend in Taormina is Moderate, used by 53.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.0%) and stricter (24.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.5% market standard in Taormina.
- Regularly review your cancellation policy against competitors and market demand shifts in Taormina.
Taormina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Taormina
- The overall average booking lead time for vacation rentals in Taormina is 64 days.
- Guests book furthest in advance for stays during June (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Taormina.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Taormina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Taormina (2025)
Amenity Prevalence
Amenity Insights for Taormina
- Essential amenities in Taormina that guests expect include: Air conditioning, Wifi, Hair dryer, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Taormina: Air conditioning, Wifi, Hair dryer, Essentials.
- Prioritize adding missing essentials: Air conditioning, Wifi, Hair dryer, Essentials.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Taormina to stay competitive.
Taormina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Taormina
- The typical guest profile for Airbnb in Taormina consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.6% of guests.
- Key international markets include United States (26.4%) and United Kingdom (18%).
- Top languages spoken are English (49.7%) followed by French (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Taormina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Għasri | 56 | $2,339 | $216.90 | 40% |
| Graniti | 20 | $2,135 | $168.67 | 47% |
| Torregrotta | 16 | $2,105 | $267.72 | 36% |
| Viagrande | 34 | $1,921 | $196.41 | 38% |
| Gaggi | 16 | $1,892 | $190.10 | 40% |
| Santa Venerina | 53 | $1,872 | $219.97 | 41% |
| Xewkija | 36 | $1,766 | $167.34 | 43% |
| Cefalù | 1,003 | $1,764 | $182.13 | 48% |
| San Marco d'Alunzio | 13 | $1,726 | $174.71 | 38% |
| Tropea | 10 | $1,702 | $157.29 | 49% |